Simplify Your Sales podcast

Mom guilt--it’s a VERY real thing for so many of us trying to raise babies AND businesses! So, how in the world can you deal with that while running a successful online business?

Well, today I’m here with digital product expert and amazing mother of two, Monica Froese. Monica is a digital product coach for women business owners and host of the popular podcast, Empowered Business. She has an MBA degree in finance and marketing and runs two brands Redefining Mom, a site for helping women find their identity outside of motherhood, and Empowered Business, where she empowers women to create financial independence through building 6-figure digital product businesses. She spent 11 years working for a Fortune 100 company running multi-million dollar marketing campaigns with large brands like Microsoft and HP. Now she provides online marketing education to small businesses that are looking to build a profitable revenue stream through digital products through her online programs and podcast.

In today's episode, Monica and I talk about:

• How Monica's business started off--we share a similar history with some postpartum experiences that sort of propelled our businesses into existence
• “Redefining mom” and how to find an identity outside of motherhood
• How to getting started selling digital products
• What type of digital product to create first
• What small digital products seem to naturally sell well in the online space?
• Mom guilt-- it’s a VERY real thing for so many of us trying to raise babies AND businesses-- how to deal with that while running a wildly successful online business

Monica is just amazing--I know you'll love her!

Want to learn more from Monica? Here's where you can find her:

Website: https://monicafroese.com 

Instagram: https://instagram.com/monica.froese 

Facebook:https://facebook.com/monicanfroese 

Don't forget to check out her free live training, Profit Transformation

Do you ever get a little overwhelmed with numbers? Me too!

In this I’m here with one of my long-time business friends, Janet LeBlanc over at Paper + Spark. 

She’s the CPA brains behind ALL things creative business financials-- I recommend her to EVERYONE I know whenever they have a tax question-- and she is passionate about helping online biz owners --especially e-commerce sellers-- achieve financial empowerment in their businesses + personal lives. She creates bookkeeping templates and educational content to help makers, handmade sellers and creative entrepreneurs get more confident about running the financial side of their business. She's passionate about empowering more women to achieve their entrepreneurial dreams by more completely understanding their financial responsibilities as a business owner and actually feeling GOOD about their money.

In this episode, Janet and I discuss the following questions:

• How did Janet's online business journey start off?
• There are a MILLION things to focus on when growing an online business-- What’s the argument for focusing on numbers + data? 
• Most of us in business have the creative aspect down fine-- but any tips for diving into the data for the first time when you are definitely NOT a numbers person?
• Any recommendations for software to use to begin tracking the numbers + data? How often should you track your data? 
• Any tips for keeping consistent with tracking + analyzing data if you’re short on time + feel like you have more important things to be working on? 
• I know there are 3 key angles you approach numbers + data from-- let’s break them down!
  • Reviewing your results & drawing valuable insights from them
  • Setting goals and breaking them down in a way that is actionable & motivating
  • Utilizing your new knowledge to take the guesswork out of your decision-making and take impactful daily action that effectively grows your business
• What is one non-overwhelming thing that someone *just* getting started with data can do after listening to this episode to take action?

Do you want to hear more from Janet? She's my favorite and has helped me out more than once.

Website: paperandspark.com

Instagram: instagram.com/paperandspark

Facebook: facebook.com/paperandspark

Click here for blog post about conversion rates

Don't forget to check out her Shop Sales Amplifier (digital product about boosting your AOV) and her Goal Getting Guidebook!

Check out my free class about how to quickly create passive income from a simple online course without overwhelming tech or marketing!

Today’s episode answers the question I get A LOT from aspiring course creators: “I’ve created a digital course, slapped it on my website….but nobody is buying it!”

And I get just how frustrating it can feel when you have spent a ton of time + energy creating a really great product but feel like nobody wants it. 

So in today’s episode I want to troubleshoot with you what has possibly gone wrong + what you can do to fix some of the most common reasons why your offer is gathering dust on the virtual shelves.

You ever have those days where there are so many things going on with your kids and family that you don't even know how to find time for your business? Me too! Today I’m here with Lani Jackson who I am SO excited to have on the podcast because this is a girl that knows the definition of BUSY-- because not only does she host the Mompreneurs podcast + lead the Brilliant Mompreneurs Society group, she does it with 6 kiddos in tow.

Lani is a clarity + strategy business coach for mom entrepreneurs and is ALL about helping women create intentionality in their businesses and prioritizing the things that are most important to them (like family) without sacrificing their lifestyle + income dreams along the way. 

In today's episode, we’re going to talk about setting intentionality + what YOU can do to get out of the hustle mentality and start really making progress towards your goals! We'll cover the following questions:

• How did this business thing come about for Lani? Because it’s not like there's a lot of random “free time” lying around when you have a house full of kids!
• How does motherhood play a role in your business? Is there such a thing as “balance” in motherhood + business?
• How do YOU determine what tasks to work on vs. what ones aren’t important? There are so many “shoulds” in business-- how do we know what to cut out?
• Any tips on how to run a flexible business when motherhood has to unexpectedly take over? What about when the business has to be the priority for the moment?
• Any advice on ditching the “mom guilt”? 
• You talk about not comparing yourself to other moms-- any tips for how to avoid that? Social media makes it really hard to stop!
• Okay, personal question here: by the end of the day after the kiddos are FINALLY in bed, sometimes I am just D-O-N-E with life and have ZERO desire to work on my business. Any tips to combat that? 

You want to hear even more from Lani? She's the best, isn't she? Here's where you can find here:

Website: Lanijackson.com

Instagram: @lanijjackson

Facebook: facebook.com/groups/brilliantmompreneurssociety

Don't forget to grab your copy of Lani's Flexible Business Strategy here >>

Have you ever thought about someone pre-selling your course? What about pre-selling your course idea BEFORE you create any of the content? Well, this strategy just happens to be one of the smartest things you can do when it comes to creating a profitable online course in your business, and something I recommend ALL of my paid students do because it is--literally-- the failure-proof way of making sure you DON’T waste your (extremely limited) time + energy creating a course that no one buys.

BUT! One thing I hear A LOT is: “isn’t that kind of unethical and maybe even a bit dodgy to sell a product that HASN’T been created yet?” Let me share a secret with you--it isn't! Let me tell you why in this episode.

Do you ever just want to do something you're passionate about and make money while doing it? Morgan dives into this concept with the fabulous Eden Fried in this week's podcast.

Eden teaches women how to turn their passions into digital products they can launch online. She's the host of the Rebel Boss Ladies podcast, the founder of Rebel Boss University (a membership community that teaches you how to launch in 90 days), and the founder and host of the Rebel Boss Summit, a twice annual virtual summit for current or aspiring digital product creators.

In this episode, Morgan and Eden discuss:

• Eden's story of how she started an online business (spoiler alert--it involves trading suits and law school for sweats and a laptop!)
• Setting reachable milestones as an entrepreneur
• How Eden decided what to create for her first digital product + move past the initial overwhelm of so many options?
• What is a tripwire? What makes up a good tripwire? What is “too much” for a tripwire? How do you get started actually CREATING the tripwire?
• What would you say to someone who didn’t think they were “unique” enough or knowledgeable enough to create + sell a digital product?

Don't forget to grab your free copy of Eden's Instant Customers Guide.

Want to learn more about Eden (who wouldn't want to?!)? Here's where you can find her:

Website: edenfried.com

Instagram: instagram.com/edenfried

Do you ever have those times when you just want to give up on your business? Hey—you’re not alone!

In this episode, guest, Kaitlyn Kessler walks us through how to blend spirituality, strategy, and a whole lot of self-love and trust together to ditch feeling overwhelmed with your business.

Morgan and Kaitlyn discuss the questions:

• I know that your business didn’t always feel in alignment for you though, right?

• I know you’ve worked with A LOT of people that have similar stories about feeling burned out/unfulfilled with their business. What are common things you hear from other entrepreneurs on a regular basis?

• Say I’m struggling with feeling burned out-- like, where would I even begin to “fix” that + get back on track with a business that I love? What are my first steps?

• How do I determine when something is out of alignment vs. just a tedious business task (since we all have them!)?

• What role does spirituality play in business alignment for you?

• I’ve been working on shifting my business to align more with who *I* am as a person + business owner and I’ve gotta admit-- it’s been scary and hard! Any tips on making a pivotal transition in your business towards alignment?

• I know you have a 4-part framework that you teach your clients to start building ease into their business-- can you walk us through what that looks like?

  • E-Energetics + Embodiment

  • A-Aligned Foundations

  • S-Simplified Strategy

  • E-Ease-Filled Expansion

Be sure to checkout Kaitlyn’s free 20-Hour Work Week guide here!

Do you want to hear more from Kaitlyn? I know I do! Here’s where you can find her:

Website: KaitlynKessler.com

Instagram: instagram.com/kaitlynskessler

Facebook: http://facebook.com/kaitlynskessler

Today’s episode is to give you HOPE! Hope that if you have thoughts of creating an online course, you don’t have to wait 90+ days like all the gurus out there will tell you to plan for. The first course I took that taught me how to create + sell an online course had a 90-120 roadmap from start to finish. 

I don’t want that for you. You SHOULDN’T have to wait that long to be profitable from that amazing idea in your head. In fact, you could be making your first sales from your simple IDEA that is floating around in your head RIGHT NOW in as soon as 2 weeks. 

How? Well, tune in to find out!

Now I’m going to go into the details about WHY that happened in in this episode, but I think it’s really important to talk about failure as an online course creator because I’m willing to bet that THAT’S at least part of what’s holding you back right now-- if not the entire reason. Oh, and I'll teach you the 3 things I learned from my failure!

This is the phase where all your hard work really starts to pay off and you start to reap the rewards from all the hard work you put into creating your first online course-- and trust me (I won’t downplay it)-- it’s pretty straightforward, but it’s still a LOT of work to get a course up + running and this “fun” part doesn’t come until after all of that. In this episode, I walk you through all that you need to know to take this final step with your online course.

Here we are on part 3 in our 4-part course creator mini-series on How to go from 0 → $100K with your online course business in the next 12 months. 

Today’s topic? The money-making one you’ve been waiting for: Launching your new online course!

This is probably the scariest step of the whole online course process--because this is when you’re finally--FINALLY ready to put your course out into the world (or at least the idea for your course) and start earning money from it. 

In this episode, Morgan walks you through step by step how to launch and sell your course.

Welcome to part 2 of this series-- now that you know how to build an audience from 0 - 500 email subscribers-- and are hopefully taking action RIGHT NOW on that, it’s time to talk about the product you are going to create to sell them. 

In this episode, we’re going to talk about your product being an online course-- which is essentially an online digital product that teaches your students how to go from A - Z on a certain topic with various resources along the way to help them achieve that. This online course a product you can create ONCE and then sell over and over and over again. Take a listen and learn how!

In today's episode, we’re kicking things off with an awesome 4-part series that is going to walk you through the step-by-step process for starting from 0 and growing an online course business to $100K in the next 12 months. 

I’m excited to share about this process with you because while it looks simple enough-- create the product, share with your audience, make sales--that’s not really a game plan and it’s certainly not really what goes on behind the scenes. So consider this 4-part series the “curtain pull” where I’m going to share more of the nitty-gritty of what to expect if it’s your goal to go from 0 - $100K this year as an online course creator. 

This is Part 1: Find your people (+ get them to find you!) where we’re going to talk about building an audience for your online course-- basically how you can find people that are going to ultimately want to purchase your online course.

Last year I tried to get fancy….well, I tried to make my BUSINESS fancy. And while I certainly didn’t succeed in making anything “fancy,” I certainly did succeed at something-- creating MASSIVE amounts of friction in my business that stopped me from moving forward. Maybe you feel the same way? Maybe right now it’s feeling like you ALSO have massive amounts of friction in your business-- things that keep you from making progress because you can’t seem to move past them…and if so, then this episode is for you! In this episode, Morgan shares three keys to overcoming the friction you face in your business.

If Morgan could give you only ONE piece of marketing advice, it’s this: Don’t focus on all the things all at once. Don’t try to focus on multiple product lines. Don’t try to focus on multiple social media marketing channels. Don’t try to focus on multiple target customers.

In this episode, Morgan will teach you what to focus on and when.

Get full show notes and more information here: www.morgannield.com/blog/episode46

Ever feel like you're stuck inside your own head going round and round and round and can't get ANYTHING done? There's actually a legit reason for that--it's because your brain can only think about ONE thing at ONE time. And because of that, your mind is constantly jumping from thought to thought to thought without any real focus--because you're trying to remember too many things!

In this episode, Morgan talks about 4 surefire ways to improve your productivity.

Get full show notes and more information here: www.morgannield.com/blog/episode45

Did you know that shoppers don’t need a reason to buy from your shop (it’s not all about patterns + options and quality)—they need a reason to buy from YOU.

Because while the item they are going to buy is LOGICAL (ie- they need a new planter for their new plant), the decision to purchase? It’s overwhelmingly EMOTIONAL. How do they feel about your brand, your products, and YOU?

Morgan teaches in this episode 3 easy ways to provide value to your audience while making them fall in love with you (and your products!).

Get full show notes and more information here: www.morgannield.com/blog/episode44

Marketing can feel sleazy or sales-y when you’re trying to get people to buy. It’s hard to put ourselves out there and for most of us, it’s really hard to ask people to spend money on us. In this episode, Morgan teaches how to go about marketing your product in a way that feels real and natural to buyers.

Get full show notes and more information here: www.morgannield.com/blog/episode43

Today we are going to break down 3 common myths that people tend to believe when it comes to passive income and the mindset shifts that need to take place instead.
Overcome these myths and start creating passive income and gaining freedom in your business today! 

Get full show notes and more information here: www.morgannield.com/blog/episode42