Serial Entrepreneur Show

What if your smart device could improve your nutrition?

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After multiple health issues in his family, Ari knew he needed to dedicate his life's work to the health care system — or should we say 'sick care system.' Ari worked with the cellular team at Nokia when they installed the step counter to phones. So when he saw how gamifying strategies started to change the health sector and patients lives — he knew he had to get involved.

Ari Tulla is the CEO and co-founder of Elo Health. They are taking the Smart approach to nutrition that fills your nutrient gaps based on your activity data, wearables, and biomarkers for exact personalization. With the help of a science team, a medical team, and AI, Elo has over 389 million combinations and 100 active ingredients to give you precise and personalized supplements for your exact needs.

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Visit: Elo Health

LinkedIn: Ari Tulla

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Have you ever thought of building an app?

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After building a medical software app for a company that sold for somewhere in the millions, John and his business partner, Jason, knew they needed to change directions. Now, they focus on helping startups bring their ideas to life, filtering through hundreds of pitches to find the ones with the most potential.

And you won't want to miss the part where he tells us about how one app solves dating problems for both Republicans and maybe even Democrats.

John Driscoll has been an entrepreneur for over 20 years with several successful ventures to his name. He is the innovative mind behind Naked Development, a cutting-edge mobile app development firm and creative agency based in Irvine, CA. Among his list of clients are Bank of America, Hyundai, Wells Fargo, the PGA of America, the American Red Cross, and many more.

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Work with John: Naked Development

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Do all franchises operate the same way?

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Most corporate owners see their franchises as cash cows, but not our guest this week. John knew Foot Solutions was a rising star full of potential. He's is determined to change the way his franchises operate. In this episode, John gives us examples of how he is changing his company's culture, a story of how failing can still be inspirational, and he tells us why custom orthotics aren't just for old people. Maybe even, Nicole.

Meet John Prothro. He calls himself a generalist and is an experienced executive with a background in Mergers and Acquisitions (M&A) and International Business Leadership. Today he is the president and CEO of Foot Solutions; a global foot wellness retailer that specializes in custom orthotics and advanced footwear.

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Find a Store Near You: Foot Solutions

Books Mentioned: Witness by Whittacker Chambers; War and Peace by Leo Tolstoy; The Idiot by Fyodor Dostoyevsky; The Last Lion by Winston Churchill

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Have you ever felt like your brand is stuck or needs a partner?

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In this episode, Deevo tells us what holistic branding means, he gives us a sneak peak at how his team helps you define your brand message, and he shares how a former country music star is using collaboration of music and mentoring to get back in the game. But he can't tell us who that is just yet. At the end, Nicole takes a guess at who it might be. Who do YOU think it is?

Meet Deevo Tindall. He is a fellow podcast host, a holistic brand strategist, and the founder of Fusion Creative. They are not just a marketing agency. Fusion Creative becomes an extension of your team, crafting customized solutions tailored to your unique needs, so you can focus on what you do best while they handle the essential branding and marketing support.

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Visit: Fusion Creative

Follow: Deevo on Instagram

Listen: Deevo's Podcast, Unlearn Everything

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How big is your market? And how do you find your buyers?

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Meet Eli Packouz. He is a serial inventor and two-time founder. He started his first company with his brother and since then they've launched eight blockbuster products. Today, Eli has partnered with Dr. Ralf Raud and Dr. Ana Mascarenhas to create the first device that automatically flosses all your teeth — in only 10 seconds. After five years of research and development, Instafloss is ready to change the world, one smile at a time.

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Visit: Instafloss

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What if your next business came with a little guarantee?

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Meet Tim Parmeter, fellow podcast host and founder of FranCoach. Whether you're a first time business owner or just looking for your next big idea, FranCoach is helping aspiring business owners find their perfect franchise match. They are partnered with 500+ franchisors that span nearly 60 industries and are partnered with the top funding companies in the industry, helping you from ground zero to the very first day you open your doors for business — did we mention their services are free?!

In this episode, Tim tells us what we need to know about picking the right franchise, he de-bunks some myths about them (yea, you can actually work one part time), and he takes us through how he helps his clients pick the right one...Nicole and Matt may or may not have agreed to start one this year.

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Is email dead?

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Meet co-founders of CodeCrew, Alex Melone and Andrei Marin. They are an email marketing agency known for their staggering 1300% ROI for clients. From full-service to strategic copywriting and design, they emphasize the importance of a well-managed and clean email list, steering clear of the common 'batch and blast' approach that can lead to significant issues and damage to an email list's health.

Today they share their entrepreneurial journey, from selling toys as a kid to playing video games across continents. We explore the dynamics of a successful business partnership, even when it involves working with a spouse and how playing together just might be the secret sauce to a co-founder relationship.

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Visit: CodeCrew

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Is your business creating true freedom for you and your family?

His mentor asked him this one question and the answer changed his business forever. Now he's sharing how it can helps yours too.

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Meet Joe Rare. He is a dad, an outsourcing expert, and in his words, an 'underground entrepreneur'. At a young age while attending an Oakland A's day-game, Joe learned the value of time freedom from another entrepreneur. Today he owns multiple businesses — and they're all run by VAs. He says to achieve true time freedom, business owners should be replacing themselves in their business.

His company, Level 9 Virtual, is helping business owners just like you, do just that.

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Visit: Level 9 Virtual

Connect with Joe: LinkedIn

Book Mentioned: Rich Dad, Poor Dad

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Should you hire another consultant, or a fractional COO or CMO? (And what the heck is the difference?)

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Meet Aimee Schuster. She is the founder and COO/CMO of Bandwidth Strategy. Aimee supports $5M-$100M major revenue companies in creating, growing, and improving marketing departments to execute on lead generation and overall brand awareness. Aimee has sat in full-time positions at companies such as Miller Heiman Group, Yello, SimplyBe, and HomeFinder to provide fractional C-suite solutions to scale and grow their business.

In this episode, Aimee tells us what it's like to be a fractional COO and fractional CMO, the difference between consulting and fractional, and how to decide if fractional work is right for you.

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Visit: Bandwidth Strategy

Meet Aimee: Aimee Schuster LinkedIn

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Looking for a formula for more sales? What if it was as simple as adding four words to your sales conversations?

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Meet Tom Jackobs. Tom knows what it's like to leverage shiny object syndrome as a super power. In this episode, Tom shares the story of how his paper route as a 10-year-old led him to entrepreneurship and a successful sales coaching practice. Listen in to how he applies “tension” to give your customers everything they want to buy.

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Visit: Tom Jackobs

Tom's FREE Workshop: 3 Keys to Selling

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Why are some business messages effective — while others fall flat?

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Meet Ben Guttmann. He is a marketing executive, a Baruch College professor, and the author of his book, Simply Put: Why Clear Messages Win and How to Design Them. Ben has worked with some of the biggest brands like the NFL, I Love NY, and TLC to name a few. In a world filled with distractions and noise, Ben says the most effective messages all share one thing — they are simple.

In this episode, Ben tells us about his five principles to writing clear and simple messages. You're gonna want to grab a pen and paper too because Nicole and Matt push for some good examples.

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Connect with Ben: Ben Guttmann

Get the 1st Chapter Here: Simply Put: Why Clear Messages Win and How to Design Them

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Do you struggle with a never-ending to-do list? Dozens of competing priorities?

In this episode, the mics are turned around and Nicole is a guest on Women Road Warriors Podcast with host, Shelley Johnson.

This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here.

Nicole Schmied is a four-time entrepreneur and the CEO and Founder of SmartCookie Media, and the Creator of the podcast, The Serial Entrepreneur Show, so she knows what it's like to have a few balls in the air. This episode walks through how Nicole has learned to delegate — not micromanage her team, why using proven data in your marketing is the key to a successful ad campaign, and how she views 'true balance' as a myth.

Through workshops and done-for-you services, Nicole’s SmartCookie Media team creates marketing results in as little as a day. From business owners, politicians, and other go-getters, she has worked with clients across the US, Canada & Australia. Nicole is a first-generation American who lives outside of Chicago in NW Indiana with her husband, Kyle, and their two sons, Luke (6) and Will (2).

Nicole's Favorite Automation Tool: CRM & Marketing Automation Email

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Meet the Hosts: Women Road Warriors

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They say your net worth is in your network...today's guest proves it.

Imagine this: It's the day before you start your new job at Wells Fargo as the branch manger. You call your new boss to tell him you need a higher starting pay...and he says to kick rocks. What now?

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Meet Jermane Cheathem. He is the founder of Creators Learn and the entrepreneur mentioned above. While working at a sales job making over 300 cold calls a day, one sentence from a phone call would change the way he finds leads in the commercial lending space. Instead of calling the people who need financed, he partnered with the companies that sell the equipment. Now, after $50+ million in sales, he helps other sales professionals & entrepreneurs use his mindset, models, and strategy to create financial, time, and location freedom in their life.

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Visit: Creators Learn

Connect on Facebook: Jermane Cheathem

Connect on LinkedIn: Jermane Cheathem

Episode Mentioned: How This SaaS Startup is Capturing More Sales with Human Touch, with Alex Levin of Regal.io

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"If he's so good, why doesn't he work for himself?"

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How would you react to a CEO making that statement about you and your work? Well, today's guest reacted in a way that would create a ripple effect around the world.

Meet Chris Rock, co-founder of SIEMonster. SIEMonster is a modern security tool to manage threats and risks to your personal information. He is a Cyber Mercenary who has worked in the Middle East, US, and Asia for the last 30 years working for both government and private organizations. Chris Rock has presented three times at DEF CON, the largest hacking conference in the world, and is the author of Baby Harvest, a book based on criminals and terrorists using virtual babies and fake deaths for financial gain.

In this episode, Chris gives us tips to keep your information secure, tells us how hackers use their power for good — or how they can overthrow a government, and that one time he was the only invited TED Global guest — who was uninvited.

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Learn More: Chris Rock

Visit: SIEMonster

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Do you want to know how to leverage your business to become part of the biggest shopping day of the year? And without sacrificing your wallet?

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The myth about Black Friday is that you have to offer a deep discount to win clients — here at SmartCookie we say, "No way!" Today, Nicole shares three ways, with a ton of examples, how your business can become part of the noise on the biggest shopping day without risking your wallet.

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Watch the video on YouTube: 3 Profitable Promotions for Black Friday

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Do you have the bug for starting new businesses? Is it something that just grows within you?

In this episode, the mics are turned around and Nicole is a guest on the $1 Million Tipping Point Podcast with host — and our past guest — Kiri Mohan.

Nicole Schmied is a four-time entrepreneur and the CEO and Founder of SmartCookie Media, and the Creator of the podcast, The Serial Entrepreneur Show, so she knows what it's like to have a few balls in the air.  This episode walks through Nicole’s journey in different careers, as well as learning how to double down and refining what you’ve done to create a beautiful business.

Through workshops and done-for-you services, Nicole’s SmartCookie Media team creates marketing results in as little as a day. From business owners, politicians, and other go-getters, she has worked with clients across the US, Canada & Australia. Nicole is a first-generation American who lives outside of Chicago in NW Indiana with her husband, Kyle, and their two sons, Luke (6) and Will (2).

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Reminder Media: Reminder Media Magazine

Visit: Run Like Clockwork

Unlimited Marketing Support: SmartCookie Hotline

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This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here.

This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here.

Are in-person events making a comeback?

After being dragged to a networking event by his friend, Leon realized that was the secret to success all along. Meet Leon McDonald. He is a brand and portrait photographer out of Ohio, a SmartCookie client, and he is a pro when it comes to the in-person and LinkedIn networking game. Join us for an insightful conversation as we tap into Leon's expertise and discover the art of successful networking, both in real life and the digital world.

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LinkedIn: Leon McDonald

Visit: Janel Lee Photography

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Is it true? — less is more?!

In this mini-episode, Nicole reveals why less is actually more in your marketing. She shares how simplifying your approach with fewer ad campaigns leads to more stability, allowing you to look at results more critically. And when you can be more critical of what is and isn't working, you might find you can reduce your spending, reduce your overhead, and maybe even reduce a few headaches. Grab Nicole's cheat sheet below and say bye-bye to the overwhelm today!

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FREE Cheat Sheet: 3 Ways Fewer Campaigns Lead to Greater Stability

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This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here.

This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here.

Is your business ready for national television?

Babies are the cutest, aren't they? They can also be quite a distraction when out with friends at a restaurant — IYKYK. They're always grabbing things on the table or dropping their toys and you're constantly having to pick them up from that dirty (yucky) floor. But new mom, Beth Fynbo, was over it. So after searching Amazon for a solution (and not finding one), she decided to just create something that she and her best friend and their Littles could enjoy.

Meet Beth Fynbo. Beth is an Army veteran and creator of the Busy Baby Mat. Busy Baby has a line of products that keep baby's things within reach and off the floor at home and on the go — Mom-invented, baby-approved. In this episode, Beth takes us through her journey from an idea that wasn't initially intended to go to market to how an accidental email landed her a spot in the tank — yeah, the Shark Tank. She tells us how her 10-year Army career prepared her for entrepreneurial life, how she convinced her brother to quit his job to help her run Busy Baby, and how creative she got to fund the business in the early days with pitch competitions where she won over $100,000 in prize money.

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Visit: Busy Baby

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Do you want to double your sales in 90 days?

In this mini episode, Nicole shares her secret on how you can double your sales in 90 days — and it's not by doubling your budget or leads either. Nicole's scorecard will show you how to move three key levers in your business to get a clear path to success. Grab the link below to start today!

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FREE Scorecard: Three Levers to Double in 90 Days MAKE A COPY

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This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here.