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    Social Media Makers

    Welcome to Social Media Makers, the podcast for budding content creators who want to work in the social media industry.

    I’m your host Stacey Marie, Social Media Manager + Owner of Stacey Marie Creative. On this pod we will explore strategy, trends, content marketing, business tips and more to ehlp you you can build a sustainable and profitable business offering social media services.

    So you can work with clients that light you up, flex your creative muscle and make a real deal income in the social media industry.

    Ready? Let’s dive in.

    en100 Episodes

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    Episodes (100)

    #123 - Why I Am Not Buying Into The Fast Finish Mentality For Q4 AND What I Am Doing Instead

    #123 - Why I Am Not Buying Into The Fast Finish Mentality For Q4 AND What I Am Doing Instead

    There is no denying that Q4 is a time when there are sales to be made, BUT unless you have a clear strategy as to WHY you are running a sale or a launch then it can often lead to poor execution.

    It can be VERY easy to get distracted by the shiny lights of lucrative sales numbers, but the reality is for alot of social media managers and content creators, this may not be the right thing for your business.

    In this episode, I share how I am approaching Q4 this year, not with a flash sale on a digital product JUST to have one I can sell, but doubling down on my profitable services.

    And how you can do the same AND still generate leads and clients during the end of year period.

    Are you ready? Let's dive in.

    Are we friends yet? Come hang on Instagram here @staceymariecreative

    Want to join Social Media Makers? Get in the crew here Social Media Makers 

    See omnystudio.com/listener for privacy information.

    Social Media Makers
    enOctober 10, 2023

    #122 - 3 reasons why your clients engagement is non existent on social media

    #122 - 3 reasons why your clients engagement is non existent on social media

    If you have noticed that engagement ain't what it used to be then you are not wrong my friend.  We are not in Kansas anymore Toto.

    But engagement is also not dead, AND it's also not the be all and end all to every clients social media strategy.

    In this episode, I share 3 reasons why your clients engagement is non existent and what you [and the client] and do about it to get it up there.

    As well as what other metrics you need to consider to determine the success of your content marketing.

    Are you ready? Let's dive in.

    Are we friends yet? Come hang on Instagram here @staceymariecreative

    Want to join Social Media Makers? Get in the crew here Social Media Makers 

    See omnystudio.com/listener for privacy information.

    Social Media Makers
    enSeptember 26, 2023

    #121 - Why You Need To Be Offering Packages vs An Hourly Rate As A Content Creator

    #121 - Why You Need To Be Offering Packages vs An Hourly Rate As A Content Creator

    If you are new to content creation, or even if you have been doing it for a while, and you are still charging by the hour then listen up.

    In this episode of The Social Media Makers podcast I share how charging an hourly rate for content services, and social media management, is NOT the best thing for you OR your client.

    Package pricing is what is going to make your business more profitable long term and open you up to more ability to leverage and scale.

    I share here 3 ways package pricing will set you up for success and what you can do to start transitioning over if you are still charging an hourly rate.

    Are we friends yet? Come hang on Instagram here @staceymariecreative

    Want to join Social Media Makers? Get in the crew here Social Media Makers 

    See omnystudio.com/listener for privacy information.

    Social Media Makers
    enSeptember 18, 2023

    #120 - So You Want To Offer Social Media Services - What's Next?

    #120 - So You Want To Offer Social Media Services - What's Next?

    I find that alot of budding content creators have a passion and love for social media but don’t know where to start.

    With an ever growing diverse industry there is so much potential and opportunity, but it’s knowing how to monetise your skills faster so you can start earning an income.

    In this episode I share:

    🤳🏻 What’s possible in terms of scope of work in social media

    🤳🏻 Why social media services can be sustainable and profitable when packaged up effectively

    🤳🏻 The 4 key questions you need to answer to get started and earning an income

    Ready to monetise your skills and work in social media? This is the episode for you.

    Are we friends yet? Come hang on Instagram here @staceymariecreative

    Want to join Social Media Makers? Get in the crew here Social Media Makers 

    See omnystudio.com/listener for privacy information.

    Social Media Makers
    enSeptember 12, 2023

    #119 - How I Increased My Stories Views To 83% Of My Audience

    #119 - How I Increased My Stories Views To 83% Of My Audience

    Stories can be a bit of a minefield for business owners, they only last for 24 hours so there is alot of fatigue around creating content for that part of the platform.

    And there is alot of confusion around WHAT to share, mainly when you have already put so much effort into your feed content it's like 'What else do I share there?'.

    In this episode, I share some insights from an experiment I have been running on my personal account that has resulted in views of 83% of my audience AND a significant increase in engagement.

    I didn't post stories daily, but I did post them consistently and I wasn't on camera all the time either, these were really simple strategies that anyone can implement even if you are time poor and don't like showing your face every day.

    If anything you have heard resonates with you and you want to talk more come and chat with my on Instagram, I would love to know what stood out to you.

    Find me online here:

    Instagram: @staceymariecoaching

    Website: www.thesocialhubau.com

    See omnystudio.com/listener for privacy information.

    Social Media Makers
    enJune 20, 2023

    #118 - Is solving a business problem with a mindset solution REALLY serving us?

    #118 - Is solving a business problem with a mindset solution REALLY serving us?

    In the current small business landscape, there is an intersection of where business, self-help and spirituality meet, and in this enmeshment of the three, it’s hard to differentiate each one.

    To the point that we are trying to solve the wrong problems with the wrong solutions.

    I believe that untangling them and working each part of the small business Venn diagram is important BUT you cannot replace one with the other.

    We need to work on our business strategy AND our mindset at the same time, in conjunction with, in parallel to each other.  

    So we can show up as the best version of ourselves in our business while also applying business acumen to our actual business.

    And if anything you have heard resonates with you and you want to talk more come and chat with my on Instagram, I would love to know what stood out to you.

    Find me online here:

    Instagram: @staceymariecoaching

    Website: www.thesocialhubau.com

    See omnystudio.com/listener for privacy information.

    Social Media Makers
    enJune 07, 2023

    #117 - On having an identity crisis in your business, breaking up with being a coach, pivoting and all that’s in between

    #117 - On having an identity crisis in your business, breaking up with being a coach, pivoting and all that’s in between

    It's been a red hot minute [almost 12 months to be exact] since I released an episode of the pod.

    So this ep is filling you in on what the heck happened in my business identity crisis of 2022, why and how I pivoted my business to create more success than I have had to date and what that means.

    DISCLAIMER: I talk about market trends in this episode that are relevant to my industry, I share them to express to you how to critically assess your own business in terms of market trends, not as a rule of what anyone 'should' be doing.

    And if anything you have heard resonates with you and you want to talk more come and chat with my on Instagram, I would love to know what stood out to you.

    Find me online here:

    Instagram: @staceymariecoaching

    Website: www.thesocialhubau.com

    See omnystudio.com/listener for privacy information.

    Social Media Makers
    enMay 16, 2023

    #116 - Honouring The Midlife Pause with Katya D'antini

    #116 - Honouring The Midlife Pause with Katya D'antini
    Since I turned 40 I have noticed a HUGE shift in my energy, and not just my physical energy. My mental, emotional and spiritual energy has shifted.

    And I have really started to wonder 'what the heck is life after kids', because for so many years it never felt like that was even remotely close enough to consider

    But now it is and I find myself in midlife, not feeling like I am middle aged, but knowing things need to change to honour myself and the next iteration of who I am becoming

    So this episode I interview Katya D'antini about this exact topic 'Honouring The Midlife Pause'

    • What that means
    • How it shows up for us
    • What we can do to navigate life and business more in line with our energy as we grow into the next version of ourselves as women, mothers and members of our communities

    Get all the details and links mentioned in this episode over at >>

    ARE WE FRIENDS YET? If not you can find me here
    Over On The Gram >>

    FREE Training - Turn Your Posts Into Profit >>

    WANT TO LEVEL UP YOUR DIGITAL BUSINESS GAME? Let's chat

    See omnystudio.com/listener for privacy information.

    #115 - Needs Based Selling - A Guide To Authentic Sales - Part Four - WHAT NOW?

    #115 - Needs Based Selling - A Guide To Authentic Sales - Part Four - WHAT NOW?
    *This is part four of a four-part series so make sure you head over and tune into eps 112 - 114 first*

    Needs based selling is the process that I learned back in corporate and it's served me well in the 4 years I have been in business.

    The reason we had such a structured process is that there was heavy regulation and also needed to safeguard the customer + the company against confusion in the end product the customer purchased.

    Needs based selling ensures that you have happy clients who become repeat clients + refer you to other people, creating raving fans in your business.

    It's the authentic way to sell and ensures that your potential clients buy what they NEED, rather than what they THINK they need or what we WANT to sell. So it really does create that beautiful scaffolding to the sales process.

    I have broken up this process into 4 parts that you can adapt and use to your online sales copy, email convo's, DM's + phone calls or zoom calls. The four parts are:

    • - Starting with the relationship in mindKNOW
    • - Uncovering their needs in a human wayMISSION
    • - The non sleazy way to recommend how you can help them [or refer them if you can't]SHARE
    • - Confirming understanding and supporting them to make the right decision for themWHAT NOW

    Get all the details and links mentioned in this episode over at >>

    ARE WE FRIENDS YET? If not you can find me here
    Over On The Gram >>

    FREE Training - Turn Your Posts Into Profit >>

    WANT TO LEVEL UP YOUR DIGITAL BUSINESS GAME? Let's chat

    See omnystudio.com/listener for privacy information.

    Social Media Makers
    enMay 28, 2022

    #114 - Needs Based Selling - A Guide To Authentic Sales - Part Three - SHARE

    #114 - Needs Based Selling - A Guide To Authentic Sales - Part Three - SHARE
    *This is part three of a four-part series so make sure you head over and tune into eps 112 + 113 first, then 115 after this*

    Needs based selling is the process that I learned back in corporate and it's served me well in the 4 years I have been in business.

    The reason we had such a structured process is that there was heavy regulation and also needed to safeguard the customer + the company against confusion in the end product the customer purchased.

    Needs based selling ensures that you have happy clients who become repeat clients + refer you to other people, creating raving fans in your business.

    It's the authentic way to sell and ensures that your potential clients buy what they NEED, rather than what they THINK they need or what we WANT to sell. So it really does create that beautiful scaffolding to the sales process.

    I have broken up this process into 4 parts that you can adapt and use to your online sales copy, email convo's, DM's + phone calls or zoom calls. The four parts are:

    • - Starting with the relationship in mindKNOW
    • - Uncovering their needs in a human wayMISSION
    • - The non sleazy way to recommend how you can help them [or refer them if you can't]SHARE
    • - Confirming understanding and supporting them to make the right decision for themWHAT NOW

    Get all the details and links mentioned in this episode over at >>

    ARE WE FRIENDS YET? If not you can find me here
    Over On The Gram >>

    FREE Training - Turn Your Posts Into Profit >>

    WANT TO LEVEL UP YOUR DIGITAL BUSINESS GAME? Let's chat

    See omnystudio.com/listener for privacy information.

    Social Media Makers
    enMay 28, 2022

    #113 - Needs Based Selling - A Guide To Authentic Sales - Part Two - MISSION

    #113 - Needs Based Selling - A Guide To Authentic Sales - Part Two - MISSION
    *This is part two of a four-part series so make sure you head over and tune into eps 113 first, then 114 + 15 after this*

    Needs based selling is the process that I learned back in corporate and it's served me well in the 4 years I have been in business.

    The reason we had such a structured process is that there was heavy regulation and also needed to safeguard the customer + the company against confusion in the end product the customer purchased.

    Needs based selling ensures that you have happy clients who become repeat clients + refer you to other people, creating raving fans in your business.

    It's the authentic way to sell and ensures that your potential clients buy what they NEED, rather than what they THINK they need or what we WANT to sell. So it really does create that beautiful scaffolding to the sales process.

    I have broken up this process into 4 parts that you can adapt and use to your online sales copy, email convo's, DM's + phone calls or zoom calls. The four parts are:

    • - Starting with the relationship in mindKNOW
    • - Uncovering their needs in a human wayMISSION
    • - The non sleazy way to recommend how you can help them [or refer them if you can't]SHARE
    • - Confirming understanding and supporting them to make the right decision for themWHAT NOW

    Get all the details and links mentioned in this episode over at >>

    ARE WE FRIENDS YET? If not you can find me here
    Over On The Gram >>

    FREE Training - Turn Your Posts Into Profit >>

    WANT TO LEVEL UP YOUR DIGITAL BUSINESS GAME? Let's chat

    See omnystudio.com/listener for privacy information.

    Social Media Makers
    enMay 17, 2022

    #112 - Needs Based Selling - A Guide To Authentic Sales - Part One - KNOW

    #112 - Needs Based Selling - A Guide To Authentic Sales - Part One - KNOW
    *This is part one of a four-part series so make sure you head over and tune into eps 113-115 after this*

    Needs based selling is the process that I learned back in corporate and it's served me well in the 4 years I have been in business.

    The reason we had such a structured process is that there was heavy regulation and also needed to safeguard the customer + the company against confusion in the end product the customer purchased.

    Needs based selling ensures that you have happy clients who become repeat clients + refer you to other people, creating raving fans in your business.

    It's the authentic way to sell and ensures that your potential clients buy what they NEED, rather than what they THINK they need or what we WANT to sell. So it really does create that beautiful scaffolding to the sales process.

    I have broken up this process into 4 parts that you can adapt and use to your online sales copy, email convo's, DM's + phone calls or zoom calls. The four parts are:

    • - Starting with the relationship in mindKNOW
    • - Uncovering their needs in a human wayMISSION
    • - The non sleazy way to recommend how you can help them [or refer them if you can't]SHARE
    • - Confirming understanding and supporting them to make the right decision for themWHAT NOW

    Get all the details and links mentioned in this episode over at >>

    ARE WE FRIENDS YET? If not you can find me here
    Over On The Gram >>

    FREE Training - Turn Your Posts Into Profit >>

    WANT TO LEVEL UP YOUR DIGITAL BUSINESS GAME? Let's chat

    See omnystudio.com/listener for privacy information.

    Social Media Makers
    enMay 17, 2022

    #111 - eBook, Webinar Or Challenge - Which One To Use As A Lead Magnet For Your Course

    #111 - eBook, Webinar Or Challenge - Which One To Use As A Lead Magnet For Your Course
    So you've created an online course but now you need to get more people buying it.

    Using a strategic lead magnet for your course is one of the best ways to do this! But which one do you choose and how do you ensure that it's structured in a way that will get the best conversion rate?

    In this episode, I share some huge gems on how to choose the right lead magnet for your program and go into the 3 most common ones and how to use them.

    eBook, Webinar or a Challenge

    You won't want to miss this!

    Get all the details and links mentioned in this episode over at >>

    ARE WE FRIENDS YET? If not you can find me here
    Over On The Gram >>

    FREE Training - Turn Your Posts Into Profit >>

    FREE Challenge - GET AMPLIFIED - Scale your business with online courses, digital products + podcasting >>

    WANT TO LEVEL UP YOUR DIGITAL BUSINESS GAME? Let's chat

    See omnystudio.com/listener for privacy information.

    Social Media Makers
    enApril 21, 2022

    #110 - How To Serve More Of Your Audience Through Inclusion with Louise O'Reilly

    #110 - How To Serve More Of Your Audience Through Inclusion with Louise O'Reilly
    This episode is truly remarkable and I whole heartedly welcome Louise O’Reilly as a guest on the podcast to share with us her wisdom on inclusion

    Louise is a proud Warrwa-Noongar woman and an inclusion, equity and diversity coach and course-creator for heart-centered and socially-conscious entrepreneurs.

    And her dream is to stimulate the co-creation of a more inclusive world

    In this episode Louise is SO generous in sharing with us:

    • Breaking down some of the foundations of inclusion + diversity and what they mean
    • What being an ally means and how you can show up more as a ally
    • How we can identify as business owners the ways we can be more inclusive
    • What steps to start with to expand how you show up as an ally

    Get all the details and links mentioned in this episode over at >>

    ARE WE FRIENDS YET? If not you can find me here
    Over On The Gram >>

    FREE Training - Turn Your Posts Into Profit >>

    FREE Challenge - GET AMPLIFIED - Scale your business with online courses, digital products + podcasting >>

    WANT TO LEVEL UP YOUR DIGITAL BUSINESS GAME? Let's chat

    See omnystudio.com/listener for privacy information.

    #109 - Money In, Money Out - Why The Numbers Tell You All You Need To Know with Sonja Balzarolo

    #109 - Money In, Money Out - Why The Numbers Tell You All You Need To Know with Sonja Balzarolo
    Today I am getting back to my finance roots and getting my numbers nerd on with Sonja Balzarolo from Blossoming Business

    Sonja is a Bookkeeper, Business Financials Coach and author of 'Mr & Mrs Business'.

    She works with women in business to create the freedom to enjoy what they love, reduce unnecessary financial stress and set up the foundations they need to support their growing business.

    What I love SO much about this episode is that we get really PRACTICAL about the following:

    • The core money metrics you need to track in your business
    • What these tell you about your business
    • Foundational processes to know your money in + money out

    Here is the kicker, knowing this stuff will help you be able to make smarter decisions with how you invest in your business, how to price your products + services and take control of your financial future

    So you aren’t just throwing caution to the wind and hoping that a bunch of affirmations will create the wealth you desire - you have the strategies to support it too

    Get all the details and links mentioned in this episode over at >>

    ARE WE FRIENDS YET? If not you can find me here
    Over On The Gram >>

    FREE Training - Turn Your Posts Into Profit >>

    FREE Challenge - GET AMPLIFIED - Scale your business with online courses, digital products + podcasting >>

    WANT TO LEVEL UP YOUR DIGITAL BUSINESS GAME? Let's chat

    See omnystudio.com/listener for privacy information.

    #108 - 5 Reasons Why You Aren't Converting More Clients [HINT - It's not your social media content]

    #108 - 5 Reasons Why You Aren't Converting More Clients [HINT - It's not your social media content]
    When you are not converting enough clients in your business the common misconception is that to receive more you need to do more

    More marketing
    More people in your audience
    Be on more platforms
    More social media posts
    More time on social media
    More discovery calls

    You get the drill

    But the reality is that if you are not converting enough clients then you don't have a content problem you have a leak somewhere else in your strategy

    In this episode, I share 5 reasons why you are not converting enough clients and where to look to see which one of these could be your conversion kryptonite

    Get all the details and links mentioned in this episode over at >>

    ARE WE FRIENDS YET? If not you can find me here
    The Full Expressed Entrepreneurs Facebook Group >>

    Over On The Gram >>

    WANT TO LEVEL UP YOUR DIGITAL BUSINESS GAME? Let's chat

    See omnystudio.com/listener for privacy information.

    #107 - 3 Types Of Digital Products That Are Super Profitable

    #107 - 3 Types Of Digital Products That Are Super Profitable
    So you are ready to create a digital product and package up your process, method or expertise into something that's gonna be super profitable for your business.

    But you just don't know WHAT to create - there are literally hundreds of options to choose from

    In this episode, I share with you the ONE thing that makes a digital product more buyable when it comes to choosing your product format

    PLUS 3 types of digi products that are super profitable and why, how and when to use them in your biz

    Get all the details and links mentioned in this episode over at >>

    ARE WE FRIENDS YET? If not you can find me here
    The Full Expressed Entrepreneurs Facebook Group >>

    Over On The Gram >>

    WANT TO LEVEL UP YOUR DIGITAL BUSINESS GAME? Let's chat

    See omnystudio.com/listener for privacy information.

    #106 - Creating A Course On A $0 Budget

    #106 - Creating A Course On A $0 Budget
    Creating your first online course does not have to cost you a bunch of money 🙅🏼‍♀️

    In fact I created, launched and SOLD OUT my first online course on a $0 budget and repeated this process a few times before I upgraded to an actual course platform

    Actually I have tried ALL the formats to launch a course, free, low cost paid options right through to the high end tech giants

    And I can honestly say if you are just getting started or even if you have been around a while and want to keep costs down then there are FREE options available that will get you where you want to be WITHOUT over investing in tech and delivery you don't need

    In this episode, I walk you through:
    👉🏻 When it's an appropriate strategy to use FREE and less intensive delivery options
    👉🏻 The pro's + con's to using free tech + delivery options
    👉🏻 The 3 core things you will need to launch your course and how you can do this for FREE

    This ep is on FIRE 🔥

    Get all the details and links mentioned in this episode over at >>

    ARE WE FRIENDS YET? If not you can find me here

    The Full Expressed Entrepreneurs Facebook Group >>

    Over On The Gram >>

    WANT TO LEVEL UP YOUR DIGITAL BUSINESS GAME? Let's chat

    See omnystudio.com/listener for privacy information.

    #105 - Skills For Great Leadership with Leisa Molloy

    #105 - Skills For Great Leadership with Leisa Molloy
    Are you a leader? Would you call yourself that? Perhaps you are a coach, a mentor, you have a podcast, a profile or a community and you find yourself in a leadership role. The thing with business these days is that alot of us find ourselves in the role of a LEADER without necessarily ever setting out to be a LEADER

    Sure some people are born to be leaders. But alot of you are 'fell into' leaders who turn around and go ‘ok how do I LEAD my clients, people, community effectively?

    Because there is a HUGE difference between MANAGING people and LEADING people, leaders are next level humans who are able to have not just charisma and be able to talk well leaders need SKILLS to help move people from where they are to where they want to be or need to be.

    So in this episode, I talk about Skills For Great Leadership with guest Leisa Molloy

    Leisa is a registered, Masters-qualified workplace psychologist, facilitator, and consultant with over 17 years of experience in leadership development.

    This was just the BEST convo it’s a longer episode but WOW was it potent and incredible. So tune in to ALL of this and enjoy!

    Get all the details and links mentioned in this episode over at >>

    ARE WE FRIENDS YET? If not you can find me here
    The Full Expressed Entrepreneurs Facebook Group >>

    Over On The Gram >>

    WANT TO LEVEL UP YOUR DIGITAL BUSINESS GAME? Check out the ways to work with me here

    See omnystudio.com/listener for privacy information.

    Social Media Makers
    enMarch 03, 2022