In this final episode of this season, Gemma Parker had a brief coaching with Zivi on what to do to manage her tasks effectively, including multitasking and task switching.

Zivi's suggestion could be applicable for your business too, listen now!

Zivi and Gemma share important things about Search Engine Optimization that can help get more traffic to your website.

In this Episode we discuss:

• For some, task switching is now good but it depends on your mindset
• Multitasking is okay as long as you get the job done
• The problems with multitasking
• The book "The Gift of Done"
• From multitasking to single focus
• Some important pointers like pausing your inbox
• How to effectively use the scheduler or calendar
• How to be efficient while having family and business
• When to start hiring help
• There's a TON of VALUE here so make sure you listen to this final episode!!

Directing Traffic to Your Site

In this episode, Paul Cochrell aka Tall Paul had a brief coaching with Zivi on what to do with his his website to drive more traffic.

Zivi's suggestion could be applicable for your business too, listen now!

Zivi and Paul share important things about the email outreach that can help get more traffic in your website.

In this Episode we discuss:

• Paul has been performing since 1998 even before SEO was born
• Paul wants to improve his Google rankings and learn SEO
• What is white hat and black hat approach and which is better
• Why Youtube is the best place to get info about SEO
• What is Keyword and how to best use it and what tools to use
• What are Long tail and Short hand keywords
• The hours that you need to spend for your SEO
• The importance of the number of words in your content with your keyword
• The Skyscraper technique that you can use for the content
• The importance of your site load speed
• The things to do to make the site faster
• What is Google Analytics and how to use it
• There is a TON of value in this episode that you can use to leverage your business in a new market, so LISTEN NOW!
• Links mentioned
  www.boostermonster.com
  www.youtube.com
  
  

Making Your Site Congruent With Your Needs

In this episode, Chad Jacobs had a brief coaching with Zivi on what to do to his website to get more bookings and interest from customers.

Zivi's suggestion could be applicable for your business too, listen now!

Zivi and Chad share important things about the changes that can be made on a website.

In this Episode we discuss:

• Chad's main goal here is get more shows
• How to structure the website so that customers know what they will get
• The importance of the text font size
• The importance of adding a blog in the website
• Ideas for blog posts related to the customers
• How to be social in your blog posts
• The biggest three questions that your have to answer and show in your site
• There is a TON of value in this episode that you can use to leverage your business in a new market, so LISTEN NOW!

Selling Workshops for Corporate

In this episode Jonah Babins had a quick coaching with Zivi on how should be the approach in offering somekind of workshops for corporate teams or business teams.

Zivi’s suggestion could be applicable for your business too, listen now!

Zivi and Jonah share important things about the new market.

In this Episode we discuss:

• Jonah wants to start with small companies and eventually go into bigger market
• Where to start finding companies to offer it.
• The problem that’s going to be fixed by his workshop
• Jonah’s motivation is he knows that he can give better experience in his workshop
• How is the experience going to be better for the customers
• How to effectively do the follow game
• How to start email outreach and what’s effective
• How to evaluate the pricing after the start phase
• There is a TON of value in this episode that you can use to leverage your business in a new market, so LISTEN NOW!

How To Enter a New Market

Once a business is established and thriving in its home market, it is often seen as the right time to branch out into a new market. 

Zivi's guest today is Jelly and Matt Otis who is looking into breaking into a new market, listen now!

Zivi and the couple shares important things about the new market.

In this Episode we discuss:

• The importance of blog posts in your site
• Make sure the important things are seen like the safety procedures
• What is Outbound Marketing and how it can help
• The Email Approach and the Phone Approach
• The power of a follow up call or email
• A book by Jim Kemp that you can read
• There is a TON of value in this episode that you can use to leverage your business in a new market, so LISTEN NOW!

Facebook advertising is an important way to connect with your audience on the world’s largest social network.

Zivi and Julia had a chat about how she can take advantage of Facebook marketing, listen now!

Zivi and Julia shares important things about marketing on Facebook.

In this Episode we discuss:

• Julia posts high-quality photos at least once a week
• The Page name and Topper should look amazing from the get go and answer three questions
• The best graphic that can be used for a post is explained in the show
• There should be a way to measure the result of boosting the post
• The visual elements, how to create them and why they are so important
• The services that you can subscribe to and get good result
• There is a TON of value in this episode that you can use to leverage your business using Facebook marketing and boosting, so LISTEN NOW!

Choosing Your Next Big Thing

Deciding on your next big move could be hard if you do not know the steps to take.

Zivi and Flossie had a chat about the next best move to do in her business and shows, listen now!

Zivi and Flossie shares important things about deciding you next big move.

In this Episode we discuss:

• The clarity on what destination to choose on her shows
• Deciding on the right time to stop a day job
• How to map your business plan if you have more than one business
• How bundle and packages can improve your income
• Facebook marketing and Google Adwords
• Optimizing marketing efforts
• There is a TON of value in this episode that you can use to leverage your business using email marketing and newsletters, so LISTEN NOW!

Automation is the best thing that happened in online marketing in recent years. It saves time and efforts.

Zivi and Gareth had a chat about how to start automating your business, listen now!

Zivi and Gareth shares important things about Automation.

In this Episode we discuss:

• The process of pre-sale and why to automate it
• The importance of interaction per individual
• Why you don’t want to delay sending your quote
• What tools to start with your automation and when (hint - at least 100 customers per year)
• How to get the attention back by just the subject line you use
• The importance of the metrics to interpret the effectiveness of the email
• What follow up does and the importance of it
• Tips like: Emoji Keyboard, Preview Line
• How to read the parameters inside your email automation tool
• There is a TON of value in this episode that you can use to leverage your business using email marketing and newsletters, so LISTEN NOW!

Getting into Close Up Magic

Magic and Mentalism is two different things but Matan Rosenberg does both passionately.

Matan from Israel shares the interesting story of his journey, listen now!

• Matan has been into magic for 13 years now
• Obsessing into something is a skill for him
• Matan went into military and still had the deck of cards with him
• He was called ‘Matan Houdini’ after the military bootcamp
• Matan practiced up to 8 hours a day and in weekends even more when he was starting
• Matan’s first magician offer was $100 and it boosted his confidence as a magician
• Matan joined the Society of Israeli Magician when he was in the military and 19 yrs old
• Matan’s mentor is a comedy mentalist and a close up magician

With the domination of the digital world, it is important that you innovate, no matter what business you have, you should leverage it.

Kids entertainer Kyle Groves from Colorado, USA had a chat with Zivi about how she how to leverage you business, listen now!

Zivi and Kyle shares important things about leveraging your business through email marketing and newsletters.

In this Episode we discuss:

• Zivi shared tools you can use for email marketing and newsletters
• How your mindset affects the emails or newsletters you send to people
• What 3 topics that is significant to the upcoming events you can use for your business
• Scheduling of events to talk about in the monthly newsletters
• Adding images for the newsletters that add value to the events
• How important 'Call To Action' is and it's purposes
• How adding a story that can attract people to read your email
• How you can you 'Focus on the reader and not you'
• The power of sharing the exciting stuff that happened and how it can be valuable to the reader
• There is a TON of value in this episode that you can use to leverage your business using email marketing and newsletters, so LISTEN NOW!

Handling Negative Reviews

Negative reviews are a part of your growing business but you should know how to handle this. This will help you deal with it now or when the time comes.

Kids entertainer Lauren Ann from Sydney Australia had a coaching session with Zivi about how she how to handle negative reviews, listen now!

Zivi and Stacie shares important things about negative reviews and how to properly respond to them.

In this Episode we discuss:

• Zivi shared processes where you don't have to change your show
• Zivi shared how he does a feedback form that can have a good impact to the review
• How coming early to the show can effect how the guests give feedback
• Why building a relationship with your clients have a very good effect on the reviews
• Why the contractors also need to build relationships with the clients
• How you can deal with contractors to have a good relationship with the clients
• How acknowledging, apologizing and amending works
• There a TON of value in this episode, Zivi did a great job helping Lauren overcome negative review and to minimize the risk of a bad review, so LISTEN NOW!

Google Analytics is an important part of your business especially if you have a website. Kids entertainer Stacie Ashlet aka Hyper Clown had a coaching session with Zivi about how she can use Google Analytics to improve her business. A TON of Value in this episode, listen now!

Zivi and Stacie shares important things about how to make use of the free app Google Analytics and how to use it to improve your business and website.

• What Google Analytics is and how it works
• The best timeline to check the analytics, like 30, 60 and 90 days
• Data from Stacie’s March to July was analyzed
• How important valuable content can vastly improve your website traffic
• The time that visitors spent looking at your site and how important that you know how to interpret  the data
• The different things Stacie can do to improve the visual of her website that can greatly affect the time spent by the site visitors
• Zivi gave tips on how to make the website interesting
• How to interpret the bounce rate and the recommendations to improve
• How Google reacts to your improved bounce rate and traffic
• The tabs to focus on when studying the data from Google
• There a TON of value in this episode, Zivi did a great job helping Stacie improve her website and business, so LISTEN NOW!

Packages and Giveaways for Your Show

Planning and branding are a result of your packages and giveaways.

Preparing you giveaways and packages starts with choosing the right materials. Kids entertainer Louis Wells had a learning session with Zivi about how to choose the right materials, being creative and different that will leave a lasting impression.

Zivi and Louis shares the important things about giveaways and packages.

In this Episode we discuss:

• The consideration of biodegradable products for your giveaways
• Giveaways should be something that is related to you show or magic
• The best places to buy your things to be used for giveaways
• Choice of materials that made out of organic and biodegradable products and how you can be creative with them
• The show packages that you should offer to you customers
• The Hotel metaphor on how they decide on their prices
• How you can give your customer to give flexibility
• The value added stuff that you can use for you packages
• What you can create using a Paper that will enhance the audience experience
• The games you can relate to the packages to add value

It's not as simple as you think, email marketing requires knowledge to some tools and some humor. Kids entertainer and Balloon Storyteller Mark Fuller had a coaching session with Zivi about how to market his new balloon story and workshop to schools and libraries.

Zivi and Mark shares the important things about marketing and the tools necessary to achieve results.

In this Episode we discuss:

• Zivi and Mark discussed the marketing assets needed
• The tools that are needed to start email outreach
• The difference between having many costumes and just one costume 
• Choosing a costume and how simple alterations can make it better
• Importance of email marketing and what tools not to be used
• The best thing to do when starting email marketing
• The steps on an effective email marketing sequence
• How important humor is in an email outreach
• A joke as an example that you can include in your emails
• Zivi also mentioned “The idea of animated gifts”
• The key takeaways from this coaching session

Nowadays a website is a must if you want to sell your services. Creating a website might be hard for a beginner but it you know what to do it will make it a lot easier. Kids entertainer, ventriloquist and puppet master Colin Dymond shares the things he wants to happen in his website.

Zivi and Colin shares their short coaching session on how to improve Colin's website and the important things about marketing.

In this Episode we discuss:

• Colin and Zivi discussed about the importance of having a website
• How a website helps you book more customers
• The downside of not having a website
• How a website should be part of the flow of your business to grow
• How you put more on you website makes you do less work
• How an email marketing automation helps you organize your bookings
• Marketing strategy in your website using Search Engine Optimization and Content Creation
• Zivi discussed how content creation helps your website 
• Marketing options that you can do through social media and keywords
• Colin shared the things he need for his website to improve it and Zivi gave his feedback
• Zivi then shared a story about Seth Godin - The God of Marketing
• The exercise of minimalism for Colin’s website
• Zivi’s 5 most important things for the website and the importance of them
• Some tips and advices for you website from Zivi

Writing a magic book for magicians is well established. Writing a book that has magic in it for a general audience is another. Magician and author Stephen Cloete discusses turning your experience and knowledge into a consumable product for a non magician audience.

We have all been scammed at one time or another, with or without realising it.

People have been scamming others for thousands of years, and scams work because of two uniquely human traits – greed and gullibility.

Stephen Cloete’s new book: Scammed, looks at uncovering the techniques of scams, hoaxes and cons.

In this episode we discuss:

Stephen talks about his new book titled “Scammed”

How Scammed bridges the gap between the magicians and average person.

The dangers that deception poses

The difference between con artists and magicians

The History of Magicians calling out scammers

Ways Harry Houdini originally debunked psychics

Techniques that psychics use to deceive their audience

How Facebook is the biggest gateway for modern scam artists

Stephen explains how clickbait’s are becoming more popular with scam artists

The difficulties of the writing process explained

Stephen shares some stories from his new book “Scammed”

Without a doubt the topic of how to raise your fees as a professional magician is one of the most talked about and yet it is likely the least acted upon.

Israel magician Zivi Raviv has doubled his performing fees within 5 years and here he shares what he calls his Champion Building System that turns bookers into brand evangelists by giving them to tools to sing your praises as a performer.

Zivi is a children’s and family performer. The process he outlines here can be adapted to suit many styles of magic performance. The power of this marketing process lies in its simplicity.

In this episode we discuss:

The magic market in Israel where a standard price for a Children’s birthday party is US$250

Zivi averages $500 to $700 per booking once he stopped playing the price competition game

What is the Champion Building System?

Value adding what you offer

Creating a personalized movie clip that summarizes the event for each birthday.

Customizing and personalizing the service you offer your client

How you can turn a one day event into a 3 day event that keeps your marketing front of mind with your clients.

You’ll hear the story of the family watching the video 250 times.

It's the same amount of effort to think small as it does to think big.

The reasons not to include this as an upsell

How to overcome the problem of getting permission to video client’s children

The power of using a marketing script.

Using an iPhone to shoot, edit and upload a video of your magic show

And get this – it takes 20 minute to do.

What are the key shots you must get? What shots get the best reaction from parents?

Do you need a 2nd person to video for you and how to find them?

Who are you? How are you branding yourself as a magician?

Billy Diamond opens up about the obstacles and struggles that we all face in creating our magic careers and how this can lead us to thinking about what it is that makes us unique and how we can capitalise on that as magicians.

In this episode we discuss:

Billy Diamond’s first magic book he purchased at 12 years old ... you’ll be surprised at what is was

At age 12 Billy realised he had to stand out as different. How old were you when you had this realization?

Deciding what is important in your life and letting this guide you in making your career decisions.

Branding and creating a consistent theme in how you present yourself.

Using the idea of product placement to get your message across in a subtle and effective way.

Can you improve on your signage, stage banner and backdrops?

Are there ways you can include your branding in your tricks?

Can you create photo opportunities that help brand your magic business?

Are you using QR codes and tags? What are they? Do you need them?

Are you thinking just about you, or are you thinking about what your client thinks and needs and using this in your marketing?

Hear about how Billy designs props to include magician’s names.

Hear how the trapdoor gag evolved into a range of products that promote magicians.

Using Facebook and social media in your branding.

What are the stumbling blocks for magicians and entertainers when it comes to branding? Do you need a lot of money to brand?

Why would a magician want to be a MC Master of Ceremonies? What special skills does a magician have that pre dispose them to standing on stage as a host or compere of an event? According to experienced MC Timothy Hyde they have already have a skill that gives them a head start that many others will never access: the ability to control a crowd.

Timothy Hyde has worked in this market for over 20 years. It now makes up the majority of his work. He's been paid to travel all over the world to run events, including assignments in - Hawaii, New Zealand, Hong Kong, South Africa, Cambodia and of course every possible city in his home country Australia.

For the last 10 years he has also been mentoring and coaching other entertainers who want to break into this lucrative field.

In this episode we discuss:

Just what is an MC  MC, Emcee, Master of Ceremony, Host or Compere and what do they do?

How the job of being an MC relates to the world of magic and the experience magicians have.

Learn the typical events an emcee would be booked for.

Learn how Timothy Hyde progressed  through drama studies, street performing, theme parks, stage illusion shows and mentalism to work an Master of ceremonies and why this rich experience helps in the emcee role.

Find out the positive aspects he brought from the world of magic into the role of MC?

How does being an MC stack up against being a corporate magician / mentalist in general terms?

What is the #1 quality you should look for within yourself if you are thinking being an MC?

What are the misconceptions about the role of an MC?

Can magic be incorporated into MC work? Is this a good or bad idea?

The right material for MC's. The types of jokes, gags, interactive time fillers, quotes and lines

Who the people are you need to work with at events and how to deal with them to make the whole experience better.

What itis that the people booking you want? The things you can do as MC to value add to their event and make yourself more book-able.

The importance of how you dress for the role.