Podcasting Tips & Tricks with Lyndal Harris

Join us this week as we chat with Suz Chadwick from The Connection Exchange and learn how to use your podcast to amplify your brand. We’ll dive into some basics such as what is a brand and it’s importance. She’ll also share with us how to create a brand strategy, her top five tips on amplifying your brand through your podcast, and Podcast Branding.

In this episode:

• Suz’s podcasting journey
• Lessons on providing content
• Business, Marketing and the Importance of Branding
• Build a brand that people can’t get enough of and have a commitment to
• Key Areas to look at on a Brand Strategy
• Top 5 Tips on using the podcast to amplify a brand
• Pointers on Podcast Branding

For full shownotes, go to https://www.podcastva.com/podcast/use-podcast-amplify-brand-suz-chadwick/

See omnystudio.com/listener for privacy information.

In this episode, I am chatting with Michaela Clark, a digital marketing consultant. Michaela is my biz bestie...and quite honestly Podcast VA wouldn't be where it is today without the endless conversations, ideas, support and help from her.

Michaela has been doing content marketing for over 10 years, works with my clients on strategy.

For full show notes, go to https://www.podcastva.com/podcast/12-strategies-to-grow-your-audience-with-michaela-clark-episode-30/ 

In this show, I run through a list of podcast tasks you can outsource to a VA, or anyone who offers podcast support services.

After you've launched your show, it's easy to set-up your ongoing podcast systems but are you best utilising your time by doing all the elements yourself?

In this episode:

• The benefits of outsourcing
• 5-step podcast workflow
• 15 tasks you can outsource 
• Making your podcasting journey easier.

For full show notes, go to https://www.podcastva.com/podcast/15-ways-a-va-can-help-with-your-podcast/

In this week’s episode, I’m talking to a friend who has recently launched her show to discuss her podcasting journey. Leanne Webber is a Business Mentor, Founder of 2 Businesses and podcast host. Leanne’s mission is to help entrepreneurs move forward with practical intention to achieve the huge goals they dream of.

Leanne recently launched her podcast, Behind the Business Blinds and I really wanted to have a chat to her about the process so you can hear a personal journey from someone….particularly if you’re thinking about launching a podcast and feel like it’s a huge mountain to overcome - both the technical side of things as well as the emotional.

In this episode:

• Leanne's podcasting journey
• Why Leanne launched her show and the benefits
• Some challenges she faced prior to launching
• How she overcame these challenges
• Imposter syndrome
• The marketing activities Leanne did around launch her show.

For full show notes, go to https://www.podcastva.com/podcast/a-podcast-launch-journey-with-leanne-webber/ 

In this solo show, I talk about promoting your podcast launch. You've done all the hard work in getting ready to share your show with the world, the next phase of marketing your podcast begins.

In this episode:

• Pre-launch marketing
• Consider timelines for the different directories to approve
• How to position your launch to appear in the Apple Podcast charts
• Some marketing activities for not only your launch but ongoing episodes as well.

For full shownotes, go to https://www.podcastva.com/podcast/marketing-your-podcast-launch/ 

In this week’s episode, I’m talking to one of my launch clients about her podcasting journey. Lauren Stratford is a Productivity Coach and Systems Designer who helps overwhelmed creative solopreneurs maximise their impact by providing practical advice and solutions on how to beat business overwhelm and manage their time better.

Lauren recently launched her show, The Seriously Sorted Podcast, and I want to have a chat to her about how systems and structures can help podcasters in streamlining their processes and to tap into some of the ways Lauren has set up her podcasting process to help remove the overwhelm of publishing and weekly show.

In this episode:

• Lauren's podcasting journey
• Why Lauren launched her show and the benefits
• Lauren's podcast workflow
• Her guest onboarding process
• Why Lauren booked a launch strategy session.

For full shownotes, go to https://www.podcastva.com/podcast/podcast-processes-with-lauren-stratford/

In this show, I'm talking about ID3 tags. This topic came up from a client's question and then prompted some discussion in the Australian Podcasters Collaborative Facebook Group.

In this episode:

• What is an ID3 tag
• What is their purpose.

For full shownotes, go to https://www.podcastva.com/podcast/id3-tagging/

In this episode, I talk with James Cridland from Podnews about podcasting trends in 2020. James is a radio futurologist - a writer, consultant and public speaker on radio’s future. He is Managing Editor of podnews.net, a fantastic daily podcast newsletter and podcast that everyone who is interested in podcasting should subscribe to! 

In this episode:

• James' background and his role in the international podcasting industry
• Current trends in podcasting in 2020
• International statistics
• How audio search will impact podcasting
• Average downloads for everyday podcasters
• YouTube and podcasting
• Ways to syndicate your podcast
• Trends in podcast sponsorship
• Niche podcasts

For full shownotes, go to https://www.podcastva.com/podcast/podcasting-trends-in-2020-with-james-cridland/

In this solo show, I run through a list of podcast directories where you should submit your show to ensure you get into as many ears as possible.

In this episode:

• The big 4 podcast directories
• A list of 27 other podcast directories
• What you will need to submit your podcast

For full shownotes, go to https://www.podcastva.com/podcast/podcast-directories/

In this week’s episode, I’m talking to one of my clients about her podcasting journey. Angela Henderson is a business coach for women, keynote speaker and podcaster (at The Angela Henderson Online Business Show who helps women business owners from around the world have consistent 5-figure months and multiple 6-figure years… without burning out in the process.

As this podcast is released, Angela is celebrating her 100th episode being released this week. Huge congratulations Ange, your commitment to releasing a new episode every single week since you launched in fantastic!

In this episode:

• Ange’s podcasting journey
• How the podcast has been working for Angela as a marketing tool for her business
• Using your podcast as a tool for building relationships with your guests
• How Ange promotes her podcast
• Monetisation
• Staying on top of the weekly podcasting schedule
• Ange’s favourite thing about podcasting.

For full shownotes, go to https://www.podcastva.com/podcast/a-podcast-case-study-with-angela-henderson/

In this solo show, I run through the 3 steps to ensure that when you transfer your podcast host, you keep all of your episodes, subscribers, ratings and reviews intact.

In this episode:

• Welcome back to Season 3
• The 3 critical steps to transferring your podcast host
• Why each step is important
• A couple of examples of errors people make.

For full shownotes, go to https://www.podcastva.com/podcast/how-to-transfer-your-podcast-host/

In this episode, I talk about the different styles of audio editing. I speak to a lot of people who spend hours of their time editing their audio and I think it’s important to know a couple of different styles….because the difference in time can be huge.

In this episode:

• Different styles of editing
• Time difference
• Technical steps

For full shownotes, go to https://www.podcastva.com/podcast/audio-editing-episode-20/

It’s a bit of a bug-bear of mine when I hear someone has downloaded a podcast equipment guide only to be told they should spend upwards of $500 to get started. That might work for some podcasters but it doesn’t take into account everyone’s situation and budget.

In this episode:

• Some key considerations when choosing the set-up
• USB Microphone recommendations
• Other useful equipment
• Equipment recommendations on a bigger budget

For full shownotes, go to https://www.podcastva.com/podcast/how-much-should-you-spend-on-podcast-equipment-episode-19/

I was chatting with someone at an event the other day and she wanted to launch a podcast. But the only thing that was stopping her was the fact that she was stuck on what to name it.

In this episode:

• A few different ways to name your show
• How to check if there is another podcast with the same name
• The reason you shouldn’t get stuck on the name

For full shownotes, go to https://www.podcastva.com/podcast/podcast-name/

I recently noticed that I had a couple of 1 star ratings left in Apple Podcasts and so I wanted to talk about podcast ratings (and more specifically 1 star ratings) and how to deal with them.

In this episode:

• Getting 1 star ratings
• How podcast ratings work
• Other metrics to look at
• Feel free to give me your feedback

For full shownotes, go to https://www.podcastva.com/podcast/1-star-podcast-ratings/

A question I often get asked and see asked a lot on social media is “which host should I use”. In short, there are so many different options when it comes to podcast hosting companies and it can be a difficult decision to work out which one best suits your needs.

In this episode:

• What is a podcast host
• How hosting works and the difference to directories
• Things to look for when choosing a host
• Things to avoid
• What IAB statistics are
• Transferring podcast hosting

For full shownotes, go to https://www.podcastva.com/podcast/podcast-hosting/

In this episode, we’re talking about an effective time management technique to become more productive - batching. And more specifically how you can batch the podcasting tasks in your workflow to help streamline your processes.

Essentially batching involves completing similar tasks in a scheduled block, avoiding the need for switching back and forth between skills and eliminating multi-tasking.  Research shows that task switching is hugely detrimental to productivity. When we change and flip between tasks, it can take, on average, 23 minutes for your brain to re-focus.

In this episode:

• What is batching?
• Which tasks to batch in the podcasting workflow
• Different ways to batch your tasks.

For full shownotes, go to https://www.podcastva.com/podcast/productivity-hack-batching/

Podcast Seasons - what are they are and are they right for your show? Podcast seasons aren’t new but we talk about whether it’s something you could implement for your show.

In this episode:

• What are podcast seasons
• Different formats for seasons
• Examples of client’s using seasons
• Advantages
• Disadvantages

For full shownotes, go to https://www.podcastva.com/podcast/podcast-seasons-episode-13/

In this episode we’re talking about rebroadcasting old episodes so you can have a break but continue to keep up that ever important consistency.

In this episode:

• Rebroadcasting old episodes
• How to choose which episode to rebroadcast
• The mechanics of it in your host and website

For full shownotes, go to https://www.podcastva.com/podcast/rebroadcasting-old-episodes-episode-11/

“Imposter Syndrome” - what is it, really? And how does one deal with it?

Our guest this week is Fiona Redding, founder of The Happiness Hunter, a mindset coach, speaker, and facilitator. She’s also a co-host to the Business Addicts Podcast as well as the author of The Happiness Hunter’s Guide to Meditation. Listen in to help yourself understand and overcome this experience.

In this episode:

• Fiona’s journey in her business
• History of Imposter Syndrome
• Fiona’s and Lyndal’s Imposter Syndrome stories
• Understanding your process
• Steps on how to move forward
• How thinking creates reality
• Top tips to overcome the Impostor Syndrome
• PTT Asks Fiona:
  • What do you wish you knew when you started podcasting? 
  • What is your number one tip on podcasting?

For full shownotes, go to https://www.podcastva.com/podcast/overcoming-imposter-syndrome-fiona-redding/