The E-Commerce Revolution Podcast

Welcome to episode, 35 of The E-commerce Revolution Video Podcast!

In this captivating episode, we delve into the art of Crafting Marketing Strategies tailored for the Next Generation of Wine Drinkers with our special guest, Nathan Westfall, AI & Wine Industry Innovator. Whether you're a winery owner or a digital marketing enthusiast, this episode is guaranteed to fill your glass with valuable insights and inspiration.

00:00 Intro
02:30 Nathan Westfall
04:30 AI
07:00 Does the wine industry have an old people problem?
08:45 Adapting Incentives for a New Wine Generation
12:00 Winery incentives
16:00 Will wine exclusivity ever go away?
18:20 Sustainability
22:20 What do you look for when choosing a wine?
25:25 Winery community
27:21 New community approaches for wineries
32:10 Sebatapol
33:05 What advice would you give new winery owners?

Resources

skuagency.com 
Adapting Incentives For a New Wine Generation
https://wineindustryadvisor.com/2023/...
https://www.houstonmethodist.org/blog...
https://www.wineenthusiast.com/cultur...

Is your brand generating 40% or more of its revenue from Email & SMS? If not, as Certified Klaviyo Partners we can help make that happen!

📅 Book Your Email & SMS Assessment Today! 📅 
https://www.skuagency.com/intro

Welcome to episode 34 of The E-commerce Revolution Podcast. In this live video podcast, we'll interview Connor Widder, the esteemed SEO expert from Widder Marketing Group, as we discuss the ins and outs of mastering SEO for your winery website.

Connor is passionate about helping wineries and vineyards amplify their online presence, drive website traffic, and ultimately boost sales. 

Join us on Friday, April 28th at 11:15 AM CST / 9:15 AM PST for this insightful live video podcast, and learn how to pour success into your winery website through expert SEO strategies. Don't miss this opportunity to transform your winery's digital footprint and excel in the e-commerce revolution!

Show Notes
00:00 Intro
05:35 How Widder got started
07:40 How the pandemic affected wineries and SEO
09:50 The SEO process for wineries
12:10 Phase Zero for wineries and SEO
13:45 What about Bing? 
16:30 YouTube SEO
19:00 AI and its effect on SEO
20:45 Content marketing and SEO
24:10 Content calendars and how they affect SEO
26:25 AI and blog creation
29:10 Product descriptions and SEO
31:02 First thing Widder does for wineries and SEO
33:08 Local SEO
35:45 What about wineries that don't focus on ecom? 
37:20 Link Building
42:01 Google recent algo updates
45:05 Using AI content for SEO
47:50 One piece of advice to wineries that are starting their DtC journey

Resources
connorwidder.com
skuagency.com/wine
connorwidder.com/seo-for-wineries/
ahrefs.com
semrush.com
ubersuggest.com

In this captivating live episode, we delve into the art and science of crafting a high-converting winery website with our special guest, Peter Andres, the Founder, and Principal of Wine Works, a leading website design agency for wineries. As a seasoned expert in the wine industry, Peter has been instrumental in transforming winery websites into revenue-generating powerhouses.

Whether you're a winery owner or a digital marketing enthusiast, this episode is guaranteed to fill your glass with valuable insights and inspiration.

Show Notes

00:00 Intro
04:20 How did Wine Works start? 
Opus One & Duckhorn
16:35 Lessons learned
21:40 Winery backstories
23:50 Stories help connect people, but it should take a back seat on your website
29:00 Key elements of high converting websites
31:05 Mobile design
36:30 What platform should a winery use? 
39:30 What happens after a winery site is built? 
42:10 What would you say to aspiring business owners? 
47:10 Rapid Fire Questions

Welcome to Episode 32! 

In this episode, we'll explore how e-commerce businesses can use press releases to gain more attention, drive traffic, and increase sales. Press releases are a powerful tool that can help businesses of all sizes to reach a wider audience and generate more interest in their products and services.

Our guest is Mickie Kennedy, Founder of eReleases. He'll be joining us to discuss the benefits of using press releases, including their ability to increase visibility on search engines and attract new customers. He will also share some tips on how to craft an effective press release that will grab the attention of journalists and bloggers and drive traffic to your e-commerce site.

Whether you're a small e-commerce business just starting out or an established brand looking to increase your online presence, this episode will provide you with valuable insights on how to use press releases to drive more traffic and sales to your site. So, tune in and learn how to take your e-commerce business to the next level!

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00:00 Intro
11:32 When and Why should an e-commerce company use press releases? 
15:00 Journalists are storytellers
16:00 The creative process for press releases
18:25 PR Distribution
22:05 AI and press releases
25:45 SEO and PR
28:15 Do’s and Don’t’s of press releases
31:05 PR strategies for startups
36:00 How effective is HARO? 
37:30 Advice for today’s entrepreneurs to set the stage for success
41:30 Rapid Fire Questions

Resources
Ereleases.com
Skuagency.com

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Is your brand generating 40% or more of its revenue from Email & SMS? If not, as Certified Klaviyo Masters we can help make that happen!

📅 Book Your Email & SMS Assessment Today! 📅 
https://calendly.com/skuagency-ramin/winery

Are you interested in learning how wine consumers choose your tasting room over all others? Join us for an informative video podcast discussing this very topic!

We will explore the various stages and how different marketing channels intersect to impact the consumers’ decisions. We will guide you through the consumer journey from awareness to making a reservation. You’ll learn where wineries have the most control over the process, how not to get the veto vote, and most importantly how to keep them in your winery’s ecosystem to earn their loyalty after their visit. 

Tune in on Friday, February 24th when Carin Oliver, CEO of The DTC Sales Doctor will share key data on how consumers ultimately make tasting room decisions. She comes armed with data that will help you take actionable steps to improve your conversion rates and get more people who visit your website into your tasting room.

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00:00 Intro
01:30 Tasting room fun fact
07:00 Winery Experiences Report
14:40 what influences consumers visiting wineries?
16:30 how do you think wineries are innovating? 
27:00 what wineries should focus on in 2023? 
33:00 great winery experiences
38:00 How much does product play a role in consumer winery decisions? 
39:30 How do tasting room fees play into consumer winery decisions? 
43:00 Private vs. Public tasting
44:57 How can wineries build long-lasting relationships? 
45:50 How to incentivize customers to capture email? 
49:05 Rapid Fire Questions

Resources
skuagency.com
angelsmith.net - Report download

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Is your brand generating 40% or more of its revenue from Email & SMS? If not, as Certified Klaviyo Masters we can help make that happen!

📅 Book Your Email & SMS Assessment Today! 📅 
https://calendly.com/skuagency-ramin/winery

Welcome to episode 30! Join us for a fascinating live conversation with Zach Kamphuis from Commerce7, the industry-leading commerce platform that helps wineries increase profitability and customer engagement with DTC commerce. We’ll be discussing the challenges facing the wine industry and how Commerce7 is leading the way in streamlining e-commerce and creating more sales opportunities both online and in-person. We’ll hear from Zach as to why DTC commerce has become so important for wineries and how Commerce7 is providing the tools and resources to make it happen. There will also be a deep dive into how Commerce7 is helping wineries create unique customer experiences and the importance of bringing a human touch to the customer experience. Don’t miss out on a lively exchange about the future of the winery business and the future of direct-to-consumer commerce.

00:00 Intro
06:00 The american winery has an old people problem
08:06 Wine Clubs vs. Subscriptions
10:50 What platforms inspire Commerce7?
12:10 Best practices for winery DTC
14:03 How many wineries using Commerce7? 
15:03 differences with international wineries
16:15 who's leading in winery growth in the US? 
17:35 where's the growth in winery DTC? 
19:10 email capture rate and how it affects online sales
21:15 Best way to grow your e-commerce sales
24:25 C7 most impactful new features
27:03 what does the winery industry look like in several years? 
28:15 Where's US wine compliance going?
29:00 What marketing strategy should wineries focus on? 
37:00 What would you focus on if you started your own winery?
41:00 Why data capture is so important in the tasting room
44:00 Rapid fire questions

Sources
https://commerce7.com/
https://skuagency.com/wine

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Is your brand generating 40% or more of its revenue from Email & SMS? If not, as Certified Klaviyo Masters we can help make that happen!

📅 Book Your Email & SMS Assessment Today! 📅 
https://calendly.com/skuagency-ramin/winery

Welcome to episode 29!

Join us live as we welcome Remy Sabiani, founder of Wine Pulse, to discuss a topic that is essential for wineries that want to take their direct-to-consumer (DTC) sales to the next level: metrics. Remy will provide insights on what metrics a winery should be tracking, such as wine club and tasting room metrics to name a few, to ensure they keep on growing their revenue and customer base. Learn how these metrics can help you optimize your marketing efforts and analyze the data to make better decisions. Remy will also share advice on how to make sure your winery is tracking the right metrics and utilizing them to their fullest potential. Tune in for this in-depth conversation about the metrics that will take your DTC sales to the next level.

Wineries are always looking for ways to reach their customers and build stronger relationships. Want to learn more about email marketing for wineries, click here (https://www.skuagency.com/wine). With the rise of digital technology, text messaging has emerged as a powerful tool for wineries to do just that. Text messaging can be used to grow sales, manage club communications and build stronger customer relationships. In this live podcast, we’ll be speaking with Jennie Gilbert, Founder at RedChirp, the leading text messaging platform for wineries about why wineries should use text messaging to achieve these goals and how to get started.

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SHOW NOTES

00:00 Intro
05:40 Jennie's background
07:30 How did Redchirp start?
09:20 Phone call communications are fading out
11:55 How to use Redchirp (5 main features)
13:50 securely charging directly in text messages
18:00 How to use Redchirp to reduce Wine Club churn
22:20 Redchirp Chatbots
26:40 Tweaking your winery's process to capture after-hours leads 
30:30 Integrations
32:40 How does Redchirp work with Klaviyo
39:15 Text messaging compliance
43:00 How often can you text someone?
45:30 Redchirp Pricing
49:05 Rapid fire questions

RESOURCES
Redchirp - https://redchirp.com/
SKU Agency - https://www.skuagency.com/wine
Klaviyo - https://bit.ly/3VClJyG 
SnagIt - https://www.techsmith.com/screen-capt... 
Slack - https://slack.com/
Upcoming Webinar: Email Marketing For Wineries - https://commerce7.com/sku-agency-webinar

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Is your brand generating 40% or more of its revenue from Email & SMS? If not, as Certified Klaviyo Partners we can help make that happen!

📅 Book Your Email & SMS Assessment Today! 📅 
https://calendly.com/skuagency-ramin/...

As a winery owner and operator, you are well aware that direct-to-consumer sales are crucial to the long-term success of your business. The opportunities are vast, from wine club sales to your tasting room to e-commerce sales. Wouldn't you love it if there could be a proven marketing strategy that could be utilized to sustain that growth indefinitely? The future of winery marketing is the use of email marketing automation.

Email marketing automation has the potential to generate 40% or more in revenue which is why it remains one of the most effective marketing techniques. Join us on Monday, December 5th for episode 27 as we speak with Michael Kurson from Klaviyo, the leading e-commerce email marketing platform on how wineries can leverage email marketing automation to skyrocket their direct-to-consumer sales.

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SHOW NOTES

00:00 Intro
08:10 Why email marketing is important for wineries
11:00 How wineries can get started
12:00 why migrating from different platforms is easy
17:00 automation and core flows
20:00 email marketing campaigns types and strategy
21:50 Segmentation
22:10 How important is email design
23:45 Campaign frequency
25:20 Wine compliance
26:20 SMS Marketing Wine compliance
29:00 popup forms and segmentation
29:30 how to capture at the winery/tasting room
31:00 pulling Klaviyo customer data into Facebook
32:15 how much revenue can a winery make with email marketing?
35:30 ROI, Klaviyo cost structure
38:00 Rapid fire questions

RESOURCES
- Upcoming Webinar: Email Marketing For Wineries - https://commerce7.com/sku-agency-webinar
- Info on SKU's email marketing for wineries service - https://www.skuagency.com/wine
- Book A Call With Ramin at SKU Agency - https://calendly.com/skuagency-ramin/... 
- Klaviyo - https://bit.ly/3VClJyG 
- Commerce7 - https://commerce7.com/ 
- Commerce7/Klaviyo Integration App - https://digimatic.com/
- Michael Kurson LinkedIn - https://www.linkedin.com/in/michael-k...
- Michael Kurson Email - michael.kurson@klaviyo.com 

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Is your brand generating 40% or more of its revenue from Email & SMS? If not, as Certified Klaviyo Masters we can help make that happen!

📅 Book Your Email & SMS Assessment Today! 📅 
https://calendly.com/skuagency-ramin/...

We are excited to welcome Samir Balwani, CEO of QRY to The E-commerce Revolution Podcast. QRY, is a media strategy, buying, and data analytics company focused on DTC brands. Samir will be breaking down the 5 stages of DTC and e-commerce advertising. If you are a growing DTC e-commerce brand, this is a must-watch episode.

TIME STAMPS
00:00 Intro
05:10 QRY Audit
07:15 where did QRY come from?
09:05 5 stages of DTC
10:00 Stage 1 - Product Market Fit
13:00 Stage 2 - Building intial brand awareness
14:40 Building Community 
18:00 Better to go out of stock than out of business
19:00 Stage 3 - Starting to scale paid advertising
21:00 How to manage break even with clients
22:10 MER
27:50 testing plan
28:50 Analytics
28:40 Stage 5 - Consistent growth & scale
30:00 Stage 4 - Driving incremental awareness
32:05 AI platforms
32:23 what happens to an organization at Stage 5?
34:35 Stage 5 spikes
36:20 Stage 0 - what would you tell a new business to start?
40:05 Core Values
40:35 Rapid Fire questions

REFERENCES
QRY - https://www.weareqry.com/
SKU Agency - 
Gatsby - https://www.gatsby.ai/
Samir's LinkedIn - https://www.linkedin.com/in/samirbalwani/

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Is your brand generating 40% or more of its revenue from Email & SMS? If not, as Certified Klaviyo Partners we can help make that happen!

📅 Book Your Email & SMS Assessment Today! 📅 
https://meetings.hubspot.com/ramin-ramhormozi

Gen is co-Founder of Prehook, a leading quiz platform for Shopify merchants. Gen has been in eCommerce for 10+ years, with the last 7 years in eCommerce SaaS. Prior to Prehook, Gen was part of the founding team and VP of Marketing at Jungle Scout, the leading software for Amazon sellers. Prehook helps hundreds of high-growth Shopify merchants sell more, accelerate list growth, and capture zero-party data with quizzes. Gen also hosts the eCommerce marketing podcast Cart Overflow, where he shares what the best brand operators, agencies, and tech platforms are doing to grow their eCommerce revenues.

SHOW NOTES
00:00 Intro
06:50 Entreprenurial journey, and Jungle Scout
11:10 What is zero-party data?
21:10 Why you don't need to discount your brand with popups
24:10 3 pillars Pre hook targets
26:15 what happens when a user starts a quiz but doesn't complete it?
27:20 Brands that are doing quizzes really well
31:30 how many questions should. you ask in a quiz? 
34:13 what shouldn't you ask in a quiz? 
35:20 merchants worried about adding quizzes to their site
37:30 what revenue should merchants expect from quizzes
39:00 how long to setup a quiz? 
42:40 which industries haven't adopted quizzes? 
44:30 what advice would you give someone new to ecommerce?
48:10 Rapid Fire Questions

MENTIONS
Pre Hook: https://prehook.com/
Jungle Scout: https://www.junglescout.com/
Quiz Example 1: https://evolveskateboardsusa.com/pages/board-quiz
Quiz Example 2: https://helixsleep.com/
Teelixir: https://teelixir.com/
Content Inc: https://amzn.to/3DqQPm4 
Loom: loom.com
Nike: https://www.nike.com/
SKU Agency: https://skuagency.com 

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Is your brand generating 40% or more of its revenue from Email & SMS? If not, as Certified Klaviyo Partners we can help make that happen!

📅 Book Your Email & SMS Assessment Today! 📅 
https://meetings.hubspot.com/ramin-ramhormozi

BFCM (aka Black Friday and Cyber Monday) is once again upon us. Is your e-commerce brand ready? While you may be focused on driving as much traffic and sales through paid ads, don't forget about the power of email and SMS marketing! Our guest for this episode is Dan Goldstein, SMS Partner Manager at Klaviyo. Dan is incredibly knowledgeable about getting the most out of your email and SMS marketing during BFCM. This podcast is going to be jam-packed with tips and tricks. Don't miss it!

Timestamps
00:00 Intro
10:27 Why use email & SMS for BFCM?
14:54 How should brands look at email and sms capture during BFCM? 
19:00 Amazing SMS capture case study from a beauty brand
22:00 Tips & Tricks - what should I do with my flows during BFCM?
27:00 Quick Tip on duplicating flows for BFCM instead of turning them on/off
27:30 What flows to add for BFCM? 
33:30 what should brands be doing for campaigns for BFCM
42:00 How to leverage SMS during BFCM?
45:58 Will SMS becoming the main marketing channel in the future? 
50:10 BFCM crash course - what's the one thing merchants should do?
54:15 Rapid Fire Questions

Resources Mentioned
Klaviyo: https://www.klaviyo.com/
Dan Goldstein on Twitter @goldstein_dg: https://twitter.com/Goldstein_DG
Klaviyo BFCM Quiz: https://klaviyo-surveys.typeform.com/to/gQ7tUG1r?typeform-source=klaviyo-surveys.typeform.com
Klaviyo BFCM Crash Course: https://academy.klaviyo.com/black-friday-cyber-monday-bfcm-crash-course
G Force Energy Drink: http://www.energygforce.com/
Slack: https://slack.com/
Notion: https://www.notion.so/
Judy.co: https://judy.co/
SKU Agency: https://www.skuagency.com/

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Is your brand generating 40% or more of its revenue from Email & SMS? If not, as Certified Klaviyo Partners we can help make that happen!

📅 Book Your Email & SMS Assessment Today! - https://bit.ly/3UAGL0B

With 98% of Americans owning a mobile phone, there is no doubt that SMS is the future of digital marketing. Join us live on The E-commerce Revolution Podcast where we'll be talking to Nick Romaya, Head of Partnerships at Recart, to learn how e-commerce brands should leverage SMS marketing to skyrocket their sales.

Timestamps

00:00 Intro
3:54 Nick's safari in Kenya
7:00 Nick's entrepreneurship
9:50 Differences between email & SMS marketing
12:30 Where does SMS excel?
15:10 What to consider before jumping into SMS
21:40 How to build your SMS list
24:55 Popup - ask for email or sms first?
27:00 Example of a brand that does only SMS marketing
28:30 Strategies after SMS popup is setup?
33:00 What makes Recart different?
36:50 SMS Compliance
39:50 Tips for someone coming into e-commerce
44:00 Rapid fire questions

References
recart.com 
calvinklein.us/en
skuagency.com 

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Is your brand generating 40% or more of its revenue from Email & SMS? If not, as Certified Klaviyo Partners we can help make that happen!

📅 Book Your Email & SMS Assessment Today! - https://bit.ly/3UAGL0B

TikTok continues to be a driving force in today's digital marketing landscape, even for e-commerce brands. In today's episode of The E-commerce Revolution Podcast, we speak with Lauren Schwartz, a designer from Southern California who has worked within the e-commerce industry for over 15 years. Lauren will be explaining how brands can leverage TikTok to grow their e-commerce traffic and sales. This episode is sure to be filled with great insight and amazing tips.

Topic include:

• 00:00 Intro
• 4:10 What should businesses understand about creative driving revenue?
• 7:40 Brands need to understand where their customers are so they know where to focus.
• 9:05 Tiktok Security and Privacy
• 11:12 What makes TikTok so much more appealing over their competition?
• 13:40 How should e-commerce businesses be leveraging TikTok to generate traffic and sales?
• 16:30 what tips can you provide to help me get started?
• 19:45 Social commerce and how it works
• 21:20 When do brands start TikTok BFCM initiatives?
• 24:05 TikTok trends for BFCM - be ontop of it
• 26:00 Shopify + Tiktok
• 28:15 Brands that are crushing it on TikTok
• 29:40 One important piece of advise would you provide them with that would help kick their new e-commerce venture into high gear?
• 32:40 Older generation does not like to be on cam, younger does
• 33:00 Takeaway from podcast

Resources Mentioned:

• SKU Agency: https://www.skuagency.com/
• Klaviyo: https://www.klaviyo.com/
• The Loft 325: https://theloft325.com/
• HG Performance Creative: https://www.hgperformancecreative.com/
• Dr. Squatch: https://drsquatch.com/

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Is your brand generating 40% or more of its revenue from Email & SMS? If not, as Certified Klaviyo Partners we can help make that happen!

📅 Book Your Email & SMS Assessment Today! - https://bit.ly/3UAGL0B

AI is all around us. It allows us to order products, open the doors in our homes and so much more. Why not use it in email and SMS marketing efforts?

In the 21st episode of The E-commerce Revolution Live Video Podcast, we'll be speaking to Sharif Dhanani. He is the Co-founder and CEO of Apteo, an A.I.-powered platform, which helps e-commerce businesses drive sales through personalized marketing campaigns and in-store experiences. 

Shanif will be breaking down how AI can help boost email and SMS conversions and ultimately grow your sales. This is sure to be a cutting-edge discussion!

Topics include: 
00:00 - Intro
12:50 - What is AI? 
13:40 - What Apteo does
15:10 - How does AI help build relationships? 
15:25 - Why retention important? 
16:05 - Nameless brands, why tell a story? 
19:00 - How is AI playing a role in the future? 
21:05 - Collecting data
24:30 - What are Apteo customers making in revenue?
25:05 - Predictive analytics in Apteo
26:35 - What is machine learning?
31:10 - How to integrate Apteo with Klaviyo
32:45 - How does Apteo interact with Klaviyo? How Apteo create segments
35:30 - How to leverage Apteo data in Klaviyo
39:00 - Apteo and SMS
48:20 - One piece of advice for ecommerce entrepreneurs

Resources Mentioned:
SKU Agency: https://www.skuagency.com/
Klaviyo: https://www.klaviyo.com/
Apteo: https://www.apteo.co/

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Is your brand generating 40% or more of its revenue from Email & SMS? If not, as Certified Klaviyo Partners we can help make that happen!

📅 Book Your Email & SMS Assessment Today! - https://bit.ly/3UAGL0B

This marks the 20th episode of The E-commerce Revolution Podcast and to celebrate we are going live on LinkedIn & Facebook!

Join us for an in-depth discussion with Mark Miano, EVP of Sales at Glew.io, the business intelligence software built for e-commerce companies. Mark will break down how to get the most out of your analytics to drive more sales through email and SMS marketing. This is sure to be an eye-opening discussion.

Topics include:
00:00 - Intro 
13:45 - Know your numbers
14:40 - Top KPIs
19:10 - KPIs specific to email & SMS
21:30 - SMS KPIs in Glew
23:00 - What to do when someone responds to SMS marketing using Gorgias
26:30 - How many people are using SMS marketing
27:30 - Glew aggregates data from all channels
31:12 - How does Glew Segment?
33:45 - Glew and returned orders
34:50 - How many times customers use discount codes
36:00 - 1 Tip for someone starting e-com
38:10 - 3 pillars of e-com
39:50 - Rapid fire questions 

Resources Mentioned:
SKU Agency: https://www.skuagency.com/
Klaviyo: https://www.klaviyo.com/
Glew: https://www.glew.io/

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Is your brand generating 40% or more of its revenue from Email & SMS? If not, as Certified Klaviyo Partners we can help make that happen!

📅 Book Your Email & SMS Assessment Today! 📅 
https://meetings.hubspot.com/ramin-ramhormozi

Are you overwhelmed by creating a paid advertising strategy? You’re not alone. It’s essential to really get to know and understand your target audience to be able to effectively create a strategy that works. Oftentimes, this is best left up to the experts like Exact Click Digital, who we are speaking with on this episode.

In this episode, Ramin Ramhormozi and Leo Ebbert discuss paid advertising strategies for e-commerce brands. They discuss what to take into account to determine profitability and the importance of focusing on profitability and not just revenue. They also discuss segmenting, testing, and more.

Topics Include:

• Retargeting on Google & Facebook
• Using Bing for a target demographic
• What to take into account for profitability
• Focusing on profitability vs. revenue
• Blended traffic mistakes
• Segmenting done right (and wrong)
• Why your prospects can’t hear you
• The magic ROAS number
• Testing that sets you free
• The future of advertising
• And other topics...

Leo Ebbert is the founder of Exact Click Digital, which runs paid ads on Google, Facebook, Bing, and Amazon for e-commerce brands. Their specialty is high AOV stores with a target Return on Ad Spend of 6-12x.

Resources Mentioned:

• Exact Click Digital: https://exactclickdigital.com/
• LinkedIn: https://www.linkedin.com/in/leo-ebbert-170a256/
• True Classic Tees: https://trueclassictees.com/
• Revtown Jeans: https://www.revtownusa.com/

Be sure to check out episode 18 TITLE.

SKU Agency specializes in email, SMS, and mobile push marketing services. If your company is focused on the direct-to-consumer segment, is driving significant top-of-the-funnel revenue through SEO, social or paid ads, and wants email and SMS to drive more revenue, then book a call. We’ll run a free opportunity audit worth $850 on your website to identify how much revenue you may be leaving on the table and could recoup through these powerful owned marketing channels.

Website pop-ups are so popular because they’re still the most effective way to capture leads. When you create meaningful and relevant pop-ups that show the right message to the right people at the right moment, your conversion rates could top 40%. Website pop-ups are more reliable for keeping in touch with your visitors, especially when you capture their SMS numbers for direct marketing.

In this episode, Ramin Ramhormozi and Csaba Zajdo talk about effectively using email and SMS capture pop-ups to grow your customer lists. Despite popular belief, pop-ups don’t impact your site speed. In the same way as your email marketing, your pop-ups should be personal and highly-targeted pop-ups for maximum engagement. They also talk about using A/B testing to ensure you’re finding the right message for your customers - otherwise, you risk leaving money on the table. Csaba’s best advice on ad spend? If you spend at least $100 on any ad campaign, the best ROI comes if you create a separate landing page and pop-up for that ad.

Topics Include:

• Trojan Horse strategy - 20% conversion rate email, 15-17% conversion rate SMS
• The secret to high converting pop-ups
• Pop-ups don’t affect your site speed
• How often you should use A/B testing
• How to use re-engagement and welcome back messages
• Pop-ups are more reliable at keeping in touch with visitors
• Treat your SMS list as your VIP customers
• How small- and medium-sized businesses can add personalization to their websites
• The integrations available for Shopify and Klaviyo
• Why you should get into highly targeted lead generation
• Optimize and personalize your pop-ups for higher conversion rates on lead capture forms
• And other topics...

Csaba Zajdo is the founder and CEO of OptiMonk. As an eCommerce veteran, Csaba has over 15 years of experience in working with eCommerce stores. His mission is to reinvent eCommerce and help stores by creating a better onsite user journey experience. Csaba is also the founder of Innonic, a startup studio, which builds world-class companies, and invests into early-stage startups.

Resources Mentioned:

• OptiMonk: https://www.optimonk.com/?p_id=53244298
• LinkedIn: https://www.linkedin.com/in/csabazajdo/
• Trojan Horse Method: https://www.optimonk.com/unlock-potential-in-klaviyo-segments/
• How to Collect Data Through Popups to Personalize Your Klaviyo Email & SMS Flows: https://www.optimonk.com/personalize-klaviyo-email-sms-flows
• Shopify Email Pop Ups & Exist Popups: https://apps.shopify.com/optimonk

Be sure to check out episode 17 How to Increase Retention Rates in E-Commerce with Valentin Radu - CEO of Omniconvert: https://youtu.be/hmXbBfN3uAk

SKU Agency specializes in email, SMS, and mobile push marketing services. If your company is focused on the direct-to-consumer segment, is driving significant top-of-the-funnel revenue through SEO, social or paid ads, and wants email and SMS to drive more revenue, then book a call. We’ll run a free opportunity audit worth $850 on your website to identify how much revenue you may be leaving on the table and could recoup through these powerful owned marketing channels.

Many e-commerce businesses find it difficult to master customer retention, and it will only get more difficult with the cookie-less future looming ahead. This is why having strategies in place to increase retention and customer lifetime value (CLTV) is so essential. 

In this episode, Ramin Ramhormozi and Valentine Radu discuss the importance of knowing your numbers in a cookie-less world, strategies to increase customer retention, determining your value, zero-party data, first-party data, and more.

Topics Include:

• Customer lifetime value (CLTV)
• Why it’s difficult to master retention
• Strategies to increase customer retention
• Why you shouldn’t continue to discount
• Customer surveys
• What a cookie-less future looks like
• The importance of knowing your numbers
• Zero party data
• First party data
• And other topics...

Valentin Radu is the Founder and CEO of Omniconvert, a growth enabler for mid-size DTC eCommerce and retail companies looking to increase customer lifetime value and decrease customer acquisition costs. He is a prolific speaker and a CVO (Customer Value Optimization) evangelist across various stages. A father, husband, and pet parent, Valentin is also the Founder and Instructor at CVO Academy, where he coaches and teaches e-commerce businesses how to scale their brands profitably and sustainably.

Resources Mentioned:

• Omniconvert: https://www.omniconvert.com/ 
• Insight Timer: https://insighttimer.com/
• Muse: https://choosemuse.com/ 
• Pit Viper Sunglasses: https://www.pitviper.com/ 

Be sure to check out episode 16 SMS Marketing Deep Dive with Jack Binda - Strategic Account Executive at Klaviyo, SMS Whisperer.

SKU Agency specializes in email, SMS, and mobile push marketing services. If your company is focused on the direct-to-consumer segment, is driving significant top-of-the-funnel revenue through SEO, social or paid ads, and wants email and SMS to drive more revenue, then book a call. We’ll run a free opportunity audit worth $850 on your website to identify how much revenue you may be leaving on the table and could recoup through these powerful owned marketing channels.

If you need help with your email and SMS marketing, you can always visit our site and click on "book a call." Mention the podcast and we’ll hook you up with a free audit worth $850 dollars.

91% of consumers would opt-in for text messages from brands, which shows the incredible power that SMS can have. Many times, businesses assume that their customers would not like receiving SMS marketing but this is obviously not true. As long as you are in compliance with a country’s guidelines, you can’t go wrong.

In this episode, Ramin Ramhormozi and Jack Binda discuss the future of SMS marketing and how Klaviyo can help e-commerce businesses. They discuss the importance of providing value and incentives through SMS marketing, best practices, and what brands do SMS marketing really well.

Topics Include:

• The future of SMS marketing
• SMS compliance
• Using email and SMS differently
• SMS preferred customers
• Email preferred customers
• Providing value to joining SMS
• Incentives
• Push marketing capabilities
• How Klaviyo differs from the competition
• Brands that do SMS really well
• Software recommended for SMS marketing
• Best practices for SMS
• Segmenting SMS campaigns
• And other topics...

Jack Binda is the Strategic Account Executive for the SMS division at Klaviyo and has helped over 300 businesses adapt to SMS. At SKU Agency, we like to call him the SMS whisperer because he’s just that good. He was previously a guest on the show in episode 8.

Resources Mentioned:

• Email: jack.binda@klaviyo.com
• LinkedIn: ​​https://www.linkedin.com/in/jack-binda-9a973114b/ 
• Website: https://www.klaviyo.com/partner/signup?utm_source=0010V0000264Z5d&utm_medium=part
• Episode 08 with Jack Binda: https://www.skuagency.com/insider-insights-on-sms-and-email-marketing-from-klaviyos-experts/ 
• Tapcart: https://www.tapcart.com/ 
• Ruggable: https://ruggable.com/ 
• ZenDesk: https://www.zendesk.com/ 
• Recharge: https://rechargepayments.com/ 
• HubSpot: https://www.hubspot.com/ 
• Lululemon: https://shop.lululemon.com/ 
• Cuts Clothing: https://www.cutsclothing.com/ 

Be sure to check out episode 15 SEO for E-Commerce Businesses with Pat Ahern - Partner & Growth Strategist at Intergrowth, Avid Rock Climber, Ex-Pat.