The Businessology Show

In today's lesson, we're diving into the world of client grading and evaluating the health of your client base. We'll discuss how data and science can help you determine the alignment between your clients and your business, and why it matters for your growth. From belief alignment to value consumption, we'll explore the four key parameters that play a crucial role in grading your clients. So, let's get started and learn how to scientifically analyze and grade your clients.

Andrew Davis isn't your average keynote speaker—he's fun. Yes, that's his priority. Andrew wants to engage and make a lasting impression on his audience. But, how did he get to where he is? There isn't a keynote speaking major at college—not that we're aware of—and he didn't just waltz into this type of career. Listen to the newest Businessology show to hear how Andrew made strategic pivots in his career that led to his successful speeches.

It’s only a job description, right? Actually, it's more important than you might think. Companies are built on roles, and the expectation of those roles are detailed in the job description. In this lesson, Jason explains the importance of job descriptions and how they can help you build a better team culture.

Does the world feel a little weird right now? After the pandemic, we’ve struggled with finding the new normal and started questioning our old work expectations and habits. In this lesson, Jason explains how to navigate the challenge of leading in a changing world…spoiler alert, it’s a struggle.

What if we told you there's psychology in pricing strategies? Yes, and there's a way businesses can practically use it too. Jason walks through the benefits of a tiered pricing strategy and how your business can utilize this method in another Businessology Lesson.

How do you understand your team's personality profile? Jason explains the importance of personality testing and how it can help you become a better, more understanding leader.

Carl Smith is the founder of Bureau of Digital, a community for like-minded digital agency leaders everywhere. But before he went and started his own community, Carl had extensive agency experience. And as a creative, Carl was innovative in the way he led. Carl is a pioneer in creative thinking and doing, so everyone be prepared to drink his "hippie juice" because it's too good. Listen to the intricacies of Carl's creative journey on the newest episode of The Businessology Show today!

Sometimes the best case scenario is getting fired, and—in this story—that was the case. Listen to Jason recount a time when coaching a pair of business partners with Julie didn't go exactly as planned.

What does it mean to provide clear communication? Jason answers all the questions you could have about clarity, including how to practically improve your communication style to reach clarity in 4 easy steps. Listen to this new Businessology Lesson to find out.

If you don't understand your metrics, you could be misinterpreting your entire business. Listen to Jason explain key metrics and the common errors business leaders make when looking at them.

Today, she's the Principle and Creative Director of Knox Design Strategy. But growing up, Brandie Knox never imagined herself as a business owner. After graduating from a small school in North Carolina, she was itching to get out of dodge and move to a city. Like, literally, any city. Since she was going big, Brandie thought, "ah, heck with it," and planted herself in the middle of New York City. Learning the lay of the land from a large international law firm, Brandie slowly assembled a wide toolset and made another big leap into entrepreneurship at the peak of the 2008 recession. Although her creative agency has transformed a lot over the past 14 years, she's got plenty of helpful entrepreneurship hacks to share. Tune in to this episode of The Businessology Show to learn all about them!

Our firm has had its fair share of hiring horror stories, and we noticed one simple mistake we were consistently making in our process. Today, Jason shares an easy fix to a common hiring whoopsie.

Wouldn't it be nice to have a hiring process that leaves only the best candidate at the end? In a perfect world this would be a standard system, but until that happens, getting as close as possible is all you can hope for. In a new Businessology Lesson, Jason walks through the 5 key steps he uses when hiring. Find out how to narrow down the best fit for your business with these helpful tips.

During periods of struggle, it's normal for business leaders to be terrified of what's to come. Today, Jason gives advice on how to handle everything from business decisions to emotional responses during these rough patches.

Richard Groom, CEO and Principal of Sparks Research joins Jason on the newest episode of The Businessology Show to break down every aspect of research and data analytics. Think about those targeted messages you get on social media and Google—Sparks Research guided those media buying decisions using the most current data on audience targeting, including those mind-reading ads. Hear how a small business in Clemson, South Carolina is making a global impact with the use of data analytics today!

Almost every entrepreneur's journey includes a failure—and we're no exception. Hear about Jason's early days as an entrepreneur and how skipping critical steps eventually led to a great life lesson.

Have you ever had those days at work when you don't feel like yourself? Some people call it Imposter Syndrome but whatever you want to name it, it's detrimental to your mental health. Listen as Jason shares reasons why you may feel this way and what you can do to help yourself get out of this funk. P.S. We think you're great!

You asked for more content. We listened. Every week, Jason will be answering frequently asked questions and addressing common concerns through short, in-depth podcast episodes we're calling, "Lessons." Don't miss the chance to absorb even more knowledge with our weekly Lessons, releasing every Wednesday starting April 5!

2022 was a rough year for Kade Wilcox. The owner and CEO of a 50-person marketing agency had to cope with the consequences and fallout of losing that business. On this episode of The Businessology Show, Kade speaks honestly about the difficulties of failure, the lessons learned, and the signs that pointed to the fall of his once-successful agency. Listen as Kade shares how leaning on a trustworthy coach helped him push through failure and launch his new agency, Flatland.

Jami Mullikin from Stellar Recruiting joins Jason on the newest episode of The Businessology Show. Jami is no newbie to the marketing, consulting, and ad agency scene—let's just say his resume speaks for itself. Jami and Jason talk about agency leader errors that consultants frequently fix and how Jami's vast agency experience led him to recruiting and consulting. You won't want to miss this interesting episode highlighting how agencies have changed over the past 40 years and what's to come in the future.