Marketer For Hire

In today's episode, we're diving deep into a common dilemma: the marketing gap that's preventing your prospects from transitioning into paying clients. Stay tuned as we uncover where nurturing fits into your marketing funnel and why it’s your number one tool to skyrocket your sales.

In this episode, you will:

1. The role of nurturing tactics in the consideration phase
2. The five essential nurturing tactics to include in your strategy
3. How to cultivate loyalty and convert leads 

Full Show Notes Here!

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Are collaborations part of your marketing strategy? If not, they should be! Collaborations are not only great for lead generation and list building, they also work wonders for brand positioning and increasing revenue. The right collaboration can be a very authentic way of marketing that automatically builds trust with a new audience of target clients. 

Sydney Ludden joins me today to discuss each step of creating a winning collaboration—from choosing who to collaborate with to promoting it and measuring its success. Whether you’re a small, local business or a national franchise, strategic collaborations are one key marketing strategy you should be leaning into. 

In this episode, you’ll learn:

1. What to look for in strategic collaboration partners.
2. The role collaborations play in positioning your brand.
3. How to start building relationships with potential collaborators.
4. The best way to promote a collaboration and determine its success.

Full Show Notes Here!

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I appreciate you tuning into Marketer For Hire. By leaving a rating and review, you will help me reach more small business owners – like you!

In today's episode, you'll have the chance to eavesdrop as I coach entrepreneur Brenda Winkle. Her dedication to helping clients has led her to develop courses, group programs, a private coaching program, e-books, and even published a book. 

Her email list and audience are growing rapidly, but sales aren’t keeping pace. There are so many ways to work with her…so what gives? In this episode, we get to the bottom of what’s keeping her prospects from saying ‘yes’ and hitting the ‘buy’ button.

Listen in as we clarify Brenda's messages and streamline her offer sequence, ensuring her prospects receive the right offer at the perfect time and understand its value.

In this episode, we cover:

• Diagnosing and treating sales and marketing challenges in your business
• What to include on your website homepage to attract leads and get conversions
• Streamlining your offers by creating upsells and downsells.
• Dripping your offers according to the customer journey framework

Full Show Notes Here!

Tell us what you think. We'd love to hear from YOU!

Links & Mentioned Resources

Try Breathwork

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Podcast

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I appreciate you tuning into Marketer For Hire. By leaving a rating and review, you will help me reach more small business owners – like you!

We can all agree that connecting with new audiences is incredibly impactful for business growth. But how do we quantify the impact of podcast guest appearances on our business revenue? What mistakes have we unknowingly been making as podcast guests? And which metrics should we be tracking from these publicity opportunities? Luckily, Christina Lenkowski is here to give us the 411 on the ROI of podcast guesting! (And to all my introverted entrepreneurs—you’re going to love this episode!) 

Tune in as Christina shares how and why podcast guesting contributes to your visibility and your ROI, how to pitch, and what you need to do to after the interview to maximize your impact.

In this episode, you will:

1. Discover why publicity marketing is the most impactful type of marketing.
2. Uncover the best way to leverage podcast guesting to grow your business.
3. Learn the one question we should all be asking immediately after a podcast interview ends.

Full Show Notes Here!

Tell us what you think. We'd love to hear from YOU!

Links & Mentioned Resources

Christina’s 6-Part Private Podcast Series

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It seems like everyone in the business world is writing a book. A book can help market and grow your business—but how exactly does that work? And how hard is it to write a book and get it published? If you’re looking to establish your authority and showcase your expertise, this might be the answer you’ve been looking for! Today I’m chatting with Dr. Cindy, an expert ghostwriter and book writing coach who works with entrepreneurs to write books. She’s got some great advice on how to find a winning book idea, what your publishing options are, and how much time and money you can expect to invest in this project. Even if writing a book isn’t on your radar, I hope you’ll listen to this interview because you might just change your mind after you hear our conversation.

In this episode, you will:

1. Discover how much time and money it takes to write a good book.
2. Uncover the business benefits of writing a book.
3. Learn the 3 publishing options available to authors.

Full Show Notes Here!

Links & Mentioned Resources

Strategy Sprints by Simon Severino
We'd love to hear from YOU!

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If you’ve dabbled in digital advertising, at some point, you’ve probably found yourself wondering why some ads perform better than others. Well, you're not alone. Lucky for us, Jake Madoff knows exactly how to analyze the data, which metrics to pay attention to, and how to improve your digital ad performance. In this episode, he guides us through practical steps to boost your digital ad game. Whether you’re new to running ads or have been doing it for a while, there’s a lot to learn in this episode!

In this episode, you will:

1. Discover how to analyze ad performance during months one, two, and three on Meta and Google.
2. Uncover which metrics to pay attention to from various ad campaigns.
3. Learn the 5 key metrics to watch to improve digital ad performance for your business.

Full Show Notes Here!

Links & Mentioned Resources

Meta guide

Rockerbox

Northbeam

Triple Whale

GoHighLevel

Hubspot

Perpetual Traffic

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I appreciate you tuning into Marketer For Hire. By leaving a rating and review, you will help me reach more small business owners – like you!

If you’re like many business owners, you’re kicking off 2024 by diving head-first into setting goals and resolutions! But maybe you’re among the business owners who just want to get away from 2023 as quickly as possible. Whichever camp you fall into, hear this—setting business goals is critical to the success of your business and there’s one step you absolutely cannot skip. In order to set the right business goals for the new year, you must get super specific and strategic. Your goals will direct your marketing efforts and lead to real growth for your business! But it all starts with a look back at 2023. It’s important to identify your most profitable revenue stream and top buyers, analyze last year’s numbers (I know!), and evaluate your current offer suite in order to scale your business in 2024. You ready? Let’s get started!

In this episode, you will:

1. Discover how to approach New Year’s resolutions as a business owner.
2. Uncover which offers are worth keeping and which to eliminate from your offer suite.
3. Learn how to correctly set data-driven marketing and business goals for 2024.

Full Show Notes Here!

Connect with Sunny

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I appreciate you tuning into Marketer For Hire. By leaving a rating and review, you will help me reach more small business owners – like you!

As we wind down the year, I’m introducing you to a couple of business podcasts by sharing their episodes on Marketer For Hire. Today’s episode is from Emily Reagan’s Digital Marketing Unicorns Unite podcast, and she’s discussing why blogs are making a comeback and how AI can help your marketer use blogging in your marketing strategy.

In this episode, we cover:

• The role of blogging in a digital marketing strategy
• How to strategically blog so you can reach your ideal client
• The link between blogging and SEO

Full Show Notes Here!

Connect with Emily
Digital Marketing Unicorns Unite Podcast
Website
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Facebook
TikTok

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I appreciate you tuning into Marketer For Hire. By leaving a rating and review, you will help me reach more small business owners – like you!

As 2023 winds to a close, I thought it would be fun to introduce you to a couple of business podcasts by airing their episodes here on Marketer For Hire. First up is an episode of Laurie-Ann Murabito’s Be in Demand Podcast, all about choosing a single marketing strategy for your business.

When you don’t yet have a marketing strategy, it can be tempting to jump from one tactic to the next, looking for a magic solution to all of your marketing woes. But jumping around does more harm than good. 

In this episode, we cover:

1. The dangers of chasing too many strategies and programs
2. How to feel confident building your business your way
3. Why focusing on one strategy can help you avoid burnout

Full Show Notes Here!

Connect with Laurie-Ann
Website
Laurie-Ann's Amazon Bookstore
Be in Demand Podcast

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I appreciate you tuning into Marketer For Hire. By leaving a rating and review, you will help me reach more small business owners – like you!

A solid sales strategy helps build and nurture healthy relationships that allow you to sell with integrity. It’s all about approaching the people we want to work with in a way that they feel seen and heard. How you invite someone into a sales conversation and how you handle that call—and the follow-up—can make or break your business. So… how does your sales funnel stack up? I’m excited for you to hear Lynn Whitbeck’s perspective on sales. After all, she calls herself the Queen of Sales, which pretty much says it all. 

In this episode we answer your questions like: How should I prepare for a sales call? How can I adapt my sales approach to a client’s personality? How many times should I follow up with a lead? Whether you’re an online business owner or running a brick-and-mortar store, you’re not going to want to miss this one!

In this episode, we cover:

1. The 4 building blocks of a solid sales strategy.
2. How to avoid the #1 sales mistake business owners make.
3. How to identify a lead’s core personality from the words they’re using.

Full Show Notes Here!

Links & Mentioned Resources
Grow Your Business Masterclass
Get More Clients TV Show

Connect with Lynn
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I appreciate you tuning into Marketer For Hire. By leaving a rating and review, you will help me reach more small business owners – like you!

Improving your team’s efficiency and productivity can reduce stress, allow you to focus on the big picture instead of putting out daily fires, and operate from standardized procedures instead of constantly recreating the wheel. Having a strong team allows you to evolve into the visionary leader you’ve wanted to be, instead of a “doer,” which most entrepreneurs are not cut out to be. It takes time to hire the right people, but doing this work on the front end will increase the longevity and success of your business! Hiring the right team members, creating clear communication, and working from standard operating procedures are topics Krissy Chin, a business strategy coach, knows well. I’m excited to have her on the podcast today to get answers to questions like: How can you ensure you hire the right team members? What’s the most effective way to create and use an SOP? How do leaders build effective and efficient teams? This is a must-listen for business owners growing or managing in-person or virtual teams!

In this episode, you will:

1. Learn how clear communication creates an unforgettable client experience!
2. Discover how to hire the best team members for each position and what to do if they’re not in the right seat.
3. Uncover the best systems and processes to implement to communicate and work together efficiently.

Full Show Notes Here!

Links & Mentioned Resources

360 Program

Writing that Works

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I appreciate you tuning into Marketer For Hire. By leaving a rating and review, you will help me reach more small business owners – like you!

Are you struggling to get the different pieces of your business to work together in a perfect sales funnel? Wouldn’t it be great if everything in your business brought clients to you with consistency and ease? I’m walking you through the exact steps you need to know in today’s Laser Marketing Coaching session. Welcome to a new segment of the podcast where I have a guest join me for some real time coaching! Today you’ll meet Tanmeet Sethi, a physician entrepreneur. She’s here to get clear on her ideal clients and offers, so she can grow her business and revenue and achieve the work life balance she needs. You’ll glean lots from this conversation whether your business lives online… or not. Go ahead, press play!

In this episode, you will learn:

1. How to tease out messaging that will attract the right clients
2. Why quizzes are a great way to discover more about your clients so you can present them with the right offer
3. What to do when you don’t serve just one demographic

Full Show Notes Here!

Links & Mentioned Resources

360 Program

Joy Is My Justice: Reclaim Yours Now

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I appreciate you tuning into Marketer For Hire. By leaving a rating and review, you will help me reach more small business owners – like you!

Sales conversations can be one of the most dreaded parts of business for many entrepreneurs. Even when there’s great energy and the conversation is flowing, it can be awkward to close the sale. What if you could confidently guide a prospect through a sales call and increase your conversion rates - without feeling salesy?

Today’s guest, Jamie Gulino Davis, shares the steps you can take to achieve 70% conversion rates (yes, really!).

In this episode, you will:

1. Uncover the secret to leading non-cringey sales calls. 
2. Learn the 90-second successful sales conversion framework.
3. Discover how to genuinely and empathetically handle investment objections.

Full Show Notes Here!

Links & Mentioned Resources

360 Program

Close More Sales in Less Time!

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I appreciate you tuning into Marketer For Hire. By leaving a rating and review, you will help me reach more small business owners – like you!

If you’re a business owner too mired down in client work to figure out how to grow your business - this episode is for you!  

As a service provider, finding the time to work on the “business-side” of your business is a huge challenge. It’s why so many of us get stuck in a cycle of working long hours, fulfilling the services we provide to clients, but not growing our customer base or income.

Today’s guest, Corinne Morahan, is peeling back the curtain and sharing exactly how she took her home organizing business from a one-person show to a highly profitable business with teams and multiple revenue streams.  

In this episode, you’ll learn:

1. How to grow your local business through partnerships and digital marketing strategies.
2. A 3-step process for onboarding and training team members to fill your shoes with clients.
3. What to do when you notice an offer isn’t getting any traction

Full Show Notes Here!

Links & Mentioned Resources
360 Program
Asana

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Grid + Glam Instagram

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I appreciate you tuning into Marketer For Hire. By leaving a rating and review, you will help me reach more small business owners – like you!

In a world where people seem to have forgotten the importance of citing their sources and words like “authenticity” have lost all meaning, it’s time for a deeper discussion about building trust with your audience. Specifically, how to build trust through your business marketing.

This episode was inspired by, well, marketing mistakes and bad tactics I’ve been seeing online for way too long. I recently watched Francis Frey’s incredible TED Talk about how to build (and rebuild) trust. Today I’m sharing how her 3 key principles of building trust apply to your marketing, whether you’re running a big business, small personal brand, healthcare practice, or online business. Tune in and get ready to build trust with these 3 elements!

In this episode, you will:

1. Uncover the 3 key elements your marketing needs to establish trust.
2. Learn how to avoid common marketing mistakes companies make.
3. Discover how trust increases brand awareness.

Full Show Notes Here!

Links & Mentioned Resources

360 Program

The Power of Empathetic Listening & Sensory Storytelling w/ Zafira Rajan

Francis Frey’s TED Talk

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I appreciate you tuning into Marketer For Hire. By leaving a rating and review, you will help me reach more small business owners – like you!

As a small business owner, you know you need to grow your email list and build an online community. But what if there was one thing that could help you do both—in record time? Enter the online summit. It’s similar to a virtual or in-person conference. And yes, it takes planning and thought, but the payoff is huge.

Marisa Corcoran has perfected the art of creating online, audio-only events with her Signature Summit System. Using her framework, business owners have grown their email lists by 500 to 2,000+ leads! She’s breaking down everything from how to choose a thoughtful speaker lineup to where to send people when the summit ends. Whether you’re considering hosting your own summit or participating in one—this is an episode not to be missed!

In this episode, you will:

1. Learn Marisa’s secrets to hosting a successful summit.
2. Uncover the best way to structure an online summit to avoid attendee overwhelm.
3. Discover how to get a good show-up rate for your summit.

Full Show Notes Here!

Links & Mentioned Resources

360 Program

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The Copy Chat

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I appreciate you tuning into Marketer For Hire. By leaving a rating and review, you will help me reach more small business owners – like you!

When it comes to the media, many small business owners adopt the mindset of  “I’ll get to it someday.” But before you know it, that message morphs into “I’m not good enough” or “I can’t talk about my business, it’s not perfect yet!” The truth is—perfect isn’t relatable. And as you’ll hear my guest Adela Hussain share, journalists need and want to feature relatable stories. She’s sharing 3 very simple steps to help you find and pitch your perfect media story. Tune in and start to shift your media mindset with us!

In this episode, you will be able to:

1. Identify the types of stories journalists want to publish
2. Connect with the right journalists for your industry
3. Craft a compelling cold pitch using Adela’s strategy (it has a 90% success rate!)

Full Show Notes Here!

Links & Mentioned Resources

360 Program

Connect with Adela

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10 Steps to Getting in Media

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I appreciate you tuning into Marketer For Hire. By leaving a rating and review, you will help me reach more small business owners – like you!

In today's episode, I'm uncovering how a simple reframe can expand your market share and boost revenue for your business.

The reframe? How you define competitors.

If you think you know your competitors, you’re halfway there. But most business owners define competitors far too narrowly which leads to missed revenue opportunities. 

Grab those earbuds if you're ready to take your marketing to the next level and attract new customers who don't even know they need your product or service. Let’s grow your revenue like never before.

In this episode, you will be able to:

1. Define competitors for your business (it’s not what you’ve been doing)
2. Rethink your competitor analysis and discover new growth opportunities.
3. Identify how your customers are misdiagnosing their needs and where to address it in your marketing so they come to you.

Full Show Notes Here!

Links & Mentioned Resources

360 Program

Connect with Sunny

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I appreciate you tuning into Marketer For Hire. By leaving a rating and review, you will help me reach more small business owners – like you!

Learning how to manage business finances can feel like such a thorn in your side. What makes a smart investment? How can you make more money? What should I spend on marketing? Belinda Rosenblum joins me to discuss money management with a hint of money mindset. If you, like me, are tempted to avoid your business finances altogether, take a deep breath and tune in because—we both need this. And if you’re one of those rare birds who loves the financial side, Belinda shares plenty of tips you’ll want to apply to your business immediately!

In this episode, you will be able to:

1. Learn the number one mistake business owners make when it comes to their finances.
2. Discover why it’s important as a business owner to get curious about your relationship with money.
3. Learn what it means to “invest where it matters” in your business.

Full Show Notes Here!

Links & Mentioned Resources

360 Program

Video Ask

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Profit Calculator

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How to repurpose your content in a way that supports your marketing and sales strategy. Hint: it’s about more than just decreasing your content creation workload. Your content plays a vital role in the success of your business marketing and sales strategy. But it must be done right—done strategically.

Before you dive into this episode, make sure you listen to the episode where I explained my STAR Framework and the importance of a content catalog. And then come back to hear me share 3 reasons you should repurpose your content for maximum marketing results!

In this episode, you will be able to:

1. Discover how repurposing content can improve your SEO
2. How to increase the chances of your content being seen and remembered
3. Uncover the hidden benefit of sharing different messages across different channels

Full Show Notes Here!

Links & Mentioned Resources
Episode 28: Repurpose Your Content with My STAR Framework
Episode 29: Know Like Trust Marketing Strategy with Kristin Lawton
360 Program

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I appreciate you tuning into Marketer For Hire. By leaving a rating and review, you will help me reach more small business owners – like you!