MX Matters

There are many different types of businesses and products that are a service. You likely have heard of Software as a Service (SaaS) or Platform as a Service (PaaS).

But from the growth of composable and headless architecture, a new As-A-Service has been created - Front End as a Service (FEaaS). Since the front end is decoupled from the back end, this type of service allows developers to focus on the ways people interact with their sites and apps without constraints or blockers from the back end systems.

Joining this episode are Rachael Hibbert and Pierre Martin from Front-Commerce, where they discuss this emerging FEaaS space. They will explain many details on how to use this technology to build, test, and distribute engaging front end experiences faster, better, and cost-effectively.

Join the experts at Cloudinary and Front-Commerce for this engaging MX Matters episode, and learn how to construct your composable technology stack!

Follow Our Hosts and Guests

• Sam Brace
• Maribel Mullins
• Pierre Martin
• Rachael Hibbert

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CEO of Consica.ai Sana Remekie joins Sam and Maribel from Cloudinary in this MX Matters episode! They discuss the concepts and growing opportunities around data and content orchestration, explaining how to manage, analyze and deliver information across different spaces in your organization.

Our hosts and guests also dive into details surrounding headless and composable architecture, explaining some ways to connect disparate systems with APIs for digital experience orchestration.

If your content and data are siloed in legacy backend systems, especially associated with imagery and videos, this will be an MX Matters episode you won't want to miss.

Learn More about Sana and Conscia.ai:

• Conscia.ai's Homepage
• Sana Remekie on LinkedIn

Mentioned Technologies:

• Contentful
• Gatsby Valhalla Content Hub
• Segment

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One of the most important stakeholders in e-commerce is the photo studio management team. They put so much time and attention into producing every single image for display on websites, mobile apps and other purchasing platforms.

To better understand this team's evolving needs, as well as how they should be using digital asset management systems in their workflows, Sam and Maribel from Cloudinary interviewed Daniel Jester – Chief Evangelist for Creative Force. His extensive studio experience at companies like Nordstrom and Amazon, as well as his time mentoring Creative Force’s customers on best practices, brings a wealth of knowledge to this conversation.

If you want to learn how creative production processes can better match today’s e-commerce needs, this is an MX Matters episode you won’t want to miss.

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In this episode of MX Matters, co-founder and Chief Product Officer of inriver Johan Boström sits down with Cloudinary’s Vice President of Technology Partnerships Gary Ballabio. Johan and his team at inriver has a configurable product information management (PIM) solution with integrated digital shelf analytics and integration capabilities, which enables the whole product journey at every touchpoint.

The importance of a PIM system for e-commerce businesses, opportunities with composable architecture, coping with the expanding number of information sources and channels, and utilizing rich media assets like 3D models and high resolution images to enhance product offerings are just a few of the topics Gary and Johan cover in their discussion of overall product information management.

This episode is a great educational resource if you’re interested in e-commerce trends or want to learn more about the technologies that provide an optimum online shopping experience!

Mentioned Technology and Associated Topics

• Cloudinary Image Transformations
• Cloudinary's Partner Program
• Cloudinary Product Gallery
• Cloudinary Upload API
• Content Delivery Networks (CDNs)
• JSON
• inriver
• MACH Alliance
• Salesforce Commerce Cloud
• Salesforce Service Cloud
• Salesforce Revenue Cloud
• SAP

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While headless and composable architecture is the talk of the content industry, an intriguing trend has emerged. Due to its technical nature and need for novel uses of APIs, the transition to headless is frequently an engineering-driven effort. As a result, teams responsible for developing and publishing content—which frequently do not include developers or engineers—might feel left behind and asked to use a new system that seems inaccessible to them.

In this episode of MX Matters, Elad Rosenheim, who is in charge of Stackbit's developer growth efforts, speaks with Sam and Maribel from Cloudinary. Stackbit's visual experience editing platform serves as a layer to give engineering and marketing teams the experiences they both require - development flexibility and a user-friendly publication interface. Elad explains how he and the Stackbit team are tackling this trend, and also delves deeply into a number of crucial subjects related to content authoring and structure.

You won't want to miss this episode if you're thinking about switching to a headless environment, especially for your content-rich blogs, websites, and other key locations!

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Continuing some of the recent discussions on MX Matters about headless architecture and systems, we learn how Thought Industries recently extended their customer education and external training platform to be headless.

Sam and Maribel at Cloudinary sit down with Jack Antico - Technical Program Manager at Thought Industries - to better understand the purpose of learning management systems and the considerations companies should take if they choose to go headless as part of their education and enablement-based plans.

Learn More about Thought Industries

• Company Website
• Developer Portal
• GitHub

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If you're considering a change with how software and technology is managed in your company, particularly with a focus on microservices, APIs and headless systems, this episode of MX Matters is one you won't want to miss.

In Episode 13, Sam and Gary at Cloudinary talk with Tim Benniks, who is the Principal Developer Advocate at Uniform. They dive into concepts surrounding MACH architecture and explain the various benefits, as well as factors to consider, with the infrastructure and solution model.

The discussion also covers details around the MACH Alliance - an organization presents and advocates for an open and best-of-breed enterprise technology ecosystem - and the opportunities it provides for vendors, system integrators and developers alike.

Follow Tim on LinkedIn, Twitter and other platforms: https://links.timbenniks.dev/

Learn more about Cloudinary: https://cloudinary.com/

Join Sam Brace and Gary Ballabio from Cloudinary with Miriam Schwab, co-founder and head of Strattic for this MX Matters episode! They discuss details associated with static and headless architecture, particularly when using WordPress as your site's content management system. 

If you are exploring the concepts of decoupled architecture for your website - one of the hottest trends in the web development space today - and trying to decide if it will work for you and your organization, this is a talk you won't want to miss.

Episode Highlights:
00:00 Host and Guest Introductions
01:46 What is Strattic?
02:47 What is Static and Headless Architecture?
04:09 The WordPress Netlify Debate
09:36 Pros and Cons of WordPress as a Headless CMS
14:28 Ability to Use Plugins in a Headless WordPress Environment
16:25 Recommendations for Companies Looking to Go Headless
19:25 Using a Content Delivery Network (CDN)
22:19 Growth Plans for Strattic
26:32 Using API-Based Services in a Headless or Static Environment
29:19 Final Thoughts and Resources

• Learn More about Strattic
• Follow Miriam on LinkedIn
• Sign up for your free Cloudinary account

Margaret Staples, staff developer educator at Twilio, introduces TwilioQuest - a free learning platform that takes developers through gamified adventures. Along with Tessa Mero of Cloudinary’s Developer Relations Team, Margaret elaborates on the platform and its successes, as well as its recent initiatives for extensions from the developer community.

More From Margaret Staples - Guest for MX Matters Episode #11

• Twitter
• GitHub
• LinkedIn

Learn More about TwilioQuest

• Website
• Discord
• Twitter
• Cloudinary blog post about extension partnership
• Twitch
• YouTube

Zoe Liu, who is the founder and President of Visionular, dives into the details of emerging video codecs and formats with Prajanma Singh, Senior Product Marketing Manager for Cloudinary. They discuss codec standards, such as H.266/Versatile Video Coding (VCC), Essential Video Coding (EVC), and Low Complexity Enhancement Video Coding (LCEVC), and many details dealing with overall video compression.

Learn More about Cloudinary and Visionular

• Cloudinary
• Visionular

Learn More about Video Delivery, Codec and Standards

• Cloudinary Documentation on Video Transformations
• AV1 Standard Information from Visionular
• Versatile Video Coding (VVC) from the Fraunhofer Heinrich Hertz Institute
• Presentation on EVC from Jonatan Samuelsson

Follow Prajanma and Zoe

• Prajanma on LinkedIn
• Zoe Liu on LinkedIn

Show music provided by RIOT: https://www.youtube.com/playlist?list=PLKCo4y0JbV2ZW3W9s3u0WoGjAnFKZlzi1

After you're done listening, share this episode on your favorite social media channels and then send an email to support@cloudinary.com with a link to the post you shared. By doing so, you can earn one additional credit for your Cloudinary plan!

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Join Gary Ballabio, Cloudinary's Vice President of Technology Partnerships, for this discussion about all things web development with Amit Sion, Chief Revenue Officer for XWP. They dive into topics dealing with website performance, e-commerce, user experience and many others in this MX Matters episode.

Helpful Links from the Episode:

• XWP
• Cloudinary
• X-Company

Follow Gary and Amit

• Gary Ballabio on LinkedIn
• Amit Sion on LinkedIn

Show music provided by RIOT

After you're done listening, share this episode on your favorite social media channels and then send an email to support@cloudinary.com with a link to the post you shared. By doing so, you can earn one additional credit for your Cloudinary plan! 

Join this conversation between Eric Hochberger, who is the CEO of Mediavine, and Juli Greenwood, Cloudinary's Senior Director of Communications and Customer Marketing. They break down Google's recently released Core Web Vitals and explain how these metrics will likely affect brands' web page rankings on search engines. Juli and Eric also outline some ways to improve user experiences on websites and align to Core Web Vitals.

Helpful Links on Core Web Vitals

• Web.dev - Web Vitals
• MX Matters Episode #4 - How Google’s Core Web Vitals Affect SEO and Visitor Traffic
• Cloudinary Blog Posts about Core Web Vitals
• Cloudinary's Guide to Building the Ultimate E-Commerce Website

Follow Eric and Juli

• Eric Hochberger on LinkedIn
• Juli Greenwood on LinkedIn

Show music provided by RIOT.

After you're done listening, share this episode on your favorite social media channels and then send an email to support@cloudinary.com with a link to the post you shared. By doing so, you can earn one additional credit for your Cloudinary plan!

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In this MX Matters episode, Mickey Gordon - Senior Product Manager at Cloudinary - shares the company’s Command Line Interface (CLI) and the reasons it can benefit developers when trying to upload, manage and deliver their rich media assets in a lightweight way. We also talk with Erez Rokah, who is managing Netlify’s CLI, to discuss why they made an investment in building a command line tool for their business.

Helpful Links about Cloudinary’s CLI

• Documentation
• Introduction to Cloudinary’s CLI training course
• Tutorials
• Commanding Cloudinary Through the CLI blog post
• Knowledge Base article - How can I use Cloudinary from my command line interface (CLI)?
• GitHub Repository

Mentioned Technologies

• AWS Command Line Interface
• Bash
• GitHub CLI
• Go
• Netlify
• Netlify CLI Documentation
• Netlify CLI Command List
• Node.js
• oclif
• Python
• Replit
• Rust

Follow Mickey and Erez

• Mickey Gordon on LinkedIn
• Erez Rokah on Twitter

Show music provided by RIOT.

After you're done watching, share this episode on your favorite social media channels and then send an email to support@cloudinary.com with a link to the post you shared. By doing so, you can earn one additional credit for your Cloudinary plan!

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Have an idea for a product feature or enhancement? Share it with us via our Product Roadmap!

Watch host Gary Ballabio talk with our guest Rouven Weßling of Contentful about how they got started and how they're solving content needs for a rapidly changing web.

Helpful links about this episode:

• Contentful's Corporate Website​
• Contentful's Ultimate Guide to Headless CMS​
• Cloudinary Blog Post - Is Your Business Ready for a Headless Architecture?​

Show music provided by RIOT.​

After you're done watching, share this episode on your favorite social media channels and then send an email to support@cloudinary.com with a link to the post you shared. By doing so, you can earn one additional credit for your Cloudinary plan!​

If you are looking for a better way to organize and share your assets, such as digital images, videos, and PDF documents, you’re in luck! Cloudinary actively enhanced a feature - Collections - throughout 2020 that lets you group these files together and share them internally with other Digital Asset Management (DAM) users. Additionally, you can share the Collections externally with stakeholders, such as agencies or the media. Liat Perlmutter - Senior Product Manager at Cloudinary - demonstrates the tool and all of its capabilities in this episode of MX Matters.

Helpful Links about Cloudinary’s Collections Feature

• Tutorial: How to Use Collections to Organize Your Assets
• Tutorial: How to Share Collections and Collaborate with Users
• Digital Asset Management Scenario: Using Collections in the DAM
• Training Course: Introduction for DAM Users & Content Editors
• Blog Post: Share Your DAM Assets!
• Documentation: Folders and collections for access control and collaboration

Show music provided by RIOT. 

After you're done watching, share this episode on your favorite social media channels and then send an email to support@cloudinary.com with a link to the post you shared. By doing so, you can earn one additional credit for your Cloudinary plan!

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Have an idea for a product feature or enhancement? Share it with us via our Product Roadmap!

Learn more about Google's Core Web Vitals, their recommended values, and other metrics Google has adopted or might embrace as benchmarks in this conversation with Tamas Piros - Google Developer Expert (GDE) specializing in web technologies and performance.

Show Notes and Links

Further Information on Core Web Vitals

• Chromium Blog - The Science Behind Web Vitals
• Web.dev - Web Vitals
• Cloudinary Webinar - Bet Your Luck on Web Performance
• Cloudinary Blog - Rules for Rich-Media Optimization

Show music provided by RIOT.

After you're done watching, share this episode on your favorite social media channels and then send an email to support@cloudinary.com with a link to the post you shared. By doing so, you can earn one additional credit for your Cloudinary plan!

Not a Cloudinary user yet? Sign up for free!

Have an idea for a product feature or enhancement? Share it with us via our Product Roadmap!

Cloudinary is actively enhancing our software development kits (SDKs) for popular programming languages, such as PHP and JavaScript! We're also launching new SDKs for Kotlin, Flutter, React Native and more. Find out what these enhancements will provide in this episode of MX Matters, where we'll talk with Mickey Gordon - Lead Product Manager at Cloudinary - about the team's work in 2020 and plans for 2021.

Show Notes and Links

Cloudinary's PHP SDK

• Documentation
• Migration Guide from V1 to V2
• Blog Post - Introducing the Cloudinary PHP SDK, Mark II
• Reference Guide

Cloudinary's JavaScript SDK

• Documentation
• Reference Guide

Cloudinary's Kotlin SDK

• Documentation

Show music provided by RIOT.

After you're done watching, share this episode on your favorite social media channels and then send an email to support@cloudinary.com with a link to the post you shared. By doing so, you can earn one additional credit for your Cloudinary plan!

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Have an idea for a product feature or enhancement? Share it with us via our Product Roadmap!

Join our host Sam Brace for this in-depth interview with Ariel Shiran - Senior Director of Product for Cloudinary! They discuss the major integrations from him and his team that were built for the Adobe Creative Cloud in 2020. If you are looking for ways to easily improve your creative teams' workflows with Cloudinary and programs such as Photoshop and Illustrator, this is an MX Matters episode you won't want to miss.

Show Notes and Links

Photoshop Lightroom Transformations

• Add-On Registration
• Documentation
• Interactive Demo
• Tutorial

Adobe Creative Cloud Connector

• Documentation
• Tutorial - How to Use Cloudinary’s Adobe Creative Cloud Connector
• Tutorial - Using Cloudinary's Adobe Creative Cloud Connector in InDesign
• Blog Post

Show music provided by RIOT.

After you're done watching, share this episode on your favorite social media channels and then send an email to support@cloudinary.com with a link to the post you shared. By doing so, you can earn one additional credit for your Cloudinary plan!

Not a Cloudinary user yet? Sign up for free!

Have an idea for a product feature or enhancement? Share it with us via our Product Roadmap!

In our first-ever MX Matters episode, our host Sam Brace interviews Yaron Reichert - Director of Product Management at Cloudinary - about the milestone feature releases and enhancements from his team in 2020. 

Watch as Yaron covers ways to automatically generate AI-driven video previews, use content-aware cropping capabilities to identify the must-keep video sections, as well as create dynamic video slideshows from images and videos in your Media Library.

Show Notes and Links

Video Preview Generation (e_preview)

• Blog post - Automated Generation of Intelligent Video Previews on Cloudinary’s Dynamic Video Platform
• Documentation - Generate an AI-based video preview
• Transformation URL API Reference Guide for e_preview

Content-Aware Cropping (g_auto)

• Blog post - Automatically Crop Videos Without Losing Focus
• Documentation - Automatic Cropping
• Demo - Content-Aware Video Cropping
• CodePen - Orientation Switch Demo

Video Slideshow Generation

• Documentation

Show music provided by RIOT.

After you're done watching, share this episode on your favorite social media channels and then send an email to support@cloudinary.com with a link to the post you shared. By doing so, you can earn one additional credit for your Cloudinary plan!

Not a Cloudinary user yet? Sign up for free!

Have an idea for a product feature or enhancement? Share it with us via our Product Roadmap!