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    Metrics & Chill - Predictable Growth for B2B

    This podcast will help you grow your B2B company, quarter over quarter, and year over year. In each episode, you'll get strategies, frameworks, and insights that help you drive predictable, consistent growth, and improve your GTM strategy. Seasoned B2B leaders share how they use data, forecast growth, set & hit goals, grow revenue, and more. The best B2B companies use a combination of data, experience, and gut to grow. This show will help you do the same.
    en172 Episodes

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    Episodes (172)

    BTB: Growing a Technical Consulting Firm (w/ Connor Jeffers, hapily)

    BTB: Growing a Technical Consulting Firm (w/ Connor Jeffers, hapily)

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    In this episode, we go behind the benchmark data as Connor Jeffers shares insights on building a successful technical consulting firm. You'll learn about their approach to demonstrating expertise through workshops and research, leveraging webinars for content distribution, and the importance of customizing CRM systems for individual organizational needs.

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    Metrics & Chill - Predictable Growth for B2B
    enFebruary 28, 2024
    growth
    marketing
    sales
    small business
    goals

    155: How To Run a Lean ABM Program (w/ Mason Cosby, Scrappy ABM)

    155: How To Run a Lean ABM Program (w/ Mason Cosby, Scrappy ABM)

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    In this episode, Mason Cosby - founder of Scrappy ABM, shares the importance of aligning marketing and sales strategies for business growth. If want to learn more about ABM or want a way to start small and run a "lean ABM program", this episode is for you.


    Links

    Metrics & Chill - Predictable Growth for B2B
    enJanuary 17, 2024
    abm
    account based marketing

    154: Turning Proprietary Data Into Killer Content (Rachel Whitehead, ChartMogul)

    154: Turning Proprietary Data Into Killer Content (Rachel Whitehead, ChartMogul)

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    Learn how Rachel Whitehead (VP Marketing, ChartMogul) and her team leveraged internal data to create valuable content that drove brand awareness, traffic, and signups.

    Links

    Metrics & Chill - Predictable Growth for B2B
    enDecember 20, 2023
    growth
    marketing
    sales
    small business
    goals

    BTB: The Power of Co-Creating Content With Your Customers (w/ James Robert Lay, Digital Growth Institute)

    BTB: The Power of Co-Creating Content With Your Customers (w/ James Robert Lay, Digital Growth Institute)

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    James Robert Lay, founder and CEO of Digital Growth Institute, shares his journey of building a successful consulting practice focused on helping banks and credit unions improve their sales and marketing efforts.

    Links:

    Metrics & Chill - Predictable Growth for B2B
    enDecember 13, 2023
    growth
    marketing
    sales
    small business
    goals

    BTB: Becoming a Successful Marketing Solopreneur (w/ Lauren Ryan, Coastal Consulting)

    BTB: Becoming a Successful Marketing Solopreneur (w/ Lauren Ryan, Coastal Consulting)

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    We go behind the benchmarks to learn how Lauren Ryan, owner of Coastal Consulting, transitioned from managing a team to serving as a niche solo marketing consultant who booked more than $300k in revenue this year.

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    Metrics & Chill - Predictable Growth for B2B
    enNovember 22, 2023
    consultant
    solopreneur
    hubspot
    salesforce

    153: Using Leading Indicators to Forecast Ad ROI (Kevin Lord Barry, Right Percent)

    153: Using Leading Indicators to Forecast Ad ROI (Kevin Lord Barry, Right Percent)

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    Kevin Lord Barry shares how to track leading indicators in your paid ads to more accurately know what results you'll see when the deals finally close months later.

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    Metrics & Chill - Predictable Growth for B2B
    enNovember 08, 2023
    roi
    metrics
    leading indicators
    paid ads

    BTB: Offering the right services to the right customers (w/ Jen Spencer, SmartBug)

    BTB: Offering the right services to the right customers (w/ Jen Spencer, SmartBug)

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    Jen Spencer (CEO of SmartBug) shares how they've grown by serving the right clients, with the right services, managed by the right team. Learn how this segmentation has been a huge factor in their success, and get insights you can use at your company.

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    Metrics & Chill - Predictable Growth for B2B
    enAugust 31, 2023
    agency
    benchmarks
    smartbug

    Growing 3x by Going After Bigger Contracts (w/ Doug Davidoff, Lift Enablement)

    Growing 3x by Going After Bigger Contracts (w/ Doug Davidoff, Lift Enablement)

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    In this episode, Pete Caputa interviews Doug Davidoff, CEO of Lift Enablement, to learn how he grew revenue by 3x by going after bigger contracts from bigger companies.

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    Metrics & Chill - Predictable Growth for B2B
    enAugust 23, 2023
    growth
    marketing
    sales
    small business
    goals

    145: Orchestrating Full-Funnel Growth (w/ Alina Vandenberghe, Chili Piper)

    145: Orchestrating Full-Funnel Growth (w/ Alina Vandenberghe, Chili Piper)

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    In this episode, Alina Vandenberghe (Co-Founder and Co-CEO of Chili Piper) shares how she drives predictable growth by using a framework she calls “predictable orchestration” - the idea that GTM is not 1 motion, from 1 team, on 1 stage of the funnel, but rather, orchestrating all motions (paid, outbound, field events, etc.) at all touchpoints, for all personas involved in the buying committee.  

    Metrics & Chill - Predictable Growth for B2B
    enJuly 19, 2023
    growth
    marketing
    sales
    small business
    goals
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