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    Scaling to Freedom Podcast | For 7-figure female coaches

    This podcast is for multiple 6-figure and 7-figure online coaches that are looking to scale their business by increasing their impact and revenue while finding more freedom and balance in their business. After spending years with coaches working behind the scenes on their launches and their evergreen funnels through their ads, I've seen a lot of different business models, launching strategies, and funnels that have worked and scaled my clients to their 7 and multi-7-figure goals. Within these episodes, I'm giving you behind-the-scenes of what I've seen work and what doesn't. Freedom has been my most important value when I left the corporate world to venture on my own and travel. Since then, I’ve become a mother and that has made me more grateful than ever I did the work to have more space and freedom in my life. As a fellow business owner, mother, and student of coaching myself, I’m dedicated to getting the work of my clients out into the world and in front of the women who need them. If this sounds like your future, subscribe to the Scaling to Freedom Podcast so you don't miss an episode 💕Find out more on my website: https://christinabernhard.com.
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    Episodes (195)

    ENCORE: Boost Sales with Hyper-Personalized Email Sequences: Abbi Perets' Shares Inside Tips on Funnel Building

    ENCORE: Boost Sales with Hyper-Personalized Email Sequences: Abbi Perets' Shares Inside Tips on Funnel Building

    Do you want to see a significant increase in your email engagement and sales? Are you tired of struggling with impersonal and ineffective email marketing? Look no further. Our guest, Abbi Perets, will be sharing the solution to achieving personalized and authentic email sequences that will lead to a boost in your desired outcome. Say goodbye to cookie-cutter emails and hello to genuine connections with your audience. By implementing Abbi's techniques, you'll see a transformation in your email marketing strategy that will result in higher engagement and ultimately, increased revenue. Don't miss out on this opportunity to take your email marketing to the next level.

    In this episode, you will be able to:

    • Master the techniques of designing result-oriented email sequences and funnels for your marketing objectives.
    • Identify the crucial role of personalization and authenticity in creating engaging email communications.
    • Unravel the secrets of audience segmentation for targeted and powerful email campaigns.
    • Emphasize the importance of strategic planning and preparation when launching email sequences.
    • Obtain valuable knowledge on leveraging data to analyze and optimize your email marketing efforts.

    Resources: 

    Balancing Motherhood and Entrepreneurship: 5 things I've stopped doing in my business since becoming a single mom

    Balancing Motherhood and Entrepreneurship: 5 things I've stopped doing in my business since becoming a single mom

    Ever felt overwhelmed with trying to balance motherhood and entrepreneurship? As a single mom and business owner, I've had to let go of certain habits that were hindering my growth in both these roles. One of these was the fear of firing clients who simply didn't align with my vision, causing unnecessary stress. Sharing personal stories and experiences, I take you through my journey, discussing how giving up such habits has brought peace and consistency in my professional and personal life.

    Parenthood brings a dramatic shift in priorities, especially for single moms. I've learned to delegate tasks better, let go of people-pleasing behaviors, and most importantly, I've learned to stop sweating the small stuff. The realization that my daughter's well-being is paramount has helped me deal with business-related stressors more effectively. I also share some invaluable feedback I've received along my journey and invite seven-figure coaches seeking ad management to join my agency. Brace yourself for an eye-opening discussion that might inspire you to reassess and transform your own life.

    Resources: 

    Behind the scenes of the most successful coaching launches I have seen

    Behind the scenes of the most successful coaching launches I have seen

    Unleash the secret sauce behind successful online coaching business launches. Picture this: you've got an amazing program or product ready to launch - but do you have the optimum presentation, pitch-perfect messaging, the ideal price point, and unparalleled levels of support to guarantee its success? 

    Brace yourself to explore the five core components of a rock-solid launch in our latest podcast episode.

    • Learn from the industry's best about the tested offer, the power of time-tested messaging, building a robust launch list, launching within a clear timeline, and why a dependable launch team is your golden ticket to success. 
    • Shift gears and fine-tune your launch strategy with insights on using feedback to pivot mid-launch, engaging in crucial conversations, and how seemingly small adjustments can create a significant impact. Ascertain the potency of narratives, use ads to collect data efficiently, and understand why a smooth back-end sales process is the backbone of your launch. 
    • Discover how nurturing leads before the launch can add to your success story.


    This episode is your ultimate guide to making your next launch a resounding success - so tune in and gear up for an insightful journey into the realm of successful launches.

    Resources: 

    Embracing the Journey: Lessons Learned in my first year as an Entrepreneurial Mother

    Embracing the Journey: Lessons Learned in my first year as an Entrepreneurial Mother

    Stepping into the arena of motherhood and entrepreneurship, I thought I had it all figured out. But then, reality hit me like a ton of bricks. The demands of both roles collided, leaving me exhausted and overwhelmed. Little did I know, the key to survival was hidden in unexpected places. Join me as I unveil the surprising twist that transformed my journey, and discover the powerful secret that changed everything. Will I find the balance and success I so desperately seek? Stay tuned to find out.

    In this episode, you will be able to:

    • Unravel the art of balancing motherhood and entrepreneurship without compromising any side.
    • Delve into the beneficial lessons drawn from a year of simultaneously running a business and a household.
    • Fathom the imperative role played by patience and community backing during the life-altering transition to motherhood and entrepreneurship.
    • Understand the importance of strategic planning and system creation in successfully juggling business and motherhood.
    • Perceive the power of harnessing your innate abilities and determining an efficient modus operandi for parenthood and entrepreneurship. List 3:

    Organization and systems are everything when it comes to managing both motherhood and entrepreneurship. By creating routines and implementing effective systems, I've been able to free up mental capacity and focus on what truly matters. - Christina Bernhard

    Lessons from a seasoned entrepreneur's first year
    Christina’s first year as a mother and entrepreneur was a learning curve that offered various crucial lessons. The most significant position she learned revolved around the significance of extended support and seeking help when required. As an entrepreneur and a mother, it is beneficial to understand the importance of having proper support systems in place for different stages of early motherhood.

    The resources mentioned in this episode are:

    • Check out previous episodes on maternity leave and balancing motherhood and entrepreneurship on the Scaling to Freedom podcast.
    • Consider using a meal service to save time and energy on cooking and meal preparation.
    • Create a system for organizing household tasks and chores to free up mental capacity for your business.
    • Explore the option of hiring support, such as childcare or cleaning services, to alleviate some of the workload.
    • Prioritize self-care and personal time to recharge and maintain balance between motherhood and entrepreneurship.
    • Consider implementing a morning routine to start the day on a positive and productive note.
    • Explore the possibility of outsourcing certain tasks in your business to save time and focus on higher-value activities.
    • Invest in tools and resources that can streamline your business processes and increase efficiency.
    • Set boundaries and communicate your needs to clients and team members to ensure a healthy work-life balance.
    • Stay true to your own unique experience and needs as a mother and business owner, rather than comparing yourself to others.
    • Trust yourself and your instincts when making decisions for both your business and motherhood journey.
    • Reflect and learn from your experiences to make adjustments and improvements for future endeavors.

    Maximizing Ad Returns in 2023

    Maximizing Ad Returns in 2023

    Do you want to boost your online coaching business's return on investment in 2023? Are you looking for a way to maximize your advertising efforts and achieve greater results? Well, I have the solution you've been searching for. I will show you how to enhance your advertising strategies and generate increased profits for your small business in the online coaching space. Get ready to unlock the potential of your business and enjoy a higher return in the coming year.

    In this episode, I unveil the ultimate 2023 ad return secret, exposing the irony of weak messaging in the online coaching space and share my goal of helping businesses achieve a strong return on investment through strategic marketing efforts. You will:

    • Discover the strategy to guarantee the accuracy of your advertising data.
    • Understand the tenets of compelling marketing narratives and effective targeting.
    • Grasp advanced methodologies to broaden your outreach and optimize performance.
    • Tap into improving your product offerings and utilizing market research to elevate sales.
    • Keep pace with crucial innovations and trends in the industry.

    Can you afford ads? The metrics you need to know and how to make Data-Backed Advertising Decisions

    Can you afford ads? The metrics you need to know and how to make Data-Backed Advertising Decisions

    If you're feeling frustrated and overwhelmed by the lack of results from your advertising efforts, then you are not alone! Many online coaches and course creators find themselves confused about which ads to run and how to measure their success. They may be spending hours creating and launching campaigns, only to see minimal engagement and little return on investment. Instead of attracting their ideal clients and growing their business, they are left feeling discouraged and unsure of how to move forward. Stay tuned to discover the truth and how you can utilize data and metrics to make informed decisions about your ads.

    • Uncover the secrets to making advertising a viable investment for your coaching business.
    • Learn how to strategically calculate your CPA for effective client acquisition.
    • Gain insights into the power of sales conversion rates and their influence on the cost-effectiveness of ads.
    • Explore the art of utilizing metrics and data for informed decision-making in the world of advertising.
    • Discover why crunching numbers and ROAS calculations are non-negotiable tools in achieving bigger profits.

    Are Paid Webinars the way? Pros and cons with case study

    Are Paid Webinars the way? Pros and cons with case study

    Discover the pros and cons of hosting paid webinars to grow your business. Learn how paid webinars can offset ad costs, attract committed leads, and increase perceived value, but also consider the drawbacks of fewer leads and higher expectations. Stay tuned to find out about a case study of a successful event with guest speakers that generated significant revenue, leaving you wondering how it all unfolded.

    • Understand the potential benefits and drawbacks of conducting paid webinars.
    • Discover ways to neutralize advertising expenses through profitable webinars.
    • Comprehend how to drive engaged participants to your paid webinars, ensuring a dedicated following.
    • Explore the possibility of hybrid events as a compelling alternative to traditional paid webinars.
    • Delve into a case study showcasing the success of a blended event featuring guest speakers.

    Resources: 

    Top Green flags that show you're ready for ads

    Top Green flags that show you're ready for ads

    Are you ready to run ads? In this episode, we uncover the green flags that determine your ad readiness. But be warned, if you're not making sales and your messaging isn't on point, you might find yourself stuck in a never-ending cycle of ad frustration. By nailing the messaging, understanding the time it takes for ads to be effective, and having the financial capacity to invest consistently, you can achieve better results with their ad campaigns.

    Here’s a closer look at what I discuss in this episode:

    • The significance of implementing proven strategies for creating engaging offers.
    • The pivotal role of crafting powerful ad narratives in boosting your campaign's effectiveness.
    • The realistic expectations in ad execution to better manage outcomes and course corrections.
    • The consistent investment strategy as the cornerstone to lead generation.
    • The importance of an adaptable back-end infrastructure to manage the influx of increased traffic seamlessly.

    Resources: 

    The costly consequences of pausing ads, how it can derail your revenue growth, and when pausing is okay

    The costly consequences of pausing ads, how it can derail your revenue growth, and when pausing is okay

    On this episode of the Scaling to Freedom podcast, I delve into the consequences of pausing ads and how it can disrupt the algorithm's performance. But what happens when the top-of-funnel leads slow down and organic growth is hindered? Find out in this episode, where I reveal the truth about pausing ads. In this episode I talk about...

    • The three main things that happen when you pause your ads and how the algorithm works.
    • Why it's important to keep your top of funnel going if you want to scale your business.
    • The three main categories of why you should pause ads and what to do after.
    • The importance of approaching ads with an abundant committed mindset rather than scarcity.

    Resources: 

    The Real Culprit Behind Low ad returns for Some Coaches and the formula for ad returns

    The Real Culprit Behind Low ad returns for Some Coaches and the formula for ad returns

    In this episode of the Scaling to Freedom podcast, I reveal why ads often fail for some coaches. From understanding the right messaging to optimizing your sales process and offer, I'll unravel the formula for ad success. There is a proven strategy that can help you increase your ad success and achieve a positive ROI.

    In this episode you will learn...

    • Why the lead cost and the conversion rate have to balance with the offer price.
    • The main reasons why ads aren't working.
    • The variables within your offer that may be preventing purchasing.
    • Understand the necessity of determining your aimed ROI to facilitate intelligent ad spending decisions.
    • The importance of knowing your numbers.



    Resources: 

    Revealing my takeaways from 100 Conversations I've had with coaches and course creators

    Revealing my takeaways from 100 Conversations I've had with coaches and course creators

    When trying to scale their business, coaches sometimes fall prey to certain misconceptions, especially about digital marketing strategies. One such misconception involves the role of ads, which some mistakenly regard as a miracle solution that can replace organic marketing completely. However, in reality, it's not an either-or situation. Ads and organic marketing efforts should work in unison, complementing each other to create a robust and effective marketing strategy to reach the target audience.

    In this episode, I will be sharing what I learned in my first 100 sales calls, allowing you to understand ads and potentially be validated in some of your struggles.

    In this episode, I talk about:

    • The 4 common misconceptions surrounding ads use in online coaching businesses.
    • The normalcy of income fluctuations within the coaching industry.
    • The challenges with realities on social media.
    • The significance of a solid sales process for successful ad campaigns.
    • The necessity for knowing your metrics in order to scale your business.

    Resources: 

    Ditching Bro Marketing for Authenticity in your coaching business

    Ditching Bro Marketing for Authenticity in your coaching business

    Show notes (approximately 300+ words): 

    Do you want to establish a reputable coaching business without resorting to shady bro marketing tactics? In this article, I'll share the key to building trust and a strong reputation in your coaching business. You'll learn how to connect with potential clients authentically and create a positive reputation through ethical marketing practices. By implementing these strategies, you'll be able to establish a thriving coaching business without sacrificing your integrity. Say goodbye to bro marketing and hello to a reputable coaching business that attracts loyal clients who value your expertise and authenticity.

    Here's a closer look at what I discuss in this episode:

    • Discover the importance of steering clear of bro-marketing tactics to create a genuinely sustainable coaching business.
    • Learn why honesty and transparency are vital for building trust in your marketing efforts.
    • Understand the power of knowing your ideal client and program for creating a solid reputation in the coaching industry.
    • Explore how considering your audience as your best friend leads to more effective communication and improved results.
    • Master the art of achieving success in coaching without relying on manipulation or unethical techniques.


    Resources: 

    Scaling Your Group Coaching Programs: Ways to Serve More Clients and Increase Offer Value

    Scaling Your Group Coaching Programs: Ways to Serve More Clients and Increase Offer Value

    Scaling your group coaching program doesn't have to mean sacrificing quality! In this episode, I share five powerful ways to increase your capacity without burning out. But wait... what should you do if you've already overcommitted and feel like you're drowning? Tune in to find out.

    In this episode, you will be able to:

    • Discover innovative techniques to expand your group coaching programs without losing quality.
    • Uncover the benefits of rolling enrollment in generating consistent leads and sales.
    • Learn the importance of hiring professional coaches to avoid burnout in group coaching calls.
    • Find out how to manage multiple cohorts effectively without compromising the program's quality.
    • Learn how effective ad management can elevate the impact of seven-figure coaches.


    Resources: 

    Boost Sales with Hyper-Personalized Email Sequences: Abbi Perets' shares inside tips on funnel building

    Boost Sales with Hyper-Personalized Email Sequences: Abbi Perets' shares inside tips on funnel building

    Do you want to see a significant increase in your email engagement and sales? Are you tired of struggling with impersonal and ineffective email marketing? Look no further. Our guest, Abbi Perets, will be sharing the solution to achieving personalized and authentic email sequences that will lead to a boost in your desired outcome. Say goodbye to cookie-cutter emails and hello to genuine connections with your audience. By implementing Abbi's techniques, you'll see a transformation in your email marketing strategy that will result in higher engagement and ultimately, increased revenue. Don't miss out on this opportunity to take your email marketing to the next level.

    In this episode, you will be able to:

    • Master the techniques of designing result-oriented email sequences and funnels for your marketing objectives.
    • Identify the crucial role of personalization and authenticity in creating engaging email communications.
    • Unravel the secrets of audience segmentation for targeted and powerful email campaigns.
    • Emphasize the importance of strategic planning and preparation when launching email sequences.
    • Obtain valuable knowledge on leveraging data to analyze and optimize your email marketing efforts.

    Resources: 

    My schedule as a single mom entrepreneur and how I'm juggling it all so far

    My schedule as a single mom entrepreneur and how I'm juggling it all so far

    If you're feeling overwhelmed and burnt out trying to balance work and single parenthood, constantly struggling with time management, then you are not alone!

    As a single mom entrepreneur, I share the juggling act of running an agency and raising an eight-month-old daughter. But just as I get into the swing of things, the workload at the agency picks up, employee changes happen, all while adapting to the constant changes of the first year milestones.

    In this episode, I talk about what has worked for me to succeed both in my business and in parenthood, while still maintaining my sanity. Find out in this episode of Scaling to Freedom.




    Here’s a closer look at what I discuss in this episode: 

    • Master time-management techniques specially tailored for single-parent entrepreneurs.
    • Uncover the power of delegation and modern conveniences to maximize your time.
    • Strategically structure your workdays, leveraging nap times to enhance productivity.
    • Establish routines and organize your space to alleviate stress and maintain focus.
    • Discover harmony between parenting and entrepreneurship for lasting success.



    Resources: 

    When your ads are attracting the wrong leads: How to increase lead quality that has nothing to do with audience targeting

    When your ads are attracting the wrong leads: How to increase lead quality that has nothing to do with audience targeting

    If you're feeling frustrated and overwhelmed by your ad targeting efforts, constantly tweaking your messaging and targeting but still not attracting quality leads that convert, then you are not alone! A common misconception is that if there's no lead conversion from your Facebook ads it's because of the targeting, or algorithm but what if I told you that's rarely the case?

    In today's episode, I am going to discuss 5 ways to easily improve your lead quality - that doesn't involve your ad targeting - to get better conversion. Stay tuned!




    Here’s a closer look at what I discuss in this episode: 

    • Unlock the power of clear ad messaging in attracting focused traffic.
    • Understand the critical role a vast lead pool plays in maximizing sales outcomes.
    • Embrace a polarizing ad messaging approach to capture the attention of your desired customer base.
    • Master the art of fine-tuning your offer to meet your ideal clients' unique demands.
    • Differentiate your offer through innovative content and structure to magnetize premium leads.



    Resources: 

    Mastering Systems for Scaling Success with Brooke Scott

    Mastering Systems for Scaling Success with Brooke Scott

    If you're feeling the overwhelming frustration of investing in expensive software and training programs for efficient scaling, only to see minimal results and stagnant growth, then you are not alone!

    Entrepreneurs who want to scale efficiently, have you been led astray by these common myths about the importance of having the right systems in place? Myth #1: Scaling is all about working harder, not smarter. Myth #2: Systems are just a luxury, not a necessity. Myth #3: Scaling too quickly will lead to burnout and failure. But fear not, Brooke Scott is here to bust these myths and reveal the truth about scaling efficiently. Today’s episode features Brooke Scott, owner of Agency TwentyThree, who specializes in all things systems.

    Are you ready to learn the secrets to successful scaling?

    Stay tuned!





    Here’s a closer look at what I discuss in this episode: 

    • Understand the crucial role effective systems play in fostering business growth.
    • Uncover the rewards gained from refining systems designed to empower coaching businesses.
    • Learn what pitfalls to avoid in the implementation of intricate business systems.
    • Determine what should take precedence before choosing to delegate tasks that optimize your organization.
    • Discern the importance of simplifying strategies to accelerate progress in the world of business.



    Resources: 

    3 High-Converting Funnel Strategies for Coaches we see work best in the agency

    3 High-Converting Funnel Strategies for Coaches we see work best in the agency

    Are you an entrepreneur looking to increase your revenues? Do you want to know how to maximize your sales funnels with evergreen webinars, downsells, and launching events? I'm here to provide you with the solution to unlock your full potential.

    The key to marketing success lies in establishing strong relationships with potential customers. By understanding the needs of their target audience, entrepreneurs can effectively tailor their marketing strategies, messaging, and product offerings accordingly

    In this episode of Scaling to Freedom, I share three successful funnel strategies to help ambitious coaches achieve the freedom and success they desire.


    Stay tuned!


    Here’s a closer look at what I discuss in this episode: 

    • Master evergreen webinars to effortlessly book sales appointments and pinpoint your prospects' needs.
    • Uncover the art of using upsells and downsells for continuous revenue growth after your product launch.
    • Discover the power of live launching to generate buzz, enhance sales, and boost revenues.
    • Delve into the world of testing and optimizing funnel strategies for peak efficacy and heightened conversions.
    • Foster long-lasting customer relationships with strategic sales calls to secure enduring success.



    Resources: