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    The Business of Extraordinary Experiences

    The subject is experience design - more specifically, the business of experience design. Join Claus Raasted each week for an in-depth discussion with industry practitioners for the insights you need to make the commercial side of the experience economy work.
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    Episodes (41)

    Anna Porse Nielsen, CEO & Partner at Seismonaut

    Anna Porse Nielsen, CEO & Partner at Seismonaut

    Experienced strategic advisor and CEO of Seismonaut - an advisory specialized in helping clients innovate and develop strategies in the experience economy.  At Seismonaut she and her team create deep insights based on both anthropological and quantitative methods. They analyze, evaluate, teach, blog, give keynotes, facilitate workshops and manage large projects aimed at creating insights, innovation and business development. 

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    Anthony Vade CED - Experience Architect, FMAV & Director, Event Design Collective

    Anthony Vade CED - Experience Architect, FMAV & Director, Event Design Collective

    Proudly known as an instigator, creator, disrupter and change agent, for over 20 years Anthony Vade has helped event stakeholders use technology to create meaningful and memorable connections with event attendees. 

    A tech nerd at heart he loves to talk about how modern human experience is intrinsically linked by technology. He passionately promotes his belief that event design teams must first understand human experience, exercise empathy, collaborate and co-create to articulate the value that live events create; it is a combination of smart, purposeful technology and strategic design that creates experiences that connect, inspire and deliver the key messages.

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    Josefin Westborg - CEO at Lekreativ

    Josefin Westborg - CEO at Lekreativ

    Josefin Westborg is one of the world’s leading designers in edularps. She has a background in game design and pedagogy and is one of the founders of Lekreativ/Lajvbyrån (the larp agency). In her daily job she meets thousand of students of all ages and runs and design larps for them. She is also a teacher in game design at Chalmers University of technology. In her spare time she likes to play board games, ballroom dancing, and, of course, larp. Though she be but little, she is fierce.

    Callie Holderman - Sr. Manager, Developer Relations at Magic Leap

    Callie Holderman - Sr. Manager, Developer Relations at Magic Leap

    Callie Holderman is passionate about fusing new technology with traditional systems.  She has a broad skillset which she uses to uncover a product vision: developing software, conducting research, producing television shows, and building apps and games to name a few. She aims to create interactive, digital content that fosters a sense of play, community and curiosity.

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    Leon Simmonds - Magician, Entertainer and Experience Designer

    Leon Simmonds - Magician, Entertainer and Experience Designer

    Roll up, roll up... Step forward and prepare your minds to be mystified by the Whimsical-Wizard himself, Leon Simmonds.

    Sussex Magician  Leon's magic is unique, in every sense of the word.  From his personable approach to his art, to his outfits and adornments, Leon is far from 'just another magician' but something else  entirely.

    His creative  repertoire  of routines has seen him  performing professionally for every type of audience possible, in numerous venues all across the country as well as internationally.

    With hundreds of performances under his belt, his talent has attracted a whole number number of corporate magic clients such as American Express.  Warner Bros and Lego. 

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    Oliver Hoffmann - Storyteller & Entrepreneur

    Oliver Hoffmann - Storyteller & Entrepreneur

    Oliver was born in Mannheim, Germany in 1965 and graduated from Mannheim University in German Literature, Political Studies and Media Research. He has been inventing and telling stories since Kindergarten. A professed book lover, he taught himself to read at the age of four to finally be able to find out more about his favorite childhood heroes without adult support.

    He has been working with texts since it first became a necessity for him to earn money. Since then, Oliver has written, translated, edited and copy-read virtually countless books. Also, he is one of the founders and former co-owner of the German publishing company Feder & Schwert ("The Pen& the Sword"), a special interest publishing house for all things fantastic. The Icelandic proverb "Better to be barefoot than to be without a book" rather sums up his perspective on life. He can claim that professionally, his dream has come true: he works on, with and for books.

    As an experience designer, he has been writing, creating and facilitating Larps since the late 90s. Oliver is also the former project lead on one iteration of the College of Extraordinary Experiences and teaches Storytelling, Leadership, and Teambuilding (as well as various combinations thereof) at different German universities.

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    Christie Cleveland–Callanan - Senior Product Manager at Freeletics (ex-Disney, ex-Blizzard)

    Christie Cleveland–Callanan - Senior Product Manager at Freeletics (ex-Disney, ex-Blizzard)

    Before joining Freeletics Christie Cleveland–Callanan managed www.starwars.com for Disney and later moved on to help Blizzard launch their Overwatch League. She describes her style as, "Product managing like Mary Poppins since 2009 because negotiating tradeoffs is always easier with a spoonful of sugar."  

    She has been involved in multiple site rebuilds and redesigns for e-commerce and content sites, CMS implementations, and content migrations. Her thoughtful feature development proficiencies include: streamlining back-end publication tools, and front-end, engagement-driven experiences aimed to delight customers and fans.

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