Logo
    Search

    Successful Stylist Academy

    Salon & Hairstylist Business Growth Podcast for salon owners and hairstylists who want to grow their businesses and achieve their goals. Our hosts share tips and strategies on marketing, branding, customer service, financial management, time organization, and personal development. We also interview successful salon owners and hairstylists all over the world. If you are committed to growing your business and making a difference in the world, then this podcast is for you.
    enAmbrosia Carey100 Episodes

    Episodes (100)

    Hairstylist Branding 101: Brand vs. Branding Explained

    Hairstylist Branding 101: Brand vs. Branding Explained

    Feeling lost in the world of "brand" and "branding"? You're not alone! This episode w/ host Ambrosia Carey & special guest Nina Kovner of Passion Squared breaks down the key differences between these often-confused terms. Join us as we delve into the essence of what makes a powerful stylist brand, and how to translate that into tangible strategies for building a thriving salon. We'll explore everything from brand identitity to brand story, empowering you to attract your ideal clients and elevate your business to new heights. Tune in and unlock the secrets to building a memorable brand that stands out in the crowded salon landscape!


    All reviewers are automatically entered into our next giveaway with Pharmagel to win a skincare starter pack! Leave your review HERE!


    Join our FREE 10 day business challenge: https://small-kiwi-98108.myflodesk.com/735cf720-d034-4fba-b64c-afc986c3ecc6

     


    Key Takeaways:


    1. The brand is the story.


    2. Branding is the identity of the brand, the aesthetic & logo


    3. Branding is meant to help tell the brand story. It is not the brand story.


    4. The first step is brand story then we design around that, including content.


    5. One of the biggest misconceptions is to build your brand on social media, but that’s marketing.


    6. It all starts with brand purpose: what problems are you solving.


    7. Brand promise, how are we solving those problems.


    8. Who are we serving (target audience), and what solutions do we have (products & services.


    9. When approaching your story telling, the most powerful way of speaking is to an audience of one & making them the hero.


    10. An exercise in helping you create this story is by listening to your clients.


    11. If energy is put into brand identity but not story, there can be a mismatch in what people expect vs what they receive & it can hurt a business


     

    12. Changing your branding every few years can hurt your business, consistency builds trust.


    Find more info on Nina of Passion Squared & Instagram HERE


    Independent Stylists and Salon Owners, get the #1 cost saver on product with SalonScale, use code SSA10 for an additonal 10% savings: https://signup.salonscale.com/mz9lj/ambrosiacarey


    Enjoy our favorite sincecare line, Pharmagel, with 15% off using code SSA 15: http://www.pharmagel.net/discount/ssa15?redirect=%2F%3Fafmc%3Dssa15

     

    What Is A Private Membership Salon?

    What Is A Private Membership Salon?

    Do you crave more freedom, financial security, and a community in your business? Join us as salon owner Nick Mirabella, shares his journey and bold move – transitioning to a private membership model. In this episode, you'll discover: The why behind Nick's decision, the how of the PMA approach, and the benefits of going private.


    Drop a review and get automatically entered into our bundle giveaway with Pharmagel skincare now!


    Get our FREE Marketing guide here: https://small-kiwi-98108.myflodesk.com/ke6k90nlq2


    Key Takaways:


    1. Private memberships allow you to practice your business under a private domain through a membership program.


    2. Statutory compliant means you’re complaint to what the state & government tells you to what you can do vs non-statutory which is complaint to your private association.


    3. Changing the structure of your business to private offers an opportunity to rethink how you can marginalize profits.


    4. ESOP program, employee stock options as a percentage to pool from different forms of income of the business to employees with vested interest.


    5. Having a private business face a few challenges such as State Board & distributors due to the license.


    Cover your product cost with our #1 tool, SalonScale. Get 10% off with code SSA10 https://signup.salonscale.com/mz9lj/ambrosiacarey


    Get 15% off our favorite skincare line, Pharmagel with code SSA15 http://www.pharmagel.net/discount/ssa15?redirect=%2F%3Fafmc%3Dssa15


    Follow Nick on his journey here


    Recession-Proof Your Business: 10 Powerful Strategies to Thrive

    Recession-Proof Your Business: 10 Powerful Strategies to Thrive

    Worried about a recession impacting your salon business? This episode is your lifeline! We'll dive into 10 proven strategies from cutting costs to attracting clients, helping you maximize efficiency, boost revenue, and recession-proof your success. Learn from 24 year hairstylist and salon owner Ambrosia Carey and gain valuable tips on financial planning, marketing adjustments, and operational optimization. Don't wait until times get hard in your business - take control and secure your future today!


    Celebrating our 100th episode & over 10,000 downloads! Drop a review on Spotify or Apple now & get automatically entered to win a Pharmagel skincare bundle: https://podcasts.apple.com/us/podcast/successful-stylist-academy/id1584273127 winner will be chosen and annouced March 19th!


    Join Salon to CEO with Ambrosia & Fulton Accouting March 11th HERE


    Start using SalonScale, get your cost covered & track your inventory, save 10% using code SSA10: https://signup.salonscale.com/mz9lj/ambrosiacarey


    Key Take-Aways:


    1. GDP requires 2 consecutive quarters.


    2. Inflation: Consumer price index remains high.


    3. Federal reservce interest rate climbing, but S&P has increased.


    4. Review & optimize expenses: look over monthly expenses & cut back on non-essential costs: subscriptions, utilities, inventory.


    5. Build an emergency fund 3-6 months of operating expenses to cover unexpected costs during slowdown.


    6. Explore options to lower interest rates or extend payment terms on existing loans.


    7. Focus on services with higher margins like scalp care, treatment add-on, bundle options  (menu options in previous episode linked in our shownotes), above all focus on essential services.


    8. Secure a line of credit w/ favorable terms to access additional funds if needed.


    9. Loyalty programs & rewards, good time to reintroduce.


    10. Optimize your search on both website & social media for local searches; showcase specials or giveaways. Products that aren’t moving, bundle a giveaway or host a contest.


    11. Community partnerships: collab w/ local businesses for joint promotions.


    12. Optimize scheduling, how can you shrink timing down on services? (Treatment to end while roots on, rescheduling then getting next step ready while processing, use 10 min express colors)


    13. Reduce waste: SalonScale tracks all inventory usage & cost, stores formulas, creates a suggest re-order menu.


    Find more on our top downloaded episode here: https://podcasts.apple.com/us/podcast/successfulstylistacademy/id1584273127?i=1000603222567


    Start saving with SalonScale using code SSA10: https://signup.salonscale.com/mz9lj/ambrosiacarey


    Save 15% on our favorite skincare line, Pharmagel with code SSA15 here: http://www.pharmagel.net/discount/ssa15?redirect=%2F%3Fafmc%3Dssa15

    Raising Prices With Confidence (without losing clients)

    Raising Prices With Confidence (without losing clients)

    Raising prices without scaring off clients - sounds impossible, right? This Successful Stylist Academy episode cracks the code! Learn pro tips for confident price increases, from justifying your worth to handling client conversations. Stop undervaluing your skills and boost your income - listen now & drop a review if you found this helpful!


    Salon owners & Independent Stylists, join the waitlist for our next Group Coaching session!


    Want to be a part of our Free Business Challenge?


    Find everything in one place here: https://www.ambrosiacarey.com/

     


    Key Take-Aways:


    1. Evaluate fixed, variable expenses first, then your profit margins with cost.


    2. Market search within your zip code & surrounding areas, then look over the income median within those zip codes.


    3. Ask these questions: How long have you been in the business? What percentage of clients are rebooking with you? What experience does the client reflect when they’re walking away from the chair?


    4. Let facts help you determine prices by looking at your cost of goods, not emotion or guessing.


    5. Value & worth are not the same. Think of value broken into two parts: communication & technical. When breaking down services, over communicate the steps, and the technical cost associated.


    6. If it’s a higher increase (over 10%), increase in increments.


    7. Give a heads up effective date before the price increase takes effect.


    8. Avoid increasing prices around peak seasons, and give ample notice.


    Know your numbers down to the penny with our favorite salon tool, SalonScale. Save an extra 10% here: https://signup.salonscale.com/mz9lj/ambrosiacarey


    Save 15% off with Pharamgel skincare using code SSA15: http://www.pharmagel.net/discount/ssa15?redirect=%2F%3Fafmc%3Dssa15


    Grow 2 Businesses Simultaneously: Expert Strategies for Success

    Grow 2 Businesses Simultaneously: Expert Strategies for Success

    Feeling overwhelmed with the thought of juggling 2 businesses at the same time? Breathe easy! Discover expert-tested techniques to double your impact without doubling the stress. Master growth hacking, organizational, and structured techniques. Click now for the ultimate growth guide! Leave a review if this helped you in any way!


    Hairstylists! We are offering FREE group coaching to anyone who downloads Successful Hairstylist, our course with lifetime access: https://www.ambrosiacarey.com/workshops/successful-hairstylist !


    Want more ways to market your business? Get the guide HERE


    Key Takeaways:


    1. Lay the groundwork: create your business plan and take it to a mentor.


    2. Create you WHY & streamline a plan for the back-end.


    3. Build out your income projections on a monthly, quarterly, and annual basis.


    4. Consider what happens in a slow month vs heavier. What do you need to do to plan for balance?


    5. When coming to a business decision, ask yourself “can I do it”, then ask “should I do it”.


    6. Play to your strength and budget to bring others in.


    7. Leave space for spontaneity during the structured time. Look at this week by week.


    8. Keep organized notes to side-bar a thought while you’re in that structured time.


    9. Keep your business and personal accounts separated with a separate LLC, EIN, and bank accounts.


    10. Focus on your top 3 offers that give you the best output for expense/time ratio.


    11. Formula: Net profit - initial investment x 100.


    12. If you made an initial investment in your business, your number 1 goal should be to pay yourself back first.


    13. Balance technology and real people interactions for a salon business.


    14. Use the 3, 2, 1 method; your 3 top clients, the 2 places they hang out and market there, and your 1 point of differentiation to attract more who are like them.


    15. Simple is not always easy. Schedule time to rest and take a breath.


    Find us on Instagram


     

    Get 10% off the #1 salon profit tool, SalonScale today: https://signup.salonscale.com/mz9lj/ambrosiacarey


    Take 15% off our favorite skincare line, Pharmagel w/ code SSA15: http://www.pharmagel.net/discount/ssa15?redirect=%2F%3Fafmc%3Dssa15


    If you prefer video, we are now on YouTube!


    Success Beyond The Salon

    Success Beyond The Salon

    Ever dreamt of building an empire beyond the salon? Join us as founder Ambrosia Carey talks over the successes story Carleana DeLaCruz built between a high demand bridal business and publishing a book built for hairstylists, "Hairpins and Happiness". Carleana unpacks the key ingredients of her success, revealing the mindset shifts, business hacks, and strategic leaps that propelled her from behind the chair to multiple avenues of business.


    Join our FREE 10 day business challenge here: https://small-kiwi-98108.myflodesk.com/735cf720-d034-4fba-b64c-afc986c3ecc6


    For instant hands-on and business education, download our Hair Bundle: ambrosiacarey.teachable.com/p/hair-tour-virtual-bundle


    Key Take-Aways:


    1. Who are you writing this for?


    2. When the process begins, pick an end date.


    3. put words on the page, just start.


    4. Stick to it, be persistent with finishing what you started.


    5. Be open to collaboration in building your business.


    6. There is more to monetizing a business than money. Relationships are the ultimate monetization.


    7. Success is a constant evolving journey.


    8. Get out of your own way & choose to make it happen.


    SalonScale has saved thousands of dollars for businesses we've work with, start saving now & enjoy an extra 10% off HERE: https://signup.salonscale.com/mz9lj/ambrosiacarey


    Take 15% off our favorite skincare line, Pharmagel using code SSA15: http://www.pharmagel.net/discount/ssa15?redirect=%2F%3Fafmc%3Dssa15


    Find Carleana on Instagram: https://www.instagram.com/hairpinsandhappiness/?hl=en


    Hairpins & Happiness Book HERE: https://www.amazon.com/dp/B0CKSZ2W72/?coliid=IPCGHMUM3QWL7&colid=MMF47JVJU3O2&psc=1&ref_=cm_sw_r_cp_ud_lstpd_XSYY25HCGTMCSY569VXY

    People Pleasing to Self-Care: How to Set Healthy Boundaries

    People Pleasing to Self-Care: How to Set Healthy Boundaries

    Ditch the guilt, set the limits! People Pleasing to Self-Care: Master healthy boundaries, reclaim your energy, & run a healthier business! In this episode, we are talking about ways to say no, prioritize YOU, & build vibrant relationships without exhaustion. Successful Stylist Academy coaches share their expert tips, real-life examples, & practical tools for a happier, healthier life. Download our FREE worksheet & join our 10 day business challenge!


    Get our Free Form "Discovering your WHY"


    Join our FREE 10 Day Business Challenge!


    Key Takeaways:


    1. Create your way, and visit it often: once a year at minimum and anytime you pick up a new project.


    2. Self reflect, which will help you identify your patterns and triggers.


    3. Reinforce your priorities through self-care.


    4. What are your motivators and what drives you to say yes?


    5. If you have a hard time, saying, no, don’t answer right away.


    6. Before saying yes, ask yourself "do I want to do this?"


    7. Ask yourself why am I doing this and does it align with your why?


    8. Ask yourself if it’s healthy for you. Is this is the best way to spend your time and expertise?


    9. Does this bring out the best of me and others?


    Protect your color profits with SalonScale and save an added 10% here: https://signup.salonscale.com/mz9lj/ambrosiacarey


    Enjoy 15% with our favorite skincare line, Pharmagel using code SSA15: http://www.pharmagel.net/discount/ssa15?redirect=%2F%3Fafmc%3Dssa15

     

    Salon Retail Vs. Affiliate Links: Which is Best?

    Salon Retail Vs. Affiliate Links: Which is Best?

    Ever feel torn between stocking shelves with products or sending clients down affiliate link rabbit holes? You're not alone! This episode dives headfirst into the salon retail vs. affiliate marketing debate, helping you unlock the best profit path for your beauty empire. Tune in and drop a review to have your voice heard in a future topic!


    Get access to our FREE Marketing Guide now: https://small-kiwi-98108.myflodesk.com/ke6k90nlq2


    Attract growth with our best selling marketing course: https://ambrosiacarey.teachable.com/p/businessmarketing


    Key Take-Aways:


    1. Time & Effort: managing inventory, ordering, storage, product knowledge, and handling returns should be considered first.


    2. Housing retail may take more time and cost up front but have a higher profit margin.


    3. Affiliate links are convenient and don’t require up front cost.


    4. Most brands offer education points to salon owners for carrying the line in house, and those points can be applied to backbar and ongoing education.


    5. A solo suite owner might not have space to stock retail, but the commission is capped at a lower percentage.


    6. The average salon that sells product in house claims a 15-25% profit from retail sales.


    7. Consider the client experience when making your decisions & what fits your brand.


    8. There are more profit options for products not selling in the salon, such as hosting a sale or taxable donation for the business.


    9. Selling through affiliate links allows less commitment to a line & it’s easier to switch lines.


    10. The downside to affiliate links is the possibility to dilute the brand image for your salon.


    11. Online options help with a global reach and 24/7 accessibility.


    12. Online purchasing has a lack of personalization, can have delays in shipping, lead to dissatisfaction, and reduces impulse purchasing which is a missed opportunity.


    Increase your color profits instantly, plus score 10% off with SalonScale now, you'll thank us later!


    Get 15% off our favorite skincare line, Pharmagel today with code SSA15: http://www.pharmagel.net/discount/ssa15?redirect=%2F%3Fafmc%3Dssa15

    Expectation vs. Reality: How to Bridge the Gap with Clients in the Salon

    Expectation vs. Reality: How to Bridge the Gap with Clients in the Salon

    Ever have a client walk in with a Pinterest hair fantasy and walk out disappointed? Yeah, we've all been there. Join us as we delve into the trenches of salon life, sharing real-life scenarios, practical tips, and expert advice to help you communicate effectively and build trust and loyalty with your client. Subscribe now & leave a review to get automatically entered into our next big givewaway!


    For more topics, questions, or industry related conversations, leave a review with us and we will add it in!


    Get a copy of our Free Client Retention Guide


    Key Takeaways:


    1. Ask your client to zoom into the picture to clarify what part of the image they’re drawn to.


    2. Educate your client: What the service would look like, the upkeep, and how often they need to come back in.


    3. Use a color consultation form and give 2 options, breaking apart by time and starting rate.


    4. Our job is to help a client decide what they actually want.


    5. Over communicate during the consultation, and look for those non-verbal cues.


    6. Use the same verbiage your clients use.


    7. Stick to the positives, find the answer and create a solution.


    8. Try breaking the ice with a little humor when it comes to unrealistic expectations.


    9. No your limits and be OK with having to turn down the service if it is an unreasonable request.


    10. Give yourself a cushion of time and quoting the amount of service to save any unforeseen changes.


    11. Walk them through the entire process, so they know what to expect and communicate as you go.


    Get hooked up with our number 1 profitable business tool & Sponsor SalonScale. See what has saved saved thousands of beauty professionals time and money.


    Enjoy 15% off our favorite skincare line and Sponsor, Pharmagel, a clean skincare line trusted skincare line for over 30 years!

    Building Trust As A Hairstylist: Responding To Retail Rejections

    Building Trust As A Hairstylist: Responding To Retail Rejections

    In this episode, Successful Stylist Academy's founder, Ambrosia Carey delves into the communication aspect of being a hair stylist. Ambrosia breaks down the art of building trust with your clients and navigating those awkward moments when a client says no to your retail suggestions. For future topics or questions to our coaches, leave it in a review & we will include your comment in a future episode!


    Subscribe and leave your review HERE, all reviewers are automatically entered into our next giveaway!


    Get on the Waitlist for our next Successful Hairstylist Group Coaching bundle pack.


    Key Take-aways:


    1. Establish Open Communication: Engage in active listening to understand your clients' needs, preferences, and hair goals. This makes educating our clients easier.


    2. Provide Expert Advice: Offer professional guidance and recommendations based on your expertise and understanding of their hair type, texture, and lifestyle. Personalized recommendations, problem-solution, product experience, maintenance and longevity.


    3. Respect Their Choices: Respect clients' decisions even if they decline your recommended products or services. Make note of your recommendation and let them know you’ll revisit at another time.


    4. Offer Alternatives: If a client declines a product or service, suggest alternative options that may better suit their needs or budget. Help through process of elimination.


    5. Personalize the Experience: Tailor your recommendations and interactions to each client's unique personality and preferences: smell, feel, hold, upkeep, application.


    6. Maintain Consistency: Focus on consistent high-quality services, this builds trust over time through repeat interactions.


    7. Address Concerns Proactively: Anticipate potential concerns and address them before they arise. Explain how product diversion or gray marketed items work.


    8. Embrace Education: Continuously educate yourself about the latest trends, techniques, and products you carry. Start out with 3 hero products and keep adding on.


    9. Demonstrate Transparency: Be transparent about product ingredients, answering clients' questions honestly and providing clear support for your recommendations. Heat protectant.


    10. Follow up with your recommendation after the appointment.


    Get the #1 money saving tool in the salon, SalonScale with an added 10% off from our Sponsor!


    Enjoy 15% off our favorite skincare line and Sponsor, Pharmagel with code SSA15


    Find us on Instagram

    How to Handle Negative Clients As a Beauty Professional

    How to Handle Negative Clients As a Beauty Professional

    In the service industry, negative client interactions are an inevitable reality. However, with the right approach, you can transform these challenging situations into opportunities for growth, professionalism, and client retention. Join us as we delve into the art of handling negative clients, equipping you with strategies to effectively manage difficult situations, maintain your composure, and protect your business reputation.


    Drop your review and include any question or topic suggestion you want us to cover next time HERE!


    Get on the Waitlist for our next Successful Hairstylist coaching container!


    Key Take-Aways:


    1. Know yourself: What feels right for you.


    2. Pause. Breathe. Speak. Listen. Repeat.


    3. It’s better to be kind than to be right. Perception is reality.


    4. Stay calm to maintain your exposure, this is not the time to match energy.


    5. Actively listen, this sends the message that you’re validating their feelings.


    6. Avoid any kind of defensiveness, so you don’t add to a wall of separation.


     

    7. Seek solutions. Find actionable steps to begin difusing.


    8. Hearing and listening are 2 different things.


    9. What people typically need are to feel seen & heard, feel understood, and to feel like you care enough to make it right.


    10. Try your best to not take things personally. Don’t mistake arrogance for insecurity.


    11. The words we use are huge: Use their name, repeat what you understand, apologize or recognize, ask what you can do to make it right.


    12. Some people are just more negative than others. What can we do to not feel energy into it and turn it into a positive?


    13. Write it out if needed, bring in a 3rd party.


    14. Worse case scenario, be okay with offering their money back, and take it as a learning lesson.


    14. If it becomes abusive, or compromises your mental health, respectfully uninvite.


    Save huge on your color costs in the salon plus take 10% off with our trusted Sponsor SalonScale:https://signup.salonscale.com/mz9lj/ambrosiacarey  


    Take 15% off our favorite skincare line & Sponsor Pharmagel with code SSA15

    Networking As a Beauty Professional

    Networking As a Beauty Professional

    In the dynamic and competitive world of the beauty industry, networking is not just a buzzword – it's a lifeline for success. Join us as we explore ways to effectively network, guiding you through strategies to establish meaningful connections, build a strong professional reputation, and propel your career. Whether you're a seasoned professional, or just starting your journey in the beauty industry, this episode is packed with actionable insights to help you.


    Key Take-aways:


    Hairstylists, join the waitlist for our most successful program.


    Download our Free 6 Figure Guide HERE


    Key Take-aways:


    1. Check in with  yourself and make sure you show up as you are so you can align with the right people.


    2. Events and award shows are made for chances to connect and network, however classes are the easiest way to interact in a more intimate setting.


    3. Put the phone away, it sends the message that you’re busy.


     

    4. DM others who will be attending beforehand to get to know one another before you get there.


    5. Get there early, it’s easier to connect before it gets busy.


    6. Join forums or groups on social media to interact, ask questions, and connect with others in the community.


    7. Ask open ended questions that prompt a little more interaction.


    8. Try collaborating with others, start with others in your own area or community.


    9. Attend smaller gatherings or retreats, where you’re learning a skillset together.


    10. Start with hosting a community social event in your space.


    11. Offer to assist or work on photo shoots to create with others and get to know them.


    Follow us on Instagram


    Find us on TikTok


    Snag 15% off our favorite skincare line & Sponsor Pharmagel with code SSA15

    5 ways to set and achieve goals

    5 ways to set and achieve goals

     In the world of business as a beauty professional, success hinges on your ability to set clear, actionable goals and consistently execute your plans. Join us as we delve into the art of goal setting and achievement, empowering you to transform your aspirations into less overwhelming steps. Business advisor, Ambrosia Carey and Successful Stylist Academy lead coach, Drea Lecher will guide you through the process of defining your goals, crafting effective strategies, and overcoming obstacles that may stand in your path. Whether you're a seasoned beauty professional or just starting your entrepreneurial journey, this podcast will equip you with the tools, mindset, and motivation to achieve your next steps.

     

    If you're a small business and want to tackle your next goals with us, get on the Waitlist


    Get access to our FREE Marketing Guide HERE.


    Key Take-aways:


    1. Write out something you want to achieve and why is it so important to you?


    2. Review your goal on a monthly basis. Then celebrate when you achieve that goal.


    3. Make sure your long-term goals are SMART goals, anywhere between 3, 6, and 12 months.


    4. Use exact clarity to set achievable goals, start with brainstorming first, then position the WHY around it.


    5. Don’t focus on too much at once. Start out with setting 3 goals per week.


    6. Have an accountability partner or join our Group Coaching.


    7. Brain dump and brain storm, without organizing, let the thoughts out and then organize later.


    8. Try recording your thoughts when they enter your mind instead of writing down.


    9. Remove your distractions that can overwhelm you from getting something done.


    10. Mentorship helps significantly in achieving larger goals as it helps you with being consistent and persistent within a productive habit.


    11. We cannot be hard on ourselves if we haven’t practiced the discipline. Be kind to yourself, practice self compassion, and set yourself up for success by first practicing discipline.


    12. Revisit your goal as well to make sure you don’t want to modify or change you goal as the vision can change.


    Get 15% off our favorite skincare & Sponsor Pharmagel with code SSA15.

    How To Overcome Self-Doubt

    How To Overcome Self-Doubt

    Discover the power of self-belief and overcome self-doubt as a beauty professional with these practical strategies and expert tips. Learn how to silence your inner critic and unleash your true potential behind the chair and beyond with our Successful Stylist Academy community. Subscribe for a new episode every Tuesday and leave us a review to share your experience or even a topic you'd like to see us cover more of in the future!


    Join our next Successful Stylist Waitlist


    Discovering your WHY free Download HERE


    Key Takeaways:


    1. Self Compassion: Write down your self-doubting thoughts, then counter them with compassionate and understanding responses.


    2. Identify the root of the cause.


    3. Reprogram negative self talk. Respond immediately with a positive affirmation.


    4. Be specific with your goals & set smaller achievable goals.


    5. Strengthen your educational foundation with a hands-on class.


    6. Try going to something alone, which makes it easy to find new people to connect with.


    7. Celebrate your achievements, especially the small ones which are a reminder that you finished what you started.


    8. Seek support & positive influence. Who you surround yourself by makes a big inspect on the way we view ourselves.


    9. Overwhelm & comparison are 2 big factors that contribute to self doubt. Remind yourself that everyone has their own strengths & weaknesses.


    10. Practice compassion for yourself and others.


    Get 15% off our favorite skincare line & Sponsor Pharmagel w/ code SSA15

     

    8 Proven Strategies to Increase Revenue as a Beauty Professional

    8 Proven Strategies to Increase Revenue as a Beauty Professional

    In this episode, we'll discuss 8 proven strategies to increase revenue as a beauty professional. If you're ready to start making more money as a beauty professional, tune in to this episode! Subscribe and leave a review to let us know what you think of this episode, and if you have any suggestions, feel free to reach out to us on Instagram!


    Join our next Successful Hairstylist Group Coaching for your behind the chair business!


    For quick resources on more ways to generate income, check out this POST.


    Get this free template to create your very own giveaway


    Key Takeaways:


    1. Affiliate partnerships to earn extra income through your social links, landing page, and even QR code for your clients to use.


    2. 66% of consumers are willing to pay more for a product or service that is part of a partnership.


    3. Cross promotions and partnerships are a great way to target the audience you’re looking for.


    4. Partner with business who can compliment what you offer such as a photographer, local events companies, or a makeup artist in your area and creat a package offering.


    5. Organize a giveaway which increases engagement and helps others discover your business


    6. Partner for a workshop collaboration to host in your space; sell tickets for a specific event, time of year, or niche topic.


    7. Offer bundles whether it’s a service that you want to grow or retail items that aren’t moving off the shelf.


    8. Sell tickets to a client event. Have them bring a basket of their own tools & show them how to use what they have.


    Get 15% off with our Sponsor & favorite skincare line Pharmagel using code SSA15.


    We are now on YouTube for your visual needs!

    How to Deal with Boredom in Your Hairstyling Career

    How to Deal with Boredom in Your Hairstyling Career

    Ever found yourself stuck in a hairstyling rut, battling boredom behind the chair? We totally get it! Join today’s episode, 'How to Deal with Boredom in Your Hairstyling Career.' We're diving deep into relatable struggles and sharing real, friend-to-friend advice. Discover fun hacks, inspiring stories, and practical solutions to bring the excitement back to your hairstyling journey. Let's beat that boredom together and rediscover our passion for the craft.


    Hair Stylists, join our group coaching waitlist!


    Enjoying the podcast? Leave us a review & you’ll be automatically entered into our next giveaway!


    Key Take-aways:


    1. Return to a place of simplicity.


    2. Sometimes its easy to get caught in the chaos, which can feel similar to boredom.


    3. Add onto your collection with small changes or a different tool and create a new name for it.


    4. Create a formula recipe book with your hair besties or team.


    5. Book a model day and do something new or try creating your very own look-book.


    6. Collaborate with others to create a collection or looks together.


    7. Theme some days, like Boho on Tuesdays or braids on Thursdays.


    8. Sign up for a class, and put yourself outside of your comfort zone.


    Get 15% off with our Sponsor & favorite skincare line, Pharmagel with code SSA15.


    We want to hear from you on Instagram.


    We are now on YouTube for the visual preferred!

    10 Easy Marketing Strategies To Boost Your Salon Business

    10 Easy Marketing Strategies To Boost Your Salon Business

    Are you looking for ways to boost your salon business? In this episode, we Ambrosia Carey shares 10 easy marketing strategies that you can implement today. From creating a strong online presence to best sustainable practices, we've got you covered. Whether you're a small business owner or thinking of expanding into ownership, these strategies will help you reach new clients and grow your existing business behind the chair.


    Get the latest Successful Stylist Academy info in our newsletter


    Snag our free worksheet “Navigating Negative Reviews


    Key Take-aways:


    1. Create a Google My Business Profile to establish authority for SEO.


    2. Claim your listing on Yelp. The more online directories you’re listed on, the better sources of traffic to your website & health of future business.


    3. Make sure your social media accounts are up to date. Facebook groups has been on the rise again lately.


    4. Take the overwhelm out with a video or photo created for your ideal target market.


    5. Respond to comments or questions on your social media pages with either a CTA or personalized engagement.


    6. Offer a refferal program to existing clients, which builds a longer lasting, deeper relationship with your existing clients.


      7. Run a contest or giveaway on your social media, and offer to clients inside the salon as well to source traffic and include as well.


    8. Partner with another local business to cross promote.


    9. Ask your clients for a review on your website, Google My Business is both public and increases your SEO.


    10. Draft an email to your clients giving updates or sharing promotions. Then notify on social media in case others want to sign up for your future newsletters.


    Enjoy 15% off our favorite skincare link & Sponsor: Pharmagel code SSA15.

    Hairstylist Advice From The Pros: If We Could Start Over

    Hairstylist Advice From The Pros: If We Could Start Over

    As a beauty professional, if you knew then what you knew now, would you do anything differently? We talk about some of our biggest learning curves, what we talk about today during coaching sessions, and small actions that make big impact toward having a long & happy career as a hairstylist. Follow along and leave us a review if this conversation speaks to you!


    Get in the Successful Stylist Waitlist


    Here’s the free download Critiquing Yourself Q&A


    Key Take-Aways:


    1. Interview and visit as many salons as possible before committing.


    2. You can’t be good at everything.


    3. Practice communication skills as you’re learning the technical.


    4. Work on retention rate as you’re attracting new clients.


    5. Get your signature consultation & work on your brand to market to your perfect clientele.


    6. Seek a mentor early on: some of the mastery, the learning curve is your mentor.


    7. Focus on your brand and how to market to continue growing, not get bored, and keep your passion alive.


    8. It’s okay to rest.


    9. Record yourself to practice, critique, and get better


    Get 15% off with our favorite skincare line: Pharmagel Code SSA15


    If you prefer visual, we are now on YouTube!


     

    6 Simple Ways to Communicate Better with Your Salon Clients

    6 Simple Ways to Communicate Better with Your Salon Clients

    Do you want to improve your communication skills with your salon clients? In this podcast, we will discuss 6 simple ways to communicate better with your clients and create a more positive and enjoyable experience to support your business.


     Our FREE Download: Top 10 Habits of a Successful Hairstylist


    Hairstylists, don't miss our next annoucement, join the Waitlist.


    Key Take-Aways:


    1. Offer a complimentary virtual consultation


    2. Ask clients how they like to best communicate or receive information.


    3. Send a welcome letter and policy note prior to your appointment.


    4. Cover past, present, and future in the consultation.


    5. Practice communication in eye contact, body language, and the words we use.


    6. What you hear is more important than what you say. Practice your listening skills.


    Get 15% off our favorite skincare line and Sponsor Pharmagel, use code SSA15.


    We are now on YouTube! Catch our latest video HERE.


    The Best Ways for Hairstylists to Invest Their Money for Retirement

    The Best Ways for Hairstylists to Invest Their Money for Retirement

    Are you a hairstylist who wants to make sure you have enough money to retire comfortably? In this episode, we will discuss the best ways for hairstylists to invest their money for retirement with Hairstylists Harley Chapman and Ambrosia Carey. We will cover topics such as how to get started in investing, the benefits of starting now, and what to look for in a finacial advisor.


    For more support in growing as a hairstylist confidently, join our Successful Hairstylsit Waitlist.


    Get instant access to our Haircutting, Styling, and Business chats in the Hair Tour Bundle


    Key Take-Aways:


    1. Inflation is growing more rapidly than todays income can keep up with.


    2. What are your long term goals & how do you plan to get there?


    3. When looking for a salon home, find out if they offer retirement benefits, what do they contribute, and at what time will you qualify to join?


    4. Add passive income streams to diversify your income from downloads to affiliate marketing, to brand partnerships.


    5. You can start an investment account at any point even if it’s a small amount. Just start.


    6. Roth IRA allows an annual contribution of $6500 as long as your single income is under $153k per year.


    7. Contribution to Roth IRA are made post tax. You will not be taxed once it comes time to withdrawal earnings.


    8. There are some limits to how much you can put in, when you can withdrawal, and what age you can access depending on the type of account.


     

    9. What does money mean to you? And what type of investment accounts would nurture your needs?


    10. When looking for a financial advisor, ask what their commission structure looks like & how do they charge.


    Find Harley on Instagram


    Get 15% off Pharmagel, our favorite clean skincare line with code SSA15


    Find us on Instagram


    Our video series on YouTube