Marketing and Service with Justin Varuzzo

This is a case study of what NOT to do when creating customer relationships. Walmart, Amazon, and Target have had huge backlash from their inability to executive and fulfill orders for the latest gaming systems. Fueled by the pandemic, new consoles that have been out for over a year have yet to hit store shelves before being gobbled up by scalpers selling them for double the price! And who wins? Walmart and Amazon?!

For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate action in your business, check out the website at http://www.marketingandservice.com.

Julie Guest is the author of the new book The Client Stampede. Her book details 7-steps to driving traffic to your business! Julie takes the time in her interview to explain how she developed the system selling her house for what she owed, during a recession when home values plummeted 20-30% across the country. She utilized techniques used by the largest digital advertisers in the world, like Facebook and Google. You might be surprised to hear what she has in common with them, and what drove her success! 

For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate action in your business, check out the website at http://www.marketingandservice.com.

What is price elasticity? How does it affect your business? How do you properly price a product? How do you determine the flexibility in that price? How can you increase the value of your product or service to increase the price and become more profitable? How can increasing price reduce your profit? How can increasing volume reduce your profit even at a higher price? There are so many questions to think about my brain just exploded!

For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate action in your business, check out the website at http://www.marketingandservice.com.

This episode is all about how you can save precious time and money, while also offering exceptional service for your customers - answering their questions lightening fast by having the proper resources! We talk about FAQ pages, community support groups, AI chat bots and more. Don't miss out on easy opportunities to better serve your customer while saving yourself time!

For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate action in your business, check out the website at http://www.marketingandservice.com.

In this episode we'll explore two ads from competing companies in the same year with an exceptionally similar nostalgic theme - targeting the same audience! One is the Jeep ad featuring Bill Murray reprising his role as Phil Connors in Groundhog Day during the 2020 Super Bowl. The other ad is for the Ford Mach-E commercial that aired the Christmas season of 2020 featuring the Griswold family from Christmas Vacation. 

Which one did it right? Which one did it better? I'll share my thoughts and encourage you to let me know what you think! 

See the full Super Bowl ad for Jeep here:
https://www.youtube.com/watch?v=Xxe_HLixs1Q

See the full Christmas ad featuring the Ford Mach-E here:
https://www.youtube.com/watch?v=gmAU8MJoJU4

For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate action in your business, check out the website at http://www.marketingandservice.com.

Apple's latest iOS installments with iOS 14 and iOS15 have introduced a variety of new privacy features that the news is screaming will completely break Facebook advertising! The good news is email marketing and Facebook advertising is still alive and well despite Apple's new features. In fact - for many small businesses this may have little or no impact on your bottom line!

For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate action in your business, check out the website at http://www.marketingandservice.com.

In this episode we take a deep dive into one of the most under-utilized SEO strategies available to small business - LOCAL SEARCH! Google has put a ton of work into local search results to ensure people get the best results when searching for local products or services. From voice search, local SEO, local content strategy, and more, Wendell offers his expert advice on how to navigate the digital landscape when thinking local first!

For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate action in your business, check out the website at http://www.marketingandservice.com.

If you are interested in setting and achieving goals than this episode is for you! By using S.M.A.R.T goals you can create wins for yourself that will create motivation and inspiration. This helps build momentum for setting more ambitious goals that can be quickly achieved! In fact, some would say all you have to do is WRITE IT DOWN to make it come true! 

For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate action in your business, check out the website at http://www.marketingandservice.com.

This episode features a special guest John Wall, a co-host of the very long-running and successful marketing podcast "Marketing Over Coffee". John has interviewed the biggest names in marketing over the years and has become an incredible resource from which to learn! John currently is. partner at TruthInsights.ai.  We dive into data and analytics - and discuss how we can gain clarity, insights, and actionable information from all the data sources we have on our sites. Google Analytics, Microsoft Clarity, site reports, etc - how do you make sense of all of it? 

For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate action in your business, check out the website at http://www.marketingandservice.com.

In thie episode we dive into the do's and dont's when you can't close a sale and lose out to the competition. There are valuable lessons to be learned and many sales training programs gloss over what many in sales can imagine is the worst possible outcome. There are opportunities that lie within some deals that are lost - but if you aren't on top of it you might miss out on them!

For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate action in your business, check out the website at http://www.marketingandservice.com.

This epsiode features special guest Deam DiMarzo from "LongestSoloEver" Youtube channel. Dean has gotten over 150,000 subscribers and 20 million video views. Dean discusses the various ways he's monetized his content, and we connect it to how anyone or any business can start leveraging video today to promote their business, but possibly create a new income stream for the very same business! 

For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate action in your business, check out the website at http://www.marketingandservice.com.

In this episode we dive into using the free website analytic tool Microsoft Clarity, There are key features that can highlight and identify major issues with a web-design or customer journey throughout a website near instantaneously! If you have any website, business or not, this is a tool worth checking out. It costs nothing, can be setup in a few minutes, and provide incredible value and insights into your website performance.  

For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate action in your business, check out the website at http://www.marketingandservice.com.

In this episode we have a special guest Gina Pomponi, COO of Bluewater Media - a full-stack marketing agency with in-house production.  Gina speaks of the importance of reaching a broad-audience like those found through TV to actually help better define your target audience - and the compound power of combining traditional media and digital media to produce a synergy the maximizes the results of each. 

For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate action in your business, check out the website at http://www.marketingandservice.com.

In this episode we explore strategies to help you cope with the seemingly infinite number of tricks, methods, and strategies you can utilize when marketing your business. There is only a few basic things you REALLY need to know before approaching any marketing strategy. Social media? YouTube? Facebook Ads? Google Ads? Print Ads? Email Marketing? Where do you start?!

For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate action in your business, check out the website at http://www.marketingandservice.com.

In this episode we discuss the critical importance of having a live chat, but we don't shy away from discussing the pitfalls, dangers, and mistakes some businesses make. Eric Kades is the founder of textchat.com. His innovative new chat to text platform makes it easy for businesses to be incredibly responsive and close deals faster, boost average order values, and provide an incredible customer experience. 

For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate action in your business, check out the website at http://www.marketingandservice.com.

Using a survey can be a powerful tool in gaining insights from customers or employees. Properly executing and analyzing the data of a survey can prove to be quite complicated. One wrong move and the survey results may provide data that is unreliable and could result in making poor decisions based on false assumptions. In this episode we'll dive into the how and why of surveys!

For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate action in your business, check out the website at http://www.marketingandservice.com.

This episode is all about how you can connect an incredible customer experience to influencer marketers! Gordon is an expert who wrote the book on influencer marketing and dives into detail on how building long-term relationships with your influencer has an immeasurable impact on their audience and their ability to persuade their audience to check out your product or service. It's all about building that trust!

For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate action in your business, check out the website at http://www.marketingandservice.com.

Today's episode is all about boosting leads, SEO, and building authority through content marketing - but with a twist! Everyone hammers home the importance of content marketing that usually is designed to draw new customers to your business. What if you could create incredible content for your current customers, building trust and strong relationships, but also be used as a tool to drive new traffic to your business? 

For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate action in your business, check out the website at http://www.marketingandservice.com.

Are you ready to sell on Amazon?! You might want to listen to this episode first. Amazon can be an incredible way to boost sales, build a brand, or reach a new audience. It can also be a nightmare, technically complicated, or even worse - it can be the death of your business! Our special guest Neil Twa has built dozens of incredible brands on Amazon, generating millions with each. Neil gets to the bottom of what's important for sellers when selling on Amazon!

For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate action in your business, check out the website at http://www.marketingandservice.com.

Did your business stem from a hobby, or did you accidentally stumble into your business? If so, this episode is for you! In this episode we talk about how to map and create an incredible customer journey. Your job is to think about how customers become aware of your product or service, what helps them in considering if you are the right person for the job, how easy the purchase process is, how you handle post-sale, and lastly how your customers can become advocates for your business! 

For detailed show notes, Justin Varuzzo's after thoughts on each episode, and lists you can use to take immediate action in your business, check out the website at http://www.marketingandservice.com.