Smart Marketing Ideas For The UnNoticed Entrepreneur

Ever wonder how to snag an advisory role to guide a company’s strategy? Serial founder and founder of Veblen Director Programme, Callum Laing  says stop asking and start offering.

Callum shares how to leverage existing connections and credibility to assemble your own informal board. Learn the five components that position you as a value-adding ally to founders, not a box-checking liability. Discover why he says generously contributing first transcends merely extracting financial gain.

If you aspire to paid governance but lack traditional qualifications, pivot perspective. Let Callum initiate you onto the board of a hungry startup. Growth flows faster when you solve sensitive scaling pains outside boardrooms first.

Read more in Callum’s book “The Boardroom Blueprint”.

Recommended book: 24 Assets by Daniel Priestley

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Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

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Ever wondered how wedding DJs build thriving businesses playing other people’s favorite tunes? Chris Troka, owner and founder of Milwaukee Underground Productions and Focused-Biz, shares his journey from humble side-hustle to 100-plus events a year.

Learn the reason Chris finally embraced weddings despite swearing he never would. Discover how blogging about niche insights and planning tools attracts ideal couples. Find out why he automated contracts and built an AI-powered chatbot to capture more leads.

If you dismissed DJing as just spinning discs in clubs, think again. Chris explains the care and coordination weddings require and why specialization pays. Let his embrace of inbound marketing and frictionless funnels inspire your own niche domination plans with a personalized high-touch approach.

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If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

If I'm adding value to you, please support me by clicking the link now.

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Think compassion has no place in the cutthroat business world? Marketing professor Bruno Cignacco argues otherwise. He explains why nurturing relationships with staff and stakeholders drives growth more than any tech innovation.

Learn the generous mindset shift that earns loyalty from employees and customers alike. Discover activities like workplace playfulness that combat stress and unlock innovation. Find out why leaders should encourage intrinsic motivators over economic incentives.

If you believe there’s no room for empathy, camaraderie or generosity in your company’s bottom line, Bruno’s book The Art of Compassionate Business will make you think again. Let his research on the tangible impacts of “humanness” inspire you to lead with care and connect teams on a human level. Boost morale, productivity and profits starting today.

Am I adding value to you?

If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

If I'm adding value to you, please support me by clicking the link now.

Go ahead, make my day :)

Support the show here.

Dreaming up innovative startups is the easy part. Managing all your fledgling ventures is harder. Attorney Taylor Willingham, founder of WG Title & Law, candidly discusses his challenges steering a law firm, title company, real estate business, and legal tech startup.

Learn Taylor’s time-blocking routine that lets him handle client demands while progressing his side hustles. Hear how he sets boundaries by pricing his personal legal counsel above his other attorneys. Find out what happened when he finally admitted he should be the one selling his startup’s software.

If your creative ideas exceed your bandwidth, don’t miss Taylor’s real-world advice.  Multi tasking may not be illegal, but it certainly isn't productive. Listen to this entrepreneurial journey in the highly regulated legal industry and whilst it may inspire your own dreams of business diversification, take heed of his warning not to spread yourself too thin.

Am I adding value to you?

If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

If I'm adding value to you, please support me by clicking the link now.

Go ahead, make my day :)

Support the show here.

Dream of amassing rental properties, but lack startup capital? Susannah Cole, founder of The Good Property Company, bootstrapped from nothing to a multi-million pound portfolio and wants to show you how. Learn her ingenious strategies for financing deals without the bank.

Hear how Susannah built trust with private lenders using old-fashioned relationship marketing tactics like speaking gigs and consistent YouTube content. Find out why focusing locally enabled her to personally meet with potential investors.

Susannah also shares her framework for repurposing evergreen social media content and planning posts a full year in advance. Get her top tips for recovering from PR gaffes and keeping your cool when faced with false accusations.

If the idea of holidaying in Barcelona off passive property income appeals to you, don’t miss Susannah’s encouraging rags-to-riches story on this episode. Let her creative real estate financing methods inspire your own entrepreneurial aspirations.

Am I adding value to you?

If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

If I'm adding value to you, please support me by clicking the link now.

Go ahead, make my day :)

Support the show here.

Am I adding value to you?

If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

If I'm adding value to you, please support me by clicking the link now.

Go ahead, make my day :)

Support the show here.

Feeling buried under notifications across all your social accounts? Wish you could easily manage posting while tracking ROI? Emeric Ernoult, CEO of social media management platform Agorapulse, shares how he solved this digital chaos.

Learn how Emeric bootstrapped from nothing to $24M revenue and 31,000 clients. Hear why targeting micro-influencers and SEO ultimately drove early traction for Agorapulse. Find out how their unique social media attribution links purchases to platforms and individual posts.

Emeric also explains common social media mistakes, like simply repurposing content without fueling engagement. Get his advice on when NOT to prioritize social, plus tips for transitioning inbound marketing to outbound as you scale.

If uncoordinated social media makes you want to log off for good, don’t miss this episode. Emeric’s story will inspire you to strategically streamline your online presence.

Am I adding value to you?

If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

If I'm adding value to you, please support me by clicking the link now.

Go ahead, make my day :)

Support the show here.

Unsure how to fund your business dreams without debt? Annie Yang built a personal finance platform, Annie Yang Financial, and 18,000+ subscribers on her YouTube channel from scratch. Discover her tactics to self-publish and market books for credibility. Learn why she pursued cheap communications degrees over costly accounting credentials.

Hear how Annie leveraged books like “1001 Ways to Save Money” to impress employers and land enviable job offers. Find out why she advises entrepreneurs use AI tools to create professional headshots on a budget. Let her “go big or go home” attitude inspire your own content marketing and book launch strategies.

If you feel stuck kickstarting your business without savings or loans, don’t miss Annie’s encouraging story. Her commitment to help people master their finances makes this a must-listen episode for any budding entrepreneur.

Am I adding value to you?

If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

If I'm adding value to you, please support me by clicking the link now.

Go ahead, make my day :)

Support the show here.

Struggling to promote your book to the right readers? Learn proven techniques to cut through the noise.

Author DC Palter, author of  To Kill a Unicorn, explains how he leverages his tech startup expertise to directly reach niche audiences hungry for his writing. Discover how to create value exchanges that convert contacts into reviewers and advocates.

Gain tactics on writing compelling articles that establish your authority while subtly promoting your creative works. Understand why niche beats mass market when resources are limited.

Hear how DC turned podcast guest pitches into book reviews by offering custom feedback on startup decks. Get early access to his next novel combining the drama of Silicon Valley and high stakes cybercrime.

Take away lateral thinking frameworks on gaining visibility through unconventional backdoors to your ideal fans.

Am I adding value to you?

If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

If I'm adding value to you, please support me by clicking the link now.

Go ahead, make my day :)

Support the show here.

Considering a franchise but unsure where to start? Get insights on finding the right match for lower risk rapid revenue.

Franchise expert Giuseppe Grammatico explains what to look for when selecting a systemised “business in a box” aligned to your skills and lifestyle goals. Understand the realities behind the “quick and risk-free” perception.

Learn how much liquid capital is required to cover initial investments plus personal living costs. Discover strategies for creating multiple income streams through brand stacking complementary offerings.

Hear Giuseppe’s transition from miserable corporate commuter to profitable franchise owner allowing him to prioritise family time. Gain tactics on using your authentic voice and niche knowledge to cut through marketing noise.

Take away a blueprint on building your franchise freedom. Get clarity on whether purchasing a proven business model can help you achieve your definition of success faster.

Am I adding value to you?

If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

If I'm adding value to you, please support me by clicking the link now.

Go ahead, make my day :)

Support the show here.

Chasing fame but lacking results? Learn why getting noticed should be the byproduct, not the goal.

Josh Thomas, Founder of Factor One, explains how he turned awkward podcast interviews into a million dollars in contracts. Discover how to build reciprocal relationships that convert contacts into clients.

Get Josh’s 7 revenue growth templates covering process improvements to innovative offers. Understand why you should pay for speed instead of wasting time and money trying to DIY.

Hear a verifiable example of how Josh’s choice to save money cost him $100k and 12 months compared to $10k and 1-month using experts.

Take away an acronym covering the precise methods for injecting cash into your business fast. Get a simple mindset shift that prioritises taking action over motion and prevents busy work.

Tune in to reframe your pursuit of fame into a results-driven approach that earns attention through customer outcomes.

Am I adding value to you?

If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

If I'm adding value to you, please support me by clicking the link now.

Go ahead, make my day :)

Support the show here.

Struggling to focus your agency’s offerings?

Marketing pro, Brian Gerstner of White Label IQ explains how splitting his firm’s development arm into a separate white-label business fueled growth for both companies. Gain tactics on building trust to overcome client skepticism.

Discover why AI won’t reduce workload but rather accelerate delivery. Find out how to leverage automation to systemise processes so you can delegate and scale.

Get proven relationship-building ideas to convert contacts into customers. Learn the common mistake killing content campaigns and how to fix it.

Hear Brian’s favourite book for delivering radical candour to empower your team. Take away an inside look at the AI trends that agencies are adopting behind the scenes.

Tune in for an transparent peek behind the agency curtain and actionable techniques to streamline systems, boost trust and focus your offerings.

Am I adding value to you?

If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

If I'm adding value to you, please support me by clicking the link now.

Go ahead, make my day :)

Support the show here.

Struggling to tell your brand’s story? Learn how to hook your audience and convert them into fans.

Branding expert Geoffrey Klein explains why relatability trumps credibility for winning people’s attention and affection. Discover how visual storytelling taps into the emotional core of decision-making.

Get actionable tactics on using AI tools to shortcut tedious content creation. Find out the “human bookends” approach to blending automation with authenticity.

Take home techniques to deeply understand your audience and create highly relevant stories for them. Receive Geoffrey’s 21-day crash course on nailing a content marketing strategy.

Tune in to uncover the key ingredient missing from most brand stories today. Learn how shifting from vanity metrics to value creation is the path to true influence and community.

Am I adding value to you?

If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

If I'm adding value to you, please support me by clicking the link now.

Go ahead, make my day :)

Support the show here.

Buyer Persona Institute President Jim Kraus explodes myths around crafting customer avatars. He reveals proven methodology unlocking what buyers truly prioritize when making decisions.

Listen as Jim maps a 5-point framework identifying core motivators driving purchases. We discuss tips to validate assumptions through buyer interviews, plus using insights to inform messaging.

You’ll discover common persona pitfalls to avoid, ensuring your perspective aligns with real-world needs. Jim shares tactics, like conversation starters, helping sellers exude relevance.

Join us to overhaul your approach, gaining traction and trust. Come away confident to develop personas sparking meaningful connections with customers.

Am I adding value to you?

If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

If I'm adding value to you, please support me by clicking the link now.

Go ahead, make my day :)

Support the show here.

This Austin based Attorney turned listeners into leads, not just in Texas but around the world.

Scott Smith launched Royal Legal Solutions from the business he generated by appearing on a podcast. 

Since 2014, he has built a nationwide team of 30 from his offices in Austin, Txs, including 4 attorneys, 8 paralegals, CPA/MBA/CFO, insurance agents, and investing specialists — and they protect +$1.2 billion in assets for over 2,000 real estate investors nationwide.

In this episode out today, you’ll hear how Scott provides affiliates with a win-win: sending audiences to his free training and paying hosts for commission.

Am I adding value to you?

If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

If I'm adding value to you, please support me by clicking the link now.

Go ahead, make my day :)

Support the show here.

Digital marketer Patrick Dawson shares field-tested techniques for creating a distinctive brand. Listen as he reveals his formula for crafting compelling blog posts guaranteed to grab attention.

Patrick discusses the power of understanding yourself, using authentic life experience to connect with your audience. We cover actionable strategies for distributing content far and wide through partnerships.

You’ll discover tools facilitating automated social sharing on a mass scale. Patrick explains the common mistake of copying others’ branding instead of embracing your uniqueness.

Join us to unlock a content framework ensuring your posts inform and inspire. Come away confident to develop SEO-optimised blogs and graphics showcasing your one-of-a-kind perspective.

Am I adding value to you?

If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

If I'm adding value to you, please support me by clicking the link now.

Go ahead, make my day :)

Support the show here.

Trauma and uncertainty shake entrepreneurs’ confidence, draining motivation. Leadership coach Dr Benjamin Ritter,  founder of LFY Consulting,  guides founders in rediscovering their purpose.

Listen as Dr Ritter shares how to regain clarity amidst chaos. His innovative exercises help you identify core values, goals and needed community support.

You’ll hear Dr Ritter’s advice on starting small, plus an impactful step for overcoming self-doubt. We discuss why “getting the whole pie” trips up entrepreneurs, exploring a mindset shift that brings confidence.

Join us to discover Dr Ritter’s wisdom for becoming the secure, purpose-driven founder you aspire to be. You’ll come away inspired to create an environment that nurtures internal beliefs empowering your wildest visions.

Am I adding value to you?

If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

If I'm adding value to you, please support me by clicking the link now.

Go ahead, make my day :)

Support the show here.

Feel stuck working for someone else’s dream? Garin Dem gets it. After 15 corporatised years, she quit to unlock her “unique genius” - and yours.

On this pep talk-fuelled episode, you’ll discover how Garin moved from employee to entrepreneur. Learn how she built confidence, won clients, and created an authentic personal brand rooted in her passion.

You’ll also get Garin’s best tips for monetising what makes you unlike anyone else. She shares the platform mistakes that cost her money, why you shouldn't hide behind a website, and how to turn mindset blocks into lessons.

If you’re dreaming of ditching the grind to make a living from what you love, Garin brings the optimism. Tune in now to start feeling excited about what you alone can offer this world.

Am I adding value to you?

If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

If I'm adding value to you, please support me by clicking the link now.

Go ahead, make my day :)

Support the show here.

Feel like your ads never catch your ideal customers' eyes? Amanda Dorenberg says it’s time to think outside the mobile. As CEO of COMMB, she’s on a mission to transform outdated billboards into targeted, trackable ads.

On this episode, Amanda debunks the myth that mass media is only for big brands. She explains how local shops can micro-target roadside placements to reach neighbourhood spenders. Plus, learn how new privacy laws are driving Gen Z’s back to traditional outlets they actually trust.

You’ll also hear Amanda’s pro-tips for affordably building an in-real-life brand, creating shareworthy content, and balancing personal promotion with company loyalty. Whether you’re a startup or enterprise, it’s time to give outdoor advertising another look. Amanda proves mass visibility doesn’t have to mean mass waste.

Am I adding value to you?

If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

If I'm adding value to you, please support me by clicking the link now.

Go ahead, make my day :)

Support the show here.

Ever wondered how to make your small or medium-sized business stand out in the crowded LinkedIn space? Tune in to our latest episode as we catch up with Jason Tan, the entrepreneur behind Engage AI. He's revolutionizing the way businesses engage on LinkedIn, utilizing a unique "commenting for attention" strategy. Using this innovative tool, you could save time and energy while building your personal brand, and Jason explains how. Get ready to catch those golden nuggets on how focusing solely on LinkedIn can transform your B2B journey.

Curious about AI and its role in your LinkedIn success? We've got you covered. Jason Tan takes us through the nitty-gritty of his platform, Engage AI, which remarkably tailors comments on social media posts. We discuss the indispensability of human involvement in the AI commenting process and how this tool can help you zero in on specific individuals on LinkedIn. Hear Jason's captivating entrepreneurial journey, the hurdles he conquered in building a global brand, and the marketing tactics that propelled his product onto the map. Prepare to be enlightened on the power of attention-grabbing commenting and strategic marketing that can catapult your brand to the top!

Am I adding value to you?

If so - I'd like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

If I'm adding value to you, please support me by clicking the link now.

Go ahead, make my day :)

Support the show here.