SuperCreativity Podcast with James Taylor | Creativity, Innovation and Inspiring Ideas

What is the case for developing creative thinking skills? How can we teach creativity in schools? Do schools kill creativity? Recently the OECD’s Programme for International Student Assessment (or PISA), a global academic benchmark for measuring and comparing the academic performance of children across many countries, decided it should also measure creativity. Over the years educators including Sir Ken Robinson, Edward de Bono, and Ellis Paul Torrance have spoken and written about how to teach creative thinking. A new voice has entered this conversation, Dr. Cyndi Burnett.

Dr. Cyndi Burnett is the co-director of Creativity and Education, an online platform designed to help educators and parents bring creativity into their classrooms and homes. Nearly 100,000 people have now taken her online course on Everyday Creativity which is available on Coursera, making it one of the most popular creativity courses on the platform. She has also held the position of Associate Professor at the International Center for Studies in Creativity at SUNY Buffalo State and prior to becoming an academic, Cyndi was a professional actress. 

Cyndi and I discuss the science of creativity, Julia Cameron’s ‘The Artist’s Way", the Torrance test, and the latest academic research on creativity.

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What could a lacemaker have in common with vascular surgeons? A Savile Row tailor with molecular scientists? A fighter pilot with jazz musicians? At first glance, very little. But Professor Roger Kneebone, who has been called the expert on experts, has spent a lifetime finding the connections and recently published these in a new book called Expert: Understanding The Path To Mastery.

In Expert, he combines his own experiences as a doctor with insights from extraordinary people and cutting-edge research to map out the path we're all following - from 'doing time' as an Apprentice, to developing your 'voice' and taking on responsibility as a Journeyman, to finally becoming a Master and passing on your skills. As Kneebone shows, although each outcome is different, the journey is always the same.

Professor Kneebone directs the Imperial College Centre for Engagement and Simulation Science and the Royal College of Music - Imperial College Centre for Performance Science. His first career was as a surgeon, operating on trauma patients in southern Africa. He then changed direction, becoming a general practitioner in southwest England. Now, as an academic at Imperial College London, he researches what experts from different fields can learn from one another. His unorthodox and creative team includes clinicians, computer scientists, musicians, magicians, potters, puppeteers, tailors and fighter pilots. Expert is his first book for a general readership.

Whether you're developing a new career, studying a language, learning a musical instrument or simply becoming the person you want to be, Professor Kneebone’s ground-breaking research and book reveals the path to mastery.

Roger and I discuss how anyone can become an expert, the future of work, improvisation skills, thread management, innovation, ZPD theory, and why having expertise and being an expert isn’t necessarily the same thing.

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Automation and AI: How it will affect the future of work. – #293

In this episode:

Automation and AI: How it will affect the future of work.

The difference between enabling and augmenting technologies. The impact of cities and alcohol prohibition on innovation. 

Carl Benedikt Frey’s latest work ‘The Technology Trap’ takes a sweeping look at the history of technological progress and how it has radically shifted the distribution of economic and political power among society’s members. As Carl Benedikt Frey shows, the Industrial Revolution created unprecedented wealth and prosperity over the long run, but the immediate consequences of mechanization were devastating for large swaths of the population. Middle-income jobs withered, wages stagnated, the labor share of income fell, profits surged, and economic inequality skyrocketed. These trends, Frey documents, broadly mirror those in our current age of automation.

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My guest today is Seth Godin. Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, This Is Marketing, and What To Do When It's Your Turn (And It's Always Your Turn). His latest book is The Practice: Shipping Creative Work. Brian Koppelman, co-producer and co-creator of the hit TV show Billions says that The Practice “is a skeleton key specially molded to unlock the most creative version of you. Read it, and find yourself free to be who you know you really are.” 

Godin’s work covers a range of subjects, from the post-industrial revolution to being remarkable, and from the spread of ideas to knowing when to quit. He introduced the concept of “permission marketing” in the early days of the internet – recognizing and respecting the power of the consumers. A champion of talent, Godin proclaims that lack of creativity in the post-industrial world means we should all treat our work as a form of art.

In 2013, Seth was one of only three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might just be the only person in both.

Seth and I talk about how he found his voice as a writer, non-attachment, Seth’s creative process, why diversity matters, and better ways to learn and ship creative work in a post-industrial world.

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I'm James Taylor. And this episode is going to be a little bit different. I'm going to let you into coming backstage, behind the scenes, there are some changes, big changes we're making here. And I want to give you the reasoning behind them. And I want to share with you some exciting developments, some exciting things that are going to be coming up really soon

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In this episode we learn from Robin Colucci on The Four Bestselling Book Structures

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Robin Colucci is an entrepreneur, author, and writing coach whose clients have been traditionally published by companies including Random House, Doubleday, John Wiley & Sons and Hay House. Robin has studied some of the best-selling books in the world, the ones that have sold hundreds of thousands and even millions of copies. She discovered there are only four bestseller blueprints or book structures that these bestsellers use and we’ll be learning about those today.

In this episode, we cover:

- The Four Bestselling Book Structures
- The organized list
- The traditional outline
- The narrative book

Resources:

- Official Website - http://robin-colucci.com/
- 5 Reasons You Might Need A Book Deal - https://robincolucci.com/book/

If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.

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In this episode we learn from Derek Murphy on Creating A Great Book Cover.

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For the past decade, Derek been devoted to helping authors build a huge platform quickly to crush their book launches. But he also knows more than is good for someone about guerrilla marketing, getting thousands of followers or email subscribers, and starting a profitable online business. Now that he's done with his Ph.D., he writes dark fantasy and runs writing retreats in castles. He also creates online courses to help indie authors publish better books with less time and money.
In this episode, we cover:

- Creating A Great Book Cover
- The role of the book cover
- Book design colors
- Writing to market

Resources:

- Recommended Book: Perennial Seller by Ryan Holiday
- Recommended Tools: AI Writer, iPad, Bluetooth Keyboard
- Official Website - https://www.creativindie.com/
- Free Guerilla Publishing Book - https://www.creativindie.com/gp/

If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.

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In this episode we learn from Sha Nacino on The three keys every author must have.

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Sha Nacino is a trusted global speaker on gratitude, happiness, and productivity, a Jack Canfield Certified Trainer on Success Principles, and a prolific author of 12 books. She is recognized as a Distinguished Toastmaster (DTM), the highest award given by Toastmasters International to its members worldwide. A student to some of the world’s best teachers — Bo Sanchez, Brian Tracy, Jack Canfield, and Tony Robbins — Sha loves to write books and teach people how to write books through The 90-Day Book Writing Challenge which she shares at shanacino.com/write. To date, Sha has addressed thousands of audiences from more than 26 countries globally.

In this episode, we cover:

- Her formula for writing a book
- The three keys every author must have
- How to write a book in 90 days

Resources:

- Recommended Book: The ONE Thing by Gary Keller and Jay Papasan -https://www.amazon.com/ONE-Thing-Surprisingly-Extraordinary-Results/dp/1885167776
- Recommended Tools: Evernote, Ideabank
- Official Website - https://www.shanacino.com/

If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.

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In this episode we learn from Stephanie Chandler on How To Get Book Reviews.

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Stephanie Chandler is the author of several books including The Nonfiction Book Marketing Plan and The Nonfiction Publishing Plan. She is also founder and CEO of the Nonfiction Authors Association, a vibrant educational community for experienced and aspiring writers, and the Nonfiction Writers Conference, an annual event conducted entirely online.
In this episode, we cover:

- Building your beta reader list
- Standing out in a competitive market
- Ways to generate book reviews

Resources:

- Recommended Book: Bird by Bird by Anne Lamott: https://www.amazon.com/Bird-Some-Instructions-Writing-Life/dp/0385480016
- Recommended Tools: Index Cards, Microsoft Word, Evernote
https://office.live.com/start/Word.aspx
- Official Website: https://nonfictionauthorsassociation.com/
- Nonfiction Writers Conference: https://nonfictionwritersconference.com/

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In this episode we learn from David Burkus on How To Research Stories For Your Books.

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David Burkus is a best-selling author, a sought-after speaker, and associate professor of leadership and innovation at Oral Roberts University. His latest book, Friend of a Friend, offers readers a new perspective on how to grow their networks and build key connections—one based on the science of human behavior, not rote networking advice. He’s delivered keynotes to the leaders of Fortune 500 companies and the future leaders of the United States Naval Academy. His TED talk has been viewed over 1.8 million times and he is a regular contributor to Harvard Business Review.

In this episode, we cover:

- The process of starting out as an author
- How to research stories for your books
- Organizing your book structure

Resources:

- Recommended Book: Perennial Seller by Ryan Holiday -
https://www.amazon.com/Perennial-Seller-Making-Marketing-Lasts/dp/0143109014-
- Recommended Tools: Scrivener, Microsoft Word -
https://office.live.com/start/Word.aspx-
https://www.literatureandlatte.com/scrivener/overview-
- Official Website - https://davidburkus.com/

If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.

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In this episode we learn from Charlie Hoehn on How To Sell A Million Books.

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Charlie Hoehn is an author, marketing strategist, speaker and head of video for Scribe Media. He’s studied under authors including Seth Godin, Ramit Seth, and Tucker Max and helped Tim Ferriss in the production and launch of the New York Times bestseller ‘The Four Hour Body’. Charlie's own books include Play It Away and the popular career guide - Recession-Proof Graduate and when not writing you’ll find him advising authors on how to best market their work.

In this episode, we cover:

- What he learned working with Tim Ferriss and Ramit Sethi
- How to sell a million books
- The hybrid publishing model

Resources:

- Recommended Book: The Scribe Book Method - https://scribewriting.com/scribe-method-book/
- Recommended Tools: YouTube - https://www.youtube.com/
- Official Website - https://scribemedia.com/
-The Scribe Book Method om/scribe-method-book/
- The Scribe Book Method - https://scribewriting.com/scribe-method-book/

If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.

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In this episode we learn from Jesse Krieger on Using Online Summits To Launch Your Book.

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Jesse sits squarely at the intersection of publishing and promotion – having signed two publishing deals on two different continents and navigated the world of becoming a bestselling author twice. He has worked with 100+ authors to achieve their dreams of writing and publishing a book via his company, Lifestyle Entrepreneurs Press. Unlike most traditional publishing companies, Lifestyle Entrepreneurs Press helps authors through the entire author journey, from writing and creating a great book, to providing expert publishing support with editing, design, layout and marketing strategy.

In this episode, we cover:

- Using online summits to launch your book
- The simple tactic to increase your book sales
- Secrets of getting on the New York Times bestseller list

Resources:

- Recommended Book: Atlas Shrugged by Ayn Rand -
https://www.amazon.com/Atlas-Shrugged-Ayn-Rand/dp/0451191145
- Recommended Tools: Printed paper and pen
- Official Website - https://www.lifestyleentrepreneurspress.com/
- Self-Publishing Millionaire Book - https://www.bestsellersummitonline.com/

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In this episode we learn from Joseph Alexander on Secrets Of A Seven Figure Author.

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Joseph Alexander is an author, publisher, and guitarist although not necessarily in that order. As a prolific author, he has written over 40 guitar tuitional books which have sold in excess of 400,000 worldwide. Joseph also runs a publishing services company at Self-Published.co.uk and two independent book publishing imprints. He is one of the few seven-figure indie non-fiction authors living in the UK.

In this episode, we cover:

- Secrets Of A Seven Figure Author
- Getting the fundamentals of publishing right
- How he wrote 14 books in his first year

Resources:

- Recommended Book: On Writing by Stephen King - https://www.goodreads.com/book/show/10569.On_Writing
- Recommended Tools: Pen + Paper, Notes, Microsoft Word, Kindle Previewer, Photoshop, Amazon KDP, Book Report Plugin, Better Book Tools,Mailchimp
- Official Website - https://www.fundamental-changes.com/
- Self-Publishing Millionaire Book - https://www.self-published.co.uk/

If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.

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In this episode we learn from Annalisa Parent on Taking Your Book From Idea To Sold.

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Annalisa Parent helps experts and business owners to write, publish and SELL client magnet books to MASSIVELY scale their brands and businesses. She is the founder of Date with the Muse and co-founder of Laurel Elite Books, the later offering full-service publishing. Annalisa writes for many local, national, and international publications and been featured on Huffington Post Live as well CBS, Associated Press and Korean Broadcast Systems. She believes in taking the writing craft seriously without taking herself too seriously, and attempts to heed the wisdom of the ancient Roman poet Horace who said: “Mix a little foolishness with your prudence: It’s good to be silly at the right moment.”

In this episode, we cover:

- How client magnet books work
- Taking Your Book From Idea To Sold
- Content editors vs copy editors

Resources:

- Recommended Book: On Writing Well by William Zinsser - https://www.amazon.com/Writing-Well-Classic-Guide-Nonfiction/dp/0060891548
- Recommended Tools: Google Docs - https://www.google.com/docs/about/
- Official Website - https://laurelelite.com/
- Storytelling for Pantsers - https://www.amazon.com/Storytelling-Pantsers-Revise-Without-Outline/dp/1947482017

If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.

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In this episode we learn from Mark Coker on Self-Publishing Ebooks With Smashwords.

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Mark Coker is the CEO of Smashwords, a free ebook publishing and distribution platform and the world's largest distributor of indie ebooks. Smashwords makes it fast, free and easy for authors and publishers to distribute ebooks to the world's largest ebook retailers and library ebook platforms. The Wall Street Journal named Mark as one of the “Eight Stars of Self-Publishing” and it’s my pleasure to welcome him onto the summit today.

In this episode, we cover:

- Self-Publishing Ebooks With Smashwords
- Secrets of bestselling authors
- The essential last three pages of your next book

Resources:

- Recommended Book: On Writing by Stephen King - https://www.amazon.com/Writing-10th-Anniversary-Memoir-Craft/dp/1439156816
- Official Website - https://www.smashwords.com/
- Smart Author Podcast - https://www.smashwords.com/podcast

If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.

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In this episode we learn from Lloyd Luna about How To Find Time To Write Your Book.

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Lloyd Luna is a productivity humorist and one of Asia’s most popular motivational speakers as well as being the author of ten books covering business and personal development. He is also a serial entrepreneur in the Philippines has started and built businesses including a speakers bureau and a book publisher.

In this episode, we cover:

- How To Find Time To Write Your Book
- Getting turned down by publishers
- Are you a content provider or a content writer?
- The power of peer pressure

Resources:

- Recommended Tools: Pages, Zoom H1n
https://www.apple.com/lae/pages/
https://zoomcorp.com/en/us/handheld-recorders/handheld-recorders/h1n-handy-recorder/
- Official Website - http://www.lloydluna.com/
- Book Making Workshop - http://www.bookmakingworkshop.com/

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In this episode we learn from Jane Anderson about Top Marketing Tips For Book Launches.

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Jane Anderson is an author and expert on Leadership and Communications. With over 20 years’ experience in Personal Branding, she has worked with over 50,000 people on building more trust and influence in their businesses and brands. Her clients include Virgin Australia, Lego, Ikea, Rio Tinto, and Origin Energy and she is on the faculty in Thought Leaders Business School, mentoring some of Australia’s leading experts in their field. Jane's blog was recently voted in the top 10 branding blogs in Australia and in the top 30 branding gurus globally. Jane is the author of five books including her latest “EXPERT to INFLUENCER: 12 Key Skills to Attract New Clients, Increase Sales and Leverage your Personal Brand to Become an Industry Leader.

In this episode, we cover:

- Choosing the style of your first book
- Hiring the right writing coach
- Top marketing tips for book launches

Resources:

- Recommended Book: Thought Leaders Practice by Matt Church and Peter Cook https://www.amazon.com/Thought-Leaders-Practice-Matt-Church/dp/0977572498
- Recommended Tools: Scrivener, Microsoft Word, Rev.com, Memomailer
https://www.rev.com/
- Official Website https://janeandersonspeaks.com/
- The Influencer Indicator https://janeandersonspeaks.com/influencer-indicator/

If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.

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The post CL279: Top Marketing Tips For Book Launches appeared first at https://www.jamestaylor.me/top-marketing-tips-for-book-launches-cl279/

In this episode we learn from Warren Berger about Marketing For Self-Published Authors.

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Innovation expert and questionologist WARREN BERGER have studied hundreds of the world’s foremost innovators, entrepreneurs, and creative thinkers to learn how they ask questions, generate original ideas, and solve problems. He is the author of eleven books, including THE BOOK OF BEAUTIFUL QUESTIONS, the bestseller A MORE BEAUTIFUL QUESTION, and the internationally acclaimed GLIMMER, named one of Businessweek’s Best Innovation and Design Books of the Year. His writing appears regularly in Fast Company, Harvard Business Review, and The New York Times. He lives in New York.

In this episode, we cover:

• Marketing For Self-Published Authors
• The craft of writing
• Identifying the audience for your books
• The power of questions for your writing process

Resources:

• Recommended Book: Flow by Mihaly Csikszentmihalyi
• Recommended Tools: Notepad and Pen
• Official Website
• A More Beautiful Question website

If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.

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The post CL278: Marketing For Self-Published Authors appeared first at https://www.jamestaylor.me/marketing-for-self-published-authors-cl278/

In this episode we learn from Dave Chesson on How To Become A Kindlepreneur.

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Dave Chesson is an author, Kindlepreneur and online marketing ninja. A Lieutenant Commander in the US Navy it was during his downtime there that he first got interested in online marketing and search engine optimization. But it wasn’t until he started publishing his own books that everything started to come together for him. By linking his online marketing skills with self-publishing he was able to become a #1 best-selling author across multiple topic areas. Today Kindlepreneur.com is his flagship, a place where he does everything possible to show self-publishers how to harness the power of the internet to sell more books and build their platforms.

In this episode, we cover:

How To Become A Kindlepreneur
Becoming a Kindlepreneur
Choosing your book title using Amazon research

Resources:

Recommended Book: The 10X Rule by Grant Cardone
https://www.amazon.com/10X-Rule-Difference-Between-Success/dp/0470627603
Recommended Tools: Headspace - https://www.headspace.com/

Resource:
Official Website - https://kindlepreneur.com/
Amazon Book Ads Course - https://courses.kindlepreneur.com/courses/AMS

If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.

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The post CL277: How To Become A Kindlepreneur appeared first at https://www.jamestaylor.me/how-to-become-a-kindlepreneur-cl277/

In this episode we learn from Elaine Pofeldt about The Million-Dollar, One-Person Business.

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Elaine Pofeldt is an author and freelance journalist who specializes in small business, entrepreneurship, and careers. Her latest book The Million-Dollar, One-Person Business, looks at how entrepreneurs are hitting seven-figure revenue in businesses where they are the only employees. How do they do this? Well by tapping automation and other technologies to scale their efforts. Her work has appeared in Fortune, Money, CNBC, Inc., Forbes and many other business publications and she is a contributor to the Economist Intelligence Unit.

In this episode, we cover:

The Million-Dollar, One-Person Business
The discipline of writing
Working to deadlines

Resources:

Official Website - https://themilliondollaronepersonbusiness.com/
Recommended Book: Superconnector by Scott Gerber
Recommended Tools: ScheduleOnce

If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show.

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Apple Podcasts: http://bit.ly/CLS-apple
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The post CL276: The Million-Dollar, One-Person Business appeared first at https://www.jamestaylor.me/the-million-dollar-one-person-business-cl276/