The Detailed Diary Podcast

I'm excited to share today's episode with my friend Shelby of Hart and Flora. You might remember her from a previous podcast episode, and she's here today to kick off a new podcast series, "Where Are They Now?”, where I catch up with amazing guests from the past, seeing how their businesses have grown and what new adventures they're on.

Shelby's story is all about passion, creativity, and adapting to change. From designing unique kitchen glassware to adjusting to a new home that positively impacts her creativity, she's here to share her experiences. We'll talk about how her business has changed, the challenges and successes she's faced, and what's new with her products. It's a conversation about embracing change and finding joy in what you do!

So whether you're building your business or looking for inspiration to start, this episode is for you!

Key Takeaways:

• Welcoming back Shelby of Hart & Flora
• How a new environment can impact your creativity
• What diversifying your offerings means for your brand
• The balance between managing your business and fostering creativity
• Thoughtful rebranding of your biz and the best time to do it
• The importance of creative hobbies for fresh ideas
• Why setting work-life boundaries is essential for energy and focus

My Bookkeeping Basics Course
This simple and easy to follow course is designed specifically for small business owners like you. It provides all the foundational tools you need to get your bookkeeping in perfect shape for tax time, focusing on organization over complex accounting and tax rules. Click here for more info and get started!


Resources
Connect with Shelby
Website: https://hartandflorashop.com/
Instagram: https://www.instagram.com/shophartandflora/
Pinterest: https://www.pinterest.com/shophartandflora/



DETAILED DIARY SHOW NOTES

Patreon: Access exclusive content, start or supercharge your biz growth, and be part of an inspiring community of supportive entrepreneurs by becoming a Patreon member! Check out more details here.

Follow @detaileddiarypodcast to stay up-to-date about everything related to the podcast!

I often get asked how I turned Details and Swirls into my full-time career. So I'm revisiting a past episode to share exactly how I did it! This journey was more than just a career change, it really completely shifted the direction of my life.

Taking the leap to become a small business owner is a big step. It's filled with excitement, fear, and so many questions, like:

When is the right time?
What if it fails?
Did I make the right choice?

Believe me, I've been in your shoes having those very same thoughts. And in today's episode, I share everything about the journey, from the initial idea to turning Details and Swirls into a full-time reality. You'll hear all the ups and downs, the successes, lessons, and everything in between.

If you're wondering how to take your own business full-time, this episode is for you!

Key Takeaways:

• The "aha" moment I knew to take Details and Swirls full-time
• Why planning is your best first step
• Mental health struggles and big decisions
• How to find strength in your support circle
• Why you need to trust your gut and business vision
• Taking that jump towards your entrepreneur dreams

My Bookkeeping Basics Course
This simple and easy to follow course is designed specifically for small business owners like you. It provides all the foundational tools you need to get your bookkeeping in perfect shape for tax time, focusing on organization over complex accounting and tax rules. Click here for more info and get started!


Resources

DETAILED DIARY SHOW NOTES

Patreon: Access exclusive content, start or supercharge your biz growth, and be part of an inspiring community of supportive entrepreneurs by becoming a Patreon member! Check out more details here.

Follow @detaileddiarypodcast to stay up-to-date about everything related to the podcast!

It’s tax season and for small business owners, this time of year can feel a bit stressful. Whether it’s your first year in business or you’ve been at this for a while, the thought of sorting through all your finances can seem overwhelming. But here’s some good news: it doesn’t have to be as hard as it looks.

Coming from someone who's both a licensed CPA and a small business owner, I get it! And having been on both sides, I've learned a few things about keeping things smooth and stress-free during tax time. So in this episode, I’m excited to share some of those insights and strategies with you that can help keep your finances in tiptop shape.

If you're ready to tackle tax season head-on and find ways to make it easier, you're in the right place!

Disclaimer: This information is for general informational purposes only and is not intended to be a substitute for professional financial, accounting, or legal advice. Please always seek the guidance of a qualified professional with any questions you may have regarding your specific situation!

Key takeaways:

• The importance of keeping your finances in order all year
• Choosing the best way to keep track of your money
• The basics: what you need to keep an eye on with your money coming in & going out
• Easy tips to cut down on the stress of tax season
• When it's time to call in a pro like a CPA, to help with your business taxes
• Clearing up confusion about tax write-offs and what they really mean for your business
• How planning ahead can help save you from surprises at tax time
• Simple advice to help you feel more confident about handling your small biz finances

My Bookkeeping Basics Course
This simple and easy to follow course is designed specifically for small business owners like you. It provides all the foundational tools you need to get your bookkeeping in perfect shape for tax time, focusing on organization over complex accounting and tax rules. Click here for more info and get started!


Resources

DETAILED DIARY SHOW NOTES

Patreon: Access exclusive content, start or supercharge your biz growth, and be part of an inspiring community of supportive entrepreneurs by becoming a Patreon member! Check out more details here.

Follow @detaileddiarypodcast to stay up-to-date about everything related to the podcast!

Today I sit down with guest Laura Jones, the talented illustrator and creator behind Laura Jane Illustrations. Once a dedicated teacher, Laura made the bold leap to pursue her passion for art full-time.

Laura shares how scary it was to start over and the challenges she faced along the way. Her story shows us that it's okay to go after what you want, even if it means learning from scratch and facing some doubts.

She also chats about how she built a community around her artwork on Instagram and the challenges of balancing being a small business owner and content creator in today's digital age.

Thinking about starting a small business or starting something new? If so, this episode is for you!

In this episode, we cover:

• Laura's move from teaching to becoming a freelance illustrator
• How to deal with fear and learn new things to build your business
• The role of social media in growing your business
• How publishing Laura's mini book, "The Magic of You," made a difference on her career & confidence
• Tips for making your work worth more and trying out different ways to make money
• Why she started to teach others based on her experience & knowledge
• Final words on dreams and setting big goals for yourself

Resources
Connect with Laura
Website: https://www.laurajaneillustrations.com/
Instagram: https://www.instagram.com/laurajaneillustrations
Podcast: Fill Up Your Cup


***Wooden Sign Making Course***
Discover the art of crafting flawless wooden boards with my latest course, designed for both beginners and seasoned pros! Dive into techniques that will help you create smooth, seamless, and incredibly versatile wooden boards that truly stand out. Registration is now open! Visit courses.detailsandswirls.com/signmaking to sign up today!


DETAILED DIARY SHOW NOTES

Patreon: Access exclusive content, start or supercharge your biz growth, and be part of an inspiring community of supportive entrepreneurs by becoming a Patreon member! Check out more details here.

Follow @detaileddiarypodcast to stay up-to-date about everything related to the podcast!

I'm bringing back one of my favorite episodes because it's just too good not to share again. It's all about overcoming comparison, something I think we can all relate to, especially as small business owners. I talk about a lesson I learned back in college that I keep coming back to, especially now at the start of 2024, as I think about balance in life, business, and everything in between.

In this episode, I share stories from my college days and how those experiences helped me see things differently when it comes to business and personal growth. It's all about understanding that it's okay to be different and that we all have our own ways of feeling fulfilled. So whether you're running a business, balancing family life, or both, I hope this helps you recognize and appreciate your unique journey and achievements!

In this episode, we cover:

• Understanding your own "cup" and why it matters in business and life
• Lessons from my own college experience and overcoming comparison
• The importance of recognizing and respecting your own limits and capacities
• Tips for tailoring your business to fit your personal and professional needs
• How to handle social media and comparison without feeling overwhelmed
• The importance of defining success for yourself, away from everyone else's standards
• Advice on setting personal and business goals that make sense for you
• Final words on learning to be okay with where you are

***Wooden Sign Making Course***
Discover the art of crafting flawless wooden boards with my latest course, designed for both beginners and seasoned pros! Dive into techniques that will help you create smooth, seamless, and incredibly versatile wooden boards that truly stand out. Registration is now open! Visit courses.detailsandswirls.com/signmaking to sign up today!


Resources

DETAILED DIARY SHOW NOTES

Patreon: Access exclusive content, start or supercharge your biz growth, and be part of an inspiring community of supportive entrepreneurs by becoming a Patreon member! Check out more details here.

Follow @detaileddiarypodcast to stay up-to-date about everything related to the podcast!

What if the breakthrough in your business comes from an unexpected journey? In today's episode, I'm joined by Jess of The Rosy Redhead, whose brand transforms digital illustrations, stationery, stickers, and more into sources of positivity and joy for your day.

Jess shares how her journey into entrepreneurship wasn't something she planned, yet her path led to the most rewarding adventure of her life. She opens up about the initial challenges of turning her passion into a profitable business, from navigating a new country's business landscape to adapting her creative process for social media.

She also offers invaluable tips for fellow entrepreneurs, including the importance of embracing flexibility and finding balance between product creation and marketing.

So if you're an aspiring small business owner seeking inspiration, or you're craving a genuine conversation about the rollercoaster of entrepreneurship, you won't want to miss this episode.

In this episode, we cover:

• Jess's transition from corporate communications to the creative force behind The Rosy Redhead
• Utilizing positivity in branding while carefully avoiding toxic positivity
• Tackling the challenges of starting a business abroad, from new tax systems to understanding inches (literally and figuratively!)
• Transforming a hobby during a waiting period into a successful online business
• The critical role of social media in fostering a supportive and engaged community
• Instagram vs. TikTok: which should you use for your business?
• Strategies for small business owners on how to balance business and content creation

Resources
Connect with Jess
Website: https://www.rosyredhead.com/
Instagram: http://instagram.com/therosyredhead


***Wooden Sign Making Course***
Discover the art of crafting flawless wooden boards with my latest course, designed for both beginners and seasoned pros! Dive into techniques that will help you create smooth, seamless, and incredibly versatile wooden boards that truly stand out. Registration is now open! Visit courses.detailsandswirls.com/signmaking to sign up today!

DETAILED DIARY SHOW NOTES

Patreon: Access exclusive content, start or supercharge your biz growth, and be part of an inspiring community of supportive entrepreneurs by becoming a Patreon member! Check out more details here.

Follow @detaileddiarypodcast to stay up-to-date about everything related to the podcast!

Today, I have big news to share: my new Wooden Sign Making course is officially open for pre-registration! I’m so excited to launch this, and have been wanting to create this course for you all for a while.

In this episode, I chat about the journey that led me to create this course. It’s been a blend of passion, years of hands-on experience, and the countless joys and challenges I’ve encountered in the world of wooden sign making.

You’ll see how this course not only covers the technical skills but also how you can craft beautiful, meaningful wooden signs. From selecting the right materials to finishing touches, I'll guide you through every step of the process.

So if you’re ready to explore the art of wooden sign making, this course is your gateway. Join me in this exciting adventure, and let’s create something beautiful together!

In this episode, we cover:

• My personal journey in creating this comprehensive course
• Previews of the course modules, for beginners and pros alike
• Insights into my process of making wooden signs and the challenges I've overcome
• An overview of how I’ve designed the course to be accessible and user-friendly
• Inspiration for a wide range of product ideas, from home décor to custom gifts

***Wooden Sign Making Course Pre-Registration***
Learn how to craft flawless wooden boards with my new course, perfect for beginners and pros alike! Explore techniques to create smooth, seamless, and versatile wooden boards that stand out. Don't miss this chance – visit courses.detailsandswirls.com/signmaking to sign up for pre-registration and grab the early bird pricing. Can't wait to see you there!


Related Episodes

• Ep. 157 Get Started with Laser Cutting: A Beginner’s Guide & Product Ideas

Resources

DETAILED DIARY SHOW NOTES

Patreon: Access exclusive content, start or supercharge your biz growth, and be part of an inspiring community of supportive entrepreneurs by becoming a Patreon member! Check out more details here.

Follow @detaileddiarypodcast to stay up-to-date about everything related to the podcast!

Ever wonder how you can start laser cutting without spending a fortune? In today’s episode, I’m not only uncovering how to start laser cutting for free (yes, completely free!),  I’ll also share with you 14 laser cut product ideas to get you started.

Laser cutting has been a game-changer for me, allowing for versatility in my product line, and I'm excited for you to discover it too. I'll guide you through various product ideas, from creating jewelry pieces to designing custom signage and personalized home decor. You'll see how laser cutting can really transform your approach to product creation!

So whether you already have a laser cutter or are considering making the investment, tune in to learn more about the world of laser cutting and how you can get started on your own laser cut projects.

In this episode, we cover:

• How to access high-end equipment like laser cutters for free and legally
• Why integrating laser cut designs can breathe new life into your product line
• My handpicked list of simple yet customer-loved laser cut products you can start creating today
• Tips for transitioning your laser cutting passion into a profitable business
• The power of community and mentorship to help with your business growth
• Why laser cutting isn't just a tool, it’s a business strategy

***Wooden Sign Making Course Waitlist***
Join the waitlist for my new Wooden Sign Making Course! No experience needed - I'll teach you how to create professional, seamless wooden signs from scratch. Sign up now at Detailed Diary's Course Waitlist to be the first to know when we launch. See you there!


AEON Partner Link: If you’re thinking of purchasing a laser or upgrading your current one, click HERE to explore your options.
(Disclosure: The above link is an affiliate link, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase. I only use affiliate links for products & services that I personally use and highly recommend!)


Related Episodes

• Ep. 129 Laser Cutting & Why I Chose To Introduce the Aeon Laser Into My Business
• Ep. 145 AEON Laser Update & How It’s Changed My Business

Resources

DETAILED DIARY SHOW NOTES

Patreon: Access exclusive content, start or supercharge your biz growth, and be part of an inspiring community of supportive entrepreneurs by becoming a Patreon member! Check out more details here.

Follow @detaileddiarypodcast to stay up-to-date about everything related to the podcast!

Ready to take on 2024 with a purpose? In this episode, I share my goals for 2024 and discuss how important it is to set intentional time to brainstorm and plan out your year for your business. Whether it's reflecting on what you've accomplished or setting new goals and ideas, taking the time to map out your intentions can make a HUGE difference.

This year for me, it's all about finding that sweet spot where professional growth meets personal satisfaction, and redefining what success looks like for both. You’ll find out how I approach goal setting, plans on refining my business strategies, and more! As both a mom and an entrepreneur, I've come to appreciate the importance of concentrating on those meaningful tasks that make a big impact without making my life crazy hectic.

So tune in now and let's focus on shaping significant goals for 2024 that really resonate with you!

In this episode, we cover:

• The importance of setting purposeful and thoughtful goals, focusing on quality over quantity
• Expanding existing product lines while staying true to your business
• Looking at new creative avenues beyond your comfort zone
• Creating customer experiences that elevate your brand and service quality
• Why prioritizing personal wellbeing and joy is crucial for business growth
• How I’m revamping my workspace to spark creativity and operational efficiency
• Plans to diversify business reach and market presence

Related Episodes

• Ep. 155 2024 What’s In & What’s Out: Navigating Current Small Business Trends

Resources
DETAILED DIARY SHOW NOTES

Patreon: Access exclusive content, start or supercharge your biz growth, and be part of an inspiring community of supportive entrepreneurs by becoming a Patreon member! Check out more details here.

Follow @detaileddiarypodcast to stay up-to-date about everything related to the podcast!

As we step into the new year, I thought it'd be a fun way to do a “what's in/what's out” for small businesses. Being an entrepreneur myself, I'm a firm believer in the importance of setting fresh goals and intentions with the new year. It's not just about strategy, but also for gaining the mental clarity needed for effective business planning.

In this episode, I’ll dive into some exciting 'ins' – think TikTok shop, marketing techniques, and little tweaks in customer interaction that could make a big difference. On the flip side, we'll also take a peek at some 'outs' – those outdated practices and mindsets that might be holding you back more than you realize. Because in reality, it's all about shedding some of the old to make way for the new.

So don't miss out! Tune in to this episode and uncover key insights to make 2024 an exceptional year for your small business.

In this episode, we cover:

• A sneak peek into the latest exciting updates on my Patreon page
• The unseen impact of goal-setting on your business and mindset
• Exploring the growth and opportunities of TikTok Shop for small businesses
• A simple yet effective communication tool on IG that could revolutionize your customer interactions
• The secret to effortless and trendy content creation for your brand
• Why being true to yourself and your space matters more than you think
• Tackling the hidden challenges of content creation
• Overcoming mental barriers that unknowingly limit your business potential

Related Episodes

Ep. 132 TikTok Shop 101: A Step-By-Step Guide for Small Business Owners
Ep. 147 TikTok Shop & Print on Demand: Strategies for Earning Passive Income

Resources
DETAILED DIARY SHOW NOTES

Patreon: Access exclusive content, start or supercharge your biz growth, and be part of an inspiring community of supportive entrepreneurs by becoming a Patreon member! Check out more details here.

Follow @detaileddiarypodcast to stay up-to-date about everything related to the podcast!

Welcome to 2024! I'm super excited to chat with you about all my insights and reflections from the past year. Like many of you, the whirlwind of running a business, adapting to changes, and balancing personal life, particularly motherhood, has been a journey of growth and resilience. In today's episode, I’ll be sharing my business's income streams in 2023, revealing both the successes and challenges (no holding back!).

This is the third year I'm doing this income breakdown, and I believe in transparency and the opportunity to learn and adapt. Despite fewer revenue streams, my business has seen stability and growth in key areas. From my e-commerce platform of Details and Swirls to wedding rentals and more, each breakdown is its own story about focusing on what matters.

So  if you're curious about how much a business like mine can really earn, tune in now!


In this episode, we cover:

• An in-depth look at the Details and Swirls e-commerce platform
• The significance of wedding rental services in my business model and their steady income contribution
• The phased-out Detailed Threads Boutique and the strategic decision behind it
• Insights into my mentorship approach and its integration with my podcast
• Exploring events and workshops as a valuable, though smaller, revenue stream
• The role of affiliate and partnerships in diversifying income
• An honest discussion on balancing motherhood with being a full-time business owner
• Reflecting on the importance of setting realistic goals and maintaining work-life balance

Related Episodes

• Ep. 50 2021 Income Breakdown
• Ep. 102 My 2022 Business Income Breakdown

Resources

DETAILED DIARY SHOW NOTES

Patreon: Access exclusive content, start or supercharge your biz growth, and be part of an inspiring community of supportive entrepreneurs by becoming a Patreon member! Check out more details here.

Follow @detaileddiarypodcast to stay up-to-date about everything related to the podcast!

As I sit here in my basement, surrounded by the last of the Christmas orders, I can't help but reflect on everything that's unfolded in my small business. What a year it's been! A rollercoaster of growth, challenges, and so many lessons learned along the way.

In today's episode, I'm thrilled to take you on a journey through the past five years with Details and Swirls. I’ll be diving into the big lessons, the small wins, and all those moments that have shaped my path as an entrepreneur.

You'll get to hear some of my personal stories and handy tips on how staying adaptable has been crucial in business, why diversifying what you offer is so important, and how to keep resilient through all the ups and downs.

Because let's face it, this isn't just about my journey. It's about what you can learn from it to ignite your own business aspirations.

So if you're starting your own business journey or you're already an entrepreneur, this episode's got something for you!

In this episode, we cover:

• Embracing change and making it work for your business
• The benefits of having a range of products or services
• Getting through the good times and the tough times in business
• Focusing on your own business, without getting caught up in what others are doing
• Why it's okay to have really big dreams and goals for your business
• A shoutout to everyone who's supported me and my business
• Exciting things coming up for the podcast and my business in the new year

Related Episodes

• Ep. 100: 100th Episode Recap – Growth, Success & Celebrations!
• Ep. 104 Learning and Growing Through Failures in My Small Business
• Ep. 119 My New Schedule to Achieve Work-Life Balance as a Mompreneur & Stay-At-Home Mom

Resources

DETAILED DIARY SHOW NOTES

Patreon: Access exclusive content, start or supercharge your biz growth, and be part of an inspiring community of supportive entrepreneurs by becoming a Patreon member! Check out more details here.

Follow @detaileddiarypodcast to stay up-to-date about everything related to the podcast!

Ever wondered how fine the line is between drawing inspiration and veering into imitation in your small business? In today’s episode, I’ll be diving into this somewhat nuanced topic.

During the hustle of the holiday season, it's easy to get lost in the flurry of creativity and ideas. But where do we draw the line between being inspired and outright copying? It's a gray area many of us face, trying to stay true to our unique voice while being influenced by the world around us.

In exploring these questions, keep in mind that your business is uniquely yours, fueled by your personal touch and experiences. And I’m excited to talk about how you can keep your creations fresh and unique, staying true to your own brand of magic.

So if you're grappling with these questions, or if you've ever found yourself in the delicate balance between being inspired and unintentionally copying, this episode is for you!

In this episode, we cover:

• Recap of the latest Patreon updates, including Swirl Squad tutorials, giveaways, and bonus content
• Understanding the difference between copying and drawing inspiration in business
• Strategies to ensure your business ideas and products are original
• The impact of social media on the perception and reality of copying
• Real-life examples of how easy it is to unintentionally cross the line
• Tips for infusing your unique personality into your business to stand out
• Reflecting on your business structure: Are you following a trend or creating a copy?
• How to respectfully take inspiration from others without imitating
• Encouraging creativity and originality in every aspect of your small business journey

Related Episodes

Ep. 142 Learn How to Protect Your Business Legally w/ Sam Vander Wielen
Ep. 143 How to Integrate Your Personality Into Your Business


Resources

DETAILED DIARY SHOW NOTES

Patreon: Access exclusive content, start or supercharge your biz growth, and be part of an inspiring community of supportive entrepreneurs by becoming a Patreon member! Check out more details here.

Follow @detaileddiarypodcast to stay up-to-date about everything related to the podcast!

What if you went all in on your deepest passion and transformed it into a thriving business? Join me as I sit down with Marla Bracey of Marla Bracey Designs, known for her exquisite blend of custom art and signature floral designs.

In this episode, Marla walks us through her remarkable shift from medical professional to entrepreneur. She reveals how the COVID-19 pandemic unexpectedly ignited a major career transition, compelling her to fully embrace her artistic talents. Despite initial doubts and obstacles, it was Marla's leap into the unknown that marked a defining moment in her journey to success.

Marla also sheds light on how embracing a distinctive Southern tradition greatly contributed to her business growth. She offers actionable tips on using social media to broaden your brand's reach and shares her experiences with taking calculated risks in the world of business.

So if you're an aspiring entrepreneur, an artist seeking inspiration, or simply curious about turning a hobby into a profitable small business, this episode is for you!

In this episode, we cover:

• Marla's incredible journey from healthcare professional to the vibrant world of art and entrepreneurship
• The silver lining of the pandemic and the unexpected growth opportunities for small businesses
• Evolution of Marla's art style and the creation of her signature floral designs
• How a charming Southern tradition of hospital door hangers helped boost her business
• Insights on the pivotal role of social media for business growth and brand development
• Her experiences with reaching out to influencers and brands, highlighting the power of taking risks
• Why you should explore different ideas or products for your business
• How Marla juggles being a mom, wife, & business owner, and embracing different life stages

Resources
Connect with Marla
Instagram
Etsy shop 

DETAILED DIARY SHOW NOTES

Patreon: Access exclusive content, start or supercharge your biz growth, and be part of an inspiring community of supportive entrepreneurs by becoming a Patreon member! Check out more details here.

Follow @detaileddiarypodcast to stay up-to-date about everything related to the podcast!

Imagine waking up one morning to discover your business post has suddenly exploded online, becoming an online sensation overnight. It's the kind of thing most of us dream about, right?

The idea of going viral on social media is often glamorized, seen as a fast track to instant success and recognition. But the truth is, there's more to the story – things that don't get talked about enough.

So in today's episode, I'll be sharing what it really means to be in the social media spotlight. Having experienced these choppy waters myself, I'm ready to give you an unfiltered look at both the glamour and the challenges that come with viral fame.

If you're a small business owner dreaming of viral success, or simply curious about its true impact, this episode is for you. Tune in now!

In this episode, we cover:

• Short-term benefits and long-term challenges of viral fame
• Tackling tough customer interactions in the aftermath of going viral
• Small business owner struggles with managing the overwhelming response from viral exposure
• Dealing with the unexpected ways viral content can shift your connection with your existing audience and core values
• The viral effect on business operations and customer service
• Difficulties in setting goals and projecting future growth when viral success is so hit-or-miss
  
  

***The Details and Swirls Holiday Collection***
Our ornament shop is now open with beautiful new additions perfect for your holiday decor! Plus, throughout November, we're dropping gift guides filled with fabulous new products for your loved ones. Don't wait and head over to the holiday shop now! Let's make this holiday season the best one yet!

Resources

DETAILED DIARY SHOW NOTES

Patreon: Access exclusive content, start or supercharge your biz growth, and be part of an inspiring community of supportive entrepreneurs by becoming a Patreon member! Check out more details here.

Follow @detaileddiarypodcast to stay up-to-date about everything related to the podcast!

Is it possible for a hobby to turn into a successful career? In today’s episode, join me as I chat with Erin Garrity of iCrave Jewels, the artisan who transformed her simple pastime into a thriving jewelry empire.

Her journey from playful hair bow creations to stunning, unique jewelry designs is more than a business success story; it's a celebration of passion and how following your heart can lead to extraordinary business success.

Imagine walking down the street, your handmade necklace catching someone's eye, and then just like that, you make a sale – right off your neck! That's how Erin's journey into the world of bespoke jewelry began.

Her story is a vivid reminder that sometimes, the most successful businesses start out from the simplest interactions and the courage to embrace your creative instincts. You'll find that Erin's approach to business is refreshingly personal and deeply rooted in her love for unique, expressive jewelry.

So if you're a new entrepreneur or a seasoned business owner looking for a spark of inspiration, this episode is for you!

In this episode, we cover:

• The unplanned start of iCrave Jewels and the significance of that first sale
• Transitioning from hobby to business and the challenges it brings
• How to leverage social media and influencers to build a brand
• What the realities of selling on Etsy are and managing an online presence
• Erin's commitment to authenticity in her jewelry designs
• Balancing brand integrity with customer preferences and requests
• Seasonal trends and customer tastes in the jewelry market
• The role of custom jewelry in building customer relationships
• Erin's future plans for iCrave Jewels, including expanding her market reach

***The Details and Swirls Holiday Collection***
Our ornament shop is now open with beautiful new additions perfect for your holiday decor! Plus, throughout November, we're dropping gift guides filled with fabulous new products for your loved ones. Don't wait and head over to the holiday shop now! Let's make this holiday season the best one yet!


Resources
Connect with Erin!
Instagram: https://www.instagram.com/icravejewels/
Etsy: https://www.etsy.com/shop/icravejewels/

DETAILED DIARY SHOW NOTES

Patreon: Access exclusive content, start or supercharge your biz growth, and be part of an inspiring community of supportive entrepreneurs by becoming a Patreon member! Check out more details here.

Follow @detaileddiarypodcast to stay up-to-date about everything related to the podcast!

Have you tapped into the potential of TikTok Shop for your business yet? If you've tuned into my earlier episodes, you'll remember my enthusiasm for jumping onto this platform. It's awesome to see many of you thriving there, which is not just inspiring but a sign that it has something special to offer!

TikTok Shop is redefining our approach to online sales. And in this episode, I’ll be sharing an update on my own experience of using it, and how you can use Print on Demand with TikTok Shop. This integration really expands your options for growing your product range. Plus, it makes it super easy to start earning passive income!

Additionally, I'm excited to discuss Instagram's latest shopping feature. As we explore this new addition to the e-commerce world, we'll see how it stacks up against TikTok Shop. This’ll be particularly insightful for those looking to expand their online presence and sales channels during the busy holiday season.

So if you're wondering how you can utilize TikTok Shop and other platforms to elevate your business and create new income streams, make sure to stay tuned!

In this episode, we cover:

• The significant role TikTok Shop plays in the evolution of shopping through social media and why it shouldn’t be overlooked
• Early impressions of Instagram’s new shopping feature and what it might mean for you as a small business owner 
• How to ride the TikTok Shop wave during the holiday season
• Essential customer support tips and listing strategies for TikTok Shop success
• Using Print on Demand and TikTok Shop effectively so that you could reach new levels of passive income for your biz
• Why TikTok Shop could be a major player in your content's reach and engagement
• Handy tips on managing your inventory in a way that keeps up with TikTok Shop's speedy shipping requirements
• Fresh product ideas for the holiday season to add some extra sparkle to your business offerings
• A teaser of what’s coming up on Swirl Squad, including practical shipping how-tos and DIY branding techniques that won’t break the bank
• Final words of wisdom on social media platforms and opportunities in the business world
  
  

***The Details and Swirls Holiday Collection***
Our ornament shop is now open with beautiful new additions perfect for your holiday decor! Plus, throughout November, we're dropping gift guides filled with fabulous new products for your loved ones. Don't wait and head over to the holiday shop now!


Related Episodes

• EP. 108: 8 Easy to Do Design Ideas to Make Passive Income Using Print on Demand
• EP. 132 TikTok Shop 101: A Step-By-Step Guide for Small Business Owners
• EP. 140 Get Your Small Biz Holiday Ready with These 8 Must Have Checklist Items

Resources

DETAILED DIARY SHOW NOTES

Patreon: Access exclusive content, start or supercharge your biz growth, and be part of an inspiring community of supportive entrepreneurs by becoming a Patreon member! Check out more details here.

Follow @detaileddiarypodcast to stay up-to-date about everything related to the podcast!

Thinking about starting a business but worried about how it'll fit with family life? In this episode, join me as I sit down with Abby Shinners, the creative genius behind Sawdust Mama, where every piece of home decor and baby item carries a personal touch.

Abby's journey from the medical field to business owner is nothing short of inspiring, and she's here to tell us how she created her brand from the ground up. She gets real about the big risks she took, the learning curves with new tech, the excitement of her first Etsy sale, and the choices that made her business stand out all while raising a family.

So If you're curious about leaving the 9-to-5 grind behind and crafting a life you're passionate about, or if you're a mom trying to figure out how to fit business into your family life, this episode's got you covered!

In this episode, we cover:

• What prompted Abby to shift from being an X-ray technician to starting Sawdust Mama
• How taking risks can be super scary but why those bold moves can completely transform your business growth
• The power of self-taught skills in entrepreneurship
• Why Etsy was a game-changer for Abby and might just be for you too
• The reason you need to trial and error products for your biz
• Insights into Abby's strategies for balancing the demands of business and motherhood 
• Why taking intentional breaks is essential for sustaining both your business and your personal health
• The strength of community and its transformative impact on Abby's business (could your network be your untapped strength?)
• Understanding the seasonal highs and lows in the home decor business and product adaptability
  
  

***The Details and Swirls Holiday Collection***
Our ornament shop is now open with beautiful new additions perfect for your holiday decor! Plus, throughout November, we're dropping gift guides filled with fabulous new products for your loved ones. Don't wait and head over to the holiday shop now! Let's make this holiday season the best one yet!


Related Episodes

• EP. 129 Laser Cutting & Why I Chose To Introduce the Aeon Laser Into My Business
• EP. 145 AEON Laser Update & How It’s Changed My Business

Resources
Connect with Abby
Instagram: https://www.instagram.com/thesawdustmama
Etsy: https://rstyle.me/+pESv1h5kvhsbg1Fwhq4Slg
Patreon: http://www.patreon.com/TheSawdustMama



DETAILED DIARY SHOW NOTES

Patreon: Access exclusive content, start or supercharge your biz growth, and be part of an inspiring community of supportive entrepreneurs by becoming a Patreon member! Check out more details here.

Follow @detaileddiarypodcast to stay up-to-date about everything related to the podcast!

Have you ever questioned whether those big “game changing” investments are truly worth it for your business? Well in today's episode, I'm taking you through my own experience over the past four months since I brought the AEON Laser into Details and Swirls.

This wasn't just any decision. It was a major investment and a pivotal moment in my entrepreneurial career. And the results have been nothing short of incredible!

With the laser handling the heavy lifting, I've not only expanded my product offerings but also been able to focus on other important aspects of my biz. I'm so excited to share all the juicy details with you.

So if you're sitting on the fence about making a big investment in your business, this episode is for you! Whether it's the AEON laser or something else, you'll get a peek into how it's changed my business and help you decide if it's the right move for you.


In this episode, we cover:

• The incredible way the AEON laser revamped my product line and opened up a whole new world of possibilities
• How the AEON laser has cut my production time in half and improved my workflow
• The valuable lessons I've learned from venturing into new product areas
• Why adapting to the ever-changing landscape of online business is absolutely crucial for success
• The importance of being organized and having a plan, especially during the busy holiday season
• Why being transparent and realistic about your finances is non-negotiable
• All the awesome perks you get as a member of our Patreon community and why you should definitely check it out
• The reason you're never alone in your small business journey and how we can support each other

***The Details and Swirls Holiday Collection***
Our ornament shop is now open with beautiful new additions perfect for your holiday decor! Plus, throughout November, we're dropping gift guides filled with fabulous new products for your loved ones. Don't wait and head over to the holiday shop now! Let's make this holiday season the best one yet!


AEON Partner Link: If you’re thinking of purchasing a laser or upgrading your current one, click HERE to explore your options.
(Disclosure: The above link is an affiliate link, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase. I only use affiliate links for products & services that I personally use and highly recommend!)


Related Episodes

• EP. 129 Laser Cutting & Why I Chose To Introduce the Aeon Laser Into My Business
• EP. 140 Get Your Small Biz Holiday Ready with These 8 Must Have Checklist Items
• EP. 141 Reflecting on My First Year Being a New Mom While Running a Business

Resources

DETAILED DIARY

Patreon: Access exclusive content, start or supercharge your biz growth, and be part of an inspiring community of supportive entrepreneurs by becoming a Patreon member! Check out more details here.

Follow @detaileddiarypodcast to stay up-to-date about everything related to the podcast!

You know that feeling when the universe seems to be on your side? Dana Hookanson and Nicole Fagan surely do. Their creation, Opal Event Studio, feels like a dream brought to life, thanks to a mix of passion, expertise, and a bit of good fortune.

Join me as I sit down with Dana and Nicole to uncover the story behind Opal Event Studio. We chat about their unexpected find of the perfect studio space and the adventure that followed. With Dana's background in wedding planning and Nicole's in corporate events, it's no wonder they've crafted a space that's catching everyone's attention in the wedding and events scene.

But it's not all about the glitz and glamour. As working moms, Dana and Nicole have a unique perspective that many can relate to. They share the real deal about juggling a thriving business while raising kids. From late-night brainstorming sessions to school runs and client meetings, they've mastered the art of wearing multiple hats.

So if you're in the wedding and events industry, a mompreneur, or just someone curious about the hustle behind the scenes, tune in for a unique and inspiring experience!

In this episode, we cover:

• The story behind Dana and Nicole’s entrepreneurial journey
• Why that dreamy studio space was more than just luck
• The moves that make them stand out in the wedding and events world
• Hear how Opal’s isn’t just a venue, it’s building community connections 
• Nicole and Dana share how they balance business while raising a family
• Uncover the special touches and services that make Opal a bridal fave
• Final words of wisdom for all the working moms out there
  
  

Henri Noel Jewelry
Excited to share my collaboration with Henri Noel Jewelry! Discover handpicked and timeless 14 karat gold pieces that are perfect for treating yourself or someone special! Use code DANIELLE10 for 10% off until the end of October. Check out the collection HERE. 💍✨

Resources
Connect with Opal Event Studio
Website: https://www.opaleventstudio.com/
Instagram: https://www.instagram.com/opaleventstudio/


Related Episodes

• Ep. 119 My New Schedule to Achieve Work-Life Balance as a Mompreneur & Stay-At-Home Mom
• Ep. 120 How Do You Run a Thriving Business in the Wedding Rentals Industry?
• Ep. 135 From Unemployed College Grad to CEO w/ Erin Doonan of Pours & Petals

DETAILED DIARY SHOW NOTES

Patreon: Access exclusive content, start or supercharge your biz growth, and be part of an inspiring community of supportive entrepreneurs by becoming a Patreon member! Check out more details here.

Follow @detaileddiarypodcast to stay up-to-date about everything related to the podcast!