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    Scrappy Wins - Minyona Roofing Marketing & Sales

    This podcast is for roofing contractors and other home service providers who want marketing that actually works. Learn from me, and hear directly from my clients in my long-form interviews.
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    Episodes (77)

    The Reason Facebook Ads Didn’t Work for Your Roofing Company

    The Reason Facebook Ads Didn’t Work for Your Roofing Company

    FB Ads often fail for roofers. 

    Have you ever called a FB lead and they didn't even know who you were?

    Or maybe you called only to realize they want a free roof and have no money...

    Either way...

    Not ideal, at all. 

    In this video, I go over why this happens, and how to fix it. 

    As always, if you want to work with me, the first thing we need to do is talk. 
    Schedule time with me by clicking here: 

    https://get.minyona.com/proprietary-roofing-leads-system-that-actually-works

    How to Be Persistent When Selling but Not Feel Annoying

    How to Be Persistent When Selling but Not Feel Annoying

    One of the hardest parts of sales is getting over the feeling that you're being annoying. 

    In many ways, you are your own worst enemy. 

    If you only would have persistently followed up, you would have made that sale. 

    And many others. 

    In this video, I explain how to get into the right mindset so that you aren't hesitant when about to make that 100th phone call, or send that millionth text message. 

    It's a shift in mindset that totally changes the game. 

    Watch, listen, and make your business better. 

    Mike Mignogna, minyona.com

    Why You Shouldn’t Reply to Comments on Your Ads with Your Phone Number or Email Address

    Why You Shouldn’t Reply to Comments on Your Ads with Your Phone Number or Email Address

    🧠Why You Shouldn’t Reply to Comments on Your Ads with Your Phone Number or Email Address🧠

    One of the mistakes I often see my clients make replying to comments on their ads with their phone number or email address. 

    In this video, I go into detail as to why that's a mistake. 

    And some of the reasons you likely haven't ever thought of. 

    So watch, listen, and make your business a little bit better. 

    Mike Mignogna, minyona.com

    How Roofers Can Charge More and Close Deals

    How Roofers Can Charge More and Close Deals

    I wish I could help every roofer and contractor in the country. 

    But I can't. 

    So I've been thinking long and hard about what now comes instinctively to me when I create marketing and advertising. 

    Then trying to distill it into digestible content that you guys can learn from and put into practice in your own businesses. 

    In this particular video, I riff on one of the things you can do to help homeowners regard you as the contractor they should hire EVEN THOUGH you are more expensive than other bids they've received. 

    Watch it, then share it, subscribe to the channel, ring the bell, kiss your loved ones, have a sandwich...

    Do it all!

    -Mike Mignogna, minyona.com

    Why SEO for Roofing Contractors Is a Huge Waste of Money

    Why SEO for Roofing Contractors Is a Huge Waste of Money

    If you're a roofing contractor, or any kind of contractor for that matter, you get calls and emails every day from marketing companies who want to sell you SEO. 

    If you're like many, you've been convinced to pay for it. 

    You've been promised that that is your ticket to success, leads, new clients, etc. 

    And you've likely not gotten the results you were promised. 

    Not even close. 

    Total waste. 

    For those who are still deciding if they should hire that marketing company to do SEO, this video is for you. 

    But it's also for the guys who want to know why SEO didn't work for them, what DOES work, and why. 

    In this tell-all video, I go deep on the things no one takes the time to explain. 

    Watch it, because if you do, you'll understand more than most, and you'll be able to spot the BS whenever you encounter it. 

    As always, visit minyona.com to meet me and learn how I might help your business. 

    -Mike Mignogna, minyona.com

    David, a Roofing Contractor, Charges More per Sq. Than His Competitors and Still Closes Deals

    David, a Roofing Contractor, Charges More per Sq. Than His Competitors and Still Closes Deals

    If you're a roofing contractor and you're watching this, guess what?

    We have a LOT in common.

    People have horror stories about contractors.

    And they have horror stories about marketers.

    It sucks.

    But people still hire contractors because they need roofs.

    And roofers still hire marketers because they need to meet the people who need roofs.

    Bottom line:

    Sometimes you get lucky and find one of the good guys.

    If you're like most roofing contractors you've tried the lead companies:

    Home Advisor, Thumbtack...

    They're all the same.

    Junk leads that you and 5 other guys all get.

    Lowest bid wins.

    Bye bye margins.

    Maybe you've tried "SEO"

    If so it's probably 2 years later and you're still waiting to get your first lead.

    You call your marketing guy and he says "Just give it time. It takes Google time to rank you for... blah blah blah"

    No time for that BS.

    Maybe you're thinking about getting into a program where some dude teaches you for six weeks his system for getting leads using social media.

    Could be cool.

    But you need leads now.

    And what if you spend 6 weeks learning some system that doesn't even work?

    NOPE.

    How about this:

    Everything set up and running in a week or less, and leads coming in immediately.

    Leads that you don't have to share.

    Leads that are expecting your call.

    Who want to actually buy a roof.

    And who can...um...actually buy a roof.

    Because they have money.

    How about that?

    Click now and let's do it: 

    https://get.minyona.com/roofing-lead-gen-system

    How Josh, a Roofing Contractor, Did 105k in Roof Replacements in 3 Weeks

    How Josh, a Roofing Contractor, Did 105k in Roof Replacements in 3 Weeks

    If you're a roofing contractor and you're watching this, guess what?

    We have a LOT in common.

    People have horror stories about contractors.

    And they have horror stories about marketers.

    It sucks.

    But people still hire contractors because they need roofs.

    And roofers still hire marketers because they need to meet the people who need roofs.

    Bottom line:

    Sometimes you get lucky and find one of the good guys.

    If you're like most roofing contractors you've tried the lead companies:

    Home Advisor, Thumbtack...

    They're all the same.

    Junk leads that you and 5 other guys all get.

    Lowest bid wins.

    Bye bye margins.

    Maybe you've tried "SEO"

    If so it's probably 2 years later and you're still waiting to get your first lead.

    You call your marketing guy and he says "Just give it time. It takes Google time to rank you for... blah blah blah"

    No time for that BS.

    Maybe you're thinking about getting into a program where some dude teaches you for six weeks his system for getting leads using social media.

    Could be cool.

    But you need leads now.

    And what if you spend 6 weeks learning some system that doesn't even work?

    NOPE.

    How about this:

    Everything set up and running in a week or less, and leads coming in immediately.

    Leads that you don't have to share.

    Leads that are expecting your call.

    Who want to actually buy a roof.

    And who can...um...actually buy a roof.

    Because they have money.

    How about that?

    Click now and let's do it: 

    https://get.minyona.com/roofing-lead-gen-system

    Tim sells at least 4 roofs a week. Here's exactly how he does it.

    Tim sells at least 4 roofs a week. Here's exactly how he does it.

    Tim is a roofing contractor in Indiana, and in this hour-long video, he shares it all:

    His struggles using the most popular lead selling companies, his solution and how he now sells 4 or more roofs a week, and even his unique approach to doing all of his sales virtually. 

    This was a treat for me, because Tim is especially good at making this kind of stuff not only really informative, but also fun to talk about. 

    Enjoy, and as always, leave a comment or reach out if you want to learn more about how I might be able to help you roofing business.

    https://minyona.com/

    The Truth about Facebook Ads. the Good AND the Bad.

    The Truth about Facebook Ads. the Good AND the Bad.

    This is a must-listen for anyone currently advertising on FB, and anyone thinking about advertising on FB. 

    Facebook done right, WORKS. 

    But it's not perfect all the time. 

    In this Podcast, I share why things work better at times, and worse at times, and exactly how you can think more clearly about it. 

    Click here to go down the rabbit hole with more videos and content:

    https://minyona.com/

    Easy Trick Roofing Contractors Can Use to Set More Appointments and Close More Jobs

    Easy Trick Roofing Contractors Can Use to Set More Appointments and Close More Jobs

    This one simple trick helps my roofing clients set more appointments.

    It's something any roofer can immediately start doing.

    It's something that once the lightbulb goes off, it's actually life-changing.

    It completely alters the way you approach your business and most importantly, you potential clients.

    Let me know what you think in the comments if you like, and feel free to share some tips that you know work for you when it comes to setting more appointments.

    How Ed plans on adding $70k per WEEK in roofing revenue

    How Ed plans on adding $70k per WEEK in roofing revenue

    Ed is a roofing contractor in Florida, and he projects that he’ll ad $70k+ per WEEK in revenue as a result of our working together.

    Interested in this for your company?

    Click here: https://get.minyona.com/roofingleads2020

    We go into a lot of detail in this long video discussion Ed and I had.

    If you’re a roofing contractor, there’s a lot of value in this video for you.

    Watch it and let me know in the comments if you have any questions.

    How Neal Brings in 24k per Week in Profit for His Roofing Business

    How Neal Brings in 24k per Week in Profit for His Roofing Business

    Neal is a roofing contractor in Tampa, Florida who used to rely on his guys canvasing for leads. 

    Now that that isn't possible, he does digital door knocking with our proprietary roofing lead system. 

    In this video, Neal talks about the system in detail, what his plans are for the future, and even shares some of his methods for closing more deals. 

    This is a really important video to watch because Neal's mindset is EXACTLY what is necessary for success not only in the roofing business, but in life in general:

    He's a good person who honestly wants to help people. 

    The secret is to actually do good work. 

    THAT is how you get clients and ultimately win. 

    To learn what that means, listen to this podcast, and then listen again. 

    Want something like this for your business? https://get.minyona.com/roofingleads2020

    Roofers, “do it yourself” is a huge red flag

    Roofers, “do it yourself” is a huge red flag

    If you’re a roofer, there’s no doubt you see ads for leads and roofing marketing on FB all the time.

    They all claim to be able to accomplish the same thing:

    That you can quickly build your company if you pay them, and that they want you to schedule a “strategy call,” which is really just a sales call.

    On the call they do all of these questions, get you emotionally fired up, then claim to have the solution to all of your problems in life—and all you have to do is pay them a few thousand dollars and all will be good in the world.

    What they try to sell you is a course that you have to take to teach YOURSELF everything you need to do to market your business.

    The course takes over a month to complete. Hours a day. Then you have to do all the stuff you learned forever—all by yourself—in order for it to work.

    Sound realistic?

    I think not...

    Watch this video and then schedule time with me to talk. I’ll be real with you and suggest something that is actually helpful to you and your business:

    https://get.minyona.com/roofingleads2020

    Roofers... If the marketing plan is complicated, it's BAD. Simple is better.

    Roofers... If the marketing plan is complicated, it's BAD. Simple is better.

    There are these roofing marketing systems out there that claim to have allllllll these strategies for how to grow your roofing business. How to post, what kind of content, how to go live on facebook, how to use hashtags, when to post, when not to post...

    It's ridiculous.

    For a marketing system to be effective, it not only has to work, but it also has to be something that you can actually keep up with.

    And this is true about a lot of things...

    Take dieting for instance...

    What's the best way to lose weight?

    Starving.

    There is no way to lose weight faster than by simply not eating.

    The problem is that rarely can people do that for any length of time before their health suffers, or before they panic and eat an entire row or Oreo cookies.

    So, what ACTUALLY works for losing weight is a plan for eating that is sound AND that you can maintain.

    Same with marketing.

    You are a roofer. If you have to spend tons of time shooting videos, going live, posting this, posting that, blah blah blah...

    That is NOT sustainable. One day you'll just say "screw it... I'm not going to do this stuff today..."

    And then you'll say the same thing the next day...

    And the next day...

    Until finally you're back to where you started.

    Plus, here's the kicker... All this posting and going live and adding videos to your page...

    Doesn't even do much at all.

    Why? Because Facebook needs to make money, and so in order to monetize their platform, they aren't going to allow your business to get very much free exposure at all.

    Instead, they will want you to put ad dollars behind any content that you want seen by more than like 87 people.

    And that's fine. Because when you do it right, the return is HUGE.

    It shouldn't be complicated.

    Interested in more? Click here: https://get.minyona.com/roofingleads2020

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