Markigy: The Science of Marketing Strategy

enMay 23, 2023

marketing

b2b

digital marketing

https://www.linkedin.com/in/steffenhedebrandt

Accelerating Growth with Data- Attribution Benchmarks and Efficient GTM Strategies w/ Steffen Hedebrandt

Having trouble scaling your marketing strategies? Not sure why your marketing strategies aren't as effective as they could be? We may have the answer…

The easiest way to scale a marketing strategy is to see what worked in the past, make the necessary adjustments, and iterate. If you want effective, data-driven marketing strategies, you need to focus on data-driven attribution and benchmarking.

In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Steffen Hedebrandt, CMO & Co-Founder of Dreamdata, to share his best practices for data-driven attribution.

In this episode, we discuss:

Dreamdata’s approach to data-driven marketing strategy.
Why benchmarking is so impactful for marketers.
What obstacles or mistakes do marketers encounter when developing a data-driven strategy?
Why UTM codes and best practices are a bigger blindspot than you think.
Which marketing channels should we prioritize first?
When is attribution and data collection not effective?

Meet the Host:

Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedow

Meet the Guest:

Steffen Hedebrandt, CMO & Co-Founder of Dreamdata

Links to content here:

Visit Dreamdata’s website: https://dreamdata.io

Listening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.

This episode was produced and brought to you by Reignite Media.

Get in, we're doing a newsletter

enMay 09, 2023

https://www.linkedin.com/in/laurenkayalexander

Can You Neurohack Yourself To Be Better At Marketing? w/ Lauren Alexander

Why should marketers care about neuroscience and neuroplasticity? Why should we learn about the neuroscience of marketing? It’s much more important than you think…

Understanding how your brain works and how to optimize your brain’s health will make you a better marketer. You’ll be better at interpreting the information you receive from data, biases, surveys, and all the interactions you have with your team and customers. Ultimately, you’ll get better at creating marketing strategies that actually work.

Curious to learn more? Let’s dive deeper!

In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Lauren Alexander, Head of Marketing at Neurohacker Collective, to share her expertise on the neuroscience of marketing.

In this episode, we discuss:

Neuroscience as a marketing strategy
What is neuroplasticity and how does that relate to marketing? Why should marketers care?
How confirmation bias becomes a marketing issue
5 science-backed tips for overcoming blindspots in marketing
Lauren’s concerns about the future of marketing and mental health
Tips for optimizing your brain health and stimulating neuroplasticity

Meet the Host:

Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedow

Meet the Guest:

Lauren Alexander, Head of Marketing at Neurohacker Collective

Listening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.
This episode was produced and brought to you by Reignite Media.

Get in, we're doing a newsletter

https://www.linkedin.com/in/carolemahoney

enApril 25, 2023

The Fundamentals of Buyer-First Sales and Marketing w/ Carole Mahoney

The world is changing so fast and customers’ patience is wearing thin, which means sales and marketing need to stick together!

That’s why we invited a Sales Coach for the Harvard Entrepreneurial MBA Program to share her tips on integrating sales and marketing while making it all about our buyers, not about us.

In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Carole Mahoney, Founder of Unbound Growth, to explain the fundamentals of buyer-first sales and marketing. Carole offers her candid advice on how to change your mindset around sales so you can have better conversations and sell with your buyers, instead of selling to/at them.

In this episode, we discuss:

How marketing and sales can benefit each other in a more productive, buyer-first way.
Where to start in developing a framework for integrating sales and marketing.
Why the root cause of your churn might not be what you think.
How to leverage the intersection between product-led growth and sales-led growth.
Psychologically backed questions to ask customers to get to their real needs and move decisions forward.
Why the future of marketing is collaborative and AI-driven.

Remember, none of these tactics are a silver bullet. You still have to do the work to understand your customers and find a solution that works for their unique situation.

Meet the Host:

Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedow

Meet the Guest:

Carole Mahoney, Founder of Unbound Growth, expert sales coach

Links to content here:

Visit Unbound Growth’s website: https://www.unboundgrowth.com

Pre-order Carole’s book, Buyer First: Grow Your Business with Collaborative Selling: https://carolemahoney.com/books

Listening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.

This episode was produced and brought to you by Reignite Media.

Get in, we're doing a newsletter

https://www.linkedin.com/in/scott-konopasek

enApril 11, 2023

Innovative Advertising Attribution & Measurement w/ Scott Konopasek

As marketing budgets are being squeezed, digital advertising measurement has never been so important. At the same time, technology is moving so quickly that it’s becoming more difficult to measure the impact of our marketing strategies. This causes us marketers to reevaluate everything so we can solve these measurement problems and stay up to speed.

Having the right paid channel attribution tools and the right ad measurement technology prevents you from wasting money and time on nothing. That’s why we invited a genius in paid attribution and measurement to talk about how to measure the effectiveness of your online advertising.

In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Scott Konopasek, CEO and Founder of Mint Measure, to share tips and advice on mastering online ad measurement so you can create marketing strategies that get c-suite buy-in.

In this episode, we discuss:

When does a marketer need more advanced measurement and attribution tools?
How to effectively measure online ad performance of multi-channel ads
How to communicate your ideas to c-suite executives and get buy-in
Scott’s major predictions for the future of data privacy and attribution
How Mint Measure’s paid media attribution model is different from the rest

Meet the Host:

Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedow

Meet the Guest:

Scott Konopasek, CEO and Founder of Mint Measure

Links to content here:

Visit Mint Measure’s website: https://www.mintmeasure.com

Listening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.

This episode was produced and brought to you by Reignite Media.

Get in, we're doing a newsletter

enMarch 28, 2023

https://www.linkedin.com/in/caseyhill

High-Impact, Low-Cost Strategies for Collecting User-Generated Content w/ Casey Hill

User-generated content (UGC) has been trending for a while and for good reason! There’s so much value in UGC, especially video testimonials, but it’s been hard for organizations to make it actionable and part of an ongoing strategy.

When done right, creating social proof for your company will increase conversion at a low cost. Plus, when you create social proof through video testimonials, you’re taking that conversion to the next level. With video content, there’s more room for potential customers to build trust and confidence in your brand.

Today’s special guest is here to teach you how to turn customer testimonials into high-quality content for your marketing strategy.

In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Casey Hill, Head of Growth at Bonjoro and Professor of Content Marketing, to break down some high-impact, low-cost strategies for capturing user-generated content.

In this episode, we discuss:

Why specificity is key in creating compelling, high-converting social proof
How to use video to create personalized touch points throughout the customer journey
What types of companies benefit the most from video testimonials?
How to measure the strength of your customer relationships
Low-cost ways to conduct research and gather customer feedback
Can marketers use AI to generate high-quality content?

You don’t have to be a large company with a big budget to get high-quality social proof that converts. You just have to know how to make it effective and impactful.

Meet the Host:

Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedow

Meet the Guest:

Casey Hill, Head of Growth at Bonjoro

Links to content here:

Visit Bonjoro’s website: https://www.bonjoro.com

Email him: casey@bonjoro.com

Listening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.

This episode was produced and brought to you by Reignite Media.

Get in, we're doing a newsletter

https://www.linkedin.com/in/Sarahnoelblock

enMarch 14, 2023

How to Get Huge Marketing Results Without a Huge Marketing Team w/ Sarah Noel Block

The right marketing strategy will show you that even the smallest teams can have great results and great ROI.

This week’s guest has insights that will help you show up, add value, and build trust with your audience. How? Using simple, yet impactful content marketing and repurposing frameworks. Whether you have tiny or huge resources, you can build HUGE results.

You’re about to learn the best ways to build and execute a content marketing strategy, regardless of how big your following is. Marketers, get ready! It’s time to build your content pillars.

In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Sarah Noel Block, Content Marketing Strategist and CEO of Tiny Marketing, to talk about how to build effective and efficient content marketing for tiny teams with tiny budgets.

In this episode, we discuss:

High-impact strategies for building a content engine
How to get optimal results from your market research tactics, like social media polls
What is a content pillar and why are they important?
How to use content pillars to develop your content strategy and create content that can be repurposed across multiple channels
Best ways to execute a pillar strategy with a small marketing budget
Can pillar content marketing be used by any marketer?

If you have a tiny team and a tiny budget, executing a content marketing strategy can seem daunting… but it doesn’t have to be. The tips and tactics Sarah shares will make it so much easier! Just remember, start by finding out what your audience cares about and then figure out how you can teach them about their own problems.

Meet the Host:

Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedow

Meet the Guest:

Sarah Noel Block, CEO of Tiny Marketing and Host of the Tiny Marketing Show

Links to content here:

Visit Sarah’s website: https://www.Sarahnoelblock.com

Check out the Tiny Marketing Show: https://www.Sarahnoelblock.com/tiny-marketing-show

Listening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.

This episode was produced and brought to you by Reignite Media.

Get in, we're doing a newsletter

https://www.linkedin.com/in/caroltran

enFebruary 28, 2023

Growth Hacking Explained & Why You Need to Hire a Growth Hacker in 2023 w/ Carol Tran

Growth hacking your business is all about having a macro-level view with micro-level execution. Marketers, you need to break out of the tunnel vision and expand your mindset. Do you have what it takes to be a growth hacker? Do you need a growth hacker added to your team? We think you do!

Growth hackers do two things: Get a lot of customers and increase revenue. They get maximum results efficiently, in a short amount of time, without compromising on quality.

Seriously, what company doesn’t want that?

Today’s guest is a growth hacker who’s working on a really exciting project… She’s using her go-to-market strategy to resonate with her target market and growth hack her way to success.

In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Carol Tran, serial entrepreneur, growth hacker, and consultant, to talk about the fundamentals of growth hacking and why marketers should pay more attention to growth hacking in 2023.

In this episode, we discuss:

What is a growth hacker?
The key role growth hacking plays in a marketing team or agency.
Why growth hacking isn’t just for marketers, but for your entire organization.
Why you need to hire a growth hacker in 2023.
How to enable your team to focus on growth.
How Carol sharpens her skills as a growth hacker.
Is growth hacking really “industry agnostic”?

Whether you want to become a growth hacker or hire one, this episode with Carol will cover all the basics so you can get hacking.

Meet the Host:

Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedow

Meet the Guest:

Carol Tran, Principal of Growth, Data, & Product Marketing

Links to content here:

Email Carol: carol@caroltran.com

Follow her on Twitter: https://twitter.com/caroltran

Listening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.

This episode was produced and brought to you by Reignite Media.

Get in, we're doing a newsletter

https://www.linkedin.com/in/andrew-harder-3b48134a

enFebruary 14, 2023

The Power of Direct Customer Outreach for PPC Marketers w/ Andrew Harder

The problem with optimizing your ads for the lowest cost per click is figuring out what happens with those clicks. Are they converting into sales? Just because you're optimizing your spend and the clicks are cheaper, doesn’t mean you’re getting the most bang for your buck.

So, how do you know your paid media marketing is actually working? Speak to the people who you’re marketing to, your ideal customers.

A critical part of customer-centric marketing is communicating with your customers and receiving quality feedback. Just as we’re able to learn a lot from loyal customers, we can also learn a lot from leads that didn’t become customers.

It’s important for any marketing team, even PPC teams, to understand the power of direct customer outreach and how it can make or break your marketing strategy.

In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Andrew Harder, Senior Paid Media Manager at Webex Events, to talk about creating and capturing demand through direct customer outreach.

In this episode, we discuss:

Developing effective strategies for paid media marketing and customer outreach.
Achieving marketing and sales alignment in a PPC strategy.
How direct customer outreach can tangibly improve your marketing strategy.
Why customer outreach may not work for every marketer.
What should the future of marketing look like?

Meet the Host:

Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedow

Meet the Guest:

Andrew Harder, Senior Paid Media Manager at Webex Events

Links to content here:

Webex Events: https://www.webex.com/events.html

Listening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.

This episode was produced and brought to you by Reignite Media.

Get in, we're doing a newsletter

enJanuary 31, 2023

https://www.linkedin.com/in/dwakeman

Marketing Strategies for Creating Long-Term WINS in Your Business w/ Dave Wakeman

Most businesses say they have a strategy, but 55% of businesses don’t actually have a real strategy.

In its essence, a strategy is just a way for you to focus your thinking. When you focus on simplifying your strategy, it becomes less daunting and more effective.

But here’s the thing, strategy is never done. Because your business is constantly changing and experiencing volatility, your marketing strategy should also be changing and evolving.

So, how do you ensure your marketing strategy stays relevant and effective?

Today’s guest believes the key is to have a process in place. Having a process will help you make profits, not promises. It’ll help you avoid becoming overwhelmed by planning so you can focus more on your strategy’s effectiveness. Ready to learn more?

In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Dave Wakeman, Principal of Wakeman Consulting Group, to talk about how to apply strategy to do business and marketing better. Dave highlights the powerful connection between your strategy and how you use marketing to fulfill your strategy.

In this episode, we discuss:

The 3 Levels of Strategy: Choice, focus, and action.
Strategies for creating long-term sustainability in your business, not just short-term wins.
Why discounts are destroying your brand equity.
How to get referrals without spamming your customers.
The benefits of understanding the psychology of marketing.
3 ways marketers can embrace the future of marketing.

Remember, if you have a process in place, your strategy will work for you, not against you.

Meet the Host:

Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedow

Meet the Guest:

Dave Wakeman, Principal of Wakeman Consulting Group

Links to content here:

Wakeman Consulting Group: http://davewakeman.com

Email Dave: dave@davewakeman.com

Listening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.

This episode was produced and brought to you by Reignite Media.

Get in, we're doing a newsletter

https://www.linkedin.com/in/ericmelchor

enJanuary 17, 2023

Building a Better Marketing Strategy Using Personalization w/ Eric Melchor

Too many marketers are giving the same user experience to each person that interacts with their brand. The problem with that is that it’s not a sustainable marketing strategy, especially for ecommerce brands.

Digital marketers who are able to increase sales and generate more revenue through their website are doing so by personalizing the customer experience. In some cases, companies grew from a 5% conversion rate to 20-35% with personalization alone.

What would it look like if you could maximize your conversion rates and reach new revenue goals?

Creating a personalization strategy is simpler than you think, so let’s discuss a few simple tactics you can use to personalize your marketing strategy.

In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Eric Melchor, Personalization Ambassador at OptiMonk, to talk about how to deliver a more personalized customer experience through digital marketing.

In this episode, we discuss:

How personalization greatly improves the customer experience.
Examples of micro-engagements you can use to learn about your customers and build trust with them.
Using audience segmentation to build a personalized email list.
Maintaining customer privacy while implementing a personalization strategy.
Why personalization plays a vital role in the future of marketing.

The key to converting leads and keeping customers engaged is making sure you’re serving the person you’re trying to attract what they’re looking for. It’s all about personalization, folks!

Meet the Host:

Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedow

Meet the Guest:

Eric Melchor, Personalization Ambassador at OptiMonk and Partner Marketing Consultant at Liftoff SRL

Links to content here:

OptiMonk: https://www.optimonk.com

Innovators Can Laugh Podcast: https://www.innovatorscanlaugh.com

Listening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.

This episode was produced and brought to you by Reignite Media.

Get in, we're doing a newsletter

enJanuary 03, 2023

https://www.linkedin.com/in/tamarakiticyarovoy

Executing a Successful Full-Funnel Demand Generation Strategy w/ Tamara Kitić Yarovoy

At its core, demand generation is about building reliable brand awareness and interest, so you can generate high-quality connections with your customers.

There’s demand to be created in every stage of the funnel. To do that, you have to understand every stage holistically, from generating awareness to making sales. You have to build a strong demand gen team, create marketing and sales alignment, and build trust with customers.

There’s much more that goes into executing a full-funnel demand generation strategy, so today, we’re going to break it down into bite-sized pieces with someone who’s very passionate about the process.

In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Tamara Kitić Yarovoy, Director of Demand Generation at Vena Solutions, to talk about how to create a successful demand generation team and strategy for your brand.

In this episode, we discuss:

What does a successful demand gen team look like?
Aligning sales and marketing on the demand generation strategy.
Characteristics to look for when hiring demand gen talent.
Tamara’s framework for executing a full-funnel demand generation strategy.
Why attribution is the biggest mistake made by demand gen marketers.
Building trust with customers while generating demand for your brand.
The role of revenue teams in the future of marketing.

If you’re looking to level up your demand generation, start taking action now. Align your sales and marketing teams, create transparency for customers, and focus on hiring great demand gen talent. Then, get ready to see results!

Meet the Host:

Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedow

Meet the Guest:

Tamara Kitić Yarovoy, Director of Demand Generation at Vena Solutions & Angel Investor at MeliBio, Inc.

Links to content here:

Vena Solutions: https://www.venasolutions.com

Listening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.

This episode was produced and brought to you by Reignite Media.

Get in, we're doing a newsletter

https://www.linkedin.com/in/braeden-matson-jones

enDecember 13, 2022

Performance Marketing: Matching Tactics to Strategies w/ Braeden Matson-Jones

Every company relies on advertising at some point to attract their customers, but how do you make it work better?

Changing how you do performance marketing creates the opportunity to innovate your revenue engine in new and more effective ways with strategies that show real results.

Performance Marketing has many benefits like being creative and it’s an effective way to diversify your audience.

How do you drive real results? Because results drive growth, demand, and revenue. It can’t be done with brute force.

Today, we’re breaking down a few trusted tactics in B2B performance marketing that will help you innovate your revenue engine, create and capture demand, and generate value for customers.

In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Braeden Matson-Jones, Performance Marketing Manager at Refine Labs, to talk about the relationship between performance marketing, demand generation, and revenue growth.

In this episode, we discuss:

How Braeden is leveraging performance marketing as a demand generation strategy
Strategies for generating and capturing demand
Important performance marketing KPIs to keep your eye on
Creative performance marketing solutions

If you're thinking of incorporating demand informed Performance Marketing into your digital marketing strategy, we highly recommend it. It's a great way to diversify your audience and see results that you can measure. And who doesn't love seeing results? It’s what Markigy is all about, after all.

Meet the Host:

Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedow

Meet the Guest:

Braeden Matson-Jones, Performance Marketing Manager at Refine Labs

Links to content here:

Refine Labs: https://www.refinelabs.com

Listening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.

This episode was produced and brought to you by Reignite Media.

Get in, we're doing a newsletter

enDecember 06, 2022

https://www.linkedin.com/in/masoncosby

How to Build a Successful ABM Strategy w/ Mason Cosby

Account-Based Marketing (ABM) has become a fast-growing trend over the past decade, but why? What makes ABM so powerful for B2B marketers?

It’s simple. ABM speaks the language of executives and salespeople, which greatly benefits marketers. ABM also clarifies which specific targeted activities marketers need to do in order to add value and drive engagement in their accounts.

Being able to align marketing, sales, and executives is the most valuable growth strategy you can have as a B2B business.

Let’s explore a few ways to curate an effective ABM strategy so you can achieve that optimal alignment and close more deals.

In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Mason Cosby, Director of Growth at Gravity Global, to break down trusted tactics for creating a powerful Account-Based Marketing (ABM) strategy.

In this episode, we discuss:

What is the role of ABM in B2B growth?
Mason’s framework for building a successful ABM strategy
The importance of building trust in your professional relationships
How to implement ABM tactics in your B2B marketing plan
Where is marketing headed in the future? Where should it be going?

Meet the Host:

Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedow/

Meet the Guest:

Mason Cosby, Director of Growth at Gravity Global

Links to content here:

Gravity Global: https://gravityglobal.com

Listen to The Marketing Ladder Podcast: https://apple.co/3eNBK4H

Listening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.

This episode was produced and brought to you by Reignite Media.

Get in, we're doing a newsletter

enNovember 22, 2022

b2b

digital marketing

https://www.linkedin.com/in/joseph-lewin

b2b podcast

human-centric marketing

How Collaboration & Co-Creation Makes For Better Quality Content w/ Joseph Lewin

Content co-creation has quickly become the strongest bridge between customer-centric companies and their customers.

Thus, it’s essential that we, as marketers, use collaboration to create content that’s not only engaging and relatable, but full of value.

Podcasting has become one of the fastest growing mediums for content co-creation over the last few years.

While podcasters need expert guests, experts need exposure and a place where they can share their expertise… making podcasting the perfect way to foster collaboration that benefits everyone involved.

Sharing a message is what marketers do best, so why not use that skill to boost credibility and expand your and your guests’ networks?

If you’ve never worked with other content creators or been a guest on a podcast, you’re likely missing out on an amazing opportunity. You also might be missing out on new and potentially life-changing job opportunities!

If you're looking for opportunities to create stronger and more meaningful connections with your customers to create more wins for both sides, this episode is for you!

In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Joseph Lewin, Director of Demand Generation at ProofPoint Marketing, to shine light on the power of podcasting and content co-creation.

In this episode we discuss:

The benefits of collaborating through podcasting and content creation
How co-creation can lead to new opportunities
Tips and strategies for getting started
The 1st step to starting a podcast & The benefits of hiring a podcast producer

Meet the Host:

Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedow

Meet the Guest:

Joseph Lewin, Director of Demand Generation at ProofPoint Marketing

Links to content here:

Listen to The Strategic Marketer Podcast: https://thestrategicmarketer.sounder.fm

Listening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.

This episode was produced and brought to you by Reignite Media.

Get in, we're doing a newsletter

https://www.linkedin.com/in/ritaricha/

enNovember 08, 2022

The Science of Marketing Strategy: Markigy Explained [w/ Leanne Dow-Weimer]

We all know that marketing is essential for business growth.

Without customers, there would be no revenue, and without revenue, businesses would quickly disappear.

However, in today's cluttered and competitive marketplace, it can be hard to know which marketing strategies are actually effective at generating revenue.

As a result, many businesses either play it safe with tried-and-true methods or get stuck in a cycle of constantly trying new things without ever achieving lasting success.

On “Markigy”, we believe that the best way to grow your business is to take informed risks and measure the results carefully.

We are action-oriented "growth" marketers who believe in long-term wins for both our customers and our business.

How do we achieve this? By using human-centric marketing tactics that combine the power of science with the creativity of artistry. In other words, we practice what we call "Markigy."

So what exactly is “Markigy”? It's the combination of science, creativity, and strategy that allows us to develop truly customer-centric solutions for our business.

And because we're focused on long-term success, we're always measuring ROI so that we can continue to improve our strategies over time.

If you're ready to break out of the mindset of finding the "perfect" marketing strategy, then we're ready to help you take your business to the next level.

Check out our first episode w/ our host Leanne Dow Weimer and Producer Rita Richa, to learn more about the ways we are looking forward to helping you grow your business with human-centric marketing tactics.

In this episode we discuss:

- What our Marketing Podcast “Markigy” is all about

- What listeners can expect to hear from each episode

- What makes a great marketer?

- The future of human-centric marketing

Meet the Host:

Leanne Dow-Weimer https://www.linkedin.com/in/leannedow/

Meet the Guest:

Rita Richa Founder & Executive Producer at Reignite Media

Listening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player. This episode was produced and brought to you by Reignite Media.

Get in, we're doing a newsletter