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    Storytelling That Sticks for Business and Life

    In this podcast series, each episode provides you with practical HOW- TO techniques and useful storytelling hacks that will make it easier for you to tell great stories. Master the science of the art of storytelling with The Story Theater Method for strategic storytelling in business. Contact: doug@dougstevenson.com Website: http://www.storytelling-in-business.com
    enDoug Stevenson41 Episodes

    Episodes (41)

    47. Think Feel and Do with Lisa McInnes-Smith

    47. Think Feel and Do with Lisa McInnes-Smith

    Lisa McInnes-Smith focuses her stories on what she wants people to think, feel, and do. She’s delivered over 7000 keynote speeches and uses her stories to build the foundation for the lessons she wants to teach. She says, “The audience remembers how you make them feel, and once you’re in people’s hearts, you stay there.”

    Stories ensure that your message sticks. They also grow your speaking business. Your stories make you memorable. Using brilliantly crafted stories is how you can make a positive impression in the workplace.

    Contact Lisa: www.lisaspeaks.com

    Contact: doug@dougstevenson.com

    46. My Story Is Your Story Is Our Story with Mark Sanborn

    46. My Story Is Your Story Is Our Story with Mark Sanborn

    Mark Sanborn says, “Few of us can be famous, but every one of us can be great.” He is an international bestselling author and an award-winning leadership keynote speaker. Mark challenges us to be extraordinary and to turn everyday actions into extraordinary results.

    He is also a master at turning everyday moments into extraordinary stories.

    In this episode, you’ll hear how Mark crafted a simple story about a mail carrier named Fred, and over time, used that story as a springboard to build a multi-million-dollar brand. He believes that “stories are the mental coat pegs that people hang your ideas on.”

    Contact Mark Sanborn at: https://marksanborn.com

    Contact Doug at: doug@dougstevenson.com

     

    45. The Steven Spielberg - Game Changer Story

    45. The Steven Spielberg - Game Changer Story

    How did a geeky kid, who was an average student and college dropout, become one of the most successful movie makers of all time? How did Steven Spielberg become Steven Spielberg? You’ll be surprised to know the answer to that question.

    A Game Changer story reveals the backstory of a famous person with the goal of teaching a valuable lesson about success. How did they do it? What choices did they make? What obstacles did they overcome?

    Game Changer stories add a nice bit of variety to any speech or presentation. What famous person do you want to know more about? Do your research and craft that story. Your audience will thank you for it.

    Contact: Doug@dougstevenson.com

    For your free 30-minute coaching consultation, contact: deborah@dougstevenson.com

    Keynote, TED Talk and Story Coach

     

    44. How to Give a TED Talk with Star Hansen

    44. How to Give a TED Talk with Star Hansen

    Star Hansen’s TEDx Talk has been viewed 255,000 times. Listen and learn how she came up with her Idea Worth Spreading and how she nailed her talk. She shares the intimate truth about what it was like for her to overcome her nerves, focus on her purpose and rise to the occasion.

    A TED Talk is unlike any other speaking experience. It forces you to get clear about your WHY, what you have to say and how to craft your message into a condensed format.

    A TED Talk can also be a springboard to greater opportunities to grow your brand and your business. What would a video with 255,000 views do for your business?

    Watch this interview on You Tube as a video: https://youtu.be/ZJ-YikcHfog

    View Star’s TEDx Talk video at: https://www.youtube.com/watch?v=qjzvH2wrpDg&t=149s

    Contact Star Hansen at: https://starhansen.com/

    Contact Doug Stevenson at: doug@dougstevenson.com

    42. Twelve Story Types - Part Two

    42. Twelve Story Types - Part Two

    It’s not as simple as thinking, there are two types of stories: business stories and personal stories. When you understand how to use various story types, you’ll be liberated to develop all kinds of strategic and relevant stories. The more you know, the higher you’ll go.

    To help you identify relevant stories, I’m inviting you to go on a story safari with me. This list of twelve story types will trigger all kinds of story possibilities. In part two of the twelve story types, you’ll learn about eight more story types:

    5. Origin Stories – the backstory of your life

    6. Pattern Stories – a negative pattern that leads to a positive outcome

    7. Small Disaster Stories – encountering and overcoming everyday challenges

    8. Game Changer Stories – stories about people who changed the world

    9. Brand Stories – the story of how a brand was curated over time

    10. Yoda Stories –stories about the people who changed your life

    11. Perseverance Stories – stories of perseverance leading to success

    12. Minerva Stories – ancient and traditional wisdom stories

    Contact: doug@dougstevenson.com

     

    41. Twelve Story Types - Part One

    41. Twelve Story Types - Part One

    It’s not as simple as thinking, there are two types of stories: business stories and personal stories. When you understand how to use various story types, you’ll be liberated to develop all kinds of strategic and relevant stories. The more you know, the higher you’ll go.

    To help you identify relevant stories, I’m inviting you to go on a story safari with me. This list of twelve story types will trigger all kinds of story possibilities. In part one of the twelve story types, you’ll learn about four story types:

    1.     The Vignette – a short story

    2.     Crucible Stories – a severe test

    3.     Imbroglio Stories – an acutely embarrassing fiasco

    4.     Credibility Stories – third party stories from trustworthy sources

    Contact: doug@dougstevenson.com

    Tucson, Arizona

    40. Build a Bridge of Connection - Connect IN to Connect OUT

    40. Build a Bridge of Connection - Connect IN to Connect OUT

    There is an invisible space that exists between you and your audience. To succeed, you need to build a bridge of connection and invite them to cross over to your side of the bridge. You need to be so engaging, congruent, and connected to your power, that they find you and your stories irresistible. Rather than reaching out to connect with them, they reach out to connect with you.

    But what happens when your insecurity invades that space and widens the gap? In this episode, you’ll learn how to Connect IN to your power, in order to Connect OUT to your audience.

    Contact: doug@dougstevenson.com

    Tucson, Arizona

     

    38. A Masterclass in Storytelling with John Register

    38. A Masterclass in Storytelling with John Register

    John Register is a master storyteller because he takes the art and craft of storytelling seriously. John sustained a life-changing leg injury that ended his Olympic track and field dream, and subsequently has tweaked, polished, written, and rewritten his story over time. He has transformed it into a brilliant piece of theater. He moves on the stage like an actor in a play. He creates characters and scenes that draw the listener into the action. Nothing is left to chance. Every word, action, and choice is deliberate.

    John brilliantly shares his deeply personal story and connects it to the challenges of people and businesses in transition. That’s why he is in high demand from organizations and corporations all over the world.

    In this podcast, you won’t just listen and learn what it takes to be a masterful storyteller, you’ll feel like you’re sitting in his audience watching him in action. They say if you want to get better at any skill, you need to learn from the best. Sit back and take some notes. John will show you how it’s done.

    Contact: john@johnregister.com

    Contact: doug@dougstevenson.com

    Contact Doug in Tucson, Arizona at 1-719-310-8565

    36. Up Your Game - Raise Your Fees with Jim Davidson

    36. Up Your Game - Raise Your Fees with Jim Davidson

    Before Jim Davidson became a professional speaker, he was an environmental geologist and avid mountain climber. Nothing in his scientific background prepared him to become a motivational speaker, but he had a powerful story about a near-death experience while climbing on Mount Rainier, and people kept asking him to tell that story.

    Over time, he learned to up his game by focusing on his storytelling and stage skills. He watched other speakers, polished his story, and learned how to market and sell his keynote. In this episode, you’ll hear how he leveraged each speaking opportunity and became a sought-after speaker on resilience and change management.

    Contact Jim at: jim@speakingofadventure.com

    Contact: doug@dougstevenson.com

     

     

    35. How to Become the Story with Eileen McDargh

    35. How to Become the Story with Eileen McDargh

    Eileen McDargh was a teacher.  She is now a professional speaker with an uncanny ability to weave a web of transformational magic with her stories. Although she never studied acting, when she tells a story, she becomes the story. She acts out the characters and conversations.

    Eileen believes you must place the story in the context of the audience for it to work effectively. She finds her stories by being open to inspiration from the world around her at any given moment. Eileen will inspire you to be more playful, emotional, and strategic with your stories.

    Website: https://www.eileenmcdargh.com
    Email:
    eileen@eileenmcdargh.com

    Contact: doug@dougstevenson.com

    34. The Evolution of a Storytelling Based Keynote

    34. The Evolution of a Storytelling Based Keynote

    A Crucible is defined as a severe test. Crucible stories are stories of great loss, hardship, or pain. W. Mitchell was burned over 60% of his body in a motorcycle accident, and then was paralyzed in a plane crash. His keynote is based on the stories of his recovery and overcoming adversity.

    Some keynotes are basically one story after another, with each story making a relevant point. In this episode, W. Mitchell shares how he got started in the speaking business and how, over time, his keynote evolved. You’ll be inspired by his journey from pain to personal empowerment.  

    Contact W, Mitchell at: mitchell@wmitchellspeaks.com

    Contact Doug Stevenson at: deborah@dougstevenson.com

    Also: www.storytelling-in-business.com

     

    33. Get Paid to Speak - Courageously Creative Self-Promotion

    33. Get Paid to Speak - Courageously Creative Self-Promotion

    If you believe in yourself and that you have something of value to offer, you need to know how to promote yourself. “Buyers” won’t say yes, if they don’t know you are asking. And how do you get to YES, when people keep telling you NO? The ability to promote yourself, to persevere even in the face of rejection, is an essential skill on the road to success.

    In this episode, you’ll hear five strategies for getting from where you are to where you want to be through courageously creative self-promotion. Whether you want to get paid to speak or to get the job or promotion you want and deserve, these strategies will accelerate the process. Someone is out there waiting to say yes. Your mission, should you accept it, is to seek them out and courageously ask them to say yes.

    http://www.storytelling-in-business.com

    For your free 30-minute coaching call contact: deborah@dougstevenson.com

     

    32. How to Get Paid $15,000 to Speak with Leann Thieman

    32. How to Get Paid $15,000 to Speak with Leann Thieman

    In 1975, during the last days of the Vietnam War, Leann Thieman, a nurse in Iowa, volunteered to fly to Vietnam to rescue 300 orphan babies as the bombs were falling on Saigon. The story of that harrowing experience became the springboard for her to become a professional speaker. When someone agreed to pay her $100 to tell her story, she began her speaking career.  She now charges $15,000 per speech.

    In this interview, Leann shares with Doug the incremental steps she took in the first couple of years, to market and sell her speech. These steps are the basics of how to get started in the speaking business and get people to pay you to speak. If she can do it, you can do it.

    Learn how to leveage your story into a lucractive speaking business. 

    Contact: doug@dougstevenson.com

    http://www.storytelling-in-business.com

     

    http://www.storytelling-in-business.com

     

     

    31. How to Get Paid to Speak and Become a Professional Speaker

    31. How to Get Paid to Speak and Become a Professional Speaker

    Have you ever watched a professional speaker and thought, I can do that? But HOW? How do you get paid to speak? You’ll find some of the answers in this podcast episode. If you have a story to tell that makes a relevant point or teaches a powerful lesson, you can become a professional speaker. You can make a difference and make a lot of money at the same time.

    This is episode one in the professional speaker series. In the following episodes, you’ll learn valuable lessons and gain insightful tips on what you need to do to get paid to speak.

    Link to The National Speakers Association: https://nsaspeaker.org

    Contact: doug@dougstevenson.com

    30. How To Craft Your Pattern Story

    30. How To Craft Your Pattern Story

    Pattern stories are fun to craft and even more fun to tell. They’re like a good Whodunit mystery novel where the plot unfolds over time. They are constructed with a series of mini-stories or segments that illustrate how the same problem keeps happening over and over, while the person or organization experiencing the problem fails to learn the lesson. In the end, the pattern is recognized, and the lesson learned.

    If you’ve ever made the same mistake multiple times or experienced a similar recurring problem in your life or career, you have a pattern story in the making. In this episode, learn how to identify and craft your pattern story.

    For your free no obligation 20-minute coaching call, contact deborah@dougstevenson.com

    www.storytellling-in-business.com

    29. How To Know When NOT To Tell a Story

    29. How To Know When NOT To Tell a Story

    It’s not always appropriate to tell a story. Different stories work in different situations and sometimes, you shouldn’t tell a story at all. If the story doesn’t fit, you must omit.

    For your free no obligation 20-minute coaching call, contact deborah@dougstevenson.com

    www.storytellling-in-business.com

     

    28. Sticky Storytelling with Corporate Trainer Dave Boduch

    28. Sticky Storytelling with Corporate Trainer Dave Boduch

    In this episode, Doug coaches Dave on the Phrase That Pays for one of his stories. Dave shares how he uses stories in his training courses and how The Story Theater Method has helped him to be more deliberate with his stories. He also says that the stories that he tells improve the bottom- line revenues for his company.

    There is a strong emphasis on The Phrase That Pays in this episode. Learn more about the Phrase That Pays and how to make the point of your story stick in Episode 5. What’s the Point.

    For your free no obligation 20-minute coaching call, contact deborah@dougstevenson.com

    www.storytellling-in-business.com

    1-719-310-8586

    27. How to Design a 20-Minute Speech

    27. How to Design a 20-Minute Speech

    TED talks opened the door to short speeches, and now, 20-minute speeches are here to stay. Conference planners are scheduling more speakers with shorter time slots. In my experience, designing a short speech is more challenging than crafting a long one. What stays in? What do you cut? I’ve got you covered. Follow these ten steps and you’ll look like a pro.

    To get 30% off on the downloadable version of the Dynamite Speech System, go to https://www.storytelling-in-business.com/shop/#dynamite-speech-system-downloadable  and enter the coupon code PODCAST-DYN during checkout. Regular price is $129. The coupon code is not case-sensitive. You’ll be directed to a User Registration page and watch your email for the confirmation link.

    Contact: Deborah@dougstevenson.com

     

    26. Storytelling for Fundraising with Dr. Alex Porter Umphrey

    26. Storytelling for Fundraising with Dr. Alex Porter Umphrey

    Dr. Alyx Porter Umphrey is the first black female Neuro Oncologist in the United States. Her personal story of success in the face of adversity is a story that inspires others to donate to Elevate Med, a non-profit dedicated to supporting black and brown medical students with scholarships, mentoring and leadership training.

    In this episode you’ll learn how your story, and the story of those who benefit from your cause, can be the most powerful element of your fundraising strategy. When you invest in storytelling, others will invest in your organization.