Support for sustaining your indie retail business and a seasonal reminder that the work you do is anything but small.
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An incomplete guide to running your shop as an emotional being.
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✉️ hiii@feelgoodretail.com
In this episode, we travel to the past - quite literally - to find answers for the future. By taking the time (an hour, tops) to review previous seasons, you'll be amazed at how few decisions you have to make going into this year. The goal is to improve, not re-invent besties!
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✉️ hiii@feelgoodretail.com
Smooth sailing for your season with these simple tactics.
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Because you can't do everything all at once, despite the urge.
In this episode, we cover:
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✉️ hiii@feelgoodretail.com
Meet Phoebe Sherman, the founder, designer, podcast host + funny video maker over at Girl Gang Craft - a community for creatives. GGC is a multifaceted community with a podcast, apparel line, classes + courses, a membership and craft fairs in Oakland, CA, Salem, MA and Providence, RI.
Our chat covers:
WEBSITE | INSTAGRAM
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✉️ hiii@feelgoodretail.com
Can Retail Leave Social Media?
Today, I tackle that question with my friend, collaborator and brilliant business baddie Amelia Hruby in a conversation originally hosted on her podcast, Off The Grid.
Tune in to hear Amelia and I discuss how social media has rapidly shifted for retailers and why chasing the algorithm might be the worst sales strategy in your playbook. We also get into—
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aka "ideas to grow your biz without hating it" ;) a mid-season interlude
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Meet Erin Myles, founder of Brave Daughters - an intentional jewelry brand. Erin and Brave Daughters have experienced some major growth over the past few years, going from a pop-up model to multiple retail locations, a website overhaul and the expansion of their line. We talk a lot about what that has looked and felt like, as both a business owner and human being.
Our chat covers:
In 2018, founder Erin Myles had a vision to do things differently. After many years of corporate grind she left her job in the fashion jewelry industry and set out to reconnect with her values of jewelry as a reminder of personal power, conscious consumerism and sustainable production practices.
Brave Daughters was born with those values in mind, and the mission to create jewelry that tells a story: a celebration, milestone, breakthrough, accomplishment, or a reminder.
Erin describes a ‘Brave Daughter’ as anyone who is following their own path, investing in their personal magic and following their heart.
Since then, Brave Daughters has expanded to Providence and Boston, and offers Forever Jewelry: custom-fit, welded, permanent chains + charms, along with a collection of unique Whenever Jewelry (with clasps) and special occasion custom-made items. They are a women-owned and operated business and carefully source every chain, charm and gemstone and sustainable material used in our jewelry.
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✉️ hiii@feelgoodretail.com
The Indie Advice Column is back and today we're covering one of the most frequently asked questions - "WTF is going on with Instagram?" If you resent how many times you refresh your feed, find yourself seriously struggling with low engagement or have ever called IG a "necessary evil" this episode is for you.
We cover:
If you want to dive deeper, here are a few episodes you might enjoy:
Have a question you'd like to submit to the next issue? Get in touch via DM or at the email listed below.
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📱 @feelgoodretail
✉️ hiii@feelgoodretail.com
✨ This episode was sponsored by Shopify. Sign up for a one-dollar-per-month trial period at shopify.com/restofus ✨
What would it look like for small businesses to join forces and demand better conditions and systems from the tech companies they've come to rely on? If you've ever complained about high fees, low standards or greedy CEOs, this is the episode for you. The Indie Sellers Guild is a grassroots, non-profit organization created to promote equitable and fair treatment in online marketplaces, starting with Etsy.
In this episode, I'm joined by Mattie Boyd, interim member of the ISG board to discuss:
The Indie Sellers Guild is a grassroots, non-profit organization to promote equitable and fair treatment in online marketplaces. They are independent artists, vintage curators, and small businesses working in solidarity to fight exploitative fee structures and policies that harm their livelihood and creativity. ISG seeks to speak with one unified voice for the interests of indie sellers to the media, legislators, and the general public.
Mattie Boyd is an interim member of the Board of Directors of the ISG, and their role within the Guild pertains to public and media relations and outreach. Mattie is also a founding member of the Guild, a full-time Etsy seller, and one of the original Etsy Strike 2022 strikers.
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✉️ hiii@feelgoodretail.com
Welcome to our brand spankin' new series, the Indie Advice Column, where Janine dives deep answering your retail questions. We're kicking off the series with a question that has taken many shapes over the years, all boiling down to "how can I make my online shop less... basic?"
Some of you have IRL experiences that feel robust and vibrant, and worry your web presence feels dull by comparison. Others may rely solely on an online experience to convey your brands personality, and never feel *totally* satisfied . Well never fear, the advice column is here ;).
This episode is packed with practical advice to turn your website into a killer representation of your brand without sacrificing ease and functionality. We cover:
Have a question you'd like to submit to the next issue? Get in touch via DM or at the email listed below.
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📱 @feelgoodretail
✉️ hiii@feelgoodretail.com
✨ This episode was sponsored by Shopify. Sign up for a one-dollar-per-month trial period at shopify.com/restofus ✨
Meet Jennie Lennick, founder of Jenny Lemons - a vibrant accessory and colorful lifestyle brand based in San Francisco. Jennie is proof that artists make great strategists and our conversation was a potent reminder that focus can radically transform your business.
Our chat covers:
Jennie Lennick is the founder and creative force behind Jenny Lemons, a vibrant accessory and colorful lifestyle brand. Jennie founded her business in 2015 as an extension of her art practice, in which she created collections of clothing, accessories, and art kits featuring her playful illustrations of food. A couple of years later, she opened her first retail store in the Mission District of San Francisco. Her shop is a community space where she designs and sells her products and showcases them alongside a curated selection of other handmade goods, craft kits, and art supplies. Jennie is passionate about encouraging her community to create things by hand and live a colorful, creative life.
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Happy almost-Summer, retail besties! 🌞
We’re kicking off a new season of Retail for the Rest of Us, and I’m so excited to be back in your earbuds.
In this episode, I share the big question I’ve been grappling with lately — what is enough?
And I tell you about my new vision for Feel Good Retail and indie retailers everywhere…including why this podcast might not be for everyone currently listening. 🤷♀️
Join me in getting super clear on what we believe about business and retail. Then let’s have some fun this season!
Hey hey, retail besties. This week I’m talking about making changes, and I’m sharing one of Feel Good Retail’s guiding principles — Form Follows Function.
Join me in releasing customer expectations and centering yourself in your businesses (for once). So we can reevaluate what’s working and make changes with confidence.
Alright, bestie. After a few weeks of strategy, today we’re talking about feelings.
Join me in breaking down the myths that hold too many indie retailers back — including the false idea that you’re “bothering” your clients, or that making sales = selling out, or that paid ads are the only way to grow. None of that’s true! So let’s talk about it.
And don’t forget to complete our community survey by 4/13 to be entered to win a 1:1 Advisory Session with moi!
This week on the pod, we’re talking about making assumptions — you know those pesky things that make an a** out of you, me and your shop strategy?
Tune in for some gentle reminders that you’re actually great at your job. Then join me to learn the three magic numbers that will simplify your analytics and help you do less better.
And don’t forget to complete our community survey by 4/13 to be entered to win a 1:1 Advisory Session with moi!
This week I’m unpacking the #1 way we block our own success AKA Doing Too Much.
Tune in to learn why I tell 90% of Feel Good Retail clients that there’s too much going on in their business.
Then join me in learning to focus on biz fundamentals and plug our energy leaks with three do-less ways to kick off your shop’s spring strategy.
And don’t forget to complete our community survey by 4/13 to be entered to win a 1:1 Advisory Session with moi!
Happy Spring, retail besties! 🌸 Janine, here. Remember me?
In this episode, I’m coming to you voice-memo style to once again get vulnerable about where I’m at with my business.
The good news is that I don’t want to quit my business any more! And the even-better news is that you get to help shape the next phase of Feel Good Retail and Retail for the Rest of Us.
Fill out our community survey here and be entered to win a 1:1 session with yours truly.
Join me in releasing timelines, welcoming spring, and completing this quick survey to plant the seeds for our next phase.
Indie retail besties, let's be real...our businesses are not going to thrive (or even survive, frankly) if we burn ourselves out. So ask yourself 'can I sustain this pace indefinitely?'
Tune in for my take on what sustainability means for small businesses, how we can work more like nature, and why working on your shop (versus in the shop) will help you find your focus.
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