Marketing IQ

Episode 37 features Mike De Sisti, a photojournalist and multimedia photo editor for the Milwaukee Journal-Sentinel. The award-winning photojournalist shares his insights on how photos and images can shape a story. And despite advancements in AI that have the potential to streamline content production, Mike says he'll never use it. Find out why!

Follow Mike De Sisti on social media channels @mdesisti and check out his work at the Milwaukee Journal Sentinel.

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Episode 36 features Scott Winklebleck, B+L interactive director. Some website design trends emerged in 2022 and 2023, but not all of them are good. Scott shares industry insights on which ones should say goodbye in 2024 and how new technology is influencing new trends.

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Episode 35 features Dick Knapinski, the director of communications for Experimental Aircraft Association (EAA). Want to know how EAA pulls off a 600,000+ person event in Oshkosh, Wisconsin every July? Interested to hear how EAA markets this global event and its local museum? Here's your chance.

Follow EAA on social media channels @eaa.

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Episode 34 (part 2 of ep. 33) features the co-founders and masterminds behind the women-owned Foul Mouth Creative - Jourdan Huys and Rachel Carlson. In part 2, Jourdan (a former B+L intern) and Rachel talk about what makes good creative and the inspiration they derive from pigeons.

Check out the Foul Mouth Creative website at foulmouthcreative.com and visit their social media channels @foul-mouth-creative.

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Episode 33 features the co-founders and masterminds behind the women-owned Foul Mouth Creative - Jourdan Huys and Rachel Carlson. In part 1, Jourdan (a former B+L intern) and Rachel share their journeys in the agency world to what it's like to running their own indie agency in a traditionally male-dominated industry.

Check out the Foul Mouth Creative website at foulmouthcreative.com and visit their social media channels @foul-mouth-creative.

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Episode 32 features Shawna Nicols, better known as DJ Shawna. The official DJ of the World Champion Milwaukee Bucks shares her journey as a former basketball player who wanted to keep the audience cheering as a DJ. From cold calls and working Milwaukee bars to becoming the favorite DJ of Giannis, DJ Shawna shares how she markets herself authentically to keep lining up gigs.

Follow DJ Shawna on social media channels @djshawna and check out her podcast Dare to Be.

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Episode 31 features Martin Moore, filmmaker and director for Koss. But he's so much more. A former mechanic, Moore's photography passion led to bigger and more creative endeavors. Learn more about how Moore changed his career path and gained popularity in the photography world, the radio and podcasting airwaves, and as a Milwaukee brand ambassador.

Follow Martin on social media channels @martinmoorejr and check out his podcast Said No One Ever.

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In episode 30, B+L VP/Director of PR & Social Media Andy Larsen discusses trends in the marketing world that have taken shape throughout the COVID pandemic, as well as a big move made by B+L.

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Episode 29 welcomes Dhavan Shah, Maier-Bascom Professor at UW-Madison in the School of Journalism and Mass Communication. Coming off an election season and in the middle of a pandemic, framing messages is highly important. 

Dhavan's insights help brands understand how framing messages can make our break audience perspective and connection with a market. 

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We're back with Episode 28! Scott Grodsky, a sports reporter at CBS58 in Milwaukee, knows first-hand how communication has shifted during the COVID-19 pandemic. From Zoom calls with Rodgers to interviews with ex-Badgers, Scott shares tips for businesses looking to better communicate in a virtual environment. 

Follow Scott on Twitter @ScottGrodsky

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Episode 27 welcomes back Kane Pitman, a Milwaukee Bucks beat reporter and host of the Locked on Bucks podcast. This was originally recorded in February of 2020 before COVID-19 outbreak but is relevant today for several reasons. Since his first visit to the show, Kane has pivoted towards podcasting and gives in-the-trenches tips for brands looking to do the same. You'll also hear about the NBA's international branding plans and more hilarious interview stories. 

Follow Kane on Twitter @KanePitman

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This quarantine episode of Marketing IQ welcomes David Dupee, co-owner of Good City Brewing in Milwaukee. Long based on a taproom and events experience, the Good City team has strategically shifted to takeout and 6-packs to-go amidst the COVID-19 shutdown. Any business can learn from David honest breakdown of marketing tactics during this time of crisis. 

Follow Good City Brewing @goodcitybrewing.

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Episode 25 ft. Melissa Theisen and Sean Costello from Badger Mutual Insurance - the long-time, Milwaukee-based insurance company. Balancing a network of independent agents across the country and a variety of policyholders, the marketing team is tasked with communicating to a variety of markets. No matter what, approachable and personal service is at the core of their offerings.

A new COO and fresh HQ in downtown Milwaukee have this 130-year-old company thinking like a start-up to continue growth. 

Follow Badger Mutual Insurance @badgermutual.

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Episode 24 welcomes Kyle and Elizabeth from Bridge the City - a Milwaukee group focused on inspiring the community to action and bringing meaningful change to the area. 

Content marketing is essential for a brand looking to engage and convert an audience base. The team shares their podcast, event activation, and social media strategies for how they've grown. 

Follow Bridge the City @bridgethecitypodcast.

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Episode 23 means Justin McCoy, VP of Marketing for Cousins Subs is our guest. With the iconic tagline of "Better Bread. Better Subs," Justin shares how the Milwaukee-founded sub maker executes better marketing, too. 

Wisconsin-based ingredients fuel a local story that the marketing team tells through a variety of mediums, including social, digital, activations, and unique locations. If you manage a food or beverage brand, Justin's insights will directly impact your 2020 strategy.

Follow the Cousins Subs (@cousinssubs) and Justin (@jambam0506). 

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Episode 22 features Chuck Swoboda - former CEO of Cree and current Innovator-in-Residence at Marquette University. If you work with or manage a marketing team, Chuck's experience ideating and marketing products is the tangible take-home advice you'll want. 

During his time at Cree, Chuck helped grow the company from a small startup with 30 employees to a global technology leader with more than 7,000 employees and $1.6 billion in revenue.  His experiences have given him insight into innovation and fueled a desire to keep learning through conversations with other leaders in this space. In addition to finishing a book titled "The Innovators Spirit," Chuck also hosts the Innovators on Tap podcast.

Follow the Innovators on Tap (@innovatorsontap) podcast and Chuck (@thechuckswoboda). 

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Episode 21 welcomes Carl Deffenbaugh - Fox 6 News anchor and host of the Deff-initely Milwaukee podcast. He shares his journey to the anchor desk and dives deep into how brands can think like a media outlet to create content and communicate with their end consumers. Carl even shares some Marvel Cinematic Universe, Tik-Tok, and Ultimate Frisbee facts that can help brands build marketing strategies. 

Follow Fox 6 News (@fox6now and @fox6wakeup) and Carl D. (@CarlDeff). 

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Episode 20 brings Angela Damiani to the show. This serial entrepreneur from Milwaukee has founded numerous businesses, including Newaukee and Rev Collective. A pro at converting social media engagement into in-person experiences, Angela understands what businesses need to be to consumers in a densely digital age. 

Follow Newaukee (@NEWaukee) and Angela (@AngelaSDamiani). 

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On Episode 19, we're joined by Jon Jarosh, the director of communications and public relations for the Door County Visitor Bureau. With his years of experience in destination marketing, Jon shares his tips for telling the story of a location using every medium possible. From emerging digital influencers to organizing press trips, Jon's tips are useful for any destination or brand. 

Follow Door County, WI at @doorcounty on Instagram and @mydoorcounty on Twitter. 

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Episode 18 features Kasey Chronis, a reporter at Fox 6 News in Milwaukee. Her experience in both live shots and produced pieces around the city makes for a deep dive into the art of digital storytelling. As broadcast journalism evolves, Kasey shares a step-by-step guide to securing coverage for your brand across an outlet's social channels, podcasts, Alexa skills and on-air coverage.

Follow Kasey across her social channels at @kaseychronisTV. 

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