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    The BIG Marketing Podcast

    We believe a good story changes how you think. A great story changes how you feel. This is the podcast where we look beyond traditional marketing ideas. If you want big results, you’ll need big ideas. From neuromarketing to branded films, we talk about the things we wish we had learned in marketing school. Dan Hack and Merritt Trigg are from Hackstone, a content agency that produces strategic high-value campaigns for clients and agencies.
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    Episodes (6)

    Steve Pacinelli–How To Get A 76% Reply Rate By Being Human

    Steve Pacinelli–How To Get A 76% Reply Rate By Being Human
    Steve Pacinelli, CMO of BombBomb.com and co-author of Rehumanize Your Business, tells us how he gets an astounding 76% email reply rate by humanizing his messaging. We also talk about how easy it is to mess up authenticity and what you can do to make sure you don't miss the mark–like so many companies do. Email us your marketing questions, thoughts, and suggestions: BigMarketing@hackstone.com
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