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    Sounds Profitable: Narrated Articles

    The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
    enBryan Barletta419 Episodes

    Episodes (419)

    Podcasting's Share of Audio, GenZ Pays for Premium, & More

    Podcasting's Share of Audio, GenZ Pays for Premium, & More
    Here's what you need to know for today in the business of podcasting: Edison data shows podcasting takes up 12.2 minutes of the average hour spent listening to ad-supported audio, iHeart publishes the winners of the 6th annual iHeartPodcast Awards, IAB data shows Gen Z is the most likely generation to spend money on premium apps and services that used to be free, Digiday explains what server-side insertion is and what it does video (spoiler alert, podcasting has done it for years), and AdNews publishes their 2024 Agency Map. 

    Find links to everything covered right here on Sounds Profitable.
    Sounds Profitable: Narrated Articles
    enMarch 12, 2024

    Apple Podcasts Transcripts Arrive, Bringing Music to Podcasting, & More

    Apple Podcasts Transcripts Arrive, Bringing Music to Podcasting, & More
    Here's what you need to know for today in the business of podcasting: iOS update adds Apple Podcast transcripts, a roundup of podcasting Q4 earnings calls, it's time for licensed music to enter podcasting, automated transcription and translation isn't quite ready yet, and PRX debuts new fundraising resources for local radio stations.

    Find links to everything covered and the full write-up on Sounds Profitable.
    Sounds Profitable: Narrated Articles
    enMarch 08, 2024

    New British Podcast Festival Announced, The Roost Thrives, & More

    New British Podcast Festival Announced, The Roost Thrives, & More
    Here's what you need to know for today in the business of podcasting: Tom Webster writes about how it's time for the music industry and podcasting to embrace each other, a new podcast festival is coming to the UK this spring, Rooster Teeth is shutting down (but The Roost will continue on), and the parasocial power of political podcasts.

    Find links to everything discussed and the full write-up here on Sounds Profitable.
    Sounds Profitable: Narrated Articles
    enMarch 07, 2024

    Apple's Podcast Transcripts Live, PRX Helps Radio Fundraising, & More

    Apple's Podcast Transcripts Live, PRX Helps Radio Fundraising, & More
    Here's what you need to know for today in the business of podcasting: Apple Podcasts launches transcripts in-app, Right Side Up's analysis of $3 million worth of podcast advertising, PRX expands their digtial fundraising resources for local radio stations, and a new study from Morning Consult shows trust in audio has jumped in the past four years.

    Find links to every article mentioned and the full write-up here on Sounds Profitable.
    Sounds Profitable: Narrated Articles
    enMarch 06, 2024

    Podcasting Licensed Music - It’s Time

    Podcasting Licensed Music - It’s Time
    Tom Webster reflects on a talk he gave this past week in Nashville, and music’s place (or lack thereof) in the podcasting industry. There’s room for great innovation and growth with properly licensed music and podcasts, and it’s time to make it happen.
    • Written by Tom Webster
    • Edited by Bryan Barletta
    • Audio edited by Gavin Gaddis
    • Hosted by Spreaker

    Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
    Sounds Profitable: Narrated Articles
    enMarch 06, 2024

    Podcasts Are Transforming Digital Strategy, Markle to Keynote SXSW, & More

    Podcasts Are Transforming Digital Strategy, Markle to Keynote SXSW, & More
    Here's what you need to know for today in the business of podcasting: KS&R releases the Podcast Frenzy report. Jen Soch of GroupM talks about how podcast advertising is changing digital ad strategies, Digiday looks into the rocky start of AI-powered podcast translations, and reps from The New York Times and Vox Media discuss their podcast strategies.

    Catch links to every article mentioned and find the full writeup here on Sounds Profitable.
    Sounds Profitable: Narrated Articles
    enMarch 05, 2024

    Earnings Call Roundup, Australia's Audio Advertising Revenue, & More.

    Earnings Call Roundup, Australia's Audio Advertising Revenue, & More.
    Here's what you need to know for today in the business of podcasting: A new batch of earnings calls rounds out the financial data for major podcast players in 2024, and numbers look good. IAB Australia publishes new report showing the state of podcast ad investment Down Under. Podcast CPMs increase inf Feb. on AdvertiseCast's tracker. Newsguard has launched new automation tools to "fingerpint" political disinformation, and CoHost is running a survey of professional podcasters.

    Find links to everything discussed, as well as the full write-up, on Sounds Profitable.
    Sounds Profitable: Narrated Articles
    enMarch 04, 2024

    Making Space for Podcasting @ SXSW, Decision-Makers Listen to Podcasts, & More

    Making Space for Podcasting @ SXSW, Decision-Makers Listen to Podcasts, & More
    Here's what you need to know for this week in the business of podcasting:



    • How Podcasting is Making ITself Known at SXSW "Trojan-horse style"
    • Radio and Podcasts Deliver Decision-Makers to B2B Marketing
    • Podcasting’s Place in Advertising as Google Closes the Cookie Jar
    • Keeping Audio Ads Simple for Better Attention Metrics
    Get links to every story covered, quick hits, and data from Podscribe, all on the episode's Sound Profitable post.
    Sounds Profitable: Narrated Articles
    enMarch 01, 2024

    Turning Up Ad Audio, Canadian Podcasting's Continued Growth, & More

    Turning Up Ad Audio, Canadian Podcasting's Continued Growth, & More
    Here's what you need to know for today in the business of podcasting:



    • Radio Connects finds podcast growth continues steadily upwards with Canadian respondents 18+
    • A recent report from Veritonic and RealEyes finds ads with too much complexity or too little volume for the voiceover lose attention faster. Normalized audio shows higher returns.
    • Criteo predicts $30 to $40 million in signal loss due to the death of third party cookies. Krystina Rubino of Right Side Up weighs in to give a podcasting perspective.
    • Guideline reports the US ad market has continued an upward trend since April of 2023.

    For links to everything covered in today's episode, please visit the episode post on Sounds Profitable.
    Sounds Profitable: Narrated Articles
    enFebruary 28, 2024

    B2B's Spending Big on Podcasts, IAB Australia Tracks 21% Podcast Growth, & More

    B2B's Spending Big on Podcasts, IAB Australia Tracks 21% Podcast Growth, & More
    Today on your daily recap of news in the business of podcasting: Cumulus Media's Pierre Bouvard highlights how podcasting brings B2B marketers to descision-makers at comapanies, the future of TV upfronts is programmatic + audience data, and podcast advertising grew 21.7% in Australia last year.

    For links to everything covered, the quick hits, and the full write-up, click here.
    Sounds Profitable: Narrated Articles
    enFebruary 27, 2024

    Spotify's $10b Goal, Podcasting's SXSW Experiment, & More

    Spotify's $10b Goal, Podcasting's SXSW Experiment, & More
    Here's what you need to know for today in the business of podcasting: Digiday covers why media companies are pushing podcasts at this year's SXSW "Trojan-horse style," Spotify's Head of Sales for the UK and Northern Europe talks about the company's long-term ad goals, and Brian Morrissey talks the pivot to performance with Dotdash Meredith's CEO.

    Links to every story discussed, as well as the full writeup, can be found on this episode's post at Sounds Profitable.
    Sounds Profitable: Narrated Articles
    enFebruary 26, 2024

    Making SXSW Count, Spreaker's Supporter Club, Podcasting with AI & More

    Making SXSW Count, Spreaker's Supporter Club, Podcasting with AI & More
    Here's what you need to know for this week in the business of podcasting. As always, links to every story discussed can be found in this episode's full write-up, available here.

    Our top stories:
    Edward Fuller'sGuide to Making the Most of SXSW as a Podcast Professional
    Tom Webster Pitches AI as a Podcast Cohost
    Spreaker Supporters Club Announced
    New NPR SVP of Podcast Strategy Sees an Optimistic 2024 Ahead

    And in our quick hits:
    Sounds Profitable: Narrated Articles
    enFebruary 23, 2024

    Top Podcast Advertisers, Middle East Brand Safety, & More

    Top Podcast Advertisers, Middle East Brand Safety, & More
    Here's what you need to know for today in the business of podcasting. Top stories include Barometer and Next Broadcast Media teaming up to create a podcast brand safety tool for Arabic podcasts, 2024 political ad spend could affect advertising overall, Audacy receives approval for reorganization plans, and the top podcast advertisers for January.

    Find links to all articles covered and the full write-up on Sounds Profitable.
    Sounds Profitable: Narrated Articles
    enFebruary 21, 2024

    Meet Your New Co-Host

    Meet Your New Co-Host
    A lot has been said about AI replacing human-made content. This week Tom Webster proposes a person-first future deploying AI-powered tools where they work best: as a support structure.
    • Written by Tom Webster
    • Edited by Bryan Barletta
    • Audio edited by Gavin Gaddis
    • Hosted by Spreaker

    Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
    Sounds Profitable: Narrated Articles
    enFebruary 21, 2024

    Maximizing SXSW Podcast Potential, Opportunity @ NPR, & More

    Maximizing SXSW Podcast Potential, Opportunity @ NPR, & More
    Here's what you need to know for today in the business of podcasting: Edward Fuller writes about how to take full advantage of the podcast-heavy SXSW sessions this year, why NPR's Collin Campbell sees opportunity after a turbulent 2023, marketers are underinvesting in radio brand campaigns, and more.

    Find links to everything covered in today's episode, as well as the full write-up, here.
    Sounds Profitable: Narrated Articles
    enFebruary 20, 2024

    Spreaker's Supporter Club, Spotify entre dans ACPM, & more

    Spreaker's Supporter Club, Spotify entre dans ACPM, & more
    Here's what you need to know from today in the business of podcasting. Spreaker introduces new Supporters Club, Quill publishes 2024 Marketing Trends Report, Spotify embraces French podcasting, Business Insider looks at ad load on video streamers, and Adelicious' Andrew Goldsmith talks about the importance of targeting 50+ demographics.

    For links to all stories covered, check out the full writeup on Sounds Profitable.
    Sounds Profitable: Narrated Articles
    enFebruary 19, 2024
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