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    Marketing Espresso

    Your easily digestible, quality shot of helpful marketing advice.

    en-au253 Episodes

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    Episodes (253)

    When is it time to write a book?

    When is it time to write a book?

    So someone has told you that you should write a book... But should you?

    In this episode Kelly Irving and I chat all things when is it time to write your book and if you SHOULD write a book!

    Kelly Irving is a best-selling book coach, editor, and creator of The Expert Author Academy – a global coaching platform and community that has launched hundreds of award-winning authors into the world. She nurtures authors to bring their biggest, best and most commercially viable ideas to market, via traditional, hybrid or self-publishing.

    Kelly’s unique Write Book Method helps connect dots and solve complex business messaging problems by empowering original, creative and renaissance spirits to share new solutions, offer new insights and produce work that enriches their lives as well as others.

    In this episode, you will learn the following:

    1. Exploring the power of vulnerability when running a business, writing content, and sharing ideas.
    2. Understanding the difference between writing to an audience and writing to a single person.
    3. Examining why people read books and why it is essential to differentiate between what and why we do things.

    Resources:
    Check out her free Book Screening Canvas to find and validate your most commercial book idea in just 15 minutes at www.kellyirving.com/canvas

    CONNECT
    Learn more at www.kellyirving.com and 
    follow Kelly Irving on LinkedIn, and Instagram @goodcontentkel. 

    Write your book - discover The Expert Author Academy for more www.kellyirving.com/author


    DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

    Instagram @bec_chappell
    LinkedIn – Bec Chappell
    If you're ready to work together, I'm ready to work with you and your team.

    How to work with me:
    1. Marketing foundations and strategy consultation
    2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
    3. Book me as a speaker or advisor for your organisation
    4. Get me on your podcast

    This podcast has been produced and edited by Snappystreet Creative

    Algorithm chasing won't save your business

    Algorithm chasing won't save your business

    Where ever there is a social media channel there is a specialist telling you how to hack the Algorithm so you get the best engagement and can have a six figure business.

    Today I kinda wanna call bullshit... (sorry) 

    How quick are we to forget that these social media platforms exist for the sole purpose of making money off us, the consumer, the user.
    So why do we think they're telling anyone outside the fold how to 'hack' the system.
    Reality is they're only telling us what they want us to think based on how they're going to make sales...

    These gurus are the modern day weightloss fad diet specialists.

    The best way to build a business isn't by using hack methods... it's through strategy, research and scaling through methods that are going to ensure the longevity of your business.

    DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

    Instagram @bec_chappell
    LinkedIn – Bec Chappell
    If you're ready to work together, I'm ready to work with you and your team.

    How to work with me:
    1. Marketing foundations and strategy consultation
    2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
    3. Book me as a speaker or advisor for your organisation
    4. Get me on your podcast

    This podcast has been produced and edited by Snappystreet Creative

    Looking after yourself isn't selfish with Maree McPherson

    Looking after yourself isn't selfish with Maree McPherson

    Do you ever get that guilt... That you SHOULD be doing x, y and z...

    That's ok you're not alone.

    Today I have the expert in looking after yourself on to teach us why prioritising ourselves is so key to a successful career or a successful business.

    And we're not just talking about it, Maree is giving you some practical tips on how you can actually start achieving this today!

    DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

    Instagram @bec_chappell
    LinkedIn – Bec Chappell
    If you're ready to work together, I'm ready to work with you and your team.

    How to work with me:
    1. Marketing foundations and strategy consultation
    2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
    3. Book me as a speaker or advisor for your organisation
    4. Get me on your podcast

    This podcast has been produced and edited by Snappystreet Creative

    Are you making emotional or educated decisions?

    Are you making emotional or educated decisions?

    What is making the decisions in your business? Your emotions or are you making decisions from an educated viewpoint.

    The problem with making emotional decisions is it leads us to do things like following trends, copying our competitors, and not staying solid to our own strategies and business goals.

    DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

    Instagram @bec_chappell
    LinkedIn – Bec Chappell
    If you're ready to work together, I'm ready to work with you and your team.

    How to work with me:
    1. Marketing foundations and strategy consultation
    2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
    3. Book me as a speaker or advisor for your organisation
    4. Get me on your podcast

    This podcast has been produced and edited by Snappystreet Creative

    Better than master of one with Nancie McDonnell Ruder

    Better than master of one with Nancie McDonnell Ruder

    You've heard the saying "Jack of all trades, master of none."
    But maybe you haven't heard the WHOLE saying

    "Jack of all trades, master of none, but oftentimes better than a master of one."
    - William Shakespeare

    Today I have the wonderful Nancie McDonnell Ruder back on to chat through why this quote is so important.

    Nancie McDonnell Ruder is an executive coach, leadership advisor and marketing consultant with more than 25 years of experience.

    She began her career at the Leo Burnett Company and in 2002 founded Noetic Consultants, working with clients such as Samsung, PepsiCo, Nike, Marriott, Mayo Clinic and Discovery, Inc. Nancie serves as an adjunct professor at Georgetown University, her undergraduate alma mater, and is the creator of the Noetic Art & Science Assessment™ as well as author of the book “How Senior Marketers Scale the Heights.”

    She is an active member of Chief and Vistage and has served on various non-profit boards.

    Nancie is a sought-after educator and speaker, with experience in topics related to marketing, leadership, entrepreneurship and brand awareness. She combines expertise and heart, moving audiences to action with a clear path to change.

    How to reach Nancie:

    Email: nancie@noeticconsultants.com

    Social:

    LinkedIn, Nancie's page

    LinkedIn, Noetic Consultant's page

     To purchase the book - Amazon




    DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

    Instagram @bec_chappell
    LinkedIn – Bec Chappell
    If you're ready to work together, I'm ready to work with you and your team.

    How to work with me:
    1. Marketing foundations and strategy consultation
    2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
    3. Book me as a speaker or advisor for your organisation
    4. Get me on your podcast

    This podcast has been produced and edited by Snappystreet Creative

    People don't see everything you're doing

    People don't see everything you're doing

    You're not alone if you are caught up thinking everyone is following your every move... But the reality check is, they're not.
    They're most likely caught up in their own sh*t and only notice about 5% of what it is that you do (stat for effect not actually real.)
    So this isn't a reason to get upset and feel like everything you do has no impact or effect...
    It is the reality check you need so that you repurpose your content better...

    The biggest mistake we make is thinking that our potential customers see absolutely every piece of marketing we put out into the world - because we're so popular right? WRONG.
    They will see approximately 50% of it (if you're lucky.) 
    So don't get caught in the trap of not putting something in the world over and over again for fear of someone noticing.
    No one will notice... we're all too busy caught up in our own lives.
    The hope is that we will capture them at the RIGHT time, with the RIGHT message when they're ready to make a purchase decision

    DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

    Instagram @bec_chappell
    LinkedIn – Bec Chappell
    If you're ready to work together, I'm ready to work with you and your team.

    How to work with me:
    1. Marketing foundations and strategy consultation
    2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
    3. Book me as a speaker or advisor for your organisation
    4. Get me on your podcast

    This podcast has been produced and edited by Snappystreet Creative

    Marketing the conversation no one wants to have with Nikki Shah

    Marketing the conversation no one wants to have with Nikki Shah

    Nikki Shah is the visionary behind MyMuse created to change the way cancer is seen and managed within the workplace.

    In this episode, Nikki and I dive into how to market when the topic is so triggering and challenging for people to want to hear.

    I love this chat where we tackle how to tackle those challenging topics, and bring awareness to them.

    Nikki is the founder of MyMuse. She has had quite the journey, which has led her to set up a social impact business that bridges the gap for employers and employees going through cancer, a life-altering illness, or a carer journey. 

    Nikki has a team of psychologists, oncologists, palliative care, legal, HR and policy writers who develop co-designed programs, training and workshops for the likes of Lend Lease and EML to name a few. 

    Providing them with proactive solutions for when this happens in their workforce and how to support the individual as well as the rest of the team or even company. 

    MyMuse has been the finalist to the Blackmores Women + Wellness awards 2020, University of Sydney Genesis Program Finalist 2020 and 2021 and winner of The Hub Flexi Impact Program 2021.

    With 1 in 2 Australians being diagnosed with cancer by the age of 85, everyone in the
    workforce will be affected in one way or another. 

    What are we currently doing to assist this?

    Nikki is unstoppable, some people would see her life being full of tragedy, but she has
    turned every chapter of her life so far into something that has become a truly amazing
    story. She has an energy and presence that stops anyone in their tracks

    DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

    Instagram @bec_chappell
    LinkedIn – Bec Chappell
    If you're ready to work together, I'm ready to work with you and your team.

    How to work with me:
    1. Marketing foundations and strategy consultation
    2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
    3. Book me as a speaker or advisor for your organisation
    4. Get me on your podcast

    This podcast has been produced and edited by Snappystreet Creative

    Good old instant gratification - and why it is problematic for US as marketers, content creators and business owners

    Good old instant gratification - and why it is problematic for US as marketers, content creators and business owners

    Following on from Last week's episode I wanted to jump on the band wagon again about Instant Gratification, but this time why I see it harming business owners.

    As business owners we're also get caught up in this need for instant gratification... because we expect instant validation on any marketing that we do... and we have forgotten the key thing when it comes to marketing - especially organic marketing is TIME.

    But because we see all these "overnight" successes we automatically assume that should happen for us.. and it just isn't the case.

    This is why it is so important to pick channels you can be consistent at, because organic marketing is a long game, hell any marketing, any business building is a long game... 

    We can however make the journey enjoyable by picking channels which are right for us and only spending time and energy doing marketing (based on research) that will actually help us grow our business.


    DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

    Instagram @bec_chappell
    LinkedIn – Bec Chappell
    If you're ready to work together, I'm ready to work with you and your team.

    How to work with me:
    1. Marketing foundations and strategy consultation
    2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
    3. Book me as a speaker or advisor for your organisation
    4. Get me on your podcast

    This podcast has been produced and edited by Snappystreet Creative

    Designing Your Digital Experience with Clare Walter

    Designing Your Digital Experience with Clare Walter

    I am so excited for this episode and bring Clare Walter into the world of podcasting!

    We are talking all things designing your digital experience and how you have to craft this for your unique client!

    We chat through using these personas of these clients to understand how better they may use our website, and therefore how we can craft our websites to make their user experience even better - and of course increase conversion!

    Clare is a Brand & Web Designer, and Digital design specialist. She has 2 decades of experience across big corporations where she headed up teams of digital designers taking care of global web and app platforms as well as design agencies, looking after clients from finance to broadcast media to healthcare.

    After having 2 little people, Clare decided she wanted to take her expertise and goals into her own hands and went out on her own to create Clare Walter Design. She began helping her clients do the same: go from working for a big corporate with limited flexibility, to running their own successful businesses on their terms around the life they choose. She helps her clients start strong with a unique brand based on research, and an impressive online presence that ultimately helps them land ideal clients of their own.

    https://www.clarewalterdesign.com.au/ 
    https://www.instagram.com/clarewalterdesign/

    DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

    Instagram @bec_chappell
    LinkedIn – Bec Chappell
    If you're ready to work together, I'm ready to work with you and your team.

    How to work with me:
    1. Marketing foundations and strategy consultation
    2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
    3. Book me as a speaker or advisor for your organisation
    4. Get me on your podcast

    This podcast has been produced and edited by Snappystreet Creative

    Good old instant gratification - and why it is problematic for our customer journeys

    Good old instant gratification - and why it is problematic for our customer journeys

    We live in a world now where we can literally get everything instantly.
    And therefore we expect everything instantly.
    And if you're a brand who doesn't deliver on this expectation, or set a new expectation unfortunately you may receive some backlash!
    It's a problem for consumers and brands really... 
    And in this episode I am going to explain why you have to take this constant need for 'instantness' into account when mapping out your customer journeys.

    DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

    Instagram @bec_chappell
    LinkedIn – Bec Chappell
    If you're ready to work together, I'm ready to work with you and your team.

    How to work with me:
    1. Marketing foundations and strategy consultation
    2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
    3. Book me as a speaker or advisor for your organisation
    4. Get me on your podcast

    This podcast has been produced and edited by Snappystreet Creative

    Authenticity and marketing with Emily Osmond

    Authenticity and marketing with Emily Osmond

    It is 100% a buzzword at the moment - Authenticity.

    But it's a buzz word for a reason... 

    Marketing used to be all about making everything look desirable and perfect to attract the right clients, and look definitely for some brands and products this is still the case.

    But there is a huge push to try and bring authenticity into business - especially service-based businesses!

    We know people want to buy from people, so Today the wonderful Emily Osmond is back to talk to us about why it's important to be authentic in your marketing and how it just might help you connect with your audience! 

    Emily Osmond is a marketing mentor who helps entrepreneurs to build flexible, fulfilling and financially rewarding businesses.

    She does this through her podcast, The Emily Osmond Show, which has listeners in more than 100 countries, her events, and her educational community, The Modern Marketing Collective, which has helped almost 1,000 entrepreneurs to grow an engaged audience, become known as the go-to in their niche, and create a business they love.

    Emily has a Master of Communications Degree, is a new mum to her baby boy, and after growing up in England, she now lives in Melbourne, Australia. 

    Website: emilyosmond.com 

    Instagram: @emilyosmond

    Facebook: @emilyclareosmond

    Podcast: Apple Podcasts 



    DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

    Instagram @bec_chappell
    LinkedIn – Bec Chappell
    If you're ready to work together, I'm ready to work with you and your team.

    How to work with me:
    1. Marketing foundations and strategy consultation
    2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
    3. Book me as a speaker or advisor for your organisation
    4. Get me on your podcast

    This podcast has been produced and edited by Snappystreet Creative

    The one question I ask myself every morning

    The one question I ask myself every morning

    If you're not asking yourself this question every month, week and day then I would suggest you're probably not achieving the goals you want to achieve.

    Have you gotten caught up in the whole 'manifesting' 'goal setting' bullshit where you put it on a board and think by looking at it every day you will simply reach it?

    Yeah...... That won't happen.

    In this episode, I am telling you what I do to ensure that when all motivation is gone, discipline kicks in.

    This ep is all about BIG ACTION not just dreaming big.

    DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

    Instagram @bec_chappell
    LinkedIn – Bec Chappell
    If you're ready to work together, I'm ready to work with you and your team.

    How to work with me:
    1. Marketing foundations and strategy consultation
    2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
    3. Book me as a speaker or advisor for your organisation
    4. Get me on your podcast

    This podcast has been produced and edited by Snappystreet Creative

    Is a business book useful as a marketing tactic with Kate Toon

    Is a business book useful as a marketing tactic with Kate Toon

    If you're familiar with Kate Toon you'll be very familiar that last year she launched her best-selling book 'Six Figures in School Hours'

    & I feel incredibly lucky because she is joining me on the poddy today to take us behind the scenes into what it actually takes to write a book, energy and $$$ wise, but also whether it's all worth it at the end of the day.

    I love my chats with Kate, she is a straight-talking, no bullshit, what you see is what you get human... & this episode doesn't disappoint on honesty, vulnerability, and the reality of what it takes to build the incredible business that Kate has built.

    Kate Toon is a real-life human, doing her best to help other humans on their merry way to business success. She is all about substance over style. And keeping it real and relatable.

    She's a misfit. A motivator. An entrepreneur. An educator.

     Kate Toon is an award-winning business mentor and digital marketing coach. She’s a down to earth human on a mission to demystify the realities of running a successful online business. 

    Her Stay Tooned group of companies includes the Digital Marketing Collective, The Clever Copywriting School, and The Recipe for SEO Success. 

    Kate’s helped more than 20,000 other businesses demystify digital marketing, grapple the Google Beast, and find their own version of success. Kate is a renowned speaker, podcaster and author, and was named Australia’s Most Influential Small Business Woman (2022), one of Australia’s Top 50 Small Business Leaders (2022), and Businesswoman of the Year and Training & Education Provider of the Year at the national My Business Awards (2020).

    She’s the author of Six Figures in School Hours: How to run a successful business and still be a good parent (2023), and a resident expert on Kochie’s Business Builders. 

    She’s also the founder of The Digital Marketing Collective Conference, The Digital Marketing Collective Retreat and The Digital Marketing Collective Mastermind. 

    On top of this Kate hosts three podcasts, speaks at events around the world and is learning to rollerskate. 

    All this from the Toon Cave in her backyard, accompanied by her very own CFO (Chief Furry OfficeDog) Pomplemousse and assisted remotely by a small team of talented humans.

    https://www.katetoon.com/

    DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

    Instagram @bec_chappell
    LinkedIn – Bec Chappell
    If you're ready to work together, I'm ready to work with you and your team.

    How to work with me:
    1. Marketing foundations and strategy consultation
    2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
    3. Book me as a speaker or advisor for your organisation
    4. Get me on your podcast

    This podcast has been produced and edited by Snappystreet Creative

    So what even is good marketing?

    So what even is good marketing?

    Do you ever catch yourself getting caught up in all the hype around marketing (especially social media marketing) and think well what should I actually be doing?

    Or do you instantly think you HAVE to be doing all of it?

    In this episode I want to talk you through the concept of 'good marketing' what does it actually look like? Is there a special sauce to getting it all right?

    DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

    Instagram @bec_chappell
    LinkedIn – Bec Chappell
    If you're ready to work together, I'm ready to work with you and your team.

    How to work with me:
    1. Marketing foundations and strategy consultation
    2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
    3. Book me as a speaker or advisor for your organisation
    4. Get me on your podcast

    This podcast has been produced and edited by Snappystreet Creative

    Boundaries and how to actually keep them with Mel Kettle

    Boundaries and how to actually keep them with Mel Kettle

    On this episode, I have Mel Kettle back and we are chatting about all things boundaries and how to actually keep them.

    Why?
    Because as business owners this is super important!

    We understand the concept of creating a boundary - I mean you only have to open Instagram to see this word appearing everywhere. But how do you actually keep them when you have a full plate?

    And what is the benefit of ensuring you do keep them!

    Mel Kettle is an internationally recognised expert at fully connected leadership and communication. With more than two decades of experience, Mel is a valuable asset to leaders and teams that want to achieve real connection and sustained engagement.

    Mel believes self-leadership is essential creating real connection and sustained engagement. She loves her work, her husband and life in general. She is a food loving, book reading, beach goer who lives on the Sunshine Coast.

    She is the host of podcast This Connected Life and author of two books, the best-selling Fully Connected and The Social Association.



    Resources:
    Order your signed copy of Fully Connected
    www.melkettle.com
    Connect with Mel on LinkedIn, Twitter, Instagram

    DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

    Instagram @bec_chappell
    LinkedIn – Bec Chappell
    If you're ready to work together, I'm ready to work with you and your team.

    How to work with me:
    1. Marketing foundations and strategy consultation
    2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
    3. Book me as a speaker or advisor for your organisation
    4. Get me on your podcast

    This podcast has been produced and edited by Snappystreet Creative

    3 questions to ask yourself before you market

    3 questions to ask yourself before you market

     I always say your marketing strategy needs to constantly be revisited, it is a living document in your business...
    And these three questions are something you should regularly come back and check in on.
    Why?
    These three questions help make the foundations of your marketing and ensure you're not following trends that won't result in sales or impact.
    These questions will keep you grounded and be a guide for all your marketing activities. 

    DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

    Instagram @bec_chappell
    LinkedIn – Bec Chappell
    If you're ready to work together, I'm ready to work with you and your team.

    How to work with me:
    1. Marketing foundations and strategy consultation
    2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
    3. Book me as a speaker or advisor for your organisation
    4. Get me on your podcast

    This podcast has been produced and edited by Snappystreet Creative

    "Bigs" don't limit yourself to kicking goals with Nicole Smith

    "Bigs" don't limit yourself to kicking goals with Nicole Smith

    So you've heard of goals... But have you heard of Bigs?
    Essentially it's the same thing, but with a really important language twist.
    I'm excited for Nicole to explain this one to you.

    Nicole Smith, Virtual COO, Business Operations Specialist, Procedures & Systems Designer and ClickUp Queen from The Artisans Business Solutions.

    In 2019, moving away from her corporate career as Chief of Staff, Nicole started supporting business owners to develop their unique working style and design a business that aligns with the life they want to be living.

    Nicole works with businesses to discover the space between what they are doing and what they want to do in how their day-to-day is operating.  Specifically, she sees systems as the dance between people and IT, which means when Nicole designs, builds and connects you with your systems, she's looking at syncing moving parts with your business needs.

    You can find Nicole here:

    www.theartisans.com.au
    Instagram
    LinkedIn 

    DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

    Instagram @bec_chappell
    LinkedIn – Bec Chappell
    If you're ready to work together, I'm ready to work with you and your team.

    How to work with me:
    1. Marketing foundations and strategy consultation
    2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
    3. Book me as a speaker or advisor for your organisation
    4. Get me on your podcast

    This podcast has been produced and edited by Snappystreet Creative

    2024 Marketing Trends

    2024 Marketing Trends

    I am kicking the year off with some thoughts of mine as to what 2024 marketing could look like. 

    How will the landscape change with evolving AI?
    Will customer service change because of AI?
    How is our constant need for instant gratification changing the types of interactions we have with our customers?
    Will video content still be king?

    Just a few of the things I am covering off in this episode! 

    Happy listening!

    DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

    Instagram @bec_chappell
    LinkedIn – Bec Chappell
    If you're ready to work together, I'm ready to work with you and your team.

    How to work with me:
    1. Marketing foundations and strategy consultation
    2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
    3. Book me as a speaker or advisor for your organisation
    4. Get me on your podcast

    This podcast has been produced and edited by Snappystreet Creative

    The year that was, the year that is coming

    The year that was, the year that is coming

    In this episode I gift you two brilliant Michelle's chatting through the year that has been, and the year that is coming.

    Michelle is a business strategist with a 20+ year career as a trusted advisor to female founders across an array of industries including media, marketing, fashion, design, executive coaching and training.

    She is passionate about seeing women succeed and has supported countless women as they step up from solopreneur to CEO in their business. Michelle is known for smart, strategic solutions that build thriving businesses and provide women with the freedom to enjoy what matters most - in business and life.

    Prior to starting her business in 2016, she spent more than a decade in the media industry - playing an integral role in building two start-ups from solo entities to thriving global brands.

    Michelle’s superpower is being able to cut through the overwhelm and overdrive of running a business alone.

    As a voice of reason and a motivating force, her focus is on removing roadblocks and identifying the opportunities, structure and resources to meet the demands of running a business.

    Michelle has shared her insights on stages, masterclasses, podcasts and in print. She has her own podcast - 'Your Business Boost' and is the Productivity Editor of 'Women Love Tech' and 'The Carousel' news sites.

    She lives on the Northern Beaches of Sydney, Australia with her two daughters and Jett, their pet cavoodle.

    Find Michelle on LinkedIn 
    On her website: https://www.michellebroadbent.com.au/

    Michelle Kvello is the founder of Lantern Partners, a CFO advisory firm, working with founder CEOs of start ups and scale ups by providing commercial and strategic finance support, helping them to  grow scaleable, sustainable businesses.

    Recently named one of the top 50 Women in Accounting (2021) and top 50 Small Business Leader (2022), she hates the idea of people feeling “stuck” whether professionally or in business when information she shares could unlock that!  

    Find Michelle:

    Websites: www.corporatetoconsultant.com.au
    lanterpartners.com.au

    Social Media: https://www.linkedin.com/in/michellekvellocfo/
    https://www.instagram.com/michellekvello/ 


    DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

    Instagram @bec_chappell
    LinkedIn – Bec Chappell
    If you're ready to work together, I'm ready to work with you and your team.

    How to work with me:
    1. Marketing foundations and strategy consultation
    2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
    3. Book me as a speaker or advisor for your organisation
    4. Get me on your podcast

    This podcast has been produced and edited by Snappystreet Creative

    What's happened for Bec in 2023

    What's happened for Bec in 2023

    Oooofffttttt HOW are we in December 2023 already?
    It honestly (and I know I say this every year) feels like just yesterday I was drinking cocktails at my friend's house and eating grapes under their outdoor table with Sarah as some pagan tradition to bring me love this year... (still a few days for it to work folks!)

    I never lie to you guys... it has been a really challenging year.
    Financially, personally...
    BUT in business, I gotta say I have had a great year really double downing on my strengths and how I can give back to business through strategic marketing.

    I love bringing my wrap up eps to you - I hope you enjoy the honesty!

    Here is a link to Sari-Elle's Everest Adventure:
    https://www.givenow.com.au/cr/everestmarathon

    DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

    Instagram @bec_chappell
    LinkedIn – Bec Chappell
    If you're ready to work together, I'm ready to work with you and your team.

    How to work with me:
    1. Marketing foundations and strategy consultation
    2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
    3. Book me as a speaker or advisor for your organisation
    4. Get me on your podcast

    This podcast has been produced and edited by Snappystreet Creative