How to Improve eCommerce Retention with Transactional Updates
Cameron Faist, Director of Ecommerce at Aura Bora gives an eCommerce masterclass on all things retention marketing & customer experience.
In this episode, we discuss how Aura Bora has turned their transactional channel into a customer experience & retention hub, what their entire setup looks like, how they turn shipping delays into opportunities, and what keeps their customers coming back again and again.
If you’re looking to turn transactional email and SMS into a retention powerhouse for your eCommerce store, then you need Wonderment. Improve your customer retention and happiness metrics with proactive order updates and native order tracking pages. Trusted by 300+ leading Shopify brands. Check out www.wonderment.com today.
Watch the video format of today's episode here - https://youtu.be/pdJ7Ht1ieA0
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Learn more about Aura Bora over at www.aurabora.com
Connect with Cameron https://www.linkedin.com/in/cameronfaist/
Timestamps
1. Intro 0:00
2. Who is Aura Bora 1:21
3. Why has Aura Bora invested in the transactional channel? 2:30
4. What role does the transactional channel play in Aura Bora’s overall retention strategy? 5:40
5. Overview of Aura Bora’s transactional emails and order tracking page 7:50
6. Why go all in on branded transactional emails and tracking pages? 8:57
7. The best transactional email Aura Bora sends 12:38
8. How the order tracking page is increasing customer engagement 14:15
9. What results have the transactional channel yielded for Aura Bora? 16:35
10. How to perfectly time a customer review request 18:25
11. Shipping delays are opportunities to retain customers 21:20
12: Biggest lessons & takeaways from the episode: 29:18