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    Live with The Pricing Lady, the Podcast

    Pricing is an underutilized business tool, despite the fact that it’s the biggest profit lever. It can make or break your business. When done well it will help you meet your business goals. When done poorly it’s the thing that's silently sabotaging your business behind the scenes. It's your choice whether pricing helps or hurts your business. This show is all about helping you understand pricing and how to do it to grow your revenue and profits, so you can build a sustainably profitable business.I'll do solocasts, interview guests and have panel session so together we can better understand value and pricing.
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    Episodes (70)

    The Challenges of Pricing Your Own Services

    The Challenges of Pricing Your Own Services

    In this episode of ‘Live with The Pricing Lady,’ I’m joined by guest, Anthony Kuo, a seasoned career satisfaction coach and former pricing expert. Together, we embark on an illuminating exploration of Anthony’s transition from pricing pro in the corporate world to entrepreneurship, delving into the challenges he encountered while pricing his own services. And he shares what he’s observed working with clients.

    We uncover the key of finding intrinsic value in one’s profession and the inherent value that clients seek in return. Through our discussion, you’ll discover invaluable insights and effective strategies for navigating the intricacies of pricing, overcoming obstacles, and building the skill you need to be more successful.

    From Anthony’s personal journey to actionable advice for professionals in any field, this episode is a testament to the transformative power of aligning passion with purpose and understanding the dynamic interplay between value perception and pricing. Don’t miss out on this enriching conversation – listen and learn more about how to face the challenges of pricing your own services.


    About this Episode's Guest

    Anthony Kuo’s journey is a compelling testament to the distinction between proficiency and passion. After thriving in the corporate world, he realized his soul was unfulfilled. Now, as a Career Satisfaction Coach and creator of Untamed Career, Anthony helps professionals rediscover their true vocational aspirations. Join us as we explore Anthony’s transformative journey and glean insights into crafting careers that align with authentic fulfillment.

    How to Reach Anthony:

    LinkedIn: https://www.linkedin.com/in/untamedcareer/
    Facebook: https://www.facebook.com/anthony.c.kuo

    What to Listen out for:

    • 00:00 Intro
    • 01:22 Getting to Know Anthony
    • 03:08 From Pricing Expert to Career Satisfaction Coach
    • 05:43 Challenges of Pricing Personal Services
    • 08:28 Learning to Value Your Work
    • 13:41 Applying Pricing Knowledge to Career Satisfaction Coaching
    • 18:07 Marketing and Customer Insight
    • 24:28 Overcoming Pricing Mindset Challenges
    • 28:39 Final Thoughts


    Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.

    *********

    Reach Out, Connect or Book a Call with Janene

    Get started improving your business.
    Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.

    Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)

    Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. 

    3 Essential Price Setting Tips for Beginners

    3 Essential Price Setting Tips for Beginners

    Hey there, fellow entrepreneurs! Are you ready for some price setting tips?

    Starting a business is like embarking on an epic voyage, full of excitement and endless possibilities. But when it comes to pricing your products or services, it can feel like sailing into uncharted territory. If you’re nodding along, feeling like you’re in the same boat, you’re not alone.

    Chances are, you’re more familiar with the role of a consumer than a pricing guru. You’ve seen businesses use all sorts of strategies, but deciphering how they arrived at those price points or why they’ve used that strategy or if it’s even worked for them, that’s a whole different story.

    You’ve likely already done your homework, having looked at costs and scoped out the competition. And while those things are important pieces of the determining what prices to offer, they in fact are not where you should begin.


    About this Episode

    In this episode, I’m sharing three simple price setting tips that’ll help you get started setting your prices in a better way. When you “flip the script” on how you go about setting prices you make it easier to feel confident about what you charge. And you put yourself in a better position to set prices that fit you and your clients. Whether you’re feeling lost, overwhelmed or just curious these insights will be your guiding light.

    Listen in as I break down three simple tips that help you build the right prices from your customers and your business needs, rather than what everyone else is doing. Trust me, pricing doesn’t have to give you a headache. You should feel jolt of expansive excitement about how pricing helps you reach your business goals.

    Let’s tackle it together and pave the way for prices that not only work for your business but also leave you feeling confident and empowered. Ready to get started? Let’s do this!

    What to Listen out for:

    • 0:00 Intro
    • 01:14 The Importance of Starting Point in Pricing
    • 02:38 The Role of Customer in Pricing
    • 05:00 Aligning Business Goals with Pricing
    • 06:47 The Impact of Mindset on Pricing
    • 08:16 Revisiting the Three Key Factors in Pricing
    • 11:04 Practical Tips for Clear Mindset in Pricing
    • 12:00 Upcoming Masterclass and Courses
    • 13:36 Final Thoughts


    Episode Links:

    The next Pop-Up Pricing Masterclass is on March 5th and we'll be focusing on Understanding Profit.  https://thepricinglady.thrivecart.com/profit-mc/

    The Customer Compass (previously the Customer Value Challenge):  https://thepricinglady.com/thecustomercompass

    Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.

    *********

    Reach Out, Connect or Book a Call with Janene

    Get started improving your business.
    Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.

    Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)

    Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently cha

    The Importance of Decoupling Self-worth from Your Pricing

    The Importance of Decoupling Self-worth from Your Pricing

    "I had a plan and a strategy for setting my prices. It felt like I knew what to do but it just wasn't working. I got no where. I realized the connection I had created between my self-worth and my prices. It was time to start decoupling my self-worth from my prices."  

    Does that sound familiar to you?

    If so you, my friend, are not alone. It's easy to think of pricing as the logical, cold and calculated (no pun intended) thing. But the reality is your mindset gets in the way. You can know every pricing trick in the book but if you believe you are not worthy on some level, it just won't work because you won't believe it. It's up to you to starting decoupling self-worth from what you charge, failure to do so only holds you back. 

    Those thoughts and doubts will permeate everything you do, what you choose not to do and how you go about doing it. I've said it many times before but having your own business is a self-discovery journey and you're about to hear how one woman realized her own sense of self-worth was getting in the way of her dreams.

    About this Episode's Guest

    In this episode, I've got special guest Aya Ghosh. She's a Consciousness Coach and helps people find their purpose, fulfilment, and joy instead of being stuck in pain, suffering, or negative experiences. She shares with us how the realization that her mindset was influencing what she charged came about, As well as the steps she's had to take to free herself from tying her self-worth to her pricing. Let's help you get your mindset in the right place enjoy the episode.

    Don't have time right now to listen, scroll down for the episode overview. 

    How to Reach Aya:

    LinkedIn: https://www.linkedin.com/in/aya-transformation/
    Website: https://www.ayatransformation.com/

    What to Listen out for:

    • 00:00 Intro
    • 01:23 Getting to Know Aya
    • 02:35 Journey into Consciousness Coaching
    • 03:20 The Challenges of Pricing in Business
    • 04:48 Overcoming Self-Worth Issues in Pricing
    • 05:32 The Impact of Personal Beliefs on Business
    • 07:25 The Emotional Connection to Pricing
    • 10:24 The Struggle of Pricing Services
    • 14:18 Overcoming Needy Energy in Business
    • 16:14 Final Thoughts


    Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.

    *********

    Reach Out, Connect or Book a Call with Janene

    Get started improving your business.
    Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.

    Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)

    Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. 

    The Power of Customer Experience in Pricing

    The Power of Customer Experience in Pricing

    On this episode of ‘Live with The Pricing Lady,’ I’m joined by the incredible Ghizlane Arifine, a true guru in Customer Experience. Together, we’re diving deep into the magical connection between the customers experience and the art of creating a great pricing strategy. Ghizlane reminds us of the pure gold in understanding the customer’s viewpoint, walking with them hand-in-hand through every twist of their purchasing journey.

    Join us as we dive into value-based pricing, where we explore how tuning into customer behavior and expectations can be the secret sauce to building the right pricing strategies.

    With a focus on small businesses, we explore the importance of knowing what your customers want, curating those personalized experiences, and tapping into those customer insights to sculpt pricing strategies that work. We’ll also break down the ‘customer’ versus ‘user’ dynamic, uncovering how these roles influence purchasing decisions.

    At its core, this episode is dedicated to the importance of understanding your customers and building an experience that fits them. It’s all about aligning your pricing strategy with the unique rhythm of your customers and the big dreams of your business. Join us for this amazing conversation – you won’t want to miss it!

    More About this Episode's Guest

    Dr. Ghizlane Arifine has over 12 years of dedicated engagement with organizations enhancing their customer experience standards and implementing successful marketing strategies. Ghizlane brings a wealth of expertise and knowledge on this very important topic.

    With over 12 years of dedicated engagement with organizations, she has been instrumental in enhancing the experience they deliver customers and implementing successful marketing strategies. Guided by her curiosity for and eagerness to deliver superior customer experiences, she serves as a lecturer, imparting knowledge in customer loyalty and behavior. Simultaneously, she is a CX/UX practitioner, actively developing and executing CX programs for companies.

    How to Reach Ghizlane:

    Instagram: https://www.instagram.com/xperience_metrics/
    LinkedIn: https://www.linkedin.com/company/xperiencemetrics/

    What to Listen out for:

    • 00:00 Intro
    • 01:31 Understanding the Importance of Customer Experience
    • 02:02 Getting to Know Ghizlane
    • 03:42 The Journey of Starting a Business
    • 05:52 Defining Customer and User Experience
    • 08:26 The Impact on Value Perception
    • 12:35 Risks for Small Businesses
    • 16:27 Understanding Customers for Better Business Decisions
    • 22:13 Advice for Startups and Small Businesses
    • 27:15 Final Thoughts


    *********

    Reach Out, Connect or Book a Call with Janene

    Get started improving your business.
    Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.

    Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)

    Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. 

    Pricing Trends for Small Businesses in 2024

    Pricing Trends for Small Businesses in 2024

    Do you know what pricing trends to expect in 2024?

    As we begin the new year, it’s a good time to take a look at what’s been happening and where things are headed.

    People often mistake pricing as a “one-and-done” activity. The reality is that if your prices aren’t changing, then you’re no longer aligned with the market. Meaning you’re under or over priced. The consequences of that are many, most remarkably lower sales and profits. Ouch!

    That’s no way to start a new year.

    To avoid finding yourself in this situation, take a step back and look at where things are in the world – in your market, in your business, and in your pricing. To help you with that, I’ve put together some research and my own insights to help you get started. Let’s kick the year off with a look at Pricing Trends for 2024.

    In This Episode:

    In the past few years, we have seen a lot of fast-paced change.

    As you consider your pricing strategy and what to do it’s good to take a look at where have things landed and what does it mean in terms of how people behave when they make purchases. That’s where we start our discussion, with a look at the “state of affairs”.

    Then we turn towards upcoming trends in pricing, as an indication of what you might expect in the year to come. And last, my recommendations on what you might focus your attention to get ahead.

    Enjoy the episode.

    Podcast Highlights

    • 0:00 Intro
    • 2:08 2024 Preview
    • 5:27 Navigating Global Trends
    • 8:34 Pricing Amidst Market Shifts
    • 12:21 Beyond Price Wars
    • 14:56 Pricing Trends
    • 23:38 Strategic Pricing in 2024
    • 26:37 Wrapping it Up


    Episode Links:

    NIQ 2023 Mid Year Outlook Survey: https://nielseniq.com/global/en/insights/analysis/2023/5-cost-of-living-trends-to-know/

    Check out the next Price Point Event full details at: https://thepricinglady.com/thepricepoint

    The next cohort of The Fair Price Formula Part 1 - Price Setting starts January 26th. Register at www.thepricinglady.com/setmyprices

    The Customer Compass (previously the Customer Value Challenge) is coming in February.

    The next Pop-Up Pricing Masterclass is on March 5th and we'll be focusing on Understanding Profit.  https://thepricinglady.thrivecart.com/profit-mc/

    Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.

    *********

    Reach Out, Connect or Book a Call with Janene

    Get started improving your business.
    Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.

    Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)

    Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. 

    3 Things You Must Do When Planning Price Increases

    3 Things You Must Do When Planning Price Increases

    Ever wondered what key steps businesses often overlook when they're raising their prices?

    In this episode, we'll take you through three critical aspects of pricing that businesses frequently overlook when adjusting their prices. Whether you're considering raising or lowering your prices, it's easy to overlook these things. Often people are afraid to change prices especially raise them and postpone it as long as possible. When they finally do it they take big risks by applying a "rip off the bandaid" approach. Trying to get it done before they panic and decide not to. In that process, they skip some really important steps that help the increase be more successful.

    I'll break down the misconceptions and offer practical advice on how you can do this more effectively.

    Discover the power of differentiation – why it's essential to vary price increases across your offerings, rather than applying a uniform rate. Learn how mastering the math behind pricing can give you the confidence you need to make informed decisions. And we'll look at price communication – when to make clear communications and when a subtler approach is more suitable.

    Enjoy the episode. Don't miss out on the knowledge and strategies that can reshape your business's future.

    Podcast Highlights

    • 0:00 Intro
    • 1:54 Overcoming Fear and Taking Strategic Steps
    • 5:15 The Critical Role of Pricing Math
    • 8:24 Knowing When and How to Share Changes
    • 10:21 Wrapping it Up


    Episode Links

    LinkedIn Article: The Boulder of Pricing Inaction
    Tool Recommendation: Pricing Tool Kit

    Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.

    *********

    Reach Out, Connect or Book a Call with Janene

    Get started improving your business.
    Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.

    Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)

    Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)

    Should I Offer Black Friday Deals

    Should I Offer Black Friday Deals

    A few years ago I got an email from a client asking me to review "the attached" document. I opened it up to find a list of discounts and special offers she planned to make throughout the year. As I looked at the list my heart sank - each and every one was carefully thought out in terms of what the client was getting. But no thought had been put into whether or not they were a good business idea.

    I called and spoke to her about it. Asking her what the business purpose and goal were for each one. Part way through our discussion it dawned on her and she said, "Janene, from what you're asking me I think I see what you're getting at. I did this because it's what I see others doing. You're asking me to also look at what it means and if it's right for my business. Right?"

    She got it!

    As the holiday season approaches, businesses often contemplate the idea of offering Black Friday discounts to lure in customers. It seems like everyone else is doing it. But is this strategy right for your business?

    Join me as I explore the origins of Black Friday, its evolution into a global phenomenon, and the critical questions you should ask yourself before diving into the discount frenzy.

    In This Episode:

    We'll look at the importance of aligning Black Friday deals with your brand values, understanding your target customer's expectations, and whether following the competition is a wise choice. Plus, how important is it to ensure that special deals and offers have a real business purpose that you can track. Without that you're just discounting for no reason and giving money away.

    Deciding whether or not to offer Black Friday deals, is a strategic business move. Listening to this episode gives you the tools and insights to make an informed choice that aligns with you, your business and your customers and helps you achieve your business goals.

    Tune in as I help you navigate the intricate world of pricing and business strategy.

    Podcast Highlights

    • 0:00 Intro
    • 2:24 Decoding Origins and Tactics
    • 5:12 Brand-Aligned Black Friday
    • 8:29 Competitor Caution: Business Sense
    • 11:23 Volume, Profit, Math Mastery
    • 13:21 Wrapping it Up

    Episode Links:

    Pricing Tool Kit: https://thepricinglady.com/goodies 

    Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.

    *********

    Reach Out, Connect or Book a Call with Janene

    Get started improving your business.
    Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.

    Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)

    Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)

    From Vine to Wallet: Navigating Wine & Spirits Pricing

    From Vine to Wallet: Navigating Wine & Spirits Pricing

    Have you ever looked at a bottle of wine and thought "Whoa. Ouch that's pretty pricey!" Most of us have. Of course there are wines at all price levels but what really goes into the pricing of your favorite wine - that's what I wanted to know.

    One of the things that I love about what I do is that through helping businesses with their pricing I've been able to learn a lot about many different industries and about what goes into the making of that product, software or service. I enjoy learning new things and understanding why or how they work. I'm that annoying person at the eye doctor who asks what all the different machines do. Ha!

    And when it comes to understanding what price to set for something, understanding what's behind the business is an important part of the process. And while cost to produce isn't the only driver of price understanding what goes into production at least at a high level is pretty important to your pricing.

    Both as a business owner and as a consumer a big part of the value you get from something that you buy is related to what goes into it. And having worked in the agricultural industry for a while I had the opportunity to visit vineyards and understand wine production more. I'm not an expert by any means but I do have a much bigger appreciation.

    So I ask questions like...

    What goes into the pricing of a bottle of wine?
    What are the differences between the most and the least expensive?
    How does production or distribution impact the pricing?

    You've probably wondered about it yourself. And if you're a startup or business that has to set prices for wine then the biggest question you've probably got is "How do I find the right price?"

    You're in luck I've got just the lady for you.

    In this Episode:

    This time I've brought on a guest who is an expert in all things wine and spirits-related. Ruchira Neotia, owner of Neo Margarita Ltd., is a London-based drinks professional with a passion for the art of crafting exquisite drink experiences - across wine, spirits and saké. At the heart of Ruchira's expertise is her talent for creating harmonious connections between food and beverages. As a consultant, she excels at developing optimized drink lists for restaurants that perfectly complement the culinary offerings, enhancing the overall dining experience.

    She comes on the show to help us navigate from vine to wallet wine and spirits pricing. Ruchira shares with us some real insights into what we are paying for as well as some great tips for those who have to set prices for wine and spirits in their business.

    Enjoy the episode!

    Podcast Highlights:

    • 0:00 Intro
    • 1:35 Meet Ruchira
    • 3:02 What does her business offers
    • 5:11 How the Process influence the Pricing
    • 10:31 Exploring the Complex World of Wine Importing and Production
    • 14:54 How Margins, Volume, and Customer Experience Come into Play
    • 24:04 Sustainable Practices and Wine Pricing
    • 28:35 Pricing Spirits vs. Wine
    • 35:56 Striking a Balance
    • 40:55 Today's takeaway & Wrap up

    How to reach Ruchira:

    Instagram: https://www.instagram.com/ruchneo/
    LinkedIn: https://www.linkedin.com/in/ruchiraneotia/

    *********

    Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)

    Apologetic pricing – looking back, this was my pricing strategy

    Apologetic pricing – looking back, this was my pricing strategy

    Welcome to another insightful episode of Live with The Pricing Lady.

    Apologetic pricing - a pricing strategy whereby your price reflects your thinking that  "Dear Customer, I'm sorry that I need to charge you for buying my product, service or software". There's an  embedded "apology discount" factored into your prices.

    Does this strategy sound familiar to you?

    For most people feeling unsure about your prices is normal, but other people can take those negative feelings to an entirely new level. As this episodes guest put it she felt guilty about charging clients for what she offered and not only did it impact her pricing, but her communication and everything she did in her business. Ultimately it also had an impact on the bottom line.

    Don't fret if this sounds familiar to you Mandy Bronsil, founder of B-inspired shares with us what she had to do to "break free" from that thinking and set herself up for success. Mandy talks about starting her business shortly before Covid hit and how that impacted what she had to do and the direction her business took.

    All that and so much more, enjoy!

    Podcast Highlights

    • 0:00 Intro
    • 1:17 Meet Mandy
    • 4:56 Why & how she started her business
    • 7:38 The first time pricing her offer
    • 9:50 Needing to shift the business
    • 12:55 Overcoming setbacks and challenges
    • 15:45 The importance of boundaries
    • 21:56 Today's takeaway & wrap up

    How to reach Mandy:

    LinkedIn: https://www.linkedin.com/in/mandybronsil/

    Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.

    *********

    Reach Out, Connect or Book a Call with Janene

    Get started improving your business.
    Sometimes it’s difficult to know where to begin. I suggest you download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.

    Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)

    Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)

    Flexible Pricing: How easy-going should your pricing strategy be?

    Flexible Pricing: How easy-going should your pricing strategy be?

    Do you find yourself wondering how flexible your pricing should be?

    In the world of business, pricing isn't merely a numbers game—it's an art of balance. And finding that delicate balance between flexibility and complexity can make or break your business.

    On the one hand it's great to try and meet the specific needs of each individual client, as each one is unique. But flexibility isn't always the best thing for you, your business or your customers. It's more complex a decision than just meeting the customers needs - it's more strategic that.

    And hold on, what about the downsides of working in this way? How does it impact your ways of working in your own business? And what downsides are there for clients? Yes, there are some.

    Well if you've asked yourself these questions, you're in the right place.

    In This Episode:

    In this episode of Live with The Pricing Lady,  we'll explore what you should consider when you're deciding the appropriate level of pricing flexibility in your business. Here's a glimpse of what you can expect to discover:  

    We look at the:

    • The Advantages: Learn how pricing flexibility can lead to tailored solutions, scalability, and agility in meeting your customers' unique needs.
    • The Trade-Offs: Explore the downsides of pricing flexibility, including customer confusion, perceptions of unfairness, and profit erosion.
    • Actionable Strategies: I share practical tips to help you strike the right balance in your pricing approach. From segmentation and clear tiers to modular pricing and value-based flexibility, there are several options to help you choose the level of and mitigate the downsides of flexibility.

    Whether you're new to the business world or a seasoned pro, this episode will help you think through this important aspect of your pricing strategy.

    Podcast Highlights

    • 0:00 Intro
    • 2:41 Advantages of Flexible Pricing
    • 4:12 Trade Offs that come from Flexible Pricing
    • 8:19 Effective Pricing Strategies
    • 14:02 Transparency and Simplicity
    • 16:02 Wrapping it Up


    Episode Links

    Join The Fair Price Formula (https://thepricinglady.com/setmyprices) group program and learn how to set prices for your business with more confidence.

    Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.

    *********

    Reach Out, Connect or Book a Call with Janene

    Get started improving your business.
    Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.

    Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)

    Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)

    From Hourly Rates to Bundled Value: The Power of Packaged Pricing

    From Hourly Rates to Bundled Value: The Power of Packaged Pricing

    Time based rates or packaged pricing, which is right for your business?

    People often start off with time-based rates, it seems relatively simple and straight forward - at first glance. But when you look closer time-based rates can be difficult to work with and they don't actually serve you or your clients well in the long run. Trading time for money does not focus on value or the quality of your expertise. Which is one reason why most people at some point in time will consider shifting to packaged pricing.

    But what does it take to package up prices? Is it the right move for your business? What are the advantages  and disadvantages of packaged pricing? There are a lot of questions to be explored if you're trying to make the decision whether or not to make the shift from hourly rates to bundled value.

    In This Episode:

    In this episode we take a closer look at the downsides of time-based rates and the upside or power of packaged pricing. Be sure to listen in and consider what's the best move for your business.

    Podcast Highlights

    • 0:00 Intro
    • 2:46 Not Linked to the Value
    • 4:18 Pitfalls of Time-based Pricing
    • 6:57 Unlocking the Power
    • 8:57 Streamlining Offer Creation
    • 10:35 Simplifying Decision-Making
    • 12:10 Wrapping It Up


    Episode Link

    Join The Fair Price Formula (https://thepricinglady.com/setmyprices) group program and learn how to set prices for your business with more confidence.

    Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.

    *********

    Reach Out, Connect or Book a Call with Janene

    Get started improving your business.
    Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.

    Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)

    Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)

    Overcoming Objections: The Worst Way to Respond to Pricing Objections

    Overcoming Objections: The Worst Way to Respond to Pricing Objections

    Pricing objections will come, as a founder or business owner it's important to prepare yourself (and your team) for when a client prospect says, "No thank you." Whether it's because it's too expensive or they don't know if they need it or something else, knowing what to do next can feel confusing or even a bit scary. Certainly it can leave you wondering how to respond in the best way possible.

    It's not uncommon to feel super confident telling people about your offer, after all that's your thing. You could talk about that all day long. At the same time when it comes to talking about how much people need to invest in your product or offer, you might feel a total lack of confidence. Then compound that with someone rejecting your offer and "Bam!" you're in uncharted territory - nervousness kicks in and it gets harder to know what to say.

    My clients often voice concerns about handling pricing objections confidently (some even ask how to avoid them - you can't and shouldn't strive to) and are curious about what arguments they can use to defend their position. And while you do want to understand the value and communicate it well, launching into a defense when you get an objection is not the best response.

    This episode was the result of countless questions from people just like you who have found themselves confronted with pricing objections. The urge to defend your pricing is natural, but there's a better way forward.

    Join us as we delve into the art of asking the right questions and truly grasping the objections raised by your customers.

    In This Episode:

    Listen and discover invaluable insights into the skill of handling objections gracefully and strategically. Learn simple techniques to get to the bottom of why they are objecting. Getting curious about their response takes the pressure off you so you can more confidently and uncover mutually beneficial solutions with your customers.

    Whether you're a seasoned entrepreneur fine-tuning your pricing strategies or a newcomer seeking guidance, don't miss out on this episode. Bid farewell to the fear of pricing objections and embrace newfound confidence in your pricing journey.

    Podcast Highlights

    • 0:00 Intro
    • 1:50 Strategies for Responding
    • 4:13 Unveiling the Real Reason Behind
    • 6:36 Turning Objections into Opportunities
    • 8:02 Wrapping it Up


    Episode Link

    The Fair Price Formula: https://maven.com/the-pricing-lady/fairpriceformula

    *********

    Reach Out, Connect or Book a Call with Janene

    Get started improving your business.
    Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.

    Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)

    Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)

    From Pricing Woes to Pricing Pro: 5 Expert Tips to Avoid the Most Common Pricing Mistakes

    From Pricing Woes to Pricing Pro: 5 Expert Tips to Avoid the Most Common Pricing Mistakes

    Pricing is a much undervalued business topic. It has a bigger impact on your profit than anything else in your business – yet if you’re like most people you don’t often give it much attention. Studies show time and again that of the four profit levers (price, volume, fixed costs and variable costs), price has the most impact on profit. Yes a bigger impact than your costs. This surprises most people. And it’s counter to how they are working.

    Consider for a moment what most businesses do when profits start falling? That’s right they start reducing costs. But if you understood that your prices have a bigger influence on your profit wouldn’t you also give your at least the same attention you do costs?

    Of course you would, put that why it’d be silly not to. Logically it makes sense but that’s not what you’re doing.

    And if you’re a new business, failing to give pricing your time and energy will make it harder for you to get your business engine running (i.e. build profitability) and achieve your business objectives. t also makes it hard for you to tell the “Profit Story” of your business to investors, potential business partners and other interested in working with you.

    The good thing is that most pricing mistakes are avoidable. But first you’ve got to know what to do to not repeat the mistakes your making or the ones you haven’t even thought of yet.

    In This Episode

    In this episode I’ll share with you 5 of my expert pricing tips to help you avoid the most common pricing mistakes. Let’s take you from pricing woes to pricing like a pro! We’ll first look at 5 of the most common pricing mistakes and then I’ll share with you actions you can take to lessen the chance of you making those errors.

    Podcast Highlights

    • 0:00 Intro
    • 2:17 Mistakes Number One to Five
    • 5:39 The Leaky Bucket Concept
    • 8:03 Tips to Avoid Pricing Mistakes
    • 17:30 Not a Right Strategy
    • 25:18 Wrapping it Up


    Episode Links

    How to do Customer Insight Interviews: https://thepricinglady.com/betheexpert/

    How to set Prices group program The Fair Price Formula:https://maven.com/the-pricing-lady/fairpriceformula


    Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.

    *********

    Reach Out, Connect or Book a Call with Janene

    Get started improving your business.
    Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.

    Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)

    Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)


    Profit Puzzles: Decoding Pricing, Value, and Crowdfunding Campaigns

    Profit Puzzles: Decoding Pricing, Value, and Crowdfunding Campaigns

    Understanding value is the key to unlocking pricing and profits. Often profit puzzles people - they just aren't sure how to leverage what they've got. At the same time the more you learn and understand value, the more you realized it's everywhere.

    Crowdfunding campaigns are no exception. When you put together the packages people can "buy" or the offers for sponsors of your crowdfunding campaign - you have to think of value. And that's what this week's guest, in part has come to share with us.

    In This Episode:

    I recently sat down with Margit Takacs, Change and Culture consultant, trainer and coach. She shares with us her own pricing journey. From being in the corporate world to venturing out on her own to her experience crowdfunding the writing and publishing of her newest book.

    In the past, I've support people in putting together their crowdfunding packages. In many ways it's the same as offer building and pricing in any other context. But as Margit shares with us there's an added element of value to consider. I loved this conversation and if you're running your own campaign or if you've thought of publishing your own book you'll definitely want to learn from her experience.

    Enjoy the episode!

    Podcast Highlights

    • 0:00 Intro
    • 1:49 Getting to Know Margit
    • 4:10 The Value of Working with Margit
    • 7:48 What Led Margit to Start Her Own Business
    • 10:06 Pricing at the Beginning
    • 12:11 From Funding to Publishing
    • 22:39 Calculating Goals and Investments
    • 25:33 Unveiling the Marketing Puzzle
    • 30:04 Wrapping It Up


    How to reach Margit:

    LinkedIn: https://www.linkedin.com/in/margittakacs/
    Facebook: https://www.facebook.com/margit.takacs.12/

    Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.

    *********

    Reach Out, Connect or Book a Call with Janene

    Get started improving your business.
    Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.

    Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)

    Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)

    Embracing a Profitable Pricing Mindset

    Embracing a Profitable Pricing Mindset

    There is no doubt about it that to succeed in your business you will need to embrace a profitable pricing mindset.

    Pricing and mindset are linked. You can know how to set prices but if you don't believe you deserve them you will sabotage yourself along the entire journey. It will be so much more difficult than it needs to be. As you may have heard from me and many of my guests on this show starting your own business is a personal development journey. One that constantly takes you outside your comfort zone.

    As we all know when you're outside your comfort zone is when your mind does things to "help" you not feel pain, get hurt or be "unsafe". But the way it goes about it doesn't always help in the end. In fact it can hold you back. We've all experienced it. And that's why I'm so excited to have had this chat with Jen.

    She encourages you to recognize and challenge your limiting beliefs in order to achieve your goals and build a sustainably profitable business. Many of us are taught to play small and not value ourselves, which can make it difficult to charge what we are worth. But, setting prices that are too low can actually lead customers to perceive us as having low value. Therefore, it's important to set prices that reflect the value of our work.

    In This Episode:

    Jen Gutfriend, a mindset and business coach/strategist and owner of The 6 Figure Female Entrepreneur, shares her journey of overcoming limiting beliefs around money and success and how she helps other women achieve financial freedom while working less. The key takeaway? Mindset is crucial for pricing success.

    Discover how Jen navigated the challenges of setting her initial prices and how she gradually increased them based on her expertise, results, and client satisfaction.

    Get ready to transform your mindset and embrace a profitable pricing mindset that propels your business to new heights.

    Enjoy the episode!

    Podcast Highlights

    • 0:00 Intro
    • 2:17 Getting to Know Jen
    • 3:16 The Value of Working with Jen
    • 9:39 What Led Jen to Start Her Business
    • 12:33 Pricing at the Beginning
    • 16:48 Navigating the Challenges of Providing Affordable Services
    • 19:42 Pricing Tips and Strategies
    • 26:09 Wrapping It Up


    How to reach Jen:

    LinkedIn: https://www.linkedin.com/in/jen-gutfriend-024224197/
    Instagram: Instagram.com/the6figurefemaleentrepreneur
    Facebook: Facebook.com/the6figurefemaleentrepreneur

    *********

    Reach Out, Connect or Book a Call with Janene

    Get started improving your business.
    Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.

    Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)

    Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)

    Unveiling Strategies for Pricing Unique Offerings

    Unveiling Strategies for Pricing Unique Offerings

    Ready to break free from the ordinary?

    Many Startups are working on technologies that just a few years ago didn't even exist. They weren't even possible, maybe not even a dream. Technology is evolving fast and so are the new and innovative ideas that come along with those advancements. And the question I often get from people is "How do I price something that's unknown?"

    Do the same tactics and strategies apply? How can I help my customer understand the real value when they can't even conceive this as a possible solution? Truly innovative solutions push the boundaries of value and often require an innovative approach to pricing as well. It's true that this can be tricky but it can also be incredibly exciting.

    That's one reason why I've invited this week's guest to join me on the show.

    In This Episode:

    Cristina Ruiz de Castaneda, Founder of Blue Vega started her business after working with a really great consultant during her corporate days. She now consults herself, helping innovative Startups with new technologies develop their commercial roadmaps.

    She shares with us her own pricing journey. Then we dive deep into the captivating realm of strategies for pricing unique offerings. From understanding the unconventional costs to gauging the value for early adopters, Cristina sheds light on the myriad fascinating factors that come into play. 

    But that's just the beginning! Cristina also shares some of the common mistakes startups make when pricing their innovations. Get ready to gain fresh perspectives, practical insights, and inspiration to navigate the intricacies of pricing your own unique offerings.

    Podcast Highlights

    • 00:00 Intro
    • 1:49 Getting to Know Cristina
    • 3:30 The Value of Working with Cristina
    • 6:10 How Did She Get Started
    • 8:19 Pricing At the Beginning
    • 10:47 Pricing of Unusual Things
    • 14:13 Common Mistakes Startups Make
    • 19:27 Looking through Multiple Lens 
    • 22:53 Wrapping It Up


    How to reach Cristina:

    Instagram: https://www.instagram.com/bluevegaconsulting/
    LinkedIn: https://www.linkedin.com/in/cristina-r-de-castaneda/

    Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.

    *********

    Reach Out, Connect or Book a Call with Janene

    Get started improving your business.
    Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.

    Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)

    Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)

    What does Good, Fast or Cheap mean for your Service Prices?

    What does Good, Fast or Cheap mean for your Service Prices?

    As a business owner, you've probably heard the saying "You can be good, you can be fast, or you can be cheap. Pick two."

    Is it really that simple? 🤔

    Recently someone wrote to me that they were struggling with this concept of good, fast or cheap as they aren't fast. And they feel pressured to be so when that's not them. Yes, I often get my show ideas from the questions people ask me. So keep asking! 😄

    I believe it's important to know what your strengths are and to market to those strengths. That's how you attract people who value your approach to things. Failing to do so feel so frustrating - you end up never feel good enough.

    More importantly doing so allows you to work in your "wheelhouse" of expertise and focus on what you're best at. BUT that requires you to let go of the things that aren't strengths. In this case if you're not fast, then don't market that. Lean into the fact that you deliver great results even if it takes a bit more time. Or even redefine what fast is.

    You have to let go first - otherwise it'll feel like you're always "swimming against the current" 🏊‍♀️ i.e. struggling.

    In This Episode

    We explore the popular saying in the service and freelance industry: "You can be good, you can be fast, or you can be cheap. Pick two." We dig deeper to unpack its meaning for pricing in your business. Here's the deal: all three factors—good, fast, and cheap—are relative and depend on your target customers. Their perception of what's valuable matters most and you can influence that.

    We take a look at how perceptions impact the definition of good, cheap and fast. As well as how to manage if what you do doesn't fit all those requirements. In my experience, it's not about choosing between good, fast, and cheap. It's not even about always delivering all at the same time.

    It is about aligning your strengths with what your target customers value. Enjoy the episode!

    Podcast Highlights

    • 0:00 Intro
    • 2:00 An Old Adage
    • 6:36 Be Honest With Yourself
    • 9:11 Best Way to Help a Potential Client
    • 11:00 Price Acceptance
    • 11:42 Wrapping it Up


    Episode Links

    The Fair Price Formula: https://maven.com/the-pricing-lady/fairpriceformula

    On-demand Web Class: "Getting to a Fair Price"

    Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.

    *********

    Reach Out, Connect or Book a Call with Janene

    Get started improving your business.
    Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.

    Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)

    Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)

    Should I Adjust Prices for Different Geographies?

    Should I Adjust Prices for Different Geographies?

    Have you ever asked yourself, should I adjust prices for different geographies

    Certainly if you’re doing business internationally you’ve most definitely asked yourself that questions.

    And you’re not alone in that. Over the years many people have asked me the question. Well, to be precise they’ve asked me “How should I adjust prices?” People almost always assume that just because they’re selling to another country then have to adjust their prices, but as you’ll learn in this episode, it isn’t always necessary.

    It’s also interesting, people are rarely worried about raising prices for countries with a higher willingness to pay, they are always concerned about being over priced. In fact they are making assumptions about what other people can or cannot afford. As I’ve mentioned before we do have to be careful about having our minds “in other people’s pockets”. Make sure you look at this question through a few different perspectives before making a decision.

    In This Episode

    I share with you what to consider so you can decide if such adjustments are needed for your business.

    As you know by now in pricing there are no “one size fits all” answers – it depends. And in this case we need to first take a look at the customer to find the answers. You’ll also learn about a couple of resources you can use to help you in deciding what changes to make. And then I share tips and strategies to decide if there are better alternatives to just simply selling the same things at different prices.

    With a few questions, a little research and some creative thinking you can come up with the best options for your business. Enjoy the episode!

    Podcast Highlights

    • 0:00 Intro
    • 2:07 Should you adjust?
    • 4:05 Try having different offers
    • 5:51 Consider the cost to serve
    • 6:52 A few things to think about
    • 8:23 Try these indexes
    • 12:28 Wrap Up


    Episode Links

    Big Mac Index: https://wisevoter.com/country-rankings/big-mac-index-by-country/
    Consumer Price Index: https://www.theglobaleconomy.com/rankings/cpi/

    *********

    Reach Out, Connect or Book a Call with Janene

    Get started improving your business.
    Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.

    Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)

    Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)

    Women & Money: Improving your relationship with money (Part 2)

    Women & Money: Improving your relationship with money (Part 2)

    How can you improve your relationship with money?

    Great question now let's get some answers.

    As you know I’ve invited two money experts, Ilana Jankowitz and Clara Creitz, onto the show recently to talk about Women & Money. In part 1 we took a look at where our money mindset comes from, how it disrupts our path to success and some of the things that women do well when it comes to money. If you haven’t listened to part 1 yet, listen here.

    The challenges you face with money are not always easy to identify or know where they come from. Often times making the change is difficult. It can even be emotionally painful. But it doesn’t mean that you don’t try. You keep working at it step by step, because it matters to you, your family and friends, even to your business and clients. It’s the only way to make things better and improve. We are all here to offer support.

    In This Episode:

    In this episode, Part 2, we shift gears to look specifically at the tips and tactics the Clara and Ilana have to share with us. For example you’ll learn about a three-step process you can try that’ll help you get on the right track. You’ll hear about the importance of understanding one’s wealth structure, retirement situation, and insurance coverage as a means to understanding where you are now and how to get to where you want to go.

    I loved the part about having a “money date” with loved ones to discuss finances. And you’ll discover how ancestral background and traumas can impact your beliefs and behaviors around money. As well as how the only way through to financial freedom is by you addressing those underlying issues. All that and so much more as we wrap up this two-part series.

    Podcast Highlights

    • 0:00 Intro
    • 1:27 Health Check or Analysis
    • 5:12 Speaking About Money
    • 7:10 Not Enoughness
    • 12:10 The Big Thing Comes in the Mindset
    • 18:47 Be Open to Learning
    • 24:34 Wrapping it Up


    Episode Links:

    Clara Creitz | LinkedIn | Instagram | Facebook
    Ilana Jankowitz | LinkedIn | Instagram | Facebook

    Take the money quiz at Ilana's website.

    *********

    Reach Out, Connect or Book a Call with Janene

    Get started improving your business.
    Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.

    Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)

    Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)

    Women & Money: How your mindset impacts business and life. (Part 1)

    Women & Money: How your mindset impacts business and life. (Part 1)

    Women-owned businesses are significant contributors to the economy. And the number of businesses founded by women in many countries out-pacing overall new business growth. Despite this women face significant obstacles when it comes to starting businesses. While there are many factors that contribute to this, one aspect has to do our relationship to money.

    It’s no surprise that women face obstacles in accessing capital and funding. But if we go deeper than that women often have a tenuous, at best, relationship with money. Growing up many didn’t have good role models to follow, weren’t taught how to manage money and/or weren’t expected to develop that relationship. It also has a lot to do with how worthy a person feels and let’s face it in many cultures and families women are made to feel “less than”.

    This has consequences in both life and business, in personal finances and indefinitely when it come to pricing in your business. In my experience pricing comes down to competence and confidence. I’ve seen how people’s mindsets about money impact their pricing behavior. That’s why I’ve brought two Money experts on to the show to have this conversation.


    In This Episode:

    In this episode (part 1 of 2) I’ve invited Ilana Jankowitz, Money Mindset expert back to the show and Clara Creitz, an expert in Personal Finance for Women, to help me explore the topic of Women and Money. The panel discussion format is something I’ve been wanting to bring to the show for a while. They share about their own journeys and their insights about women and money, including what we do well. As well as some of the things we struggle with and how to start breaking free of them.

    If there’s anything I’ve learned in starting my own business it’s that it’s a personal journey more than anything else. Mindset around money for most of us, plays a huge role in our success.

    Podcast Highlights

    • 0:00 Intro
    • 3:24 Getting to Know the Guests
    • 6:09 The Journey of Starting Your Own Business
    • 10:00 First Thoughts on Women and Money
    • 12:57 Soft and Hard Skills
    • 16:48 Mindset Challenges
    • 23:44 Money Role Models
    • 27:11 What Women Do Really Well in Money
    • 32:00 Wrapping Up (Part 1)


    Episode Links:

    Clara Creitz | LinkedIn | Instagram | Facebook
    Ilana Jankowitz | LinkedIn | Instagram | Facebook 

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