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    Online Business Launchpad | Start An Online Business | Online Business Growth

    This podcast is for new and emerging online business owners who are determined to do what it takes to reach their financial goals, help people along the way and learn a bunch of useful new skills. Have a love/hate relationship with the tech? We talk about that. Not sure you have what it takes to achieve success? We talk about that, too, plus how to deal with mindset challenges. Trudy Rankin, Founder of the Online Business Program, shares actionable tips that will help you really get your business growing, as well as interviews with experts and inspiring stories so that you can grow your online business with confidence.

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    Episodes (100)

    Episode 189: How To Boost Your Visibility and Authority On LinkedIn

    Episode 189:  How To Boost Your Visibility and Authority On LinkedIn

    Have you spent years crafting your professional identity, building a solid reputation, and networking with industry peers? But when you look at your LinkedIn profile, it's a relic of the past, a dusty snapshot that fails to capture the dynamic professional you've become. 

    Sound familiar? You're not alone. Many of us have neglected our LinkedIn presence, unaware of its true potential as a powerful personal branding and business growth tool. 

    Joining us is Lynnaire Johnston, the founder of Link*Ability and an internationally regarded expert on leveraging LinkedIn for professional success. With a background in journalism, broadcasting, and copywriting, Lynnaire brings a unique perspective on using some not-so-well-known LinkedIn features to stand out.

    We also talked about:

    • How Lynnaire's journey led her to become a LinkedIn expert
    • The power of LinkedIn as a publishing platform for writers and content creators
    • Tips for optimizing your personal LinkedIn profile to attract potential clients and opportunities
    • Strategies for creating and managing a LinkedIn company page that drives business growth
    • The benefits of using LinkedIn newsletters and collaborative articles to boost visibility and authority
    • Insights into LinkedIn's new features, including the revamped "Services" section and skill endorsements

    Ready to unlock the full potential of LinkedIn and take your personal brand and business to new heights? Listen to this insightful episode, and learn from Lynnaire's wealth of expertise. Want to be notified when new episodes come up? Sign up here.

    RESOURCES MENTIONED:


    Want regular access to tips, techniques, and advice from experts about growing your business? Sign up here: https://onlinebusinessliftoff.com/newsletter/

    See omnystudio.com/listener for privacy information.

    How You Can Stand Out In A Crowded Niche With This Soul Food Blogger’s Winning Formula

    How You Can Stand Out In A Crowded Niche With This Soul Food Blogger’s Winning Formula

    Are you in a crowded niche where it feels almost impossible to stand out?  And you’re looking for ways to build your customer base?

    Shaunda Necole is an influencer and online business owner who has successfully built multiple blogs, podcasts and monetisation streams around her passion for food and travel.

    In just two years, she built her blog The Soul Food Pot into Google's #1 site for Southern soul food. 

    Part of the secret to Shaunda’s success was niche-ing down - she took iconic African American recipes and reimagined them using modern kitchen appliances to make them faster and easier for amateur chefs.

    But she did more than that … and so can you.

    In this episode, Shaunda shares what she did to stand out in a super competitive niche.

    We Also Talked About

    • How Shaunda grew her Instagram following by engaging with and helping other influencers in support groups
    • Monetizing on Instagram through brand partnerships and affiliate links
    • Why you have to niche down as specifically as possible - "you have to go small to get big"
    • How Pinterest operates as a visual search engine and using its keyword bubbles for content inspiration
    • Creating content based on search intent - what your audience is actually looking for
    • The importance of compelling visuals and text overlay on Pinterest pins
    • Using tools like Tailwind to schedule and automate pinning

    Want to hear more of Shaunda's journey to online business success? Listen to the full episode here! And don't forget to subscribe so you never miss an episode.

    RESOURCES MENTIONED:


    Want regular access to tips, techniques and advice from experts about growing your business?  Sign up here.  https://onlinebusinessliftoff.com/newsletter/

    See omnystudio.com/listener for privacy information.

    How To Get Client Testimonials Without Having To Beg

    How To Get Client Testimonials Without Having To Beg

    Have you ever felt awkward about asking clients for a testimonial?  Or reached out to a client for a review or recommendation and got back crickets?  

    In this episode, Trudy Rankin shares four tips to get amazing client testimonials without having to feel embarrassed about asking.

    Trudy helps busy business owners create and sell new online products and services that people want, without having to work harder or hire a big team. 

    Want to hear more about getting testimonials to grow your business? Listen to the full podcast episode here.  And subscribe to be notified about upcoming episodes.

    RESOURCES MENTIONED

    Quiz Creators Course:  https://onlinebusinessliftoff.com/quiz-creators-course-plus/ 

    Want regular access to tips, techniques and advice from experts about growing your business? Sign up here: https://onlinebusinessliftoff.com/newsletter/

    Trudy Rankin has been running her own online business for over 8 years. She is passionate about helping busy online business owners increase revenue and profits without burning out.

    Want regular access to tips, techniques and advice from experts about growing your business? Sign up here: https://onlinebusinessliftoff.com/newsletter/

    See omnystudio.com/listener for privacy information.

    Turning User Feedback into Startup Wins with Circle Co-Founder Andrew Guttormsen

    Turning User Feedback into Startup Wins with Circle Co-Founder Andrew Guttormsen

    At age 26, Andrew Guttormsen was living with his parents and took an unpaid internship to get his foot in the door at Teachable. His persistence and great ideas led to him becoming a core team member and he went on to eventually co-found Circle, a community platform now used by over 10,000 businesses.

    With experience scaling two highly successful startups, Andrew shares valuable insights on implementing customer feedback as a growth strategy, why having tough conversations matters, and fostering online community engagement.

    We Also Talked About:

    • Bouncing back after failure on the journey to success
    • Getting buy-in and implementing suggestions as a young intern
    • Details of a Chief Revenue Officer's responsibilities
    • How to shape the culture and interactions in an online community
    • The importance of giving direct feedback to help team members grow

    Want to hear more startup stories and advice? Be sure to listen to this episode and subscribe to the podcast!

    RESOURCES:

    Want regular access to tips, techniques and advice from experts about growing your business? Sign up here: https://onlinebusinessliftoff.com/newsletter/

     

    See omnystudio.com/listener for privacy information.

    How Engineers, Developers and other IT Professionals Can Become Business Owners Without Starting From Scratch With Michael Frew

    How Engineers, Developers and other IT Professionals Can Become Business Owners Without Starting From Scratch With Michael Frew

    As an engineer, developer or other IT professional, are you sick of meetings and managers?   And you dream of starting your own business so you can escape your cubicle?

    Michael Frew has a unique perspective - after 18 years working as an engineer and architect for top tech companies, he made a big shift to acquire online businesses instead of starting them. 

    In this interview, he shares why IT professionals may be better suited to buy (instead of start) an online business, and takes us through his 8-step framework to find, finance and acquire successful online companies.

    We also talked about:

    • Why it can be hard for IT professionals to make a career change due to "golden handcuffs"
    • Tips for building relationships with sellers when acquiring a business
    • How to finance an online business acquisition
    • Managing teams when transitioning from employee to business owner
    • Key steps in the online business acquisition framework

    Want to hear more? Tune in to the full conversation with Michael Frew. And don’t forget to subscribe so you never miss an episode!

    Want regular access to tips, techniques and advice from experts about growing your business? Sign up here.

    RESOURCES MENTIONED

    See omnystudio.com/listener for privacy information.

    Evergreen Series - Are You Ready To Sell Your Consultancy Business With Professor Joe O’Mahoney

    Evergreen Series - Are You Ready To Sell Your Consultancy Business With Professor Joe O’Mahoney

    Have you ever wondered what it really takes to sell a consulting firm or an agency?  

    In this special evergreen episode from 2023,  we're diving into the secrets behind preparing your consultancy business for growth and eventual exit. And, I pose the question, if you could sell your business someday, what would it take to get it ready?

    My guest, Professor Joe O'Mahoney, has over 20 years of experience advising boutique consulting firms on achieving high growth and successful exits. And Joe brings a rare mix of real world consulting experience combined with extensive research on what works.

    He's published multiple books on the consulting industry.  And he's written dozens of articles that dispel common myths in relation to that industry. Professor O’Mahoney provides evidence based strategic insights on the specifics of readying a consulting firm for sale. 

    And as I talk to him, you'll discover why most boutique firms fail to create lasting value beyond their founder,  the biggest mistakes made when preparing to exit a firm and a step by step approach to boosting your valuation multiple for your business.

    So, if you lead a consulting firm and have ever considered selling, you might want to have a listen.

    RESOURCES MENTIONED

    See omnystudio.com/listener for privacy information.

    Evergreen Series - This Niche Website Strategy Helped Jake Lang Escape His 9-to-5 Job

    Evergreen Series - This Niche Website Strategy Helped Jake Lang Escape His 9-to-5 Job

    Have you ever wondered if starting a niche website could be a viable business for you? 

    In this special evergreen episode from 2023, we're revisiting my conversation with Jake Lang, an expert at starting profitable niche sites.

    Jake has an incredible story of building niche sites while working a full-time job, eventually leading to a six-figure business that allowed him to quit and work for himself. 

    He shares his step-by-step process for identifying promising niche topics, validating the business opportunities, and ultimately building sites that can be monetized through courses, memberships, affiliate links, and more. 

    He also discusses common mistakes to avoid with niche sites and offers advice for maintaining focus when trying to build a business on the side.

    If you've ever considered trying to build an income stream through a niche site but weren't sure where to start, this is the episode for you.

    RESOURCES MENTIONED:

    Want regular access to tips, techniques and advice from experts about growing your business?  Sign up here. 

    See omnystudio.com/listener for privacy information.

    Evergreen Series - Turning A Hobby Into A Money-Making Business With Angie Wilson

    Evergreen Series - Turning A Hobby Into A Money-Making Business With Angie Wilson

    Have you ever wondered how a simple passion can transform into a thriving business? Or what it would take to turn a love for making things with your hands into a profitable venture?

    It’s a question that a lot of people ask when they start thinking about setting up their own business.   Or whether they could do something to bring in a bit of extra cash to supplement their day job.

    In this episode I am resharing an interview I did earlier in the year with someone who asked themselves this same question … can I turn a hobby into a thriving business.  And for Angie Wilson, the answer was yes.

    Angie, from Gnome Angel, is a former government employee turned quilting maestro.  And she shares her incredible journey from blogging about life and IVF to creating a quilt-focused empire. Her story isn’t just about quilting; it’s about perseverance, reinventing oneself, and finding success in unexpected places.

    If you’ve already listened to this episode, I would encourage you to listen to it again.  It is truly inspiring.

    Resources Mentioned

    Want regular access to tips, techniques and advice from experts about growing your business?  Sign up here. 

    See omnystudio.com/listener for privacy information.

    Case Study Report Back 3 - Renovating A Neglected Website

    Case Study Report Back 3 - Renovating A Neglected Website

    Have you ever had to revive a neglected website that was costing you potential revenue? In this episode, Online Business Launchpad host Trudy Rankin talks about the journey of renovating her website The Menopause Effect, which had become neglected over time. 

    After a Google update tanked her website's traffic and revenue, Trudy realised she needed to take drastic action to resurrect the dying site.

    Trudy brings deep knowledge from running her own online business for over 8 years and helping hundreds of entrepreneurs build their online presence.

    Trudy also talks about:

    • Her original goals for the website and how they evolved over time
    • How she started learning about SEO, content strategies, backlinks and more to improve the site
    • The step-by-step tactics she implemented to increase traffic, engagement, and affiliate revenue
    • Key lessons learned about improving neglected sites
    • Her goals for the next phase of the website's growth

    Want to hear this segment of Trudy's story about bringing a neglected website back to life? Tune into the full episode.

    RESOURCES MENTIONED:

    Want to regularly receive tips, techniques and advice from Trudy and other experts about growing your business? Sign up here to get access.

    See omnystudio.com/listener for privacy information.

    Want Big Brand Marketing Power for Your Small Business? Try This Framework from Sarah Noel Block

    Want Big Brand Marketing Power for Your Small Business? Try This Framework from Sarah Noel Block

    When you’re a small business owner trying to do it all, how do you find time for marketing without neglecting customers? 

    Sarah Noel Block went from working for seven bosses to starting Tiny Marketing, where she helps time-strapped marketers punch above their weight. 

    With over 7 years experience streamlining marketing for multi-company corporations, Sarah shares her proven Tiny Marketing framework to help small businesses build high-impact marketing campaigns.

    We also talk about:

    • Strategies for managing multiple stakeholders and their competing demands
    • Making the leap from corporate to starting your own agency
    • Quarterly planning frameworks to regularly review and optimize marketing
    • Using lead magnets and workshops to attract ideal customers 
    • Leveraging AI tools like ChatGPT and BARD so you can work smarter, not harder

    Want to hear more? Listen to the full episode and subscribe to get updates on future episodes.

    RESOURCES MENTIONED:

    Want regular access to tips, techniques and advice from experts about growing your business? Sign up here.

    See omnystudio.com/listener for privacy information.

    Will AI Really Replace You? Get the Inside Scoop from Copywriting Pro, Steven Lewis

    Will AI Really Replace You? Get the Inside Scoop from Copywriting Pro, Steven Lewis

    Do you worry that AI tools like ChatGPT are going to replace you and potentially even destroy your business?

    Well, you’re not alone.  But there is something that you can do to stop that doomsday scenario from becoming real.

    Steven Lewis is the Founder of marketing agency, Taleist.  He’s been writing professionally as a journalist and copywriter since 1994. He has lectured in PR and journalism, and his book on persuasive storytelling has been taught at Sydney University and translated for international distribution.

    Steven is also an expert in AI copywriting.

    In this episode we talk about his journey as an entrepreneur, starting with his attempts in 1994 to convince businesses they needed websites … which is kind of funny because even in 2010,  over half of small businesses still didn’t have one.

    We also talk about:

    • Steven’s journey from writing brochures to direct response copywriting
    • Asking the right questions to understand what motivates your audience
    • Why simplifying complex ideas is key for effective communication
    • How to leverage AI tools like ChatGPT to accelerate your writing

    Listen in to hear Stephen's insights on copywriting in the age of AI!

    RESOURCES MENTIONED:

    Want regular access to tips, techniques and advice from experts about growing your business?  Sign up here. 

    See omnystudio.com/listener for privacy information.

    How Engineer and BrandGuard Co-Founder Rob May Mastered The Art Of Pitching Investors For Startup Funding

    How Engineer and BrandGuard Co-Founder Rob May Mastered The Art Of Pitching Investors For Startup Funding

    What do you do when you need investor funding for your startup, but you’re struggling to convince anyone to open their wallets?

    Rob May, engineer turned entrepreneur, knows what that feels like.  Even though he had experience with startups, he still found it a struggle to convince investors to fund his ideas.  

    However, he finally cracked the code.

    And in this episode Rob shares how constant practice pitching and getting feedback eventually made him a master storyteller that helped him hugely increase the odds of getting funding.

    We also talk about:

    • Rob’s journey from electrical engineer to tech entrepreneur
    • Building and scaling startups
    • Finding investors and handling rejection
    • Transitioning from pirate culture to a process-driven organisation
    • Using AI for brand content governance
    • Scaling AI companies amid supply constraints

    Listen in to hear Rob's startup stories and advice on pitching, funding, team building, and more!

    RESOURCES MENTIONED:

    Want regular access to tips, techniques and advice from experts about growing your business?  Sign up here. 

    See omnystudio.com/listener for privacy information.

    Turning Hot Flashes Into Business Plans: Menopause Through an Entrepreneur's Lens With Tracy Minnoch-Nuku

    Turning Hot Flashes Into Business Plans: Menopause Through an Entrepreneur's Lens With Tracy Minnoch-Nuku

    Have you reached the point in life where you or your business or personal partner are starting to experience menopause-related symptoms?  Things like brain fog or hot flashes?  And you and/or your partner are starting to feel the impact, not just on work tasks, but also on relationships and self-confidence?

    Menopause and its various associated symptoms can have a huge impact on women and their careers.  And for Tracy Minnoch-Nuku, that impact was the trigger for changing the direction of her business.

    Tracy Minnoch-Nuku is an educator, speaker, facilitator and coach.  And she is an educated and experienced advocate for women's health and fitness. 

    With over 30 years in the fitness industry, Tracy began her career as a Group Fitness Teacher and Personal Trainer where she transformed bodies and lives through fitness and nutrition. 

    She spent 20 years developing teams and fitness training programs in Asia - live, online and through fitness apps. 

    And Tracy has a deep interest in something that I think we don’t talk about enough and that is the effect that menopause has on the women going through it and the people in their lives.

    In this episode we talk about how that menopause effect can seriously impact our physical and mental health, our relationships and our careers.  

    We also talk about:

    • The importance of understanding and empathy from partners during menopause.
    • The need for education and open discussion about menopause, both at home and in the workplace.
    • Encouraging male involvement in understanding menopause to support women effectively.
    • How building a business focused on menopause helped Tracy personally and professionally.
    • Some of the differences in how menopause is experienced and managed in various cultures.
    • Tracy's journey in developing a comprehensive menopause app.
    • Insights into the transformative aspects of menopause and how it shapes one's identity and values.
    • Ageism in the Workplace

    If you’re a woman solopreneur or small business owner that’s beginning to experience menopause symptoms … or you work with women who are entering menopause, I encourage you to have a listen.

     

    RESOURCES MENTIONED:

    Want regular access to tips, techniques and advice from experts about growing your business?  Sign up here. 

    See omnystudio.com/listener for privacy information.

    Why the Right Questions Can Set Your Community Up for Success: A Conversation with SPI Pro’s David Masnato

    Why the Right Questions Can Set Your Community Up for Success: A Conversation with SPI Pro’s David Masnato

    Building a community can be a really tough job.  People come and go for so many reasons.

    Sometimes it’s because they’ve outgrown what the community can offer.  Sometimes it’s because life just happens and they need to cut back on expenses or take a break for awhile or whatever.  And sometimes people leave because they weren’t a good fit in the first place and didn’t find what they were looking for in that community.

    In today’s episode I’m talking with David Masnato, the Community Experience manager for Pat Flynn’s SPI Pro community.  Earlier this year, he participated in my Quiz Creators Course and Coaching program because he was interested in learning how to use quizzes to make the SPI community member experience even better.

    So I asked him if he’d share his thoughts about the Quiz Creators Course and the process we used to help him create quizzes which are already having a positive impact on the customer journey for SPI Pro members.

    Listen in as David, a highly experienced community manager, shares the reasons:

    • Why both he and SPI are so intensely focused on improving customer experience
    • How he identified ways to use intake and exit form questions to more deeply understand what potential customers are looking for from the SPI community, before they join
    • How asking great questions in the form of quizzes is a highly effective way to gather data that makes it possible to identify gaps in user experience
    • How the Quiz Creators Course and Coach program taught him to think differently about questions and the role they can play in understanding customers needs

     

    RESOURCES MENTIONED

    The Quiz Creators Course

    SPI Pro Community (affiliate link)

    SPI All Access Pass (affiliate link)

    Want regular access to tips, techniques and advice from experts about growing your business?  Sign up here. 

    See omnystudio.com/listener for privacy information.

    Unlocking the Power of AI in Digital Marketing With Tailwind Co-Founder, Danny Maloney

    Unlocking the Power of AI in Digital Marketing With Tailwind Co-Founder, Danny Maloney

    Danny Maloney is the CEO and Co-founder of Tailwind. Tailwind gives over 1.5 million businesses worldwide the marketing team they need through A.I. that drafts ads campaigns and posts for you so you can accomplish far more in far less time. 

    Prior to founding Tailwind, Danny spent a number of years working at Google and YouTube on new product initiatives including Street View and the YouTube Creators Program, and then worked on the turnaround team at AOL after it spun off of Time Warner,  leading up to it later being acquired by Verizon.

    In this episode, we talked about his journey from employee to co-founder and CEO and how his previous roles have shaped his entrepreneurial journey.

    We also talked about:

    • The Importance of AI in Marketing and how AI is revolutionizing the marketing landscape.
    • The Importance of Pivoting to better meet market demands and technological advancements.
    • Funding Journey for Tailwind, from bootstrapping to angel investing and eventually partnering with a growth equity firm.
    • Tips and advice for businesses considering seeking angel investors, based on Danny's personal experience.
    • The challenges and importance of seed funding
    • Investor relationship building
    • An overview of Tailwind and what it can do
    • The challenges that small businesses face with running ad campaigns
    • The role of AI in marketing 
    • Support for non-native English speakers with Tailwind

    If you’re interested in how funding works for a tech startup OR for how AI can help with small business marketing, I invite you to have a listen.  There’s some very valuable information here.

     

    RESOURCES MENTIONED:

    Tailwind Website: tailwindapp.com

    Danny’s Email: danny@tailwindapp.com 

    See omnystudio.com/listener for privacy information.

    Online Business Investing Made Simple: A Chat with Webstreet.co’s Kyle Kuderewski

    Online Business Investing Made Simple:  A Chat with Webstreet.co’s Kyle Kuderewski

    If you’re fortunate enough to be in a position to invest a bit of extra cash … but you’re not into real estate or the share market (or bitcoin), then this episode will be of interest to you.

    Kyle Kuderewski is the Operations Manager for webstreet.co (formerly Empire Flippers Capital)) - He has a wealth of expertise in passive investing, entrepreneurship,  and alternative investments. 

    Kyle's journey from the corporate world to WebStreet began when he discovered the potential of online businesses while exploring real estate investments. Intrigued by the opportunities offered by then-Empire Flippers, he immersed himself in their culture and quickly realized that there was a need for passive investment options in the online business industry.

    Kyle now leads the charge at WebsStreet in making online businesses a passive investment opportunity for accredited investors.

    We talk about:

    • Kyle’s transition from engineer to investor 
    • The WebStreet business model and how the buy-hold-sell process works for all the different stakeholders
    • The criteria for investing and selling
    • Some of the no-go zones for websites they WON’T have in their investment portfolios
    • Current market trends and how they are affecting various  business models like content, FBA and SaaS
    • WebStreet’s shift towards crowdfunding options, which allows non-accredited investors to participate with lower minimums

    So whether you’re looking to invest as you move towards retirement from your corporate job or you’re simply hunting for something that doesn’t include more traditional investment types or the risk of cryptocurrency, I invite you to have a listen to this informative episode.

     

    RESOURCES MENTIONED:

    Want regular access to tips, techniques and advice from experts about growing your business?  Sign up here. 

    See omnystudio.com/listener for privacy information.

    Your Blueprint For Building a High-Impact, Tech-Savvy Virtual Assistant Business With Molly Rose Speed

    Your Blueprint For Building a High-Impact, Tech-Savvy Virtual Assistant Business With Molly Rose Speed

    Molly Rose Speed is an expert in creating what everyone wants more of -- time freedom. She is the creator of Virtual Assistant Academy and the Founder of Virtual Assistant Management, which provides trusted VA certification and placement in the online market.   

    Molly Rose is also a military spouse and solo world traveler who believes in creating a business and a life that allows you to do more of what you love.

    In this episode we talk about Molly Rose's transition from a traditional 9-5 to the world of online business and what inspired her dive into the virtual assistant space.

    We also talk about:

    • Growth challenges and self-doubt
    • Molly's approach to certifying VAs in the absence of a standard industry benchmark
    • The dual focus of Molly's training: imparting specific VA skillsets and guiding on setting up a VA business
    • The difference between her business academy and her tech academy
    • Business identity and targeting the right client
    • The importance of communication skills for success as a VA.
    • A day in the life of Molly Rose Speed
    • Hiring Domestic vs. International VAs
    • Gender and age dynamics in the VA Industry
    • Emerging needs in the market for VAs

    It’s an interesting business model and there’s a lot of wisdom wrapped into this episode.  I invite you to have a listen.

    Resources Mentioned:

    Website:  Virtual Assistant Academy

    Website:  Virtual Assistant Management

    Instagram:  https://www.instagram.com/mollyrosespeed 

    Want regular access to tips, techniques and advice from experts about growing your business?  Sign up here. 

    See omnystudio.com/listener for privacy information.

    Redefining Goal Setting:  Why SMART Goals May Not Be So Smart With Cody Limbaugh

    Redefining Goal Setting:  Why SMART Goals May Not Be So Smart With Cody Limbaugh

    Have you ever set goals for yourself or your business, only to fall far, far short and feel extremely disappointed with yourself?  I know I have.

    In this insightful podcast episode with Cody Limbaugh, we delve into the world of goal setting and personal transformation.

    Cody Limbaugh has been a Strength & Conditioning Coach for nearly 20 years. He's coached people from all walks of life, from youth teams to retirees, from Olympic athletes to elderly patients recovering from joint replacement surgeries. 

    Cody is also the author of the counterintuitive book, “Stop Setting Goals!” 

    Which grabbed my attention because we’re taught, especially as senior managers in the corporate world that goal setting is everything … even if we fail to achieve those goals.

    Cody and his wife Tali co-host the Live All Your Life Podcast. Now they're using their 30+ years of combined coaching experience to help couples re-ignite their spark through fitness, nutrition, and intimacy practices through their FitTogether coaching program at howtofittogether.com.

    We talk about:

    • Cody's personal journey, from transitioning from a mortgage banker to a personal trainer and coach
    • The difference between engineering goals and the traditional SMART goals paradigm, and why the latter may not always be the best fit for achieving your aspirations. 
    • The concept of radical honesty in relationships and how it helps individuals and the relationship evolve
    • The unique challenges and dynamics of working together as a couple in a business.
    • The E-Myth concept of structuring a business with defined roles and duties.
    • Cody’s unique perspective on focusing on the trajectory towards your vision, cultivating daily habits, and celebrating small victories along the way. 
    • Some of the valuable lessons he's learned about teaching and overcoming imposter syndrome. 

    If you're looking to reframe your approach to goals and find inspiration in personal transformation, this episode is a must-listen.

    RESOURCES MENTIONED:

    Podcast:  Live All Your Life Podcast (Spotify)

    Website:  howtofittogether.com

    Book:  Stop Setting Goals by Cody Limbaugh (affiliate link)

    Book:  See You At The Top by Zig Ziglar (affiliate link)

    Want regular access to tips, techniques and advice from experts about growing your business?  Sign up here. 

    See omnystudio.com/listener for privacy information.

    Building A Business That Helps Startups Turn Their Research Into Marketable Products with FINdustries Founder, Don Finley

    Building A Business That Helps Startups Turn Their Research Into Marketable Products with FINdustries Founder, Don Finley

    Don Finley gets to use his skills every day to help startups take new and emerging technology and turn them into viable, sellable products.  

    He is the founder of FINdustries, a leading product development agency with a focus on the tech and financial sectors.  And his expertise in fusing science, art, and technology has helped propel his agency to the forefront of the industry. 

    Bolstered by a global network of 60+ partners and 16,000 developers, FINdustries has helped clients generate over $1 billion in annual revenue. 

    We talk about:

    • Strategic product development that focuses on bridging the gap between technical and business acumen in the market
    • The limitations in translating scientific research into marketable products
    • The importance of understanding how products fit into people’s lives
    • Use cases for AI in startups, its accuracy and limitations and whether it will result in the stagnation of human learning
    • Examples of AI as a collaborative tool
    • The challenges of managing long product development cycles
    • Navigating the challenges of project-based businesses
    • Entrepreneurship as self-development and redefining work-life balance
    • Advice for startups

    There are a lot of invaluable insights into the evolving challenges and opportunities in entrepreneurship in this episode, especially for those looking to scale their project-based businesses.  I invite you to listen in.

    RESOURCES MENTIONED

    LinkedIn Profile:  https://www.linkedin.com/in/dfinley/ 

    Company Website:  FINdustries

    Email:  don@fin.dustries.com 

    Want regular access to tips, techniques and advice from experts about growing your business?  Sign up here. 

    See omnystudio.com/listener for privacy information.

    Pushing Beyond Physical Limits With Tanya Alvarez Founder of OwnersUp

    Pushing Beyond Physical Limits With Tanya Alvarez Founder of OwnersUp

    Starting out at age 25, Tanya Alvarez self-funded her first New York ad agency, using credit cards, and achieved zero to 1 million in revenue in the first year.  Along the way, she traveled to 42 countries, completing the Boston and NYC Marathons and a Half Ironman, all while battling a rare brittle bone condition.  Since that first year, Tanya has founded, bootstrapped, sold and invested in five companies.  

    In this episode we talk about Tanya’s journey of self-funding her first ad agency and the strategy she used..

    We also talk about:

    • Selling her first business
    • Challenges that arise when clients owe you money
    • The story behind her current business, OwnersUp and its growth 
    • The challenges of setting up a multi-lingual, remote team that can take over while the owner is away
    • Why setting strategy is important to create the type of business you want
    • More about some of the other businesses, Tanya has successfully participated in or founded and the associated challenges
    • Why it’s important to align your decision making with your values
    • Accountability, growth, mindset challenges and some of the common entrepreneurial stages we go through as business owners
    • How being part of a supportive group can help with motivation and overcoming challenges

    There is a lot of wisdom packed into this short interview.  I invite you to listen in.

    RESOURCES MENTIONED

    Website:  https://ownersup.com/ 

    LinkedIn:  https://www.linkedin.com/in/tanyaownersup/ 

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