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    Test. Optimize. Scale.

    Listen as industry leaders and pioneers share their insights and experiences of growing their businesses to scale using marketing. Find out what to test, what to optimize, and when to scale as they speak with Jason Fishman, SVP Digital Strategy, DNA - Digital Niche Agency.
    enDigital Niche Agency147 Episodes

    Episodes (147)

    Test. Optimize. Scale. Episode #146 "Bring your community together and take the leap into crowdfunding." W/Jason Frishman

    Test. Optimize. Scale. Episode #146 "Bring your community together and take the leap into crowdfunding." W/Jason Frishman

    My guest is Jason Frishman! Jason is the Founder of Netcapital and serves as a mentor and advisor for early stage companies. He currently holds advisory positions at leading organizations in the financial technology ecosystem and has spoken as an external expert at Morgan Stanley, TedX, University of Michigan, YPO, and others. Jason has a background in the life sciences and previously conducted research in medical oncology at the Dana Farber Cancer Institute and cognitive neuroscience at the University of Miami, where he graduated summa cum laude with a B.S. in Neuroscience.

    Social and Website: 
    Linkedin:  

     / jasonfrishman  
    Website: https://netcapital.com/

    Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights:
    Facebook:  

     / digitalniche.  .
    Linkedin:  

     / digi.  .
    Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos.
    Twitter:  

     / dnagency_ca  
    YouTube: https://www.youtube.com/channel/UCDlz…

    Test. Optimize. Scale.
    enMarch 07, 2024

    Test. Optimize. Scale. #145 "What you push out should solve a critical problem" W/Darlington Onyeagoro

    Test. Optimize. Scale. #145 "What you push out should solve a critical problem" W/Darlington Onyeagoro

    My guest is Darlington Onyeagoro! Darlington is an experienced, practical and outcome-oriented Strategy and product development consultant with over 14 years of Retail, Microfinance Banking and Fintech experience.

    Darlington has worked in some prestigious indigenous companies and some multi-national companies. He began his career in GTBank and have worked in Diamond Bank, Primera Africa and was a pioneer director of Opay and the pioneer MD of Okash - a sister company to Opay licensed by the CBN as an MFB.

    Darlington is the Founder/CEO of Aladdin Digital Bank, the World’s first digital bank with an integrated marketplace fostering meaningful, social and commercial interactions between her customers.

    Darlington is also the founder of The Blacklist (blacklistng.com)- an alternative database for chronic debtors and fraudulent people as reported by verified online lending companies (FinTech). The Blacklist has aggregated data from over 100 FinTech lenders till date and still growing and has partnership with CRC Credit Bureau and plans to aggregate data from all Credit Bureaus in Nigeria.

    He is also a Learning facilitator and design consultant with experience in Curriculum design, Class Room Based Training (Soft Skills & Microsoft Office Suites) and E-Learning course-ware development using Articulate Storyline.

    Darlington is the Author of "It's Okay to Have a Bad Boss"- an inspirational book that provides practical tips on how to work with your boss.

    Darlington is driven by one major goal. To design products and proffer solutions to existing problems on a global scale.

    Social and Website: 
    Linkedin:  

     / darlington-onyeagoro-64046634  
    Website: https://www.aladdin.ng/

    Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights:
    Facebook:  

     / digitalniche.  .
    Linkedin:  

     / digi.  .
    Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos.
    Twitter:  

     / dnagency_ca  
    YouTube: https://www.youtube.com/channel/UCDlz…

    Test. Optimize. Scale.
    enMarch 07, 2024

    Test. Optimize. Scale. Ep #133 “AI generated content is the future of marketing." W/Anupreet Singh

    Test. Optimize. Scale. Ep #133 “AI generated content is the future of marketing." W/Anupreet Singh

    My guest is Anupreet Singh Lamba! Anupreet is the Chief Revenue Officer of Gan.ai, and a young leader with a diverse background in coding, sales, entrepreneurship, and building go-to-market strategies for top VC-backed companies.

    At Gan.ai, he oversees the scaling of revenue and marketing across all channels. He started his sales career not so long ago in 2016 with Mettl as their Head of US and Europe, which was acquired by Mercer in 2019. After spending some time in the San Francisco office of Mercer, he returned to India to build a GTM engine for Slintel, which was also acquired by the largest ABM company in the world, 6sense. Anupreet has witnessed 2 $100m+ exits by global giants in the last 6 years, thanks to his record-breaking growth from 0 to 10 million dollars for these startups, back to back!

    Under Anupreet’s leadership, Gan.ai has powered marketing campaigns for renowned brands like Cadbury, Pepsi, Samsung, Unilever etc and top SaaS companies like Turing, Sauce Labs, etc. These campaigns have reached half a billion views worldwide. Anupreet is passionate about the use of generative AI in marketing and sales and is committed to making it accessible to every seller and marketer.

    Social and Website:
    Linkedin:  

     / anupreetsingh  
    Website: https://gan.ai/

    For more episodes and information, visit us at https://www.digitalnicheagency.com/media
    Apple Podcasts: https://podcasts.apple.com/us/podcast...
    Spotify: https://open.spotify.com/show/4zS5V79...
    Stitcher: https://www.stitcher.com/s?fid=524781...

    Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights
    Facebook:  

     / digitalniche.  .
    Linkedin:  

     / digi.  .
    Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos.
    Twitter:  

     / dnagency_ca  
    YouTube: https://www.youtube.com/channel/UCDlz…

    Test. Optimize. Scale.
    enMarch 07, 2024

    Test. Optimize. Scale. Episode #130 “Get Started Early to Build Your Network and Trust” W/ Adam Dornbusch

    Test. Optimize. Scale. Episode #130 “Get Started Early to Build Your Network and Trust” W/ Adam Dornbusch

    My guest is Adam Dornbusch! Adam is a digital media executive with 20+ years of experience developing content strategies for the world's largest brands. Prior to founding EnTribe, Adam spent 4 years building the groundbreaking Community Content & Rewards program at GoPro (GoPro Awards). During his tenure at GoPro, Adam’s team licensed millions of photos and videos from the GoPro community for Super Bowl Ads, The GoPro Channel, Out Of Home and In Store marketing. Before GoPro, Adam was licensing citizen journalism from over 50 countries for Al Gore’s Current TV (acquired for $500M). Adam has spent his career building scalable content communities for GoPro, Current TV, Tribeca Film, Starz/Encore, Jaman, Access 360 Media, and Ripe Digital. Not finding any suitable CRM solutions for creator communities, he decided to build EnTribe.

    Social and Website
    Linkedin:  

     / adamdornbusch  
    Website: https://www.entribe.com/ 

    For more episodes and information, visit us at https://www.digitalnicheagency.com/media
    Apple Podcasts: https://podcasts.apple.com/us/podcast...
    Spotify: https://open.spotify.com/show/4zS5V79...
    Stitcher: https://www.stitcher.com/s?fid=524781...

    Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights
    Facebook:  

     / digitalniche.  .
    Linkedin:  

     / digi.  .
    Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos.
    Twitter:  

     / dnagency_ca  
    YouTube: https://www.youtube.com/channel/UCDlz…

    Test. Optimize. Scale.
    enMarch 07, 2024

    Test. Optimize. Scale. #147 "Your actions are going to depend on what you consume." Alex Fink

    Test. Optimize. Scale. #147 "Your actions are going to depend on what you consume." Alex Fink

    My guest is ​​Alex Fink! Alex is a Tech Executive, Silicon Valley Expat, and the Founder and CEO of the Otherweb, a Public Benefit Corporation that uses AI to help people read news and commentary, listen to podcasts and search the web without paywalls, clickbait, ads, autoplaying videos, affiliate links, or any other junk.

    Social and Website:
    Linkedin: https://www.linkedin.com/in/temuchin43/ 
    Company Linkedin: https://www.linkedin.com/company/otherweb/ 
    Website: https://otherweb.com/

    Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights:
    Facebook: https://www.facebook.com/digitalniche...
    Linkedin: https://www.linkedin.com/company/digi...
    Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos.
    Twitter: https://twitter.com/DNAgency_CA
    YouTube: https://www.youtube.com/channel/UCDlz…

    Test. Optimize. Scale.
    enMarch 01, 2024

    Test. Optimize. Scale. #144 "Keep customizing your messaging until it sticks." W/ Kevin Morris

    Test. Optimize. Scale. #144 "Keep customizing your messaging until it sticks." W/ Kevin Morris

    My guest is Kevin Morris! Kevin is the founder of Atlas Rd with nearly a decade of expertise in capital raising. Before establishing Atlas Rd, Kevin significantly contributed to equity crowdfunding campaigns, demonstrating leadership and achieving remarkable success at several companies. His track record includes Miso Robotics ($85M), Piestro ($12M), Graze ($17M), Ally Robotics ($5M), DSTLD ($12M/NASDAQ: DBGI), Bobacino ($4M), and Wavemaker/Vebu Labs. His extensive experience positions Atlas Rd as a leader in the capital-raising sector.

    Social and Website:
    Linkedin: https://www.linkedin.com/in/kevin-morris-30510b16/
    Website:https://www.atlas-rd.com/

    For more episodes and information, visit us at https://www.digitalnicheagency.com/media
    Apple Podcasts: https://podcasts.apple.com/us/podcast...
    Spotify: https://open.spotify.com/show/4zS5V79...
    Stitcher: https://www.stitcher.com/s?fid=524781...

    Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights
    Facebook: https://www.facebook.com/digitalniche...
    Linkedin: https://www.linkedin.com/company/digi...
    Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos.
    Twitter: https://twitter.com/DNAgency_CA
    YouTube: https://www.youtube.com/channel/UCDlz…

    Test. Optimize. Scale.
    enFebruary 09, 2024

    Test. Optimize. Scale. #143 "Experiment and adapt quickly" W/ Thomas Thomison

    Test. Optimize. Scale. #143 "Experiment and adapt quickly" W/ Thomas Thomison

    My guest is Thomas Thomison! Thomas is a seasoned entrepreneur and enterprise builder: Birthing power-shifted organizations, cultivating decentralized communities, and rewriting the rules of capital, work, and relationships.

    A co-founder of HolacracyOne, LLC, in 2007, Thomas helped develop and mature Holacracy® into a leading replacement for conventional management power hierarchies. 

    In 2015, he co-launched encode.org llc to upgrade underlying business legal, capital, and social structures with the same self-organizing principles embedded in practices like Holacracy®. 

    In 2019, encode.org launched PowerShift Capital LLC, an organization focused on sourcing and deploying resources for purposeful power-shifted projects. And in 2020, encode.org birthed PowerShift People, LLC, to create a global community of independent, purpose-aligned workers. 

    Thomas identifies more as an experimentalist - living into principles and practices that change how individuals work, earn a living, and relate with one another. 

    Social and Website
    Linkedin:https://www.linkedin.com/in/thomasthomison/
    Website: https://powershift.properties/


    Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights
    Facebook: https://www.facebook.com/digitalniche...
    Linkedin: https://www.linkedin.com/company/digi...
    Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos.
    Twitter: https://twitter.com/DNAgency_CA
    YouTube: https://www.youtube.com/channel/UCDlz…

    Test. Optimize. Scale.
    enFebruary 02, 2024

    Episode #142 "Patience and Persistence are Key to Unlocking Crowdfunding Success”W/ David Shapiro

    Episode #142 "Patience and Persistence are Key to Unlocking Crowdfunding Success”W/ David Shapiro

    My guest is David Shapiro! David is a seasoned professional in digital marketing, helping companies navigate the complexities of digital and traditional corporate communication strategies.

    With over 30 years of experience in marketing, technology, and finance, he has worked at five global banks and three ad agencies, including a role as CMO for Maxim Group. David's approach is methodical and grounded in extensive experience, contrasting with the often unrealistic promises of many marketing gurus. 

    His expertise reflects a unique blend of marketing, finance, and technology, coining the term "mar-fin-tech" to highlight the interdependence of these business functions.

    Academically, he is a Google Partner, Series 79 FINRA Registered Investment Banking Representative, Meta Marketing Partner, LinkedIn Marketing Certified, and holds 5 HubSpot Academy Certifications, among other achievements.

    Hands-on, David has managed significant ad campaigns, leveraging technology to measure real marketing ROI, and has consulted for various industries, including healthcare and financial services.

    Social and Website:
    Linkedin:https://www.linkedin.com/in/davidshapironyc/
    Website: https://b2idigital.com

    Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights
    Facebook: https://www.facebook.com/digitalniche...
    Linkedin: https://www.linkedin.com/company/digi...
    Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos.
    Twitter: https://twitter.com/DNAgency_CA
    YouTube: https://www.youtube.com/channel/UCDlz…

    Test. Optimize. Scale.
    enJanuary 27, 2024

    Test. Optimize. Scale. #141 "You always want to start with a solid team." W/ Andrew Yakub

    Test. Optimize. Scale. #141 "You always want to start with a solid team." W/ Andrew Yakub

    My guest is Andrew Yakub! Andrew is the founder of Rayton and has served as its Chief Executive Officer and Chairman of the Board of Directors since October 2013. Rayton uses patented, particle accelerator-based technology, to produce engineered wafers that can serve as the basis for next-generation electronics impacting industries such as automotive, aerospace, 5G, LED, and solar. At Rayton he has managed over $11M in equity crowdfunding including a $5.5M Reg A+ round in 2017.

     

    Prior to Rayton, in September 2009, Mr. Yakub founded and led ReGen America, Inc., a financer of commercial and residential solar photovoltaic systems, where he was responsible for the development of over 6 megawatts of solar installations and the awarding of over $3M in government grants. Named to Forbes’ “30 under 30” list in 2016, Mr. Yakub is a two-time clean technology entrepreneur. Mr. Yakub’s experience spans from UCLA’s Particle Beam Physics Lab to NASA’s Jet Propulsion Lab. He holds a Bachelor’s in Physics from UC Santa Barbara.

     

    Social and Website:

    Linkedin: https://www.linkedin.com/in/andrew-yakub-b8467017/

    Website: https://www.rayton.co/

    Wefunder: https://wefunder.com/rayton

     

    For more episodes and information, visit us at https://www.digitalnicheagency.com/media
    Apple Podcasts: https://podcasts.apple.com/us/podcast...
    Spotify: https://open.spotify.com/show/4zS5V79...
    Stitcher: https://www.stitcher.com/s?fid=524781...

    Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights
    Facebook: https://www.facebook.com/digitalniche...
    Linkedin: https://www.linkedin.com/company/digi...
    Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos.
    Twitter: https://twitter.com/DNAgency_CA
    YouTube: https://www.youtube.com/channel/UCDlz…

    Test. Optimize. Scale.
    enJanuary 19, 2024

    Test. Optimize. Scale. #140 "Test different tactics and see what delivers that R.O.I. for you.” W/Ariel Feigenbaum

    Test. Optimize. Scale. #140  "Test different tactics and see what delivers that R.O.I. for you.” W/Ariel Feigenbaum

    My guest is Ariel Feigenbaum! Ariel is a Co-Founder and serves as the Chief Operating Officer at PeakNIL.

     

    PeakNIL is a full-service Name, Image, and Likeness (NIL) platform that restructures the way athletes, fans, and brands interact. With a diverse team of business leaders, professional athletes, and renowned celebrities from various genres, its cutting-edge technology ensures seamless transactions, while its commitment to transparency and integritykeeps all parties protected and informed throughout the process.

    The company aims to create a safe, secure, and transparent ecosystem where high integrity is the cornerstone of every partnership.

     

    Social and Website:

    Linkedin: https://www.linkedin.com/in/arielfeigenbaum/

    Linkedin:https://www.linkedin.com/company/peaknil/

    Website: https://www.peaknil.com/


    For more episodes and information, visit us at https://www.digitalnicheagency.com/media
    Apple Podcasts: https://podcasts.apple.com/us/podcast...
    Spotify: https://open.spotify.com/show/4zS5V79...
    Stitcher: https://www.stitcher.com/s?fid=524781...

    Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights
    Facebook: https://www.facebook.com/digitalniche...
    Linkedin: https://www.linkedin.com/company/digi...
    Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos.
    Twitter: https://twitter.com/DNAgency_CA
    YouTube: https://www.youtube.com/channel/UCDlz…

    Test. Optimize. Scale.
    enJanuary 12, 2024

    Test. Optimize. Scale. #139 "Wait for the opportunity, and then go for it" W/ Erik Huberman

    Test. Optimize. Scale. #139 "Wait for the opportunity, and then go for it" W/ Erik Huberman

    My guest is Erik Huberman! Erik is the CEO & Founder of Hawke Media. Hawke Media is Now valued at over $150 million, Hawke Media is the fastest growing marketing consultancy agency in the United States. Prior to its launch, Erik successfully founded, grew, and sold two e-commerce companies by the age of 26. Erik has since continued to strategically expand his business portfolio inclusive of a handful of company acquisitions, the 2018 launch of Hawke Ventures which reached a closed single fund of $5.6 million, the 2020 launch of his own podcast, HawkeTalk, the 2021 launch of HawkeZ, an agency offering brands the tools needed to tap into GenZ and most recently authored his own book, The Hawke Method.

    As a serial entrepreneur and marketing expert, Erik has been recognized by his industry peers through honors and awards including, Forbes Magazine’s 30Under30, CSQ’s 40Under40, and Inc. Magazine’s Top 25 Marketing Influencers just to name a few.

     

    Social and Website:

    Linkedin: https://www.linkedin.com/in/erikhuberman/
    Linkedin:https://www.linkedin.com/company/hawkemedia/
    Website: https://hawkemedia.com/

    For more episodes and information, visit us at https://www.digitalnicheagency.com/media
    Apple Podcasts: https://podcasts.apple.com/us/podcast...
    Spotify: https://open.spotify.com/show/4zS5V79...
    Stitcher: https://www.stitcher.com/s?fid=524781...

    Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights
    Facebook: https://www.facebook.com/digitalniche...
    Linkedin: https://www.linkedin.com/company/digi...
    Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos.
    Twitter: https://twitter.com/DNAgency_CA
    YouTube: https://www.youtube.com/channel/UCDlz…

    Test. Optimize. Scale.
    enJanuary 05, 2024

    Test. Optimize. Scale. #138 "The ability to pick yourself up is what sets apart the winners from the losers" W/ Josef Holm

    Test. Optimize. Scale. #138 "The ability to pick yourself up is what sets apart the winners from the losers" W/ Josef Holm

    My guest is Josef Holm! As the Co-Founder and CEO of Rewardable, Josef Holm is on a mission to transform the way users interact with and earn rewards from online platforms. With over 25 years of experience in the tech industry, he has mastered the art and science of user acquisition, digital marketing, growth hacking, and venture building. His first startup generated $50 million in sales, and his current venture is poised to disrupt the rewards space with blockchain and Web3 technologies.

    Josef is also a partner at Draper Goren Holm, a web3 venture studio and fund he co-founded in 2018 with Tim Draper and a board member at Return.Finance, a Web3 startup that provides decentralized lending and borrowing solutions. His expertise in crowdfunding and community scaling has earned him a reputation as a leading figure in the blockchain and Web3 ecosystem, where he advises and invests in promising startups. Josef's entrepreneurial spirit is driven by a passion for disruptive ideas, unconventional thinking, and a 'screw it, let's do it' attitude. He holds an Audience Growth certification from YouTube, has published multiple papers, and speaks German and English. Born and raised in Austria, he has worked and lived in various countries before moving to Dubai in 2021.

    Social and Website:
    Linkedin:https://www.linkedin.com/in/josefholm/
    Website: https://rewardable.app/ 

    For more episodes and information, visit us at https://www.digitalnicheagency.com/media
    Apple Podcasts: https://podcasts.apple.com/us/podcast...
    Spotify: https://open.spotify.com/show/4zS5V79...
    Stitcher: https://www.stitcher.com/s?fid=524781...

    Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights
    Facebook: https://www.facebook.com/digitalniche...
    Linkedin: https://www.linkedin.com/company/digi...
    Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos.
    Twitter: https://twitter.com/DNAgency_CA
    YouTube: https://www.youtube.com/channel/UCDlz…

    Test. Optimize. Scale.
    enDecember 22, 2023

    Test. Optimize. Scale. #137 "Scale in similar communities to obtain a greater ROI” W/Jason Wood

    Test. Optimize. Scale. #137 "Scale in similar communities to obtain a greater ROI” W/Jason Wood

    My guest is Jason Wood! Jason is the majority owner of one of the most innovative digital marketing firms in the United States, Specificity, Inc. Specificity is an avant-garde digital marketing strategy firm which constantly seeks and deploys new digital marketing technology and implementation tools - tools for enabling simple add deployment and measurable campaign results. Specificity is an incubator for technology start-ups in the digital marketing arena.

    Already, Specificity maintains four portfolio digital marketing companies all offering new and unique ways to reach hyper-focused audiences to boost sales for clients. The first, pickpocket, is a fully automated, self-serve, platform which includes programmatic digital marketing. This entity competes and improves upon the products offered by the social media platforms by delivering marketing to a dramatically more granularly targeted audience. Pickpocket allows users to improve client conversions with only four clicks - measurable increased ROI coupled with easy campaign implementation. Additionally, customers completely control the spend level, campaign duration and audience size without contractual obligations.

    Jason studied Marketing at the University of Missouri while on a full athletic scholarship before transferring to Southwest Missouri State University. After college, Wood immediately began a sales career. It was in Springfield, Missouri whereby Wood’s passion for sales and marketing flourished, catapulting him into the business world.

    Wood earned countless sales awards throughout his career. In fact, he was the top performing salesperson for every company for whom he worked. Wood’s entrepreneur background is just as impressive. At 44 years, Wood has successfully owned and operated an automotive lift company, two sales/marketing consulting firms, a digital marketing firm and now leads Specificity, a company that Jason and his team have taken public.

    In summary, Jason Wood is known for his fast thinking, brilliant marketing strategies and advanced technology solutions. Wood enjoys golf, tennis and time with his family. He is also a loyal Kansas City Royals and Chiefs fan.

    Social and Website:
    Company LinkedIn: https://www.linkedin.com/company/specificity/
    Personal LinkedIn: https://www.linkedin.com/in/jasonawood1/
    Website: https://www.specificityinc.com/

    For more episodes and information, visit us at https://www.digitalnicheagency.com/media
    Apple Podcasts: https://podcasts.apple.com/us/podcast...
    Spotify: https://open.spotify.com/show/4zS5V79...
    Stitcher: https://www.stitcher.com/s?fid=524781...

    Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights
    Facebook: https://www.facebook.com/digitalniche...
    Linkedin: https://www.linkedin.com/company/digi...
    Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos.
    Twitter: https://twitter.com/DNAgency_CA
    YouTube: https://www.youtube.com/channel/UCDlz…

    Test. Optimize. Scale.
    enDecember 15, 2023

    Test. Optimize. Scale. #136 "Be a mentor to help others promote growth within an industry" W/ Mark Cianci

    Test. Optimize. Scale. #136 "Be a mentor to help others promote growth within an industry" W/ Mark Cianci

    My guest is Mark Cianci! Mark represents hedge funds, private equity firms and their portfolio companies, manufacturers, health care and life sciences companies, and clients in other industries in shareholder litigation (including securities litigation and breach of fiduciary duty actions), M&A litigation (including shareholder class actions, disclosure claims, appraisal proceedings, deal certainty litigation, and indemnity disputes), complex commercial litigation, qui tam actions, bankruptcy litigation, and government investigation and enforcement matters.

    Mark also counsels clients in the blockchain space on a variety of regulatory considerations, including compliance with securities laws. In addition, Mark advises a range of clients on managing risk, navigating sensitive challenges, and anticipating litigation-related issues in the context of structuring acquisitions and other complex transactions.

    Social and Website:
    Linkedin: https://www.linkedin.com/in/markacianci/
    Website: https://www.ropesgray.com/en 


    For more episodes and information, visit us at https://www.digitalnicheagency.com/media
    Apple Podcasts: https://podcasts.apple.com/us/podcast...
    Spotify: https://open.spotify.com/show/4zS5V79...
    Stitcher: https://www.stitcher.com/s?fid=524781...

    Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights
    Facebook: https://www.facebook.com/digitalniche...
    Linkedin: https://www.linkedin.com/company/digi...
    Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos.
    Twitter: https://twitter.com/DNAgency_CA
    YouTube: https://www.youtube.com/channel/UCDlz…

    Test. Optimize. Scale.
    enDecember 08, 2023

    Test. Optimize. Scale. Episode #135 “Create trust in the digital space to better connect with your audience” W/Chris Wright

    Test. Optimize. Scale. Episode #135 “Create trust in the digital space to better connect with your audience” W/Chris Wright

    My guest is Chris Wright! Chris is the founder of the AITC. AITC boasts of founders from diverse, high-responsibility backgrounds - Firefighters, Commercial Pilots, EMTs, Air Traffic Controllers, and Humanitarians. These professionals epitomize pro-human dedication and have consistently prioritized humanity’s well-being. In essence, AITC thrives on this backbone of real, trusted people dedicated to serving humanity when it truly matters.

    For more on their initiative:
    Explainer Video: https://youtu.be/racuWoXCOHw
    Landing Page: TheAITC.com
    Linkedin: https://www.linkedin.com/in/christopherwrightaitc/
    Website: https://landing-page-aitc.vercel.app/

    For more episodes and information, visit us at https://www.digitalnicheagency.com/media
    Apple Podcasts: https://podcasts.apple.com/us/podcast...
    Spotify: https://open.spotify.com/show/4zS5V79...
    Stitcher: https://www.stitcher.com/s?fid=524781...

    Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights
    Facebook: https://www.facebook.com/digitalniche...
    Linkedin: https://www.linkedin.com/company/digi...
    Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos.
    Twitter: https://twitter.com/DNAgency_CA
    YouTube: https://www.youtube.com/channel/UCDlz…

    Test. Optimize. Scale.
    enDecember 02, 2023

    Test. Optimize. Scale. Episode #134 “Start creating video now, to create an emotional connection" W/John Bertino

    Test. Optimize. Scale. Episode #134 “Start creating video now, to create an emotional connection" W/John Bertino

    My guest is John Bertino! John has always been deeply fascinated by the art and science of crafting an exceptional marketing strategy. John’s professional background stems from a decade in the agency space, where he consulted with clients on SEO and inbound marketing campaigns. During that time, John watched salespeople and marketing agencies fight to one-up each other and impress prospective clients with industry jargon, flashy proposals, and agency bluster. They didn’t have the clients’ best interests at heart.

    John knew there had to be a better way. Enter TAG: the world’s first marketing consultancy with a 100% focus on providing brands unbiased advice and vetted agency recommendations.

    These days, John consults with brands on all areas of marketing with a primary concentration in SEO, content marketing, and digital PR. He also teaches at the University of San Diego and works closely with entrepreneurs of all sizes at SCORE. In his free time, John loves to organize large community events through his group, the SoCal Marketing Club, one of the West Coast’s largest digital marketing clubs.

    Social and Website:
    Linkedin: https://www.linkedin.com/in/johnbertino/

    Website: https://www.theagencyguide.com/

    For more episodes and information, visit us at https://www.digitalnicheagency.com/media
    Apple Podcasts: https://podcasts.apple.com/us/podcast...
    Spotify: https://open.spotify.com/show/4zS5V79...
    Stitcher: https://www.stitcher.com/s?fid=524781...

    Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights
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    Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos.
    Twitter: https://twitter.com/DNAgency_CA
    YouTube: https://www.youtube.com/channel/UCDlz…

     

    Test. Optimize. Scale.
    enNovember 26, 2023

    Test. Optimize. Scale. Episode #132 “From Blueprint to Breakthrough: Navigating the Startup Landscape" W/Stephen Forte

    Test. Optimize. Scale. Episode #132 “From Blueprint to Breakthrough: Navigating the Startup Landscape" W/Stephen Forte

    My guest is Stephen Forte! As Founder and CEO of The BuildClub, Stephen Forte spearheads a tech revolution in the construction sector, making building materials readily available on-demand.

    With extensive experience leading businesses in the US and China, Stephen excels as a software architect and CEO, adept at applying advanced technologies such as AI to traditionally low-tech fields. His efforts have consistently translated into substantial value for stakeholders.

    Stephen holds 15 awarded patents in mobile and software technology and has a history of founding tech startups that culminate in successful exits. His global leadership experience includes CEO roles and overseeing operations across 63 countries, with P&L responsibilities ranging up to over $1 billion.

    He's also an active leader in YPO and CEO, serving as the Founding Chairman of the YPO Gold Bay Area chapter and holding key positions in YPO's technology and investment networks. As a member of the Chief Executives Organization, Stephen continues to influence the industry.
    A regular speaker on the circuit, he offers expert insights on startups, construction technology, and tech investment.

    Social and Website
    Linkedin: https://www.linkedin.com/in/forte/
    Linkedin: https://www.linkedin.com/company/buildclub
    Website: https://www.startengine.com/offering/buildclub


    For more episodes and information, visit us at https://www.digitalnicheagency.com/media
    Apple Podcasts: https://podcasts.apple.com/us/podcast...
    Spotify: https://open.spotify.com/show/4zS5V79...
    Stitcher: https://www.stitcher.com/s?fid=524781...

    Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights
    Facebook: https://www.facebook.com/digitalniche...
    Linkedin: https://www.linkedin.com/company/digi...
    Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos.
    Twitter: https://twitter.com/DNAgency_CA
    YouTube: https://www.youtube.com/channel/UCDlz…

    Test. Optimize. Scale.
    enNovember 10, 2023

    Test. Optimize. Scale. Ep #131“Social proof is the magic to breaking down barriers with your audience" W/ Mickie Kennedy

    Test. Optimize. Scale. Ep #131“Social proof is the magic to breaking down barriers with your audience" W/ Mickie Kennedy

    My guest is Mickie Kennedy! Mickie realized that small businesses desperately need a press release service they could actually afford. Beforehand, he’d been working at a PR company when a small business owner called, saying to Mickie “We won an award and I want to send out one press release. I’ve called all the PR firms in the Yellow Pages and they all have a minimum starting price of $20,000! Can you help me?” Mickie had to confess that the big PR company had the same minimum spend, but he saw an opportunity to help — and eReleases was born.

    Mickie created eReleases to give small businesses access to the media and to a national newswire – all with a personal touch. eReleases has grown since then and even works with big names now, but the spirit of Mickie’s original intent has not changed. eReleases delivers personal service and exceptional value to every customer, with every press release at every price point.

    Mickie lives in Baltimore County with his family and two feuding cats. He enjoys British science fiction and acknowledges an unhealthy addiction to diet soda. Mickie holds an MFA in Creative Writing with an emphasis in Poetry from George Mason University. He still writes poetry most Monday nights (virtually) with a group of fellow misfits in Brunswick, Maryland. Mickie loves podcast interviews, having appeared as a podcast guest on several shows.

    Social and Website
    Linkedin: https://www.linkedin.com/company/ereleases/
    Linkedin: https://www.linkedin.com/in/publicity/
    Website: https://www.ereleases.com/


    For more episodes and information, visit us at https://www.digitalnicheagency.com/media
    Apple Podcasts: https://podcasts.apple.com/us/podcast...
    Spotify: https://open.spotify.com/show/4zS5V79...
    Stitcher: https://www.stitcher.com/s?fid=524781...

    Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights
    Facebook: https://www.facebook.com/digitalniche...
    Linkedin: https://www.linkedin.com/company/digi...
    Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos.
    Twitter: https://twitter.com/DNAgency_CA
    YouTube: https://www.youtube.com/channel/UCDlz…

    Test. Optimize. Scale.
    enNovember 03, 2023

    Test. Optimize. Scale. #129 “There’s a difference between what people say they do and what they actually do." W/Oliver Sweet

    Test. Optimize. Scale. #129 “There’s a difference between what people say they do and what they actually do." W/Oliver Sweet

    My guest is Oliver Sweet! Oliver has been running the Ethnography Centre of Excellence for the last 15 years. His experience spans both the public and private sector. He directs global ethnographic work that spans numerous sectors, including FMCG, Healthcare, Automotive, and Financial Services. Through his experience, Oliver often combines anthropological thinking about how culture affects our lives, with social and cognitive psychology on how to create behavioural interventions. This mix of culture insight and behavioural science allows his work to truly focus on many of the unspoken drivers of consumer behaviour. His work has spanned over 35 countries around the world and regularly writes in the marketing and research publications, and speaks at conferences about the importance of understanding consumers as real people making in-the-moment decisions. Oliver is a board member of the Association for Qualitative Researchers (AQR), and guest lectures at Goldsmiths College, London.

    Social and Website:
    Linkedin: https://www.linkedin.com/in/oliver-sweet-73671018/ 
    Website: https://www.ipsos.com/en-uk 

    For more episodes and information, visit us at https://www.digitalnicheagency.com/media
    Apple Podcasts: https://podcasts.apple.com/us/podcast...
    Spotify: https://open.spotify.com/show/4zS5V79...
    Stitcher: https://www.stitcher.com/s?fid=524781...

    Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights
    Facebook: https://www.facebook.com/digitalniche...
    Linkedin: https://www.linkedin.com/company/digi...
    Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos.
    Twitter: https://twitter.com/DNAgency_CA
    YouTube: https://www.youtube.com/channel/UCDlz…

    Test. Optimize. Scale.
    enOctober 23, 2023

    Test. Optimize. Scale.#128 “Audit the competition before launching your campaign.” W/Ruth Hedges

    Test. Optimize. Scale.#128 “Audit the competition before launching your campaign.” W/Ruth Hedges

    My guest is Ruth Hedges! Ruth is a renowned expert in Crowdfunding and a pioneering figure in the legislation that led to the JOBS Act's Title III 4(a)(6), known as the crowdfunding bill. Her contributions earned her invitations to the White House's "Crowdfunding Champions of Change" event and Capitol Hill, where she showcased her innovative technology. Ruth co-founded RiseUpCrowdfunding.com in collaboration with The Coca-Cola Company, aiming to empower diverse entrepreneurs who have limited access to capital.

    Her advocacy for crowdfunding has garnered significant media attention, including features in Forbes, Entrepreneur Magazine, The Wall Street Journal, Inc Magazine, and more. Ruth's dedication extends beyond crowdfunding, as she's been recognized for her philanthropic work, earning her numerous accolades, including the 'Crowdfunding Innovator' title from the Las Vegas Women In Technology Awards.

    Social and Website:
    Linkedin: https://www.linkedin.com/in/ruthehedges/
    Website: https://riseupcrowdfunding.com/

    For more episodes and information, visit us at https://www.digitalnicheagency.com/media
    Apple Podcasts: https://podcasts.apple.com/us/podcast...
    Spotify: https://open.spotify.com/show/4zS5V79...
    Stitcher: https://www.stitcher.com/s?fid=524781...

    Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights
    Facebook: https://www.facebook.com/digitalniche...
    Linkedin: https://www.linkedin.com/company/digi...
    Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos.
    Twitter: https://twitter.com/DNAgency_CA
    YouTube: https://www.youtube.com/channel/UCDlz…

    Test. Optimize. Scale.
    enOctober 13, 2023