The EcomXFactor Podcast: Ecommerce, Funnels & CRO

In the landscape of marketing, there exists a distinct approach that stands out – the fearless marketer. This unique approach navigates the intricate world of emotions, understanding that the human experience is driven not solely by facts and figures but by the profound influence of emotions. In this episode Randy Crane and Yaron Been share insights on the essence of fearless marketing and  strategies that make it a powerful force in the sales world.

Key Highlights:

1. The Genesis of Fearless Marketing.
2.  The Psychology of Decision- Making.
3.  Problems, Emotions and Solutions for Buyers & Marketers.
4. Crafting Copy that Converts!
5.  The Human Touch in a Digital World.

Resources and Links:

1. Connect with Randy Crane.
2. The Fearless Marketer.
3. The Fearless Marketer YouTube Channel.
4. The EcomXFactor Facebook Community.
5. The EcomXFactor YouTube Channel.

Achieving peak performance in our daily lives is a common goal, and one often overlooked aspect that can significantly impact our performance is sleep. In this episode, we hear from Riley Jarvis,a sleep expert at The Sleep Consultant. He uncovers actionable tips for optimizing sleep and overall well-being.

During a night's sleep, the body undergoes distinct phases, two of which play crucial roles in rejuvenation – REM (Rapid Eye Movement) sleep and deep sleep. REM sleep, characterized by vivid dreams and rapid eye movements, is associated with memory consolidation, emotional regulation, and learning. It stimulates creativity and problem-solving, making it an essential component of cognitive function. On the other hand, deep sleep, also known as slow-wave sleep, is the time when the body experiences physical restoration. It promotes muscle recovery, immune system strengthening, and the release of growth hormones. Both REM and deep sleep are integral for overall well-being, and understanding their significance contributes to developing effective sleep strategies for optimal health and performance.

Episode Highlights:

1. Factors that Affect Your Sleep Performance.
2. How to Optimize Your Sleep.
3. Riley Jarvis' help for healthy sleep and productivity.

Resources and Links:

1. Connect with Riley Jarvis on LinkedIn

 2.Connect with Riley Jarvis on Facebook

3.The Sleep Consultant Website.

 4.The EcomXFactor YouTube Channel.

5.The EcomXFactor Facebook Community

6.The Oura Ring

7.Twilight Classics Light-Blocking Glasses

Wayne Mullins, the founder of Ugly Mug Marketing in Louisiana, an SEO agency is a testament to the possibility of building a global business in a tight-knit community. In this podcast episode Wayne shares valuable insights into creating a remarkable team focusing on aspects such as the hiring process, aligning values, team autonomy and accountability through coaching and leadership.

Episode Highlights

1. The Strategic Hiring Process

2. Streamlining Forces: Alignment and Autonomy.

3. Igniting Growth Catalysts: Coaching & Accountability.

4. Leadership Evolution .

5. The Foundations for Success.

Links and Resources: 

1. Connect with Wayne Mullins
2. Ugly Mug Marketing Agency.
3. The EcomXFactor Facebook Community.
4. The EcomXFactor YouTube Channel.

 Today, brands are not only built on the quality of products and efficiency of services but also on the collective echoes of customer feedback. In this episode Leila Kairns, the co-founder of The HealTea takes us through her experience in this evolving landscape of customer-centric ecommerce.

Episode Highlights

1. Customer Interviews & Usability Testing.

2. Sustainability for Brand and Consumer Values.

3. Navigating tht B2B and B2C Landscape.

4. Balancing Direct Response and Brand Awareness Marketing.

5. The Future of Ecommerce.

Links and Resources

1. Connect with Leila Kairns
2.  The Healtea Website
3. The EcomXFactor Facebook Community
4. The EcomXFactor YouTube Channel.

In this episode Llyod Thompson, a seasoned expert in operations shares the complexities of enhancing efficiency in e-commerce businesses. Lloyd, Director of Operations for a fractional agency teaches streamlining operations  and maximizing productivity.  Lloyd's journey into operations began  with his technical background and leadership experience in the corporate world . His passion for remote work and a desire to escape the traditional office setting led him to establish VirtualD-O-O. Virtual D-O-O is a fractional operations agency that helps business owners in breaking free from day-to-day operations.

Episode Highlights

1. Understanding the role of a D-O-O.
2. E-commerce Business Operation Mistakes.
3. The Infinity Task Framework for Delegation.
4.  Hiring Success Breakdown for Maximum Productivity.
5.  Revenue Operations for Profitability.

Resources and Links

1. 9 Ways to Leave your Day-to-Day Operations Book.
2.  Connect with Lloyd Thompson.
3.  Virtual DOO by Lloyd Thompson.
4. The EcomXFactor YouTube Channel.
5. The EcomX Factor Facebook Group.

In this episode, Yaron interviews Marco Torres, one of the co-founders of Marketing Boost, discussing innovative strategies to increase revenue without resorting to discounts. Marco shares his journey from being an early adopter in internet marketing since 1996 to the launch of Marketing Boost in 2017.

Marketing Boost stands out by offering unique travel incentives, such as complimentary hotel stays, hotels savings cards, and restuarant vouchers.  Marco highlights the win-win dynamic of the platform, benefiting businesses, consumers, and hotels. He emphasizes the flexibility and creativity businesses have in using these incentives for lead generation, customer retention  and  even reputation management.

This episode also delves into the evolution of online businesses and how the landscape has changed since Marco's early days. Despite, increased competition, Marco highlights the advantages entrepreneurs have today with advanced technology, affordable CRMs and accessible learning resources.

Marco also sheds light on the practical applications of Marketing Boost for e-commerce businesses.  He explains how businesses can use incentives to boost customer loyalty, drive repeat purchases, and even resolve customer service issues.

You can visit Marketing Boost's website and join their Facebook Group for a freemium experience. The freemium version offered by Marketing Boost allows businesses to explore the platform's potential without any financial commitment initially. Entrepreneurs too should leverage Marketing Boost's unique incentives to enhance their business strategies.

Resources and Links:

1. Marketing Boost Website:  https://marketingboost.com/
2. Marketing Boost Facebook Community: https://web.facebook.com/groups/1988225651450719/?_rdc=1&_rdr
3. Connect with Marco Torres  on LinkedIn
4. Join the Ecom X Factor YouTube Channel: https://tinyurl.com/EcomXFactor-YT
5. Join the EcomX Factor Facebook Group: https://www.facebook.com/groups/EcomXFactor

In this episode we explore the world of Pinterest and it's impact on the e-commerce. Lauren Petrullo,an expert in digital marketing and e-commerce joins us to share valuable insights and experiences in navigating the Pinterest landscape to elevate your brand's visibility and drive sales.

Lauren is the CEO of Moongose Media LLC, and also the founder of Asian Beauty Essentials, Chief Marketing Officer at Beau &Belle Littles, and co-founder of Bot Blondes.

Highlights:

Pinterest as a Search Engine: 

Pinterest has users actively seeking solutions hence has a demand in products that would help customers in discovering solutions.

Pinterest Advertising: 

Pinterest has lower CPMS compared to Facebook hence a good fit for direct response ads. Pinterest  also allows for salesy content and without having to navigate certain restrictions. Lauren also explains the importance of aligning creative content with seasonal trends.

Social Commerce Insights:

Lauren explains how segmenting Pinterest audiences and brands plays a pivotal role in shaping the online shopping experiences. Leveraging visual trends also highly influences online shopping behaviors.

Links and Resources

1. Pinterest Trends Tool- https://trends.pinterest.com/
2. Moongose Media- https://mongoosemedia.us/
3. Lauren Petrullo social channels- @laurenepetrullo
4. The Ecom X Factor YouTube channel-https://tinyurl.com/EcomXFactor-YT
5. The Ecom X Factor Facebook Group-https://www.facebook.com/groups/EcomXFactor

In this episode, I had the pleasure of speaking with Talia Wolf, the founder of Getuplift, about Conversion Rate Optimization (CRO).

We delved into the fundamentals of CRO and how Getuplift's methodology helps to uncover customers' desires.

Talia shared valuable insights on conducting customer interviews, including tips on asking the right questions and avoiding common mistakes.

We also discussed strategies for doing CRO with limited traffic and explored several other CRO-related topics.

Tune in to discover actionable tips for improving your website's conversion rates!

For more info:

https://getuplift.co/

https://twitter.com/taliagw

**
Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

Oren is the CoFounder and CEO at Fondue, a company replacing coupon codes with a more profitable and higher converting discount called CashBack

Topics Covered:

-The problem with coupon codes

-Why cashbacks are better than coupon code

-Which brands should consider testing cashback related incentives

and much more..

For more info:

https://www.getfondue.com/

**
Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

*
If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?
It takes less than 60 seconds, and it really makes a difference

Our guest today, Francisco Macedo is the CEO of STAGE and former Lead Trader at blockchain.com (managing $300M in assets).

Francisco also holds a Phd in maths and has a lot of experience as a trader.

Our conversation was very broad and focused mostly on personal development and developing traits of a leader.

Topics Covered:

-The importance of maths and logic

-Self-awareness and the impact of knowing our faults 

-Psychological effects in business

and much more...

For more info:

https://www.stage.community/

**
Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

*
If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?
It takes less than 60 seconds, and it really makes a difference

Noah Healy is a market designer and game theorist working on better economic systems. After training in nuclear engineering, he worked for tech startups at the peak of the dot com boom. Becoming fascinated by the mathematics of information and computation led to patent work on a better commodity market design.

Topics Covered:
-The History of Commerce

-Are we in a race to the bottom? What should business owners do in order to thrive

-Why is building a marketplace a huge opportunity

-The principles that make a good marketplace

And much more…

For more info:

http://coordisc.com/

Our guest, Vijay Pravin, Founder and CEO of bitsCrunch, a Blockchain Analytics and Forensics firm focused on the NFT ecosystem.

Originating from India and now based in Munich, Germany, Vijay is a pioneer in the blockchain and NFT space.

Under his stewardship, bitsCrunch has successfully raised $6.35 million from prominent Web3 VCs and developed key partnerships with Mastercard and CoinTelegraph. They've recently launched UnleashNFTs.com, an NFT insights and forensics platform. Today, bitsCrunch operates across multiple blockchains and continues to innovate in its field.

Topics Covered:

-What is NFT wash trading?

-NFT related data points

-How to keep in building during a bear market

and much more…

For more info:

https://www.unleashnfts.com/

https://www.linkedin.com/in/vijaypravin/

**
Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

*
If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?
It takes less than 60 seconds, and it really makes a difference

Naama Manova Twito is the Co-Founder and CEO of Marktrix, a company that is working on creating the world's first autonomous machine learning and generative AI-based marketing agency. Marktrix aims to provide small and medium-sized businesses with the same level of marketing expertise as larger companies, but at a more affordable platform level cost and speed. With Naama's leadership, Marktrix is pushing the boundaries of what's possible in marketing through innovative and cutting-edge technology.

Topics Covered:

The current state of generative AI in marketing

-Future of marketing with generative AI

-How can AI free up marketers and business owners

and much more..

For more info:

https://marktrix.com/

**
Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

*
If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?
It takes less than 60 seconds, and it really makes a difference

Our guest Today Aldo Petruzzeli is the founder and CEO of Omnia-
Where Augmented Reality (AR) work is shared, created & Discovered.

Omnia is an amazing marketplace for learning more about AR and hiring top-notch AR creators.

In this episode, we discussed different AR-related topics:
-Common misconceptions about AR

-Use cases of AR (Retail, F&B, Ecom )

-Trends in the AR space 

and much more...


For more info:

Twitter: https://twitter.com/omnia_io

Instagram: https://www.instagram.com/omnia.ar/

Website: www.theomnia.io

LinkedIn: https://www.linkedin.com/company/omnia-ar

**
Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

*
If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?
It takes less than 60 seconds, and it really makes a difference

Our guest today, Ashwin Kutty is the President and CEO of WeUsThem Inc., an internationally recognized full service ad agency and management consultancy firm.

With a client roster like The Eastern Caribbean Currency Union, World Health Organization, The Kempinski Group, Dalhousie University, the Sinai Health System, Telus Health, the Governments of Canada, Egypt, Guyana and Saudi Arabia, WeUsThem serves clients far and wide. With numerous international accolades, all firsts for our coastline, WeUsThem is always shooting for continued excellence in all its service verticals. Most recently WeUsThem has been named Canada’s 1 of 10 Top Innovative Businesses.

Topics Covered:

-Commonalities between different types and scales of business

- The concepts of Speed and Velicity

- Advice for entrepreneurs during challenging market conditions

-The importance of human connections

and much more...

For more info:

https://weusthem.com/

**
Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

*
If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?

Our guest today, Eli Edri is the CEO of Affiliate-Manager.io: affiliate-program management agency for eCom & SaaS companies.

Eli has vast experience building and scaling affiliates programs in different verticals.

Topics Covered:
- How to plan a successful affiliate program?

- Why RevShare offers aren't attractive for professional affiliates?

- What is the difference between a GREAT affiliate program and all other affiliate programs

- Tips and tricks to recruiting the best affiliates

And much more…

For more info:

https://www.affiliate-manager.io

https://www.linkedin.com/in/eliedri/

**
Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

*
If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?
It takes less than 60 seconds, and it really makes a difference

Steve has been in the Digital Marketing landscape for 20 years.  After a job separation, he decided to take care of his parents due to both of them having health issues. That requires flexibility so he decided to use his skills to do something entrepreneurial.

He eventually started an eCommerce business and grew it from an idea to do over 7 figures in sales. Even though Covid crushed his business because he knows 'how this works' he is in the process of building it back from the ashes so he can eventually sell it.

He is also consulting and advising small to medium size eCommerce, Saas, and online businesses in the M&A space. Due to the fact, he gets deeply involved in the deal process, this M&A experience has put a spotlight on the mistakes other businesses are making. These mistakes end up causing owners significant money when they go to exit.

Topics Covered:

-What is the #1 mistake eCom, Saas, or other online businesses are making?

- Why should a business owner be thinking of selling their business?

- How much are eCommerce, Saas or online businesses selling for $ wise these days?

For more info:

https://skrpmedia.com/pocket

**
Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

*
If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?
It takes less than 60 seconds, and it really makes a difference

Fred Jean-Bart has been in the affiliate marketing space for over 15 years. Throughout this time, he has worked on the network side, managing affiliates and advertisers, on the brand side, building and managing programs, and has even been an affiliate himself, managing his own ad spend and building his own review sites. 

He has worked in all facets of the industry and affiliate marketing is his domain of expertise. 

He owns an affiliate marketing agency where he helps DTC brands build partnership programs that attract affiliates who specialize in paid media.

Topics Covered:

- What are the keys to building a profitable affiliate program

- The difference between organic and paid media affiliates

- The best ways to recruit affiliates to your program

For more info:

www.performancepartners.agency

https://www.linkedin.com/in/fjeanbart/

**
Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

*
If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?
It takes less than 60 seconds, and it really makes a difference

Roy Koren is the Co-founder & CEO of SeniorMarket.

Roy is an Aging and AgeTech marketing consultant that helps organizations and businesses with building strategies and marketing initiatives that target seniors.

Topics Covered:

-Why senior consumers? 

-The Aging Revolution - a new era in humankind: numbers, statistics, and forecasts  

-The aging population is diverse with many subgroups, aging's new image & terminology

-Why are young grandmothers considered 'Super consumers'? 

- What are the post-Covid19 implications regarding marketing to seniors?

And much more...

For more info:

https://www.linkedin.com/in/korenroy/

**
Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

*
If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?
It takes less than 60 seconds, and it really makes a difference

Our guest Today, Eran Savir is Tech entrepreneur turned investor after two exits.

Eran is currently the CEO and founder of a publicly traded Venture capital firm and is an active investor and board member in various startups.

We covered a lot during our conversation, here are a few of the major topics covered:

-What should founders focus on these days?

- Frameworks and ideas that every founder should think about while building their venture

-As long as technology is here to stay, money will go to companies that solve real problems, and these companies are likely to succeed and survive.

-Despite the slowdown, digital transformation can't be stopped: Since it gained momentum during the pandemic, digital transformation can't be stopped now that the economy has slowed.

-Why is it important to stay optimistic and ‘be in the arena’

And much more…



For more info:

https://www.linkedin.com/in/eransavir/

https://menaraventures.com/

Man in the Arena quote- https://www.mentalfloss.com/article/63389/roosevelts-man-arena

**
Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

*
If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?
It takes less than 60 seconds, and it really makes a difference