How do you get to what your customer really wants, regardless of how sure you are about your current value proposition? This includes learning how to pay attention to what's not there and the importance of your customers' customers.
Innovation comes from a specific mindset, but how do you get people into that state? Real innovation can be wild and dangerous. Seth and Mark take a look at some methods for getting your board, senior team, and other VIPs into the right head-space to come up with powerful, new ideas.
A powerful experience in an early 20th Century brewery leads to a study of the value of direct experience when it comes to marketing. This is applied to innovation writ large and how member engagement creates the traction that new products and services need to succeed.
Innovation happens at the periphery. How, then, can you seek out novelty? In this episode Seth and Mark take a look at association mission statements, and at the evolution of associations from transactional to generative . . . and beyond.
Why is the world obsessed with rectangles? Hidden within our obsession with the right-angled quadrilateral are secrets that can help us question our assumptions and get out of our oppressive self-imposed boxes.
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