Skytale Insights

In the latest episode of Skytale Insights, host Ben Hernandez, Managing Director & CEO of Skytale Group, had the pleasure of sitting down with Dr. Gretchen Frieling, CEO & Owner of GFace MD, for a second time to discuss her journey to becoming a business leader and its impact on her business’s growth.

In their follow-up discussion, Ben and Dr. Frieling explore her experience of transitioning from hands-on management to leading her business, highlighting the steps needed to get to where she is now and the importance of trust and empowerment within her teams. Through practical advice, Dr. Frieling emphasizes the importance of personal growth, humility, and strategic delegation in effective leadership.

Key Takeaways:

🔹Learn about how Dr. Frieling was able to break through transitioning from being hands-on in every aspect of her business to truly leading her team.

🔹Understand what it means to shift from a founder-led to a vision-led business model.

🔹Discover the positive impact of investing in your business, even if it entails temporary setbacks.

🔹Gain insight into the steps of building a business capable of operating independently from its founder.

Connect with Dr. Gretchen Frieling:

• GFaceMD Website
• LinkedIn
• Instagram

Connect with Skytale Group:

• Website
• Facebook
• Instagram
• LinkedIn

On this week's episode of Skytale Insights, host James Turcott welcomes Santosh Patel, President & Co-Founder of Complete Specialty Solutions, to the podcast. James and Santosh discuss a variety of topics in the dental industry to aid listeners as they try to grow and expand their practices in 2024.

Santosh shares insights and strategies aimed at driving growth and retention in the dental industry through three key areas: expanding services, harnessing AI, and implementing membership plans.

Connect with Santosh:

• LinkedIn
• Complete Specialty Solutions Website

Connect with Skytale Group:

• Website
• Facebook
• Instagram
• LinkedIn

In this episode of Skytale Insights, Ben Hernandez engages in a dynamic conversation with Audrey Neff, the Director of Marketing at PatientNow, shedding light on the fascinating intersection of aesthetics and the millennial demographic. Dive deep into the preferences and beauty trends that define millennials, the first generation with a substantial digital presence from an early age. Audrey and Ben explore various aspects, including popular aesthetic procedures among millennials, the embrace of technological innovations, and the shift towards a holistic approach to wellness.

Key Discussion Points:

• Industry Demographic Overview: Learn about the roles that different demographics play in the aesthetic industry and how millennial purchasing power will affect the aesthetic industry in years to come. 
• Popular Aesthetic Procedures: Discover some of the most sought-after aesthetic procedures among millennials, understanding the reasons behind their popularity and cultural influences.
• Tailoring Marketing Strategies: Gain insights into how medical aesthetic owners can tailor their marketing strategies to resonate with millennials. Ben and Audrey discuss values of the millennial demographic and provide strategies for creating messaging that aligns with their needs. 
• How to Retain Your Millennial Patients: From membership programs to patient notes, discover tactics that will influence millennial decision-making and keep them coming back to your practice. 
• Personalized Experience: Understand the millennial desire for education around treatment plans and how owners can create a more personalized experience by involving millennials in decision-making processes.

Join Ben Hernandez and Audrey Neff on Skytale Insights as they unravel the intricacies of marketing to millennials in the aesthetics industry, offering actionable insights for med spa owners looking to connect with this influential demographic.

Connect with Skytale Group:

• Website
• Facebook
• Instagram
• LinkedIn

In this episode of Skytale Insights, Ben Hernandez hosts Dr. Gretchen Frieling, MD, as they discuss her journey of entrepreneurship in medical aesthetics. As a triple-certified dermatopathologist and the founder of multiple aesthetic businesses, Dr. Frieling sheds light on the challenges of growing and managing a multi-location medical aesthetic practice alongside her other companies.

What you will discover:

✔️ Get an inside look at Dr. Frieling's unique transition into medical aesthetics

✔️ Discover key elements to building a beautiful business

✔️ Explore the delicate balance between entrepreneurship, leadership, and hands-on medical care

✔️ Listen in on Dr. Frieling's international experiences and observations, including regional differences and emerging trends in aesthetics

Click here to watch the podcast on YouTube. 

Connect with Dr. Gretchen Frieling:

• Instagram 
• LinkedIn
• GFace Website

Connect with Skytale Group:

• Website
• Facebook
• Instagram
• LinkedIn

Welcome to another insightful episode of Skytale Insights, hosted by James Turcott and Judy Kozlicki. In today's engaging conversation, we're joined by Julie Accaregui, the visionary owner of Pure Medical Spa, and Business Development Director at Pure, Steve Frost. Together, they unravel the journey of building a multi-location practice, delving into the strategies behind Pure Medical Spa's expansion from a single location to a thriving enterprise with three establishments.

Julie and Steve share candidly about the challenges and triumphs encountered along the way, emphasizing the pivotal role of training in maintaining service excellence across all locations. Tune in to discover inspiring success stories from Pure Medical Spa and gain a deeper understanding of the passion and commitment driving their entrepreneurial endeavors. 

Subscribe to Skytale Insights for more conversations with industry leaders, and connect with Julie Accaregui and Steve Frost for additional insights.

Connect with Julie and Steve:

• Julie Acarregui LinkedIn
• PURE Medical Spa Website
• PURE Medical Spa Instagram

Connect with Skytale Group:

• Website
• Facebook
• Instagram
• LinkedIn

In this week's installment of Skytale Insights, Ben Hernandez, the CEO of Skytale, is joined by our esteemed President and Head of Consulting, Annie Hockey. With a rich history in consulting and the firsthand expertise of successfully establishing and managing a highly lucrative fintech enterprise, Annie brings her wealth of experience to the podcast. Tune in as she shares invaluable insights on the intricacies of scaling your business practices.

What you will discover:

• Learn the common trends, challenges, and growing pains when scaling a business to multiple locations.
• Learn how to navigate challenges inherent in scaling a business, as Annie discusses hurdles she faced and conquered, providing valuable insights for those looking to overcome similar obstacles in their professional journeys.
• Understand why needing to constantly update your SOPs is a sign of growth.
• Gain insight into Annie's extensive entrepreneurial and consulting background and why she decided to join Skytale Group.

Connect with Annie Hockey:

• LinkedIn
• Annie's Skytale Bio

Connect with Skytale Group:

• Website
• Facebook
• Instagram
• LinkedIn

In this week's installment of Skytale Insights, we have the pleasure of hosting Michael Antosy, the Director of Practice Growth Consulting at MyAdvice. Join Michael and our host, James Turcott, as they delve into the critical aspects of establishing a strong foundation for your healthcare practice in the realm of marketing.

Michael brings a wealth of knowledge to the table, drawing from studies, personal experiences, and valuable insights that promise to revolutionize your perspective on marketing. Together, James and Michael explore various facets of marketing, empowering our listeners with the insights needed to make well-informed decisions about their marketing strategies.


Learn how MyAdvice will get you more clients at www.myadvice.com 

Book a Meeting with MyAdvice!  https://bit.ly/3LPvQx2  

Let's Connect with MyAdvice on Social:

• Facebook
• Instagram
• LinkedIn

Connect with Skytale Group:

• Website
• Facebook
• Instagram
• LinkedIn

In the latest episode of Skytale Insights, Senior Manager at Skytale Management Consulting, Greg Mahoney, and CEO of Medix Dental IT, Tom Terronez, discuss everything from technology adoption to cloud-based practice management systems (PMS).

Tom Terronez is a hands-on leader in the dental technology industry, helping practices their efficiency and IT security potential. Since founding two tech companies in the early 2000s, he has become nationally respected and an increasingly sought-after expert in the field. In this episode, Tom equips listeners with the information needed to make educated decisions about technology adoption.

What you'll discover:

• The difference between cloud-based and local practice management systems.
• Trends in the dental technology space
• The role technology adoption plays in growing a dental practice or DSO
• Advice from Tom about dental technology integration

Connect with Tom: 

• LinkedIn
• Medix Website
• Medix LinkedIn

Connect with Skytale Group:

• Website
• Facebook
• Instagram
• LinkedIn

On this weeks episode of Skytale Insights, host James Turcott delves into the world of marketing strategies in the healthcare space. He is joined joined by Cameron Hemphill, CEO of Growth99, to discuss marketing strategies in the healthcare space.

Together, they explore different marketing strategies, from website performance to patient referrals, that you can implement into your practice.

Connect with Growth99: www.growth99.com

Connect with Skytale Group:

• Website
• Facebook
• Instagram
• LinkedIn

On this week's episode of Skytale Insights, host Greg Mahoney is joined by Alison Farber, Vice President of Sales at Method Procurement Technologies. Alison shares with listeners about Method's inventory management and procurement platform and how it helps dental practices streamline their operations and increase efficiencies. 

Method gives you the tools to easily request quotes from multiple suppliers and compare pricing, as well as ensure suppliers are held accountable to quoted pricing, correct shipments, and accurate invoices. Make sure to tune in as Greg and Alison explore Method's capabilities from inventory management to data reporting, and other advancements coming soon for Method. 

Connect with Alison: 

• LinkedIn
• Method Procurement Technologies Website
• Method Procurement Technologies Instagram

Connect with Skytale Group:

• Website
• Facebook
• Instagram
• LinkedIn

In this episode of Skytale Insights, host Eric Pastan is joined by Harold Gornbein, Co-Founder and Partner at Apex Reimbursement Partners. Harold has worked in sales and account management for Ameritas, Dental Benefit Providers, PacifiCare Health Systems, and United Concordia, as well as managed his own insurance agency. His wealth of industry knowledge, experience, and relationships affords his clients with unparalleled strategic guidance and insight.

Tune in as Harold shares his expertise on multiple aspects of revenue cycle management, including insurance verification, UCR fee schedules, negotiating insurance fees, and more. He also sheds light on the continuously consolidating dental industry and how an acquisition can affect RCM if the right people are not put in place. 

Connect with Harold Gornbein:

• LinkedIn
• Apex Website
• Apex LinkedIn Page

Connect with Skytale Group:

• Website
• Facebook
• Instagram
• LinkedIn

In this week's episode of Skytale Insights, host Judy Kozlicki sits down with Gregory A. Buford MD, FACS, PCEO, a respected author, plastic surgeon, and practice owner.

Dr. Buford is nationally recognized for his skillful approach and personalized results in cosmetic plastic surgery. In this episode, he shares his journey in developing his surgical and non-surgical practice, providing listeners with insights into his strategies for success.

Connect with Dr. Buford:

• LinkedIn
• Beauty by Buford Website
• Instagram

Connect with Skytale Group:

• Website
• Facebook
• Instagram
• LinkedIn

Tune into the latest episode of Skytale Insights with host, Eric Pastan, and guest, Jon Fidler! 

In this episode, Jon Fidler, Founder and CEO of Fidler & Associates, shares his expertise with listeners about recruiting in the dental industry. He provides insights around what candidates should look for in a DSO, challenges and opportunities for DSO recruiting, and current trends in the dental industry. 

Tune into the latest episode of Skytale insights by following the link below, and make sure to subscribe to Skytale Insights wherever you get your podcasts.

Connect with Jon Fidler:

• LinkedIn
• Fidler & Associates

Connect with Skytale Group:

• Website
• Facebook
• Instagram
• LinkedIn

On this week’s episode of Skytale Insights, we welcome JD Schaub, EVP and Chief Operating Officer at RVL Pharmaceuticals, to the podcast! JD and Judy Kozlicki sat down to discuss Upneeq, an innovative FDA approved prescription eyedrop for acquired ptosis! 

Judy and JD talk about advances in ocular aesthetics and the making of Upneeq. Plus, JD gives us a behind the scenes look at RVL Pharma and the studies performed to create this new innovative prescription eyedrop. 

Connect with JD Schaub:

• LinkedIn
• Upneeq Website
• RVL Pharmaceuticals Website

Connect with Skytale Group:

• Website
• Facebook
• Instagram
• LinkedIn

On this week's episode of Skytale Insights, Skytale Director Judy Kozlicki sat down with Charlie Winn, Chief Revenue Officer at Liine, to talk about the importance of mastering lead management. 

Charlie and Judy discuss the ins and outs of lead management and offer practical strategies that business owners can implement into their practices to improve patient acquisition and retention. Plus, get a behind the scenes look at Liine and how it can help your practice track leads! 

In this episode, you will discover:

• Lead management and strategies for implementation
• How lead management can generate more revenue and growth for your practice
• How to create a robust customer experience from beginning to end
• An deep dive into patient follow-up
• A behind the scenes look at Liine, and AI-powered lead management platform

Connect with Charlie:
LinkedIn
Liine Website

Connect with Skytale Group:

• Website
• Facebook
• Instagram
• LinkedIn

In the newest episode of Skytale Insights, join this week’s host, Greg Mahoney, Sr. Manager at Skytale Group, and guest, Brad James, Manager of Strategic Partnerships at Kleer.

Brad is an expert in leadership and a liaison to key partners and accounts. He seeks to build strong partnerships with practices and organizations whose goals align with revolutionizing and modernizing the dental industry. He is passionate about helping practices leverage their focus toward creating a more successful and profitable business.

In this episode, Greg and Brad delve into the topic of dental membership programs, bringing to light the benefits a membership program can bring to your dental practice. Listen as Brad shares background on Kleer, a trusted dental membership program platform,  and unveils effective strategies for seamlessly implementing these programs. 

In this episode, you'll discover: 

• Insights into the Kleer platform and how it can help grow and retain patients
• Strategies for implementing a dental membership program into your practice
• Common challenges with practical solutions during the implementation process
• Greg Mahoney's first-hand experience with implementing dental membership programs

Connect with Brad:

LinkedIn
Kleer Website

Connect with Skytale Group:

• Website
• Facebook
• Instagram
• LinkedIn

This week, host Ben Hernandez is joined by Mary Pham, CEO of Lollipop Pediatric Dentistry and Orthodontics. Mary is also a diplomat of the American Board of Pediatric Dentistry and is part of a small percentage of pediatric dental specialists who are board certified and have demonstrated exceptional knowledge and skill in the specialty of pediatric industry.

In this episode, Ben and Mary discuss Mary's journey with Lollipop Dental and how she has scaled her practice from a single location to multi-location dental enterprise. She provides insights into how she leads her teams, investing in the right technology, her experience with social media marketing, and much more.

What You Will Discover:

• Why investing in technology is key to patient satisfaction
• How to manage multiple teams of people
• Social media marketing tips to help drive patient acquisition and growth
• Key insights from Mary on how you can scale your dental practice

Connect with Mary:

• LinkedIn
• Instagram
• Lollipop Dental Website

Connect with Skytale Group:

• Website
• Facebook
• Instagram
• LinkedIn

In this episode of Skytale Insights, host Ben Hernandez and co-host Tedd Van Gorden engage in a discussion with guest Emmet Scott, co-founder of Community Dental Partners, about centralization and consolidation in dental industry.

Listen to Ben, Emmet, and Tedd as they analyze the intricacies in the centralization process, if and how consolidation is effecting the dental space, and what sellers are looking for. Tune in as these industry experts share their insights into the dental space and gain key knowledge that can help you grow or prepare to sell.

In this Episode, You'll Discover:

• An understanding of consolidation in the dental industry
• Key strategies to help you prepare to sell your practice
• A honest perspective of what buyers are looking for
• Why a fractional CFO can be crucial to getting the best deal

Episode Insights:

• "...Your buyer's gonna know nothing about your clinical capability or the great culture you built initially, and they don't care and don't know about the blood, sweat, and tears that you've put into the business. They are investors, and if you're an investor, you don't care about all those things." - Emmet Scott, Co-Founder of Community Dental Partners
• "Get a fractional CFO to really get things organized way ahead of time. So that when we go to market and that investor asks for stuff, it's like boom. It's in their inbox..." - Emmet Scott, Co-Founder of Community Dental Partners
• "From a business perspective, people are looking at culture. They wanna know your turnover rates, right? Which is really tough right now, but they mostly wanna know what your dentist turnover rate is. So if you're a dentist who has high dentist turnover rate, you're probably gonna get a lower multiple or have a harder time" - Emmet Scott, Co-Founder of Community Dental Partners

Connect with Emmet:
Linkedin
Instagram

Connect with Skytale Group:

• Website
• Facebook
• Instagram
• LinkedIn

On this week's episode of Skytale Insights, we return to the topic of injector recruiting and provider training with host Ben Hernandez and Skytale's Judy Kozlicki who are joined by industry expert Mary Beth Hagen, CEO and Founder of TITAN Aesthetic Recruiting. 

Since 2005, Mary Beth Hagen has served the needs of the aesthetic industry making her prominent figure and industry leader. Previously, Mary Beth has held positions at Galderma and Allergan in product and national account management. Throughout her time serving the aesthetics industry, Mary Beth saw pain-points in matching top-tier injectors with new practices. So in 2017, Mary Beth started TITAN Aesthetic Recruiting to help fill in the gaps between providers and practices. 

In this Episode, You’ll Discover:

• Trends in injector recruiting
• Injector supply & demand 
• What makes TITAN Aesthetic Recruiting stand out
• Advice for practices wanting to attract top-tier injectors
• Candidate screening, injector training, and more!

Episode Insights:

• "...I think the other thing that is very interesting trend is that so many of the injectors who have been injecting for 10 or 20 years have looked to start their own practices in the last couple of years. And so we're seeing a lot of the very experienced, very tenured aesthetic providers leave practices where they may have worked traditionally and start their own aesthetic practices." - Mary Beth Hagen, CEO & Founder of TITAN Aesthetic Recruiting
• "You have to be able to follow protocols. You have to be able to look for adverse events. But, you also have to be a great communicator, and be able to not only listen to what the patient is expecting for their treatment, have the ability to educate them on the potential treatments, help create a treatment plan, and then to be able to see the art of the possible with aesthetic treatments." - Mary Beth Hagen, CEO & Founder of TITAN Aesthetic Recruiting
• "It all goes back to the biggest problem that we still have that is every single state has different laws and guidelines on who can inject and what they can inject, and how the industry is looked at..." - Mary Beth Hagen, CEO & Founder of TITAN Aesthetic Recruiting

Connect with Mary Beth Hagen:

• LinkedIn
• Instagram
• Titan Website

Connect with Skytale Group:

• Website
• Facebook
• Instagram
• LinkedIn

In this episode of Skytale Insights, Ben Hernandez is joined by Ken Kaufman, dental industry expert, DEO Partner, and recently published author. Ben and Ken discuss his recent publication, “DEO's Financial Secrets to Grow Dental Organizations: The 9 Required Clarity Tools”, the current economic environment, and the challenges and opportunities of acquisition and de novo growth models respectively.

Ken Kaufman is the CFO & VP of Corporate Services at Nuvia Dental Implant Center. Since 2004, Kaufman has served in CFO and President roles in venture capital and private equity-backed high-growth organizations, helping to drive the growth of 3 to 10x during his tenure at each. Kaufman has received many accolades throughout his career, such as being awarded Utah Business Magazine’s CFO of the year, making their top 40 under 40, and being named V100 entrepreneur by Signal Peak Ventures. 

In this Episode, You’ll Discover

• Insights into the economic environment and potential for a recession
• Overview of acquisition growth models
• Overview of de novo growth models
• Pros and cons of acquisition versus de novo growth models
• If a hybrid growth model is possible
• The future of the dental space

Interested in going to the DEO Growth Summit 2023 in San Diego? Listeners can use Ken Kaufman’s promo code, DEOKEN, to receive $250 off registration and a free copy of Ken’s book! Head to www.deosummit.com and use DEOKEN at checkout!

Episode Insights

• "If something's not going well, you want to be able to diagnose it quickly. So you need good data... in the de novo world, you've got more lever levers to pull to do so." -Ken Kaufman, CFO of Nuvia Dental Implant Center
• "You're buying a new culture and if your strategy is to try to bring a bunch of practices together, you now have a lot of really intense decisions you're making about are how deeply you're going to implement your systems and processes into this group that you've now added to your business, and it's - on many fronts- a slippery slope" - Ken Kaufman, CFO of Nuvia Dental Implant Center
• "In long-term, I'm optimistic... and the reason why is because I know so many amazing entrepreneurs, especially in the dental space, who figure stuff out and figure out how to create value and grow" - Ken Kaufman, CFO at Nuvia Dental Implant Center

Connect with Ken Kaufman

LinkedIn

Ken’s Book - DEO’s Financial Secrets to Grow Dental Organizations: The 9 Required Clarity Tools

 Follow Skytale Group

Website

Facebook

Instagram

LinkedIn

Connect with Skytale Group:

• Website
• Facebook
• Instagram
• LinkedIn