The Women in Leadership series explores the life and career path of women in health care leadership roles. Learn how Christine Alvero, DPT, MBA, FACHE went from athletic trainer to Vice President of Hospital Operations.
Suzanne Hendery, Chief Marketing and Customer Officer at Renown Health and SHSMD Board Member; and Alan Shoebridge, Associate Vice President, National Communications Providence and SHSMD President, discuss their impressive session from the 2023 AHA Leadership Summit.
Health care leaders are taking steps to redesign work in creative ways to achieve greater efficiency in an environment that provides for greater virtualization of care and work, allowing greater customization to meet workforce demands, and ensuring that workers operate at the top of their license. Joanne Conroy discusses how Dartmouth Health and others are addressing today's workforce challenges.
Stephen Behm of Bon Secours Mercy Health and Raena Zupan of Futurety discuss how Bon Secours Mercy Health changed its culture, developed new products, and attract, retain, and support visionary clinicians.
The Women in Leadership series explores the life and career path of women in health care leadership roles. Learn how Aimee Keller-Pickford grew from front-line manager to Chief Operating Officer at AdventHealth in Altamonte Springs, FL.
Health care marketing has never been more challenging. From navigating HIPAA compliance to keeping up-to-date with the latest marketing technologies, health care marketers must constantly adapt to a rapidly evolving landscape. This podcast episode addresses these challenges head-on. Ray Mina, Freshpaint’s Head of Marketing, will dive into how health care marketers can turn the challenge of privacy into a strategic advantage. By embracing a privacy-first approach to health care marketing, marketers will actually be able to unlock high-performance marketing tactics that have previously been off-limits. Doing that will put health care marketers ahead of their peers, allowing them to use privacy as a competitive advantage.
Hospital at Home: The practice of making house calls may seem like a quaint and nostalgic concept, but it is quickly becoming one of the most disruptive solutions for advancing health care in the United States. Scott Rissmiller, MD of Atrium Health outlines how his Atrium is advancing in this area.
The Women in Leadership series explores the life and career path of women in health care leadership roles. Listen to hear Morgan Jones’s journey to becoming VP of Strategic Planning & Business Development at Duke Health.
Adam Tiedt is one of 13 SHSMD Rising Star Awardees. The SHSMD Rising Star recognizes health care strategy professionals under the age of 40 who have demonstrated outstanding promise in their respective fields. This recognition shines a spotlight on SHSMD members who have made or are on their way to making significant contributions to their profession and the SHSMD membership.
Nick Hanson is one of 13 SHSMD Rising Star Awardees. The SHSMD Rising Star recognizes health care strategy professionals under the age of 40 who have demonstrated outstanding promise in their respective fields. This recognition shines a spotlight on SHSMD members who have made or are on their way to making significant contributions to their profession and the SHSMD membership.
Kristina Schiller-Chaki is one of 13 SHSMD Rising Star Awardees. The SHSMD Rising Star recognizes health care strategy professionals under the age of 40 who have demonstrated outstanding promise in their respective fields. This recognition shines a spotlight on SHSMD members who have made or are on their way to making significant contributions to their profession and the SHSMD membership.
Sarah Murlin is one of 13 SHSMD Rising Star Awardees. The SHSMD Rising Star recognizes health care strategy professionals under the age of 40 who have demonstrated outstanding promise in their respective fields. This recognition shines a spotlight on SHSMD members who have made or are on their way to making significant contributions to their profession and the SHSMD membership.
David Grandy, Kaiser Permanente's National VP of Innovation, discusses how value creation and value capture, market forces, behavioral insights and competitive asymmetries form the basis of modern strategy.
Claudia Otero, Community Outreach Lead from Salinas Valley Health, shares insights on how to develop a messaging strategy to serve bi-lingual audiences.
Marketing and communications leaders are being hit with all kinds of budgetary decisions – forcing them to defend, dodge, or even throw in the towel. Julia Yoder (Brookings Health System), Amy Comeau (Emory Healthcare) and Sonal Ellison (Endeavor Management) discuss how marketing leaders are getting scrappy using data (and other punches) to get keep their marketing objective afloat.
Carolyn Cook of MedStar Medical Group and Kristin Baird of the Baird Group discuss how they made the phone experience an important element of its strategic focus by prioritizing and spotlighting key analytics to improve the experience.
Anthony Powell, Knowledge Capital Group, and Eugene Hong, MUSC Heath, discuss the governance models and design principals used in acquiring community hospitals, as well as the issues and mitigations that arose in the effort to drive long term value and effectively manage the integration.
Jamey Shiels and Kelly Jo Golson of Advocate Aurora discuss how they use data, personalization and integrated digital health applications to delivery a personalize health and wellness journey for consumers that enhances engagement and improves health outcomes.
Christine Albert Discusses her vision for her SHSMD Presidency as well as her conference session, "Never Let a Good Crisis Go to Waste: How Marketing and Communications is Leading Change and Impact"
Jeff Goldsmith discusses how trust is foundational in health care relationships, whether it is between patients and their caregivers, among clinicians, or between clinicians and the institutions for which they work.
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