SHEQUALITY Podcast

Today we look back on one incredible year of the SHEQUALITY Podcast. We’ve welcomed so many influential PR professionals to the show and hosted lively discussions on an array of hot topics. So what does the new year hold for SHEQUALITY and the future of the PR industry? Tune in and find out.

Today we’re re-casting Dale Bornstein’s awesome episode from earlier this year. Dale shares so many stories from her own career about what works and what doesn’t and how to get past conscious and unconscious gender bias in the workplace.  We first recorded this episode on the International Day of the Women – what we hoped was a watershed moment towards a more equitable workplace for all women. Well, 7 months later with countless #MeToo and #TimesUp episodes, a contentious and controversial confirmation for Justice Kavanaugh, and now at least 103 women elected to the House of Representatives (84 was the previous high, and 2 races with women in them have yet to be called), it looks like that watershed moment, will extend for a while longer.  

Today we’re re-casting one of our first episodes with Sandra Fathi to get a double dose of her career wisdom.  As Sandra shares, “No one is going to work harder for you than you.” So, on the eve of Thanksgiving, plan to take some time this weekend to reflect on your year, and ponder the next. And in the light of all that has happened with #MeToo, the “Billy Graham Rule” in our culture, have you felt at a disadvantage? At an advantage? What do you want 2019 to look like, and how will you work hard on your own behalf?

Megyn Kelly recently discovered just how quickly a few comments can radicalize people. Lee and Donna LaVoie share their thoughts on the backlash surrounding Ms. Kelly. Everyone has unconscious biases – don’t they? How can you discover your own? And more importantly how do change them once you know they exist.

Anniversaries give us cause to stop and reflect on a specific moment in our life. Some can be good, others bad - but all cause us to pause. Lee and Matt Harrington celebrate the one-year anniversary of the #MeToo Movement today and look forward to a more diverse future both for the individuals directly effected and the business world at large.

Is the CEO expected to be the moral compass of a company? What if that CEO tends to have a YOLO mentality about life? This week Lee welcomes her guest Annie Scranton to discuss the recent drama surrounding Tesla’s CEO Elon Musk.

It can be hard to stay relevant today. Just when you get the hang of something new, it’s time for the next update. But for the working professional, there’s no alternative. Lee welcomes our guest Bee Brown to the show today. Bee shares her advice for keeping things fresh as you age.

Just how powerful is social media today? A former NASA intern recently found out for herself. Dwayna Haley joins us on The SHEQUALITY Podcast today and gives her thoughts on personal social media censorship. Is it okay to share whatever you want online or should you tone it down when it comes to public platforms?   

Your future success rests on your shoulders. This week Lee shares some of her favorite moments with Sandra Fathi, Karen van Bergen, Kimberly Eberl, Maureen Lippe, and Soon Mee Kim. You can take control of your career today...so what’s standing in your way?

Help yourself craft the career you want with these easy-to-follow tips from some of our favorite SHEQUALITY guests. Lee looks back on her previous conversations with Julie Batliner, Dale Bornstein, Heather Kernahan, and Cortney Stapleton and gives you four keys to success for the 21st century working woman.

Nike recently set the media ablaze with their newest ad headliner, Colin Kaepernick. Long gone are the days of passivity; customers want to support brands that support something. Amy Binder sits down with Lee to discuss smart moves companies can make before publicly declaring a side in the upcoming battle of the brands.

As we age, we become more informed and enlightened thanks to new experiences. However, that could mean that posts from our less “sophisticated” state of mind could be forgotten on our social media pages only be discovered years down the road. Kim Sample joins us today to talk about the benefits of purging old posts from social media.

Bloomberg Businessweek recently released an expose on Snapchat and its CEO, Evan Spiegel. The article explores questions of company management and a lack of communication with employees...which poses the question: is total transparency ever not an option today? We welcome Melissa Waggener Zorkin, CEO of WE Communications to the show. She shares her firsthand experience about keeping things real at work. 

We welcome our first guy to the SHEQUALITY podcast this week. Bill Orr shares thoughts from the man’s perspective on the #MeToo movement. What shifts is he noticing in the professional world? How are colleagues responding to them? What does the future of PR look like and how can we start to prepare ourselves for it.

Build-A-Bear recently found themselves drowning in angry customers after a promotion gone wrong.  Lee and Jennifer Hawkins unpack some key learnings from the “Pay Your Age” sale. Do you have what it takes to coach your clients thru a public nightmare?

A vacation isn’t even over and already our minds are drifting back to work. We become consumed with over-flowing inboxes and never-ending to-do lists. It can make relaxation nearly impossible. Today’s guest, Lisa Hannum shares some daily hacks burnt-out employees can use to start feeling refreshed and get those creative juices flowing again. Get a pen - you don’t want to miss this one.

For most professionals, the real work begins in college. A successful internship can open the door to a future career. Managers - how do you guide someone from intern to full-time status? Today’s guest is Cortney Stapleton. She and Lee discuss wins, losses, and everything in between.

We're noticing a radical shift both in marketing and communications since the start of the #MeToo Movement. Advertising techniques look different; companies are more concerned with diversity. This week Lee sits down with her guest Barri Rafferty to explore the positive changes stemming from #MeToo. 

The media has become a battle zone. Companies are being forced to deal with tough issues head on and consumers won’t settle for a brand not taking a stance on a hot-button issue. Lee sits down with Erin Jordan today to try and figure out how businesses can embraces the new norm and encourage employees to be involved citizens at work.

Today’s consumers want their goods and they want them now. Tina McCorkindale joins Lee today to evaluate key customer service trends in the industry. Should businesses be adapting to the Amazon-style of availability in order to stay relevant?