PRogress with Jacob R

Tune in for a cutting edge discussion covering entrepreneurial spirit, integrated campaigns and PR pathways in 2023 and beyond.

Linda Andross (she/her), Managing Partner, APEX PR:

A self-proclaimed reluctant entrepreneur, Linda joined the exciting and nerve-racking world of small business when she became President of APEX and a partner in the company.  Linda thrives on ensuring that APEX’s culture of exceptionalism permeates everything we do for ourselves, clients, and as members of the community. Linda is the in-house challenger of ideas and thinking – to push each and every APEX’er to be as smart, creative, and cutting-edge as she knows APEX’ers can be.

Follow Linda:
https://www.linkedin.com/in/linda-andross-apexpr-ruckusdigital/

Follow Jacob:
https://www.linkedin.com/in/jacob-wrrobinson/

Listen to The Pivot with Ken Evans: https://open.spotify.com/show/0XWhUqTDDj5uyFZEXNAtOp

Sam Swanson, seasoned entrepreneur and communication professional, joins the pod to describe how machine learning and Raman spectroscopy can be leveraged to build greater confidence and certainty in microplastics analysis (altered by environmental weathering). If you’re passionate about sustainability, future and Indigenous program development, this is the place to be.

Listen to the end for Sam’s full career development insight and Indigenous-led financial resiliency initiatives he’s helping to build.

204 Communications: https://204communications.com/index.php/compound-connect/
Futurpreneur: https://www.futurpreneur.ca/en/indigenous 
Follow Sam: https://www.linkedin.com/in/samuelswanson

Read the recently published Oajaiml research paper, titled Machine Learning of polymer types from the spectral signature of Raman spectroscopy microplastics data: https://www.oajaiml.com/archive/machine-learning-of-polymer-types-from-the-spectral-signature-of-raman-spectroscopy-microplastics-data

Season 2 of PRogress opens with superconnector and communication strategist and consultant, Mike Klein, MBA, SCMP.

This is a deep discussion with insights on the lasting impact of technological transformation and disruption, managing linear change, understanding the two-question survey, research, trust and the true connectedness of organisations, Mike’s internal communication journey, and a nod to the Tottenham Hotspur F.C. (not necessarily in that order!).

Mike’s upcoming April 12 Measurement Masterclass: https://changingtheterms.com/masterclass/

Check out Sparrow Connected:
https://www.sparrowconnected.com/blog/will-internal-comms-win-in-2023-five-key-fireflights-0

Follow #WeLeadComms

S1:E10 with Carolina Salinas: “Be persistent. Explore other areas of public relations which may not be as popular; branch out and think creatively.” 

Carolina brings 11+ years of experience in communications spanning various sectors.

Learn about Carolina’s professional journey, effective time management strategies, and specific steps organizations can take to improve their diversity and inclusion.

Carolina is also the founder of PRofessionals & Coffee, a Toronto volunteer collective made up of practitioners of public relations, communications, and marketing - newcomers, international students, recent grads, and professionals interested in developing their networking and skills.

Connect with Carolina:
https://www.linkedin.com/in/carolinasg3/

PRofessionals and Coffee:
LinkedIn: https://www.linkedin.com/company/professionals-coffee/
Instagram: https://www.instagram.com/professionalsandcoffee/
Twitter: https://twitter.com/PRandCoffee
Youtube: https://www.youtube.com/channel/UCgqJSTz84KvF_TUSOnrzb6g 

“Somebody needs to be first. We’re here, we’ve got you, to support you through these changes. We’re here to support you in being the best you can be.”

Fostering community, achieving results and recognition, overcoming imposter syndrome, connecting with audiences, driving empowerment and facilitating authentic DEI/EDI conversations with individuals and organizations. This phenomenal podcast with my award-winning boss, Priya Bates, ABC, MC, SCMP, IABC Fellow, has all of these and much more. 

If you’re seeking to build your courage and confidence and find out more about the unique programmes A Leader Like Me has to offer, and also learn about personal success stories, you won’t want to miss this episode. 

Tune in by visiting the links in the comments below. You can also join our NEST community, powered by Mighty Networks, through the link provided.

Did you know? A Leader Like Me will launch its new website in just a few weeks. Stay tuned for that, it is truly a polished and professional work of art.

Credits to both Advita Patel and Priya Bates for the important work they continue to do in our space and industry, while also managing their time and focus strategically between multiple businesses.

Note: We also discussed the immense value of IABC.

"Find your passions and purpose. Hard work beats talent when talent doesn't work hard."

In episode eight of PRogress with Jacob R, I had the pleasure of catching up with Donovan Moniz, media relations intern at BMO and a top honours student of the #HumberPRD program with great work ethic. In our graduating class of 2022, Donovan is one of the best I have collaborated with.

Tune in now to learn about Donovan's communications journey, the significance of media relations and confidence-building tools and techniques.

Also discussed: Book recommendations and three direct ways to become more strategic in your networking.

Follow Donovan

LinkedIn: https://www.linkedin.com/in/donovan-moniz/
Twitter: https://twitter.com/Donovan30Moniz
Instagram: https://www.instagram.com/donovanmoniz/

“Be a student of best practice. Pay attention to who is doing communication well and study their work. Surround yourself with excellence and you will rise.”

In S1:E7 of PRogress with Jacob R, I enjoyed chatting with Dr. Andrea Tavchar, Humber BPR professor with 20+ years of teaching experience and podcast host of PR Delivered. Andrea shared her professional journey and the intentional techniques she’s been using to engage with students virtually, plus relevant Web 3.0 trends and advice for students and young professionals seeking success.

Also discussed: Trust, models, TikTok’s unique algorithm, defining the ‘privacy paradox’, taking initiative and understanding data and metrics to fine-tune our key messaging to target audiences.

Andrea holds a Ph.D. in Education and Social Media from the Ontario Institute for Studies in Education (OISE) at the University of Toronto.

Listen to PR Delivered: https://open.spotify.com/show/3rwsT0OdIGoQjOxmUco7vt

"Be curious about people's perspectives. Draw on a broad spectrum of experiences in order to predict how certain communication styles and key messages will hit with target audiences."

Arvind Bining shares her professional journey, insights and lessons learned on S1:E6 of PRogress with Jacob R. Arvind is also the incumbent president of PR Ramp, an organization that continues to connect public relations students and grads with practicing professionals in our industry.

Visit PR Ramp: https://www.prramp.com/

I welcomed Samiha Fariha on the podcast to discuss media relations and influencer marketing. It was great to learn about Samiha's diverse experiences across industries. Samiha is a graduate of the #HumberPRC program and recently spoke at a Humber Public Relations Committee event.

Additional topics discussed: Tips for building strong media lists,  effective pitching and portfolio advice.

PRogress with Jacob R 

I was pleased to host Dhara Majmundar, CHRP on episode four of PRogress with Jacob R. Dhara won Canada's #1 corporate recruiter award in 2021. Listen now for insights and storytelling on recruitment practices, the future of tech and artificial intelligence (AI).

Mimi Roy, account supervisor at Porter Novelli, provides professional insights about agency life in episode three. 

Also discussed: Myers-Briggs, bias at work and media monitoring. 

PRogress with Jacob R 

Tune into Episode 2 of PRogress with Jacob R 🎙️, where I catch up with Humber Alumna Michallia Marks to learn and discuss all things leadership and community service. Listen in its entirety for brilliant book recommendations and much more.

Disclaimer: Opinions expressed on this podcast are solely the participants' and do not represent the views or opinions of their employers. 

Hosted by Jacob R. Robinson.

In Episode 1 of Progress with Jacob R, I had the pleasure of catching up and conversing with Russell Baker, IABC/Toronto’s Immediate Past-President. We discussed crisis communications and issues management at length. 

Disclaimer: Opinions expressed on this podcast are solely the participants' and do not represent the views or opinions of their employers. 

Hosted by Jacob R. Robinson.