The 4 am Report

Welcome to Episode 211 of "The 4am Report", with host Susan Diaz. Today, we tackle the elephant in the room for small businesses: AI implementation challenges. Despite the agility and innovation small teams can offer, many are still on the sidelines, puzzled by AI integration. Susan dives deep into the three core hurdles small businesses face in embracing AI, and how to leap over them:

⏰ Leadership Time Constraints: Discover strategies for busy leaders to carve out time for AI learning and planning, understanding its pivotal role in steering business transformation.

🏎️ Navigating the Fast-Changing AI Landscape: With AI evolving daily, grasp how to stay ahead without being overwhelmed, finding reliable partners and resources in this journey.

⚙️ Streamlining Systems for AI: Learn why your current systems and workflows are crucial to AI success and how to optimize them for impactful automation.

Susan shares insights on moving from merely consuming AI content to actual implementation, emphasizing AI's role as a significant change agent, similar to historical milestones like the advent of the internet. This episode is a must-listen for any small business leader looking to harness the power of AI to scale their operations efficiently.

Looking for personalized guidance on AI integration? 

Book a discovery to start your journey toward AI mastery and ensure your small business isn't left behind in the tech revolution.

🔗 Resources for Deeper Learning:

Connect with Susan Diaz on LinkedIn to gain AI literacy insights in real time.

Grab our free guide with a collection of ChatGPT prompts to improve your life and everyday productivity!

🏆 Please give us a 5-star rating. 

It helps us keep working on delivering episodes with powerful AI insights and tips for small business owners!

Welcome to The 4am Report, with me your host, Susan Diaz! In this episode, I talk to Matt Paige, Vice President of Marketing at HatchWorks, AI Trainer, and Host of the Built Right Podcast, on the transformative potential of custom Generative Pre-trained Transformers (GPTs) for small businesses.  

📝 In This Episode we cover:

🥊 The concept of AI agents, also referred to as custom GPTs, which can work autonomously and asynchronously, potentially revolutionizing tasks within organizations and life in general.

💵 How to monetize custom GPTs using platforms like Gumroad. And why ‘the GPT store’, which is not yet monetized may be worth your time. 

💻 The evolving role of jobs in the face of AI, with tasks shifting towards more strategic activities rather than repetitive ones.

🏆 The democratization effect of AI on small businesses, allowing them to compete with larger corporations by levelling the playing field.

🤸‍♂️ The emergence of open-source AI models (Mistral, Llama and more) and their significance in the future of technology for small businesses.

🛒 A look at practical examples of how AI can improve daily life, such as generating meal plans catering to specific dietary requirements.

📕 A use case from Matt on how he used a data science approach to create a custom GPT that performed clustering analysis on an Airbnb dataset, resulting in a marketing strategy that was developed in minutes rather than weeks.

All this, and much more, in this value-packed episode of The 4am Report, focussed on creating AI literacy in the marketing domain, for small businesses. 

Hit that play button!

🔗 Resources for Deeper Learning:

Connect with Susan Diaz and Matt Paige on LinkedIn to gain AI literacy insights in real time.

Interested in learning more about custom GPTs and how they can elevate your business? 

Visit myshowrunner.com to discover our custom GPT that is designed to help podcast guests with pre-production. It cuts guest research time from 90 mins to 5 mins! Embrace AI to amplify your business's reach and efficiency. 

Grab our free guide with a collection of ChatGPT prompts to improve your life and everyday productivity!

🎧 As you hit play, please drop us a 5-star rating. It allows us to continue to create more episodes with AI insights and tips tailored for the entrepreneurial mind.

🎙️ Welcome to a special edition of The 4am Report, where we  continue to bring awesome AI literacy content covering Generative AI for Small Businesses. Please welcome your host, Susan Diaz! 

Today, we're diving into the transformative world of thinking about Generative AI in a strategic context rather than a task-based approach. We’ll do this with the insights of Karl Yeh. 

👥 Meet our Expert Guest:

Karl Yeh is a Demand generation leader, video content creator, AI strategist and operator, and the Co-founder 0260.AI. Karl brings a wealth of knowledge, sharing how AI tools offer a competitive edge and streamline operations.

For small businesses, AI is not just a buzzword; it's a co-pilot that navigates you through the complexities of modern entrepreneurship.

📝 In This Episode we cover:

AI as Your Co-Pilot: Discover AI's role in enhancing decision-making and efficiency.

Real AI Impact: Karl provides real-world examples where AI has been a game-changer.

Myth-Busting AI: We tackle the myths, giving you the real scoop on AI's capabilities to help you cut through the noise.

Overcoming AI Hurdles: Practical advice for small businesses looking to adopt AI.

AI’s Future: Peek into the future of AI in small businesses over the next five years.

Ethics and Security: We give you practical guidance on the ethical use of AI and how to secure your business while also leveraging the AI landscape.

🚀 Take Action Now:

Eager to integrate AI into your small business? This episode is your first step towards leveraging AI's full potential!

🔗 Resources for Deeper Learning:

Connect with Susan Diaz and Karl Yeh on LinkedIn to gain AI literacy insights in real time.

Discover how Karl’s AI implementation firm, 0260.AI can help you accelerate your AI plans.

Grab our free guide with a collection of ChatGPT prompts to improve your life and everyday productivity!

🎧 Don't get left behind in the AI revolution. Subscribe to The 4am Report for more such insights and tips tailored for the entrepreneurial spirit.

Drop us a 5-star rating. It allows us to keep coming back with more powerful AI literacy episodes to help small businesses soar!

In this insanely valuable AI Literacy Panel episode of 'The 4am Report', host Susan Diaz joins Melissa Penton, Stan Chang, and Sandra Janjicek - feminists and tech optimists who are giving us their PERSONAL TIME to create a crucial minimum viable level of AI literacy for small businesses! 

Together, we uncover the key role of AI in our daily lives and the profound impact that our current responses will have on future generations. Tune in as we explore how AI literacy not only shapes our interaction with technology but also prepares us for a future where AI just runs in the background. 

🌐 The Essence of AI Literacy in Today's Digital Age: Exploring how AI is integrated into our daily lives and the importance of understanding its impact.

🤖 Balancing Technological Advancements with Privacy and Ethical Considerations: A discussion on navigating the complexities of privacy and ethics in the AI landscape.

📚 How AI Is Reshaping Education and Career Paths: Insights into how AI literacy is becoming crucial for future generations in their educational and professional journeys.

🔍 The Role of AI in Augmenting Human Skills: Examining the relationship between AI advancements and the retention of essential human skills.

Tune in!

🌟 Enjoyed the episode? We'd love to hear your thoughts! Please leave us a 5🌟 rating and explore more episodes. Your insights help us grow and bring more meaningful content to you.

🔗 Connect and continue the conversation on LinkedIn:

Melissa Penton's LinkedIn

Stan Chang's LinkedIn

Sandra Janjicek's LinkedIn

Susan Diaz's LinkedIn

🔥 'MyShowrunner' (are you a podcast host or friend of a podcast host? This tool is NOT OPTIONAL)

'MyShowrunner' is a custom GPT tool specifically designed for AI-literate podcast hosts. It epitomizes the essence of what we discussed in our episode – harnessing the power of AI for greater efficiency and innovation. Imagine cutting down your podcast editing and production time from 90 minutes to a mere 5 minutes. That's the kind of efficiency 'MyShowrunner' offers. It's not just a tool; it's your digital assistant that understands the nuances of podcast production and helps you create more impactful content in less time.

Subscribe and Share 🎙️

Don't miss out on our future episodes - subscribe to 'The 4am Report' and share this episode with your network. Let's deepen our understanding of AI together and stay ahead in the ever-evolving tech landscape.

🎙️ Welcome to another episode of The 4am Report! Today, we're diving deep into the world of AI and web design with our special guest, Fifa Tran. Fifa is not just a web design expert; she's a visionary in blending AI with creative strategies to boost online presence. Get ready to learn how AI can give your brand the edge it needs in the digital world.

🤖 Key Discussion Highlights:

🌐 Fifa's Journey into AI-Driven Web Design: Discover how Fifa embraced AI tools to transform the web design landscape for brands, and how you can too.

💡 Balancing Creativity and AI: Learn about the synergy between human creativity and AI capabilities in crafting unique online experiences.

🛠️ AI Tools you Can't Miss: Fifa and Susan share their top AI tools that are game-changers in web design and content creation.

🚀 Boosting Brand Presence with AI: Insights on how AI can elevate your brand's online visibility and engagement.

📣 Like what you’re hearing? 

🌟 Follow the visionary Fifa Tran on Instagram for a daily dose of inspiration and tips @FifaTran. Dive deeper into her work at FEI Modern.

💬 Engage with us! 📱Stay connected with our host Susan Diaz on LinkedIn for more insights on AI in marketing. 

🛠️ AI Tools mentioned by Fifa and Susan

ChatGPT - OpenAI’s heavyhitter generative AI tool

Elementor - for Wordpress web design projects

Superhuman - email plugin (for G-Suite) that is heavy on the AI.

📚 Further Learning:

Explore additional resources and episodes on AI's role in marketing and brand development on previous episodes of The 4am Report podcast.

Stay ahead of the curve - subscribe to ✉️  The UNboring AI Shift 

Don't forget to tune in on Thursdays at 4am for future insightful conversations on AI in marketing! If you loved this episode, show your support with a 5-star review 🌟🌟🌟🌟🌟

Welcome to The 4am Report podcast, where the restless thoughts of marketers and entrepreneurs come to rest! I’m Susan Diaz, your host. And in this insightful episode, I'm thrilled to be joined by the remarkable Kate Wade, executive coach, resume writer, and a fervent advocate for helping entrepreneurs navigate their careers and the careers of those they hire.

🌟 Here's a glimpse into our enlightening conversation:

🔄 The key role AI (artificial intelligence) will play in creating career pivots, the way we hire, and the way we position ourselves.

🚀 Kate's ambitious goal to use AI-assisted career support to help 10,000 women break through the glass ceiling.

✍️ How AI can streamline grant writing, nonprofit work, and even shape feminist narratives in the workplace.

🤖 A glimpse behind the scenes into building a Feminist GPT - Kate tells about her pioneering work int the development of a feminist GPT model! Learn how tweaking AI language can foster more inclusive and gender-aware communication.

📈 The nuances of resume writing in the age of AI, how to spot machine-generated text (AND and how not to sound robotic!!!) 

🎯 The importance of centereing quantitative metrics in resumes and the power of AI to help with compelling, results-oriented narraitves

📢 Don't miss the rest of our deep dive - including some of the best AI tools for job seekers!

Kate brings invaluable insights that will help you win whether you’re looking for your next career leap, or hiring for your business.

🤝 Connect with Kate Wade on LinkedIn and join her mission to empower women in their careers.

If you're inspired by our chat, show some love with a 5-star review for The 4am Report. 

Please share this episode with a fellow entrepreneur who is an AI optimist!

📱 Stay connected with me, your host Susan Diaz on LinkedIn and don't forget to subscribe to ✉️  The UNboring AI Shift for your weekly dose of marketing and AI wisdom.

Want to harness the power of AI for your blog content creation right away? 

This bite-sized 25-minute masterclass will unlock the secrets of using ChatGPT to create compelling blog posts that promote your thought leadership 📝🔥

Remember, with AI in your arsenal, the only thing you'll lose sleep over is how to spend all that extra time you've gained. Tune in to "The 4am Report" and transform those restless nights into days of endless possibilities.

Welcome to The 4am Report, a podcast where we delve into the things keeping marketers and entrepreneurs up at night. In this thought-provoking episode, I chat with success coach Julie Greenham, Founder of The Quiet Powerhouse.

With her extensive background as a success coach, speaker, and Service Director for a major Canadian airline, Julie brings over 20 years of leadership experience. Join us as we explore how introverts can harness AI tools to transform their marketing strategies and achieve their highest aspirations.

Here is some of what we cover:

🌟 The impact of AI can have on founder-led brands, particularly introverts. 

🛤️ From French tutor to success coach, what Julie's journey can teach you about forging a unique path; especially if you are an introverted woman entrepreneur navigating marketing and sales.

🤖 How AI tools like ChatGPT are revolutionizing marketing for introverts by mitigating challenges like overthinking and perfectionism.

✨ Using AI  to improve your creativity and efficiency in the process of creation (for example engaging social media content, planning events, and developing effective pages on your website that sell).

🕊️ The importance of whitespace in marketing for introverts; and how AI can help create the time and headspace to think. 

📧 Exploring the use of AI in efficiently managing emails while keeping your personalized and authentic brand voice.

🧩 How AI can simplify creating systems, SOPs, and templates for repetitive but essential business tasks.

🗣️ Interesting insights into the versatile applications of AI in both personal and professional communication, including sensitive topics like communicating with your ex!

🎧 Listen to the episode for all that and a LOT more!

🌟 Connect with Julie! Check out JulieGreenham.com and engage with her on Instagram @iamjuliegreenham for more empowering content.

Thank you for tuning in to The 4am Report. Please leave us a 5-star review and share this episode with fellow entrepreneurs. 

🌐 Connect with me, your host Susan Diaz on LinkedI

Want top quality marketing x AI content like this delivered right to your inbox?

Subscribe to our weekly ✉️ The UNboring AI Shift and stay in the know.

Want to craft killer thought leadership blog posts without burning the midnight oil? This bite-sized 25-minute masterclass will unlock the secrets of using ChatGPT to create compelling blog posts that channel your voice and expertise 📝🔥

Welcome to The 4am Report, where we peek into the marketing woe that keep entrepreneurs awake at night. In this episode, host Susan Diaz, chats with two remarkable guests, Jennie Wright and Deirdre Tshien, diving deep into the synergy between AI (artificial intelligence) and long-form content, especially focusing on podcasts and online summits.

🤖 How embracing AI can significantly reduce the overwhelm by automating content creation.

🌟 Why it's crucial to maintain authenticity and focus on providing value to build community and consistency in marketing in the age of AI.

💡 While AI tools offer tremendous benefits, why it's essential to keep our humanity in marketing and business growth.

🎯 The importance of starting by identifying business bottlenecks and then selecting the AI tools that align with your goals.

🔧 Should you use generalist tools like ChatGPT and Claude or specialist tools like Capsho for podcasting and summits?

🎧 Listen to the episode for all that and a LOT more!

Upcoming events:

Don't miss out on Capshovians Live, happening in January 2024, a two-day event in Florida, USA, focused on strategy, lead generation, and community building for expert entrepreneurs.

Connect with our guests:

Jennie Wright on LinkedIn, or visit JennieWright.com for insights on list building, lead generation, and impactful launches.

Deirdre Tshien on LinkedIn for more info about Capsho and Capshovians Live

Thank you for tuning in to The 4am Report. If our discussions strike a chord, please leave us a 5-star review and share this episode with fellow entrepreneurs. Until next time, may your marketing be as smart as your AI.

💡  

Connect with Susan Diaz on LinkedIn

Want top quality marketing x AI content like this delivered right to your inbox?

Subscribe to our weekly ✉️ The UNboring AI Shift and stay in the know.

Want to craft killer thought leadership blog posts without burning the midnight oil? This bite-sized 25-minute masterclass will unlock the secrets of using ChatGPT to create compelling blog posts that channel your voice and expertise 📝🔥

In this episode, host Susan Diaz chats with Simon Chou, host of tech happy hours, CMO at BCjobs, 2x podcast founder with over 1M listens 🎙️

And perhaps most key: Simon believes you can't spell business without ‘fun’! 

Key takeaways you’ll gain in this deep and fun episode:

💡 How Simon grew an intimate community focussed on introverted founders to a meaningful network that tech leaders make time for on a regular basis.

🤝 The state of AI adoption among founders and marketing leaders from coast-to-coast in Canada (Simon and Susan pull back the curtains on their first hand intel as podcasters and community builders in the marketing x tech space)

🎙️ How AI is helping CMOs and founders stay in their zone of genius by creating upwards of 50% improvement in marketing execution. (They go deep on how to use AI for podcasting via tools like Descript and ChatGPT. Do. Not! Miss. Out!!!) 

🎧 The importance of playing the long game with podcasting. Spoiler alert: it takes 50-60 episodes to build a loyal audience that feeds into your pipeline

🏢 What really matters when it comes to branding in an age of “me too” and “robotic” content, whether it is created by humans or machines!

🔥And perhaps most important, learn what hot sauce has to do with brands. (Bonus points if you can guess who prefers habanero and who prefers Carolina Reaper. Drop Simon and Susan a note on LinkedIn.

Tune into this fun and free-flowing episode, which will leave you with valuable insights on the role of AI in community building, podcasting, personal branding, and of course - hot sauce! 

New visitor to The 4am Report? Thank you for being here. Please leave us a 5-star review. It helps us continue to bring excellent AI for small business content to more people.

💡  

Find Simon Chou on LinkedIn 

Connect with Susan Diaz on LinkedIn

Want top quality marketing x AI content like this delivered right to your inbox?

Subscribe to our weekly ✉️ The UNboring AI Shift and stay in the know.

Want to craft killer thought leadership blog posts without burning the midnight oil? This bite-sized 25-minute masterclass will unlock the secrets of using ChatGPT to create compelling blog posts that channel your voice and expertise 📝🔥

Welcome back to The 4am Report! In this episode, host Susan Diaz chats with marketing consultant Tereza Litsa about practical ways for small businesses to start integrating AI into their workflows.

Here are some of the key takeaways on the other end of this episode!

🔑 There is a gap between AI hype and real adoption - only 29% of SMBs are leveraging AI tools currently. Overcoming the perception of complexity is key.

🤝 AI should augment human skills, not replace them. Think "human + machine" rather than "human vs. machine." 

🏃‍♀️ Start small with basic AI tools focused on specific use cases, like using ChatGPT for ideation. Let benefits motivate gradual expansion.

📈 Review your workflows first to identify friction points before determining where AI can help. Visual mapping can be useful.

🔍 Look to everyday tools like Canva that are building in AI capacities in stealthy ways. Explore familiar platforms for new automations. 

❌ Don't try to overhaul everything at once. Narrow your focus to find the right AI balance for your team's existing processes. 

👥 Joining communities accelerates learning. Peers provide frameworks and moral support for the AI adoption journey.

Listen as Susan and Tereza break down complex theory into simple execution.

New visitor to The 4am Report? Thank you for being here. Please do us a solid and leave us a 5-star review. It helps us bring excellent AI for small business content to more people.

💡  

Find Tereza Litsa on LinkedIn 

Connect with Susan Diaz on LinkedIn

Want top quality AI content like this delivered right to your inbox?

Subscribe to our weekly ✉️ The UNboring AI Shift and stay in the know.

Want to craft killer thought leadership blog posts without burning the midnight oil? This bite-sized 25-minute masterclass will unlock the secrets of using ChatGPT to create compelling blog posts that channel your voice and expertise 📝🔥

🎙️ AI is transforming many elements of marketing work. Rather than resist, what if small businesses embrace it as an evolution?

Welcome back to The 4am Report, where host Susan Diaz is venturing into a realm that often keeps founders and marketers awake at night – the daunting task of scaling operations without exhausting resources.

Susan talks about: 

💡 Delegating repetitive tasks to AI frees you up for meaningful strategic work in your "zone of genius"
🤝 Connecting with peers to get frameworks and support for integrating AI in your marketing
👩‍💻 The 3 steps to get started with executing AI in your
🌱 Educate yourself on marketing applications of AI
🏃‍♀️ Start small by automating just 1 repetitive task
👥 Join a community to accelerate real-world implementation

🎧 Tune in to this compelling episode to hear why pioneering small businesses who adopt AI will operate years ahead of competitors

🙌 Get key takeaways on leveraging AI as a competitive edge while maintaining your unique human creativity

⭐️ If you appreciate these AI insights, please leave a 5-star rating so more founders can find our show!

🚀 Ready to unlock the power of AI? 

Join the Marketing Power Circle program to scale your marketing with AI: https://cp.digital/marketing-power-circle/

🌟 For the milestone 200th episode of The 4am Report, we're doing something extraordinary. Imagine if you could peek into the playbooks of some of the industry's leading minds on generative AI. Well, on this episode, you can!

🛠️ We've assembled six revenue leaders to each share one killer tip on leveraging AI in your marketing strategy:

1️⃣ Learn how top social media agency founder and University of Toronto digital marketing instructor, Andrew Jenkins, spins content gold from assets like podcast interview transcripts using gen AI.

2️⃣ Get the inside scoop from financial advisor and founder, Wendy Brookhouse, on gathering industry intel for targeted marketing and showcasing of thought leadership.

3️⃣ Understand from pioneer event-led growth leader, Dionne Vaz, why strategy must precede tool selection with AI.

4️⃣ Discover from top strategic marketer, Suzanne Huber, the visual content revolution that can be enabled by AI.

5️⃣ Get sales insights from GTM leader, Dr. Jim Kanichirayil, on building a thought leadership framework to generate demand with AI.

6️⃣ Find out from Kira Tchernikovsky, founder and SaaS marketer extraordinaire, how to capture and process customer data at scale with AI.

🔥 This turbo-charged vault of wisdom WILL equips you with tactics to transform your marketing game using AI.

📝 So grab your notepad and dive into an eye-opening, life-giving episode! 

If you’re returning to The 4am Report, thank you! It’s folks like you that have kept us going for 200 episodes, with pride and purpose. Please do me a solid and me a drop a 5-star rating. The internet only recognizes feedback; and this would be super helpful to keep going. Thank you, again!

In this solo tactical episode, host Susan Diaz tackles a ubiquitous pain point for founders and marketers - email overload! 

Susan shares an email management framework for leveraging generative AI (artificial intelligence) tools like ChatGPT to streamline your overflowing inbox. Listen in for 3 actionable strategies.

Key takeaways in this episode: 

✅ How to use AI for routine email responses to save time on mundane requests

📝 Customizing prompts to handle specific, challenging emails while maintaining privacy

💭 The art of generating empathetic, emotionally intelligent replies to prospects' concerns

📈 How AI can provide structure to develop email systems for your unique workflow

Don't let your inbox slow you down. Implement these AI email management techniques to communicate faster and smarter. Listen in to this short and power-packed episode.

Follow Susan Diaz on Linkedin for daily tips and strategies on using AI to create exponential marketing: https://www.linkedin.com/in/susandiaz/ 

The UNboring AI Shift - Marketing x AI newsletter for SMEs - written by Susan Diaz, this deliciously current weekly note delivers news from the world of AI and  explores strategies that will help you get the most out of your marketing using artificial intelligence and marketing automation

Thank you for tuning in to The 4am Report 🎙️✨

If you’re a return visitor, please leave us a 5 star review 🌟🌟🌟🌟🌟

Welcome back to The 4am Report, with me, Susan Diaz. In this episode, I chat with Pasha Irshad, co-founder of Shape & Scale, about how generative AI (artificial intelligence) is impacting small businesses, particularly time-strapped founders, co-founders, and revenue leads. 

We discuss the hype around AI versus the practical applications, using AI as a force multiplier, and automating repetitive tasks. 

Pasha shares real examples of how he's using AI tools, like ChatGPT, MidJourney, Perplexity, Bard, Claude and others, in his own work and life to save time. We also talk about the implications of generative AI and whether using it is "cheating." 

Key Takeaways:

🎯 It's important to look past the hype and focus on how AI can benefit your specific business. Start by identifying repetitive tasks that drive you crazy. 

✋ AI should be used as a force multiplier, not something you solely rely on. It excels at turbocharging and amplifying human capabilities.

📚 Create a system to catalog AI use cases and tools tailored to your needs. This "second brain" allows you to easily reference them later. 

✋ Using generative AI isn't cheating, it's embracing technology to work smarter. Be transparent about your use of it.

🚨 Founders and revenue leads should dedicate time to understanding AI at a high level and how it applies to their industry. But don't jump into AI just because it's trendy.

📈 AI holds great promise for removing friction from processes and making founders' lives easier. Use it to reclaim time for priorities like health, family, and rest.

📝 AI resources and tools mentioned in this episode 📝

Follow Pasha Irshad - he’s worth your time:

LinkedIn: https://www.linkedin.com/in/pashairshad/ 

Shape & Scale - Pasha's company, focussed on automation for SMEs. From storytelling to your tech stack, they help orchestrate growth for B2B SaaS companies https://shapeandscale.co 

Follow Susan Diaz on Linkedin for daily tips and strategies on using AI to create exponential marketing: https://www.linkedin.com/in/susandiaz/ 

The UNboring AI Shift - Marketing x AI newsletter for SMEs - written by Susan Diaz, this deliciously current weekly note delivers news from the world of AI and  explores strategies that will help you get the most out of your marketing using artificial intelligence and marketing automation

📌 Generative AI tools referenced 👇(it’s worth noting that all of these have a free version, many robust enough for ongoing use)

ChatGPT - ubiquitous at this point, and defo the folks who brought us to mass adoption of AI in one weekend! Chat.openai.com 

Jasper - a copywriting AI assistant that’s been around for a while and has massively improved in a post ChatGPT world! Jasper.ai 

Claude - claude.ai - generative AI language model. Like ChatGPT but better is the way they tell it. Are they? Stay tuned for our break down on the mainstream NLPs in a future episode.

Building a second brain: https://www.buildingasecondbrain.com/ 

Notion - Knowledge management system - Wiki x Docs x Prokects - it’s like the concert headliner act of AI tools to many 💁‍♀️ https://www.notion.so/ 

Perplexity.ai  - AI-powered search engine. Think ChatGPT and Google’s love child 😁  

Can artificial intelligence (AI) save small business owners 10s of hours a week just on marketing tasks? Yes! 😲

And that might just be the tip of the iceberg. 

Welcome back to The 4am Report podcast. In this episode, join host Susan Diaz as she dissects how AI can help save small business owners and marketers significant time not just on marketing tasks like content creation, BUT ALSO on simplifying and streamlining your life whether through meal planning, cleaning lists, or essential automation for everyday life 🤖

Some key takeaways you’ll gain from this episode:

🔸 Why we need to start thinking about AI tools like ChatGPT for lateral gains 💡

🔸 How to generate a detailed cleaning checklist, customized to your home's layout and family members. This will save you 5+ hours of planning and cleaning time each week 🧽 

🔸 For meal planning and grocery shopping, AI can quickly generate multi-day meal plans based on your family's dietary preferences and pantry items items you need to use (Hello! Have you seen the current grocery prices? There’s no room for waste!!) 🍴

🔸 How to use ChatGPT to auto-populate your Instacart grocery cart, saving hours per week on planning and filling lists 🛒

Don't let AI keep you up at night - learn to take advantage of it to routinely save time. Tune in to learn more! 💤

Don't miss out on the latest updates and thought leadership in the AI space; subscribe to The UNboring AI Shift newsletter now 📩 cp.digital/ai-shift

Thank you for tuning in to The 4am Report 🎙️✨

If you’re a return visitor, please leave us a 5 star review 🌟🌟🌟🌟🌟

In this episode of The 4am Report podcast, join host Susan Diaz as she welcomes Caroline Dunn, electrical engineer turned marketer, early adopter of artificial intelligence, and Vice President of Marketing at Wahsega. They delve into the fast-evolving world of artificial intelligence (AI) and its immense impact on marketing and communication strategies.

🎧 Listen in as they dish on: 

🚀 Caroline's YouTube celebrity story: Caroline shares her journey in the marketing realm, including her YouTube experience and how it led her to embrace the potential of AI in the industry.

🌟 AI: the equitable power tool in your hands: Discover why AI is not exclusive to large corporations or tech giants. AI is accessible to all businesses, regardless of their budget, providing equitable opportunities for growth and expansion.

📈 Using generative AI for SEO discoverability and social media mastery: Explore the significance of tools like ChatGPT in blog writing, SEO, and content creation. 

🎯 Finding your Ideal Customer Profile: Uncover key considerations for identifying your ideal customer profiles (ICP). 

💬 The two-way street of training AI and AI training you + the profound impact it can have on freeing up valuable time for marketers. 

Join Susan Diaz and Caroline Dunn for this engaging and insightful episode as they unravel the potential of AI in the marketing landscape. 

Don't miss out on the latest updates and thought leadership in the AI space; subscribe to The UNboring AI Shift newsletter now! 📩 cp.digital/ai-shift 

Thank you for tuning in to The 4am Report 🎙️✨

If you’re a return visitor, please leave us a 5 star review 🌟🌟🌟🌟🌟

Welcome back to The 4am Report! 

🎙️ On this podcast, since 2018 we've asked Founders and marketing leaders “what keeps you up at night?” And the answers range from funny, to relatable, to downright dystopian! In the current world, the number one answer to that question is: artificial intelligence. 

Starting with this episode, The 4am Report is taking a thrilling turn as we dive into the world of AI and its impact on supercharging your marketing 🚀

From exploring AI-powered tools to the endless possibilities of automation and personalization, your host, Susan Diaz, content marketer, community builder, and category creator, the founder and CEO of one of the world’s first AI agencies, will bring you lessons and conversations that will help you stop seeing AI as "one more scary thing to learn", and instead to deploy it as a power tool! 🌟

Get ready for insightful discussions, practical tips, and thought-provoking interviews with industry experts, all centered around leveraging AI for better marketing for founder-led brands 🤖💥 

In today's episode, Susan gives you the 15 minute generative AI business case for marketers, diving into: 

🤖 What generative AI is and why ChatGPT from OpenAI is a global phenomenon

🤖 Why using AI is not “cheating”. And why small business must incorporate it to create ease and productivity

🤖 Learning to view generative AI as Robotic Process Automation (RPA) for the human mind

🎧 Listen to this episode now for that and a LOT more 🎧

🚀 If you're serious about incorporating AI into your business to relieve bandwidth without breaking your budget, you may need to give yourself “the AI advantage” 

Deets 👉https://cp.digital/the-ai-advantage/ 

Thank you for tuning in to The 4am Report 🎙️✨If you’re a return visitor, please leave us a 5 star review 🌟🌟🌟🌟🌟

Welcome back to The 4am Report!
🔥 Unveiling the truth: 3 marketing lies founder-led brands need to unlearn 🔥

In today's episode, we're debunking three common lies that founder-led brands need to unlearn in their marketing. If you're looking to grow and succeed in the competitive marketing landscape we have in a recession, you’ll want to listen to this episode.

Host Susan Diaz dives deep into:

👶 Lie #1: You can outsource or delegate marketing to someone junior (spoiler alert: the secret solution lies in systems. But how? Susan tells you in the episode.)

🤥 Lie #2: You can do it alone (let’s tackle the misconception that founders can handle all strategic aspects of marketing on their own, without a squad)

⛔️ Lie #3: You can be present in all available channels (stop at once because you’re overwhelming yourself and diluting your efforts to reach your ideal clients). Susan guides you through the vital few channels that align with your target audience and business goals. 

🎧 Tune in now and uncover the truth behind these marketing lies! 🎧

🚀 If you're serious about relieving bandwidth by focusing on revenue in your marketing, we invite you to join us in the Marketing Power Circle mastermind. 

Deets 👉https://cp.digital/marketing-power-circle/ 

Looking for UNboring ways to up-level your content marketing? Check out Susan Diaz's book, "UNboring: Take your content marketing from blah to brilliant." Available on Amazon and all major book retailers.

Thank you for tuning in to The 4am Report 🎙️✨

Welcome back to The 4am Report! Today I’ve curated and edited two in depth episodes on the topic of podcast hosting to create the ultimate podcast hosting guide. This is required listening for anyone who plans to run or guest on a podcast.

Listen to this masterclass episode learn:

💪Why hosting a podcast is not only a hard job but is also a crucial market facing role that requires the right skillset and training to keep the audience engaged and represent the organization well.

✅ The core qualities that make a great podcast host. I cover four key areas to keep in mind when selecting a host for your podcast or video show.

📌 The importance of supporting and training your podcast host to ensure they have everything they need to keep the show running smoothly. Again, here I cover four main areas of training to focus on with your podcast host: (spoiler alert😁) key messaging, the 'why' of podcasting, ownership of business goals, and on-demand brainstorming.

If you're thinking of starting a podcast or already have one up and running, this episode will provide valuable insights into the essential qualities of a great podcast host and the training needed - even if the host is you! Tune in 🎧

Want step-by-step instructions and resources to help you launch, or leverage a profitable podcast? We can help. More details here: https://cp.digital/podcastmasterclass/ (📌Psst… as a listener to the podcast, here’s an incentive to forge a powerful voice! Use the code COOKIELYON to get 20% off the price of CA$ 249.) 

If you are a return visitor to The 4am Report podcast, please drop me a 5-star rating. Thank you! I appreciate you.

Looking for UNboring ways to up-level your content marketing? 

Susan Diaz is the author of “UNboring: Take your content marketing from blah to brilliant” The book is available on Amazon and all other book retailers.

Welcome to The 4am Report! You’ve joined me as I round out the second part of a  2-part mini series where I teach B2B service founders, and content marketers, in detail, about the ‘why’ and ‘how’ of content audits in a recession. 

In this episode, I’ll focus specifically on “the how”; how to make it easy on yourself if you are doing a large-scale audit without the use of a cumbersome and snooze-inducing spreadsheet. (if you haven’t heard the first part, it might be valuable to go back and listen to episode 191. That said, if you are an experienced content creator, jump right into this episode and go back to 191 if you need.)

In under 15 minutes, on this episode, you’ll learn:

📌 About specific tactics to apply to a content marketing audit - specifically how to set up for a larger scale content audit if you have over a hundred pieces of content in the past 18 months.

📌 About why you will need an organizational process to structure and categorize content pieces, as well a visual system that can be used for multiple stakeholders to gain visibility and commit to actions that can be tracked.

📌 The basics of the “Kanban” system of project management, and how to apply the basics of this philosophy of LEAN production for a JIT (just-in-time) inventory control system to a deeply creative and fast-paced field such as publishing and content marketing.

📌 How to pick and put into practice a project management tool - whether Trello, Airtable, or a different one that you use internally, to create a highly visual and fluid interface for organizing large amounts of content and remote team members to ensure that nothing slips through the cracks.

For the full details 🎧 listen to the episode 🎧 

Looking to save marketing dollars in a recession? Start with a structured content audit before you invest any more in your marketing. We can help. More details here 👉 https://cp.digital/save-marketing-dollars/ 

If you are a return visitor to The 4am Report podcast, please drop us a 5-star rating. Thank you! We appreciate you.

Looking for UNboring ways to up-level your content marketing? 

Susan Diaz is the author of “UNboring: Take your content marketing from blah to brilliant” The book is available on Amazon and all other book retailers.