Sticky Brand Lab Podcast

Do I have what it takes to start a business? Where do I want to go professionally? How do I get there? These are questions most of us ask ourselves when it’s time for a career change. So how can you take the intangible assets you’ve acquired and map out a new career path? In this “greatest hits” replay, co-hosts Lori Vajda and Nola Boea get the answers from former chef Nikki Sherin, who used her Identity Capital to become an event marketer and marketing lead for one of the largest IT events in the world.

Thanks for Listening!

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

If you haven’t already, please connect with us on Facebook!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn 

• How the things you put your time and energy into (identity capital) become what you are known for (your identity).
• Your journey and the elements that have formed who you are, are assets of your Identity Capital you use to purchase’ a new job, career advancement, or entrepreneurship.
• There are many ways to build capital including a degree, your hobby, the books you’ve read, travel and more.  
• How investing in that thing that motivates you, will put you on a path towards a satisfying professional and personal life.

Resources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Do I need to incorporate my side business? Which type of incorporation, S Corp, C Corp, LLC, is the right choice for me and my business? What are the advantages and disadvantages of each? These are just a few of the many questions Lori Vajda and Nola Boea had for special guest and business attorney Tanya Bower, a director with law firm Tripp Scott. From protecting your assets to establishing credibility, there’s more to know about incorporating your small business than which corporation to choose. 

Thanks for Listening!

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Google Podcasts, or wherever you listen to podcasts.

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Sticky Brand Lab

Income growth strategies are in the works. Come have a listen!

In This Episode You’ll Learn

• When incorporating your business may not be the right choice. 
• What a prenup is in the world of entrepreneurship and why you need one.
• The main, and maybe even the most important reason, for incorporating your business.
• Why choosing the wrong type of incorporation could cost you personally and financially.

While incorporating your side gig may reduce personal liability, there’s another important reason to do so, as Nola and Lori found out, tax saving. That’s right. Are you a musician on the side? Well, you musical instruments could earn a tax deduction. Photographer, hairstyle or yoga instructor? Yep, your equipment may all be deductible.

Of course you should consult with an accountant or business lawyer before filing your taxes. As attorney Tanya Bower explained, knowledge about incorporation is power, and that power is the ability to know the best way to protect yourself and the future of your business.

Resources

Sign up for “News You Can Use” at Sticky Brand Lab

Plan, Launch, Grow My Business TOOLKIT - 20 bundled tip-sheets, templates, worksheets, guides and checklists to get you started on your entrepreneurial journey.

ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)

Lori Vajda and Nola Boea discuss the concept of "Saying Yes to the Mess" and share their personal experiences with starting side businesses and embracing the challenges that come with it. They also talk about the importance of taking small steps, being okay with imperfections, and providing support for each other and their listeners. The conversation includes anecdotes, reflections, interviews, and even a guided meditation.
But first, they explain what led them to consider rebranding the podcast.


00:00 Introduction: The Concept of 'Someday'
00:28 The Reality of 'Someday' and Its Impact on Dreams
02:04 Rethinking Our Podcast and Embracing Change
03:08 The Domino Effect of Change and Embracing the Mess
03:35 Overcoming Challenges and Saying Yes to the Mess
05:07 The Journey of Becoming an Entrepreneur
07:24 Our Personal Side Hustle Stories
10:34 The Challenges and Regrets of Having a Side Business
14:08 The Turning Point: Saying Yes to the Mess
21:32 Challenges and Triumphs of Having a Side Business
33:53 The Importance of Support and Encouragement in Entrepreneurship
35:11 Conclusion: Small Steps, Big Effects

Resources

Sign up for “News You Can Use” at StickyBrandLab.com- you'll get hot tips, fresh resources and new podcast episodes delivered directly to your inbox.

Subscribe to Lori and Nola's show  on Apple Podcasts,  Audible, or wherever you listen to podcasts.
​
ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)

The Sticky Brand Lab podcast is undergoing a rebranding overhaul. Co-hosts Lori and Nola explain the reasons behind the rebrand and share hints of what's to come in future episodes. Then, find out the difference between a rebrand and a refresh, and learn five indicators that suggest it may be time to change or update a brand. Hear examples of successful rebrands from various companies. You’ll learn the importance of a cohesive brand identity and the need to stand out from competitors. 

Key Time Stamps
 
00:00 Podcast Update

00:24 Our Rebranding Journey

01:10 Upcoming Interviews and Content

01:32 The Need for a Business Makeover

02:07 Greatest Hits Replay: 5 Signs Your Business Needs a Rebrand

02:37 Understanding Brand Identity

03:18 The Importance of a Sticky Brand

03:48 The Elements of a Complete Brand Identity

04:51 The Difference Between Rebranding and Refreshing

07:22 Five Indicators Your Brand Needs a Makeover

07:36 Examples of Successful Rebrands and Refreshes

18:53 The Risks of Rebranding Too Quickly

21:26 The Financial Implications of Rebranding vs Refreshing

22:19 Conclusion and Call to Action

Resources

Sign up for “News You Can Use” at StickyBrandLab.com- you'll get hot tips, fresh resources and new podcast episodes delivered directly to your inbox.

Subscribe to Lori and Nola's show  on Apple Podcasts,  Audible, or wherever you listen to podcasts.
​
ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)

While we've returned from a holiday pause, we're working behind the scenes to create a refreshed show, with new guests and exciting topics. In the meantime, enjoy one of our popular past episodes. Perhaps this is the year to take the plunge and create that app!

You’re not a developer, but you have an innovative idea for a software or maybe a mobile app, now what? How can a non-techie turn a great idea into a viable product without blowing your budget? That’s exactly what Lori Vajda and Nola Boea wanted to know so they sat down with Igor Belagorudsky, Founder and President of Fast CTO. Igor and his team started the company to help people and companies with great software ideas get them built the right way, the first time around.

In this "Greatest Hits" episode, Igor shares his experience, insights and tips so listeners can learn what you need to know about hiring developers, why you don’t want an SOW (statement of work), and how to build a successful tech company.

Thanks for Listening!

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Find out more about us at Sticky Brand Lab

Please connect with us on Facebook!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

• Why a poorly executed mobile app or software idea can quickly become a huge bank debt and how you can avoid it.
• The make-or-break steps for finding and hiring the right developer partner to successfully build your app.
• The risky mistake first time startup founders make when coming up with an idea for an app. 
• The 3 reasons you need to treat your app like a business.

Key points Lori and Nola are sharing in this episode:

(5:16.46) While the process of building an app seems pretty straightforward, this one costly mistake often leads non-tech founders to hire the wrong team of developers and programmers. 

(7:48.17) The three primary reasons non-tech entrepreneurs should be wary about signing an SOW and why it usually doesn’t help with getting your idea built.

(11:10.90) Why you don’t want to hire a dev shop that offers project management for free. 

(14:20:20) Before hiring anyone, this is the first thing you should do when considering if your app is worth developing.

(17:12:28) The three main pros and cons of hiring a freelance software developer and hiring a company such as a dev shop.

(19:27:22) The surprising answer to determine whether or not you can tell if a developer is trying to scam you.

Resources 

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Audible, Google Podcasts, or wherever you listen to podcasts.

Fast CTO

Email address: igor@fastcto.com

Connect with angel Investor and CEO, Igor Belagorudsky -  Social Links:

Linked In: https://www.linkedin.com/in/igorbelagorudsky/ 

Instagram: https://www.instagram.com/lookattheigor/?hl=en 

Facebook: https://www.facebook.com/fastcto 

To Get Igor’s two recipes and quote: Sticky Brand Lab Resource Page

In December 2020, we launched the Sticky Brand Lab podcast with a mission to encourage more women over 40 to become entrepreneurs. The goal is to empower women personally and professionally, leveraging their knowledge and experience into a source of income.  But what does the path to starting your own business really look like? For Tara McKinney, it meant having the courage to be an Ask Muse guest on our show in 2021 so she could get help identifying and articulating her business niche. Then, ready to turn her idea into action, Tara joined our 8-module DIY course, Create, Design and Launch Your Business Website. 

In this episode, Tara returns to the show as Founder of Soul in Service, to fill us in on her entrepreneurial journey and share her struggles, successes, and the valuable lessons she learned along the way. Tara's story is a testament to the courage and resilience required to turn a passion into a successful business.

Thanks for listening! Let’s stay connected!

If you haven’t already, please connect with us on Facebook! 

Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn 

• The power of integrating  rather than compartmentalizing all aspects of ourselves and our varied interests.
• How external challenges can reveal what needs inner healing so you can be an even better entrepreneur.
• How to match your ideal client niche to your unique attributes.
• Email tips for nurturing your existing contacts and growing your customer base.

Key points Lori and Nola are sharing in this episode:

03:39  Tara reveals the value of her Ask Muse sessions
14:01  When you're building your business and then life happens
19:53  How Tara packaged her unique offerings
22:40  Email Marketing for Targeted Audience Reach
30:43  Advice for aspiring entrepreneurs
32:34  An amazing definition of a vibrant life

Resources

Tara's websites:

• Soulinservice.co
• Soulinserviceconsulting.com

Free gift from our Podcast Freebies page for episode #163: Soul Freedom Is

Get your Passion to Profit 12-step Guide for only $2.99.
https://my-store-9761601.creator-spring.com/listing/passion-to-profit-12-steps

Sign up  for “News You Can Use” at Sticky Brand Lab

You can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)

Podcast Transcript

This episode of Sticky Brand Lab, may cause you to rethink the popular notion that a specific career passion or purpose is necessary for fulfillment and success. Discussing their experiences, co-hosts Lori Vajda and Nola Boea debate the belief that everyone must find a professional 'higher purpose' or a single career path. Listen in to learn how to think differently about your passion and purpose and how it relates to your business. You’ll get fresh insights on how to redefine success on your own terms, cultivate adaptability, and focus on activities that bring you happiness.

Thanks for listening! Let’s stay connected!

We love hearing your feedback! Write or record your message here.

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!

Subscribe to Lori and Nola's show on Apple Podcasts, Audible, or wherever you listen to podcasts.

Business success strategies are in the works. Come have a listen!

In This Episode, You’ll Learn 

• 13 Questions to ask and considerations to ponder, to better understand your goals, passions, talents, and purpose
• Different ways your values and priorities might show up in a side business. 
• How your life stage may change your passion and purpose - multiple times

Key Points Lori and Nola share in this episode

01:07 Personal Experiences with Unreasonable Career Choice Pressures

02:51 Beliefs About Your Career Passion and Purpose You May Want to Look At

03:59 Do You Need to Find and Follow A Single Passion?

04:56 The Concept of Having a Purpose That Transcends Your Career

06:45 Beware the Influence of Society on Defining Your Purpose

08:23 The Changing Nature of Passion and Purpose Throughout a Vibrant Life

09:38 Does Your Work Define Your Purpose? A Revealing Statistic

12:08 Unconventional Ways to Direct Today's Passion or Purpose Toward a Side Business

13:53 Shape Your Side Business or Career To Conform to Your Current Life Priorities

18:54 Aligning Your Business with Your Values: Considerations & Questions

21:56 Why You Should Compare Your Childhood Passions to Your Adult Career Choices

25:05 When You Go and Go and Go With the Flow

28:17 Embrace Imperfection and Face Your Fears in Pursuing Your Passion

32:03 The Legacy of Passion and Purpose

Resources

Sign up for “News You Can Use” at Sticky Brand Lab

Plan, Launch, Grow My Business TOOLKIT - 20 bundled tip-sheets, templates, worksheets, guides and checklists to get you started on your entrepreneurial journey.

ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)

Podcast Transcript

We want to express our thanks to you for tuning into our show. You, listener, are the reason we come back every week. And we're so grateful you take the time to connect with us to learn the many facets of becoming a first-time entrepreneur in the second half of a vibrant life.

Speaking of a vibrant life, here at Sticky Brand Lab, we strongly believe in the value of taking time during the holidays, not only for our family and friends, but especially for ourselves. Yet, we know how stress filled the holiday season can be, and finding a little time for self-care can be challenging.

That's why we're gifting you, our listeners, with a relaxing mindful meditation. It comes to us courtesy of our dear friend and past podcast guest, Michele Molitor, CEO and founder of Nectar Consulting. Michele is an executive coach for entrepreneurs and business leaders, as well as hypnotherapist, speaker, and author. Her 15 minute guided gratitude meditation is sure to bring you all of the de-stressing vibes and self-care needed for a peaceful path to a winning holiday celebration. We hope you enjoy it so much that you'll want to bookmark the link to it, which you'll find below, so that you can come back and listen to it again and again.

Thanks for listening! Let’s stay connected!

We love hearing your feedback! Leave or speak your message here.
If you haven’t already, please connect with us on Facebook!
Subscribe to Lori and Nola's show  on Apple Podcasts,  Audible, or wherever you listen to podcasts.

Resources

Michele Molitor’s Gratitude Meditation: https://youtu.be/FwcyQU64Zsc?si=Z5O5-Dbazn6ulsyi

https://michelemolitor.com/

Nectar Consulting: https://nectarconsulting.com/

Plan, Launch, Grow My Business TOOLKIT - 20 bundled tip-sheets, templates, worksheets, guides and checklists to get you started on your entrepreneurial journey.

Sign up  for “News You Can Use” at Sticky Brand Lab

ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)

Podcast Transcript

Ever wondered what distinguishes successful entrepreneurs from those who falter? What if the key to remarkable success lies in a willingness to fail, and to learn from it? In this episode, we take you on a journey through the defeats and victories of some little-known, and some surprising, entrepreneurial figures, unearthing precious insights on how failure and success are intimately intertwined.  We delve into the lessons failure can teach us and how to pivot from it positively. After listening, you may want to shift your perspective about the roadblocks you face, to see them not as a deterrents but as interesting detours on the road to success.

Thanks for listening! Let’s stay connected!
We love hearing your feedback! Leave or speak your message here.
If you haven’t already, please connect with us on Facebook!

Business success strategies are in the works. Come have a listen!

By the end of this episode, you'll learn: 

• How perseverance can pay off... big time. 
• We don't always know the struggles that came before someone's success.
• Why you shouldn't immediately judge an unexpected outcome as a failure.
• Lessons learned from painful comebacks so you don't make the same mistakes.

Just a few of the many key points Lori and Nola are sharing in this episode:

11:02  The story of the struggling girl who got fired and came out on top.
17:49  This entertainer said the wrong thing at the wrong time and shares her refreshing perspective about that big snafu.
27:35 What Nola and Lori have learned from failures.
35:45 Lessons Tim Ferris learned about failure and success.
... and more fascinating stories of setbacks turned comebacks. 

Resources

Plan, Launch, Grow My Business TOOLKIT - 20 bundled tip-sheets, templates, worksheets, guides and checklists to get you started on your entrepreneurial journey.

Sign up  for “News You Can Use” at Sticky Brand Lab

Subscribe to Lori and Nola's show  on Apple Podcasts,  Audible, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)

Podcast Transcript

What happens when our devices, originally meant to enhance our productivity, start chipping away at our ability to focus? Overwhelmed by a ceaseless flood of information, we find ourselves helplessly trailing from one bright, shiny prospect to another. In this week's episode, hosts Lori Vajda and Nola Boea explore this modern paradox in our new segment, Beyond the Cover: Books for Personal and Professional Growth. Our journey begins with Johann Hari's insightful book, "Stolen Focus", that peels back the layers of our growing struggle with concentration in this digital age.

Thanks for listening! Let’s stay connected!

We love hearing your feedback! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Business success strategies are in the works. Come have a listen!

By the end of this episode, you'll learn: 

• How big and fast the mountain of information at our fingertips has grown. 
• How technology has changed the way our brains prefer to take in information.
• The one digital invention that keeps us scrolling and scrolling and scrolling....
• How predictive technology can anticipate your next move.
• The affect technology is having on digitally native children.
• Ways to climb out of the rabbit hole and take control of your tech-induced habits.

Key points Lori and Nola are sharing in this episode:

 4:48 Surprising revelations that made Lori's jaw drop.

14:22 The Multi-Tasking Myth

22:48 The addictive side effect of this one tech improvement

28:03 Pavlovian psychology applies to social media

30:17 How tech affects children

35:13 Solutions to Managing Technology Addiction and Improving Focus

44:44 "Stolen Focus" Recommendation 

Resources

Plan, Launch, Grow My Business TOOLKIT - 20 bundled tip-sheets, templates, worksheets, guides and checklists to get you started on your entrepreneurial journey.

Sign up  for “News You Can Use” at Sticky Brand Lab

Subscribe to Lori and Nola's show  on Apple Podcasts,  Audible, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)

Podcast Transcript

Not only can a side business help you earn extra income, it can also bolster your current career or even empower you to change careers completely. In this episode, Lori and Nola share how their own side businesses helped them gain promotions, switch careers, and enhance their day jobs. Learn how having a side business can strengthen sales skills, increase marketing and PR savvy, refine communication skills, bolster networks and networking skills, and enhance leadership abilities. Tune in to learn how starting a side business can open doors in your primary job and career.

Thanks for listening! Let’s stay connected!

We love hearing your feedback! Leave or speak your message here

If you haven’t already, please connect with us on Facebook! 

Business success strategies are in the works. Come have a listen!

By the end of this episode, you’ll learn 

• The amount time and energy the typical side-business owner actually invests in their business. The number may surprise you.
• Five skills we built by running our own side-businesses, and how they spilled over and supercharged our careers.
• Regardless what business you're in, you are in the sales business. You can take that skill anywhere.
• The most authentic way to network is to focus on giving. You'll be surprised at what you'll receive

Key points Lori and Nola are sharing in this episode:

  0:00  Starting a Side Business Benefits
  2:41  Examples of how side businesses helped advance our primary careers
  4:38  Statistics that bust myths about running a side business
  8:37  How a side business strengthens your sales skills
15:59  How a side business increases your PR & Marketing skills.
19:15  How a side business improves your corporate communications skills
24:47  How a side business enhances your network and networking skills
29:09  How a side business increases your leadership skills
30:09  Putting it all together

Resources

Sign up  for “News You Can Use” at Sticky Brand Lab

Subscribe to Lori and Nola's show  on Apple Podcasts,  Audible, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)

Have you ever noticed how small setbacks and minor annoyances can accumulate until you feel as if one more could just about push you over the edge?  While microstressors are an integral part of life, with the right tools and mindset, they can be harnessed to our advantage.

In this final episode of our three-part series on microstressors, Lori and Nola equip you with quick and easy stress management techniques that can turn microstressors into powerful tools for success. Don't let that sneaky microstress disempower you; let's harness it together to create a more positive, empowering journey.

Thanks for listening! Let’s stay connected!

If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you’ll never miss an inspiring, motivating episode.

Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up for “News You Can Use” at Sticky Brand Lab

We love hearing your feedback! Leave or voice your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode, You’ll Learn 

• The importance of recognizing and responding to small stressors appropriately.
• How to tune into your body's response to different situations so you can cut stress off at the pass.
• How to apply invaluable, easy-to-do stress-relief techniques.
• Tips on asking for help effectively and communicating your boundaries to others.

Key points Lori and Nola are sharing in this episode:

12:35  Your answers to these questions reveal when and how to stop a stressor in its tracks.
8:17 Do any of these signs of stress ring true for you?
23:32  Safe, savvy boundary-setting tactics to protect your time and energy.
28:48  The most effective way to get someone to WANT to help take some of the load off.

Resources

For a deeper dive into the effects of unchecked microstress, listen to Episodes 148 & 149.

Subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Audible, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)

Ready to learn the secret weapons of small business communication and PR? You're in for a treat, with our fascinating guest Jamie Levin, a communication and PR whiz. We unearth some gems on how to captivate your audience, and boost your business. Jamie dismantles the common misbeliefs around business communication and PR, revealing DIY tactics to spread the word about your new venture.

Discover the art behind nurturing a sense of belonging among your team, making freelancers feel valued, and leveraging word-of-mouth for your business.

Learn the merits of collaborating with communications and PR consultants, and how to choose the right PR pro for you. Jamie emphasizes the need to tailor messages keeping the target audience in mind, the value of prompt responsivenes, and the magic of fostering relationships, both in your network and in the media.

Lastly, Jamie uncovers her unique approach to achieving equilibrium between her personal and professional life. She shares her tricks on managing family, fitness, and her passion for entrepreneurship, offering an unusual take on what balance means. Listen to her secret recipe for incorporating moments of gratitude, self-care, and mindfulness into her daily routine. From the soccer fields to her own business, Jamie's energizing life is a mirror of the power of balance and passion, promising to inspire you in your entrepreneurial journey.

Thanks for listening! Let’s stay connected!

Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up for “News You Can Use” at Sticky Brand Lab

We love hearing your feedback! Leave or voice your message here

If you haven’t already, please connect with us on Facebook! 

Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!

Resources 

www.jlevincommunications.com

https://www.linkedin.com/in/jamielevin/

ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)

You can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, or wherever you listen to podcasts.

Ever feel like you're stuck in a race towards perfection, only to find it's an impossible finish line? Are you terrified of failure, thinking it's a sign of weakness rather than a stepping stone? Well, you're not alone, and we're here to change that mindset.

In this enlightening discussion, we reveal the three forms perfectionism can take.  And yes, we discuss our battles with perfectionism, unveiling its impact on our sense of self-worth, and how we've learned to find grace in our own imperfections.

Finally, we debunk the myth that perfectionism is a sign of strength. Instead, we champion the growth mindset, acknowledging that it’s through our mistakes and setbacks that we truly learn and grow.

We share our stories of transformation, and how we learned to embrace our failures and use them as a springboard for growth. We've gone through this journey, and we're here to guide you through yours. So let’s get started, let's learn to embrace our shortcomings and celebrate our growth.

In This Episode, You’ll Learn
1) How perfectionism contributes to the fear of failure,
2) The root causes of perfectionism and the fear of failure; and
3) What we can do to overcome perfectionism and embrace failure

Thanks for listening! Let’s stay connected!

If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you’ll never miss an inspiring, motivating episode.

Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up for “News You Can Use” at Sticky Brand Lab

We love hearing your feedback! Leave or voice your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!

Have you ever thought about starting a family business? Research has repeatedly shown that family businesses perform better than conventional businesses. If you have ever considered starting a for profit or nonprofit business with your dad but aren’t sure if your different approaches would work, this episode is for you!

Join hosts Nola Boea and Lori Vajda as they sit down with a remarkable father-daughter team who decided to start a nonprofit together in order to make a difference in their community. How was it to work alongside your parent? How do you handle conflicting viewpoints, leadership, and—most importantly—keeping your relationship intact? Learn the secrets to their business success as they share their motivational entrepreneurial journey with you, along with priceless insights and practical advice to help you launch your business venture with your dad.

Thanks for listening! Let’s stay connected!

Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up  for “News You Can Use” at Sticky Brand Lab

We love hearing your feedback! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Business success strategies are in the works. Come have a listen!

By the end of this episode, you’ll learn 

• How partnerships between fathers and daughters can drive success, whether you run a for-profit or a not-for-profit company
• A key component of successful family-run businesses is being driven by a common sense of purpose.
• Gain insights into the challenges faced by father-daughter teams and valuable tips for navigating them
• Hear how family partnerships are not only about the present but also about building a lasting legacy that can impact communities and society as a whole

Key points Lori and Nola are sharing in this episode:

(02:04:80) The numbers tell the story. Family firms across the board outperform traditional, non-family-run firms in key areas, including financially.

(06:59:70) The where, what, and how of an idea to launch a business together came about while in a U HAUL. It led to a conversation looking at what the future of our nation holds for my daughters.

(08:06:90) How do you choose a name for your business? For 'Buck', it needed to align with a purpose and passion to support leadership in youth

(14:11:40) The decision to start a nonprofit vs. a for profit organization is not easy and takes many factors into consideration. One factor stood out above the rest

(17:45:70) The key—the arguments or conversations—are really focused on the how and what's the best and most effective way. You have to have great respect for each other's strengths and weaknesses.

Resources

ACEs: Website
Buck Martinez: LinkedInKrissy Webb: LinkedIn

Subscribe to the Sticky Brand Lab podcast on Apple Podcasts, Spotify, Audible,  or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)

Podcast Transcript

If asked, most people would say they recognize the value of continuous learning and the personal growth that can come from acquiring new skills or starting a new side business. Ask a mom, and you’re more likely to get a response like, “Between the kids, the chores, work, and extracurricular activities, I just don’t have the time right now.”

Stay tuned, friend, for what is sure to be a lively discussion as co-hosts Nola Boea and Lori Vajda sit down with entrepreneur, author, and podcast host, Nikki Oden, of the hit show, Love Your Mom Life, as she shares valuable insights and strategies for the importance of prioritizing personal growth, reigniting passions, and embracing new opportunities as a means to lead a more fulfilling life.

Thanks for listening! Let’s stay connected!

Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up  for “News You Can Use” at Sticky Brand Lab

If you haven’t already, please connect with us on Facebook!

Business success strategies are in the works. Come have a listen!

By the end of this episode, you’ll learn 

• Discover the power of shifting your perspective and embracing the unknown to unlock a world of exciting possibilities
• The benefits of making new connections and forming relationships, both personally and professionally
• How to prioritize personal growth, reignite passions, and embrace new opportunities as a means to lead a more fulfilling life

Key points Lori and Nola are sharing in this episode:

(03:47:10) Why is it so hard for moms to prioritize “starting something new,” whether professionally or personally, especially in the context of a very busy mom life?

(06:45:70) No matter what type of “working mom” you are, you still need something that's yours outside of mommy and wife, of course. How do you get it without feeling guilty, overwhelmed, or burnt out?

(10:52:60) Breaking the deep-rooted belief that putting yourself first as a mother is selfish. Why it’s important and how to do it without feeling guilty

(14:10:50) The benefits and importance of modeling self-care and pursuing your own aspirations for your kids at different stages of their development

(19:54:50) Our expert offers tips and strategies for how moms can learn to overcome those feelings of self-doubt or guilt and prioritize their own aspirations

Resources 

Love Your Mom Life, podcast - Listen on Apple

Book: "But Definitely Wear Mascara: Hacks to Help You Love Your Mom Life (and Yourself) a Little More." - Amazon

Connect with Nikki Oden - https://youridealmomlife.com/

Subscribe to the Sticky Brand Lab podcast on Apple Podcasts, Spotify, Audible, Google Podcasts, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)

Podcast Transcript

Whether you’re pursuing a side business or a passion, uncertain about leaving your current job for a new opportunity, or simply seeking a change, making this kind of decision is not a clear-cut process.

In Part 2 of our two-part episode, co-hosts Nola Boea and Lori Vajda sit down with entrepreneur and immersive career coach Gretchen Skalka for an in-depth discussion.  If you've ever wondered how you can turn your talents, interests, skills, or career experience into a livelihood or whether working with a career coach is right for you, this interview is a must-listen! Prepare to be inspired as you learn how to build a business or career that genuinely motivates, excites, and inspires you.

Thanks for listening! Let’s stay connected!

If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you’ll never miss an inspiring, motivating episode.

Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up  for “News You Can Use” at Sticky Brand Lab

If you haven’t already, please connect with us on Facebook!

Would you like to be a guest or have your question, comment, or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

By the end of this episode, you’ll learn 

• How asking yourself this one simple question can help you turn your passion, purpose, or talents into a money-making career
• The signs that it’s time to make a career pivot
• How to level up your professional experience
• Working with a coach can help you accelerate your path to leadership or entrepreneurship

Key points Lori and Nola are sharing in this episode:

(04:37:00) The fundamental difference between a career mentor and a career coach.

(06:36:70) Although you might seek coaching services to help you reach a goal or with a desire to make more money, get a promotion, or have an easier time at work, all those things are generally symptomatic of a larger issue that's happening.

(09:17:30) We say you can do anything, but we don't say you can do many things. The values and goals that you had professionally in your 20s are going to be different when you're in your 40s, 50s, and beyond.

(11:15:20) How to combine setting goals with the steps to taking action so that when you feel like you are out of your comfort zone, you still feel like you're making progress.

(17:04:90) Often, people walk away from tenured careers and successful positions because they could not get through an interpersonal challenge they had with someone in the workplace. Here’s what to do first.

Resources 

Connect with Gretchen Skalka: Career Insights Consulting

The Plight Attendant: Show Link

Gretchen Skalka: LinkedIn

Subscribe to the Sticky Brand Lab podcast on Apple Podcasts, Spotify, Audible, Google Podcasts, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)

Podcast Transcript

Have you ever found yourself so deeply absorbed in a task, hobby, or passion that time seemed to slip away, leaving you pleasantly lost in the moment? Well, that very talent, skill, or passion that lights a fire within you might just hold the key to your ideal career or side business!

In Part 1 of this captivating two-part episode, co-hosts Nola Boea and Lori Vajda sit down with entrepreneur, leadership development consultant, and immersive career coach extraordinaire Gretchen Skalka. Hear her describe how she used her natural talent, insight, and experience to go from being a successful marketing director to becoming a full-time entrepreneur.

If you've ever wondered what it feels like to turn your passion into a livelihood, this two-part interview is a must-listen! Get ready to be inspired and discover the path to a business or career that truly inspires, excites, and fills you with happiness.

Thanks for listening! Let’s stay connected!

Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up  for “News You Can Use” at Sticky Brand Lab

If you haven’t already, please connect with us on Facebook!

Business success strategies are in the works. Come have a listen!

By the end of this episode, you’ll learn 

• Why losing track of time while doing something you love or are good at is a sign that you're on the right career path
• The signs that it’s time to make a career pivot
• How to use your natural skill, interest or talent as a guiding force towards your ideal career or side business
• Both interviews are brimming with tips and insights on transforming your passion into a lucrative career

Key points Lori and Nola are sharing in this episode:

(01:50:00) Steve Jobs quote on finding a career you love and why you shouldn’t settle until you do.

(06:51:20) It’s incredibly important for you to realize that what you have to contribute is so much more than your title, especially given the amount of time you spend doing that function.

(08:24:80) The frustration that comes when you either don't feel empowered to tap into that part of yourself (your talent, skill, or passion) or have never had the opportunity to even know that you can draw upon it

(10:54:10) Immersive career coaching and how it helps you identify what excites you so you can succeed in your interview or business

(20:29:51) Career coaching that expands to include the entire lifespan of your career, and that career could be in one place or many places. It also could be with your turning a passion into your profession

Resources

Connect with Grethen Skalka: Career Insights Consulting

The Plight Attendant: Show Link

Gretchen Skalka: LinkedIn

Subscribe to the Sticky Brand Lab podcast on Apple Podcasts, Spotify, Audible, Google Podcasts, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)

Podcast Transcript

We (Lori Vajda and Nola Boea) were recently honored to be guests on the  Love Your Mom Life podcast. We had a great conversation with host Nikki Oden about how to build a business that supports your mom life. And today, we'd like to share that episode with you. Enjoy!

Stress is our body's natural reaction to change, and it occurs regularly in our daily lives. Additionally, while typical stress triggers an instinctive reaction from our bodies and minds, micro-stresses, also known as low level stress, are not even perceived by either.

These small individual stressors, such as constant meetings, deadline pressures, and the challenge of balancing work and life—may not seem overwhelming on their own. But, what you don’t know CAN hurt you! Join hosts Nola Boea and Lori Vajda as they teach you how to “tune in” to these subtle stressors so you can regain control of your well-being and improve your professional performance.

Thanks for listening! Let’s stay connected!

If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you’ll never miss an inspiring, motivating episode.

Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up for “News You Can Use” at Sticky Brand Lab

We love hearing your feedback! Leave or voice your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode, You’ll Learn 

• The surprising impact of 'micro-stresses' that go unnoticed
• Why low level stressors undermine your wellbeing
• Discover how those tiny 'micro-stresses' can add up and what you can do to reduce, minimize, even eliminate them

Key points Lori and Nola are sharing in this episode:

(01:59:05) Why you need to be aware of the microstresses that affect you on an individual level

(03:08:21) When we're unaware of our low level stressors, we're not able to identify why we feel the way we do or use the same stress management tools that we would for high levels of stress

(05:09:30) Awareness is the first step because, without awareness, you can't take action

(07:57:07) This is one way to identify the typical microstressors that have the greatest impact on you

(13:41:30) Focus on the what, who, and when microstressors appear so you know where and how in your body you experience them both physically and mentally

Resources

You can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)

Podcast Transcript