Make Your Brand Legendary with Swoz Consulting

Many experts in the field of team-building say that the key factor in having an excellent team is "trust"... But what does that actually look like in real life? How does a team actually build "trust," rather than just talking about it and hoping it happens?

In this episode, join Scott and Caitlin as they outline the specific process about how trust is built within a team.

In particular they discuss:

• Why most attempts at building trust fail

• The 5 Levels of Trust, and how to establish each level of trust

• The two different kinds of trust, and why they matter

• ...and more

Remember: YOUR brand can be legendary too! 

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Sign up for our newsletter, and find more info on how we are building legendary brands at: www.SwozConsulting.com 

In this episode, Scott and Caitlin are joined by Hugh Henderson, CEO of Capstone Hospice. Hospice may not be the first organization that comes to mind when it comes to setting a high bar for creating raving fans. After all, as Hugh shares, he doesn't exactly get repeat business from his customers. Imagine the challenges that exist in running hospice care, and the challenges that may come with retaining top talent. Yet Hugh has employees that are surpassing 5-7 years with him, and he started Captsone 8 years ago.

You are not going to want to miss this inspiring conversation in which Hugh shares innovative ideas on how he creates raving fans internally and retains his employees in such an emotional, and mentally challenging environment. Hugh infuses passion and care for his people, and in turn his employees stay with him and build lasting relationships with clients they care for and their families.

Remember: YOUR brand can be legendary too! 

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Sign up for our newsletter, and find more info on how we are building legendary brands at: www.SwozConsulting.com 

If you want to build a legendary brand, you're going to need to get your people to bring their A-game. You can crack the whip and squeeze tighter... Or you can tap into the intrinsic drives that are already in your people.

In this episode, Scott and Caitlin explore the four different drives that create four different game types--and how you can tap into each in your business.

In particular, they discuss:

• How video games provide an incredible framework for understanding your team

• What the Four Game Types are -- and what they might look like in your organization

• The best ways to communicate with your team to increase performance and morale

• ...and more

Remember: YOUR brand can be legendary too! 

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Sign up for our newsletter, and find more info on how we are building legendary brands at: www.SwozConsulting.com 

The last of the gears in the Customer Experience Engine is Memorable Moments. If you implement all the rest of the gears in engine, but not this one, your customers love you -- but they aren't telling anyone to buy from you. This gear is what turns loving fans into raving fans. And it might be easier than you think.

This episode welcomes Caitlin Johnson, a Swoz Consultant, as Scott's co-host for the podcast!

Scott and Caitlin discuss how the legendary brands actually did it (and how you can, too). In this episode, they discuss:

• Why Star Wars can teach us a valuable lesson about our relationship to our customers

• Tangible examples of how famous brands have cultivated Memorable Moments

• Strategies to determine what makes your brand unique (and how to use this to create Memorable Moments)

• Time-tested proof that showcases why any brand -- no matter the industry -- can create moments that customers will never forget

• ...and more

Remember: YOUR brand can be legendary too! 

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Sign up for our newsletter, and find more info on how we are building legendary brands at: www.SwozConsulting.com 

In this episode, Scott takes a moment to respond to concerns about whether it's realistic to reach for legendary status.

Spoiler alert: There are some situations when it's not possible

Challenge alert: Maybe you should have a different motivation

Jump in and hear what Scott learned from 20 years of behind-the-scenes collaboration with some of the best in the world. It may not be what you think.

Remember: YOUR brand can be legendary too! 

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Sign up for our newsletter, and find more info on how we are building legendary brands at: www.SwozConsulting.com 

Your customers and clients don't want to feel like just another cog in the machine. But how can your brand implement strategies to genuinely make your customers feel seen and valued?

Join Jack and Scott as they explore the transformative power of Personalized Service, and how it can elevate your customer's experience to the next level.

In particular, Scott and Jack discuss:

• What Personalized Service does not look like (hint: you don't have to be their best friend)

• Tangible examples of brands that excel at Personal Service, and how they achieve it

• Personal stories from Scott and Jack as customers at brands that prioritize Personalized Service

• The single best thing you can do to facilitate incredible Personalized Service as a brand

• ....and more

Remember: YOUR brand can be legendary too! 

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Sign up for our newsletter, and find more info on how we are building legendary brands at: www.SwozConsulting.com 

Even if your brand is a household name, it can quickly fall apart if it stumbles in one crucial area: Operational Excellence. This goes beyond catchy jingles and recognizable logos. The key lies in delivering a consistent customer experience built on trust. 

Join Jack and Scott as they explore tangible examples of what Operational Excellence looks like, and the reasons why even the world's biggest brands can seem mediocre without this vital element.

In particular, Scott and Jack discuss:

• The #1 way to destroy your brand that many overlook
• Why two brands can go through the same hardships -- yet customers love the one brand, and hate the other
• How brand relationships mirror interpersonal relationships, where inconsistency destroys trust
• ....and more

Remember: YOUR brand can be legendary too! 

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Sign up for our newsletter, and find more info on how we are building legendary brands at: www.SwozConsulting.com 

Legendary brands know their customers. And this isn't just merely about data -- it's about something much more than mere numbers.

Join Scott and Jack as they discuss the key concepts in understanding Customer Insight.

In particular, Scott and Jack discuss:

• Why average brands run on customer data, whereas legendary businesses run on customer insight (and the difference between the two)
• Why defining your brand around your personal perspective and insight halts your progress in creating raving fans
• How to easily apply a very tangible strategy to gain customer insight
• ....and more

Remember: YOUR brand can be legendary too! 

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Sign up for our newsletter, and find more info on how we are building legendary brands at: www.SwozConsulting.com 

Delivering a powerful customer experience often works like an engine. Just like a car engine, each component is integral in making sure your brand is firing on all cylinders.

Join Scott and Jack as they discuss the Customer Experience Engine that Swoz Consulting has used to transform countless brands.

In particular, Scott and Jack discuss:

• The one missing piece that even world-class advertising and marketing can't make up for
• What is the true currency of business (it's not just money)
• The difference between customers that love your brand vs. customers that rave about your brand
• Why each part of this Customer Experience Engine must work in tandem to deliver powerful results

Remember: YOUR brand can be legendary too! 

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Sign up for our newsletter, and find more info on how we are building legendary brands at: www.SwozConsulting.com 

The best brands don't just have mere customers -- they have raving fans. However, how can you know for sure that your customers are as invested into your brand as you are?

Join Scott and Jack as they discuss the THREE SIGNS that will help you determine how fanatic your customers are about your brand.

Additionally, Scott and Jack discuss:

• Why raving fans are the best marketers
• The reason why rah-rah speeches about "caring more" or "trying harder" fall short
• The one deciding factor that determines if customers will buy your products at full price
• The powerful philosophy that should always come first before you think about expanding your brand (growth will be a natural consequence, rather than forced)

Remember: YOUR brand can be legendary too! 

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Sign up for our newsletter, and find more info on how we are building legendary brands at: www.SwozConsulting.com 

Your brand has the potential to become legendary. Greatness isn’t just reserved for the Apples and Disneys of the world – it’s for your brand too! With over 15 years of taking brands from ordinary to extraordinary, Scott Wozniak and Jack Fussell of Swoz Consulting are here to give you the strategies you need to unlock your brand's legendary potential. 

In this introductory episode, join Scott and Jack as they discuss: 

•  What inspired the creation of this podcast
•  A remarkable brand from an unexpected industry that's miles ahead of the competition 
•  Why seemingly unlikely brands and industries hold a hidden edge over popular brands and saturated markets 
•  How this podcast can help YOUR brand achieve legendary results

Welcome aboard this journey of making your brand legendary! 

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Sign up for our newsletter, and find more info on how we are building legendary brands at: www.SwozConsulting.com