The EcoSend Podcast

How has Marketing lost its way, and what can we do to make it a force for good again?

As a veteran Marketer with over 15 years experience, there are few people better positioned than Kate Clarke to help us answer those questions.

Since the birth of her twins in 2016, Kate has been on a journey; moving away from her roles as Marketing and Content Marketing Manager in large Corporations, to founding her own business; focused on helping Coaches and Consultants turn fans into paying clients.

In this episode Kate sheds light on her journey and the lessons learned on the way:
- How the birth of her children created a turning point in her career and outlook on life.
- Her evolution from Corporate Marketing to working with purpose-driven businesses.
- How can we return to the true essence of Marketing; cultivating relationships?
- The importance of finding like-minded Community, as a purpose-driven entrepreneur.
- Why we will need community and connection even more in the future, as our world turns increasingly influenced by technology and AI.
... and much more!

If you are a purpose-driven Entrepreneur or Marketer, you'll love this episode and the insights Kate gives along the way!

About Kate Clarke
Kate Clarke is an independent ethical marketing and content strategist that works with purpose-driven coaching businesses to get crystal clear on who their audience is and how to reach them in the most natural and simple way. Kate is a born problem solver and lives to help her clients get past the blockers that are stopping them from achieving their marketing goals so they can have greater success in creating conversation and connections.

Since starting her own business Kate has been on a journey of pushing herself through her comfort zones to be more visible and create a consistent message that allows her to attract the right clients. 
Kate is passionate about not overcomplicating things, human connection, community and doing the right thing.

Further Resources:
Kate Clarke Marketing: https://www.kateclarkemarketing.com/
Kate on LinkedIn: https://www.linkedin.com/in/kate-clarke-81028918/
Better Bolder Braver: https://betterbolderbraver.com/
Avery & Brown Regenerative Map: https://www.averyandbrown.com/regenerative-business-mind-map
The Better Business Network: https://thebetterbusiness.network/
Carbon Literacy Training: https://carbonliteracy.com/

It's not every day you get to sit down and pick the brains of a data scientist for The Danish National Police. Especially when that data scientist also happens to be an expert in the climate impact of AI. But today was one of those days!

Have you ever considered the carbon cost of AI? Every time you input a question to ChatGPT, how much energy do you think is required to run those processes? Then, zoom out a bit. Think about how many requests are made to ChatGPT every day across the world, how much energy is required to run that?!

Be prepared for this episode to take you down the rabbit hole of the true carbon cost of AI; machine language learning and processing.

In this episode Kasper takes James on a journey to investigate the questions no one is asking:
- What is the true energy cost of running AI programs like ChatGPT?
- How many litres of water(!) does Kasper calculate ChatGPT consumed in one month?
- How Chat4.0, OpenAI's successor to Chat3.5, could gobble over 5 times the energy required by Chat3.5!
- Why is it so difficult to get accurate calculations around AI's energy usage, and why are companies like OpenAI not more transparent?
- The importance of the right geographic location of AI's data centres.
- The correlation between drought-affected areas, and the installation of data centres.

About Kasper Groes Albin Ludvigsen
Kasper is a data scientist at The Danish National Police, with several years of experience in consulting and the financial sector. Kasper is also co-founder and board member at the Danish Data Science Community (DDSC).

Kasper cares about reducing the environmental impact of software in general and data science in particular. For instance by reducing the carbon footprint of training and serving machine learning models.

Further Resources:
Kasper on LinkedIn: https://www.linkedin.com/in/kaspergroesludvigsen/
Kasper on Medium: https://kaspergroesludvigsen.medium.com/chatgpts-electricity-consumption-pt-ii-225e7e43f22b
Kasper on Twitter: https://twitter.com/kaspergroes?lang=en

We were so excited to welcome our client and friend, Cláudia Guerreiro, onto the EcoSend Podcast for Episode 7!

Cláudia is a trailblazer in the budding world of Conscious Marketing, and we couldn't think of a better person to give expert insight on how to integrate a holistic approach with Marketing best-practise.

This was a fascinating episode, covering topics such as:
- Moving away from paid Advertisement and fear-based Marketing.
- Can Marketing change the world for good?
- Cláudia's list of Eight Principles.
- Cláudia's vision for the next 10 years.
- How to navigate your first steps when starting your own impact journey.
... and much more!

About Cláudia Guerreiro
A passionate freelance digital marketer with more than 8 years of experience working globally. Cláudia is all about empowering women and helping purpose-driven businesses. Cláudia is known for her "conscious marketer" approach - she is on a mission to make marketing a force for good! In her free time, Claudia volunteers and gets involved in initiatives aimed at making the world a better place. She's a firm believer in using her skills and time to create a positive impact on the world.

Further Resources:
Cláudia on LinkedIn: https://www.linkedin.com/in/claudiabarrosguerreiro/
Master of Chaos Website: https://claudia-guerreiro.com/

It's Episode 6 of Season 2 and we're back with a blast as James welcomed Will Zhao of Net Purpose to the hot-seat to teach us all about the world of Sustainable Investment.

- How growing up in China influenced Will's journey into Sustainability.
- The goal of Net Purpose to transform the 'code of Capitalism'.
- Why a consideration of Sustainability should be at the heart of any sensible, long-term investment strategy.
- 'The Top Three Drivers' of Sustainability for the future; Regulatory Pressure, Consumer Preference, Corporate Awareness.
- The role Banks secretly play in investing into Fossil Fuels, and exactly how much they've invested over recent years (the number will scare you!).

About Will Zhao
Will is a product lead at Net Purpose, a sustainability-focused fintech company based here in London. Prior to joining Net Purpose, Will worked in the political advocacy space in Washington DC and Boston lobbying for environmental policies in the US. In his spare time, Will is an avid music lover, basketball fan, and enjoys a cheeky pint with his mates. 

Further Resources:
Will on LinkedIn: https://www.linkedin.com/in/changjun-will-zhao-12aa8a63/
Net Purpose: https://www.netpurpose.com/
Net Purpose LinkedIn: https://www.linkedin.com/company/net-purpose/

We're back with a cracking episode today with Lucie Le Liard, founder of Positive Impact Studio

With a shared passion for Design, Lucie & James had a great time discussing Lucie's journey into the world of sustainability and inclusivity. From picking the right clients, running a business while travelling, and even the unexpected joys of sailing, this is a great episode to inspire your motivation to do meaningful work, and your wanderlust to explore the world!

- How to balance running a profitable business with focusing only on meaningful projects.
- How does Lucie balance the Design industry's tendency to increase consumption, with her values of sustainability and inclusion?
- What living in Central America taught Lucie about the discrepancies in digital access across the globe.
- How sustainable web-design and website performance are actually in alignment, rather than a compromise.
- The one thing all people should do once in their life!

Lucie's passion for her work and leading a life well lived really shone through in this episode. Make sure you give it a listen!

About Lucie Le Liard:
Lucie is a strategist and designer for climate-tech startups, and is the founder and creative director of Positive Impact Studio.

Further Resources:
Lucie on LinkedIn: https://www.linkedin.com/in/lucie-le-liard-986373b4/
Lucie on Twitter: https://twitter.com/lucielldesign
Positive Impact Studio: https://www.positiveimpact.studio/

Join us for a fascinating episode as we dive into the world of climate-tech investing with this week's guest, Hampus Jakobsson.

Hampus gave James a whirlwind episode, covering a wide-range of topics from climate-investing to finding purpose in your career! Check out this episode to discover:

- Solving climate problems; the green camp, the red camp, the blue camp. Which one are you?
- Why is climate challenge the greatest threat presented to Humanity yet?
- How Venture Capital can manage the risk which Banks can't.
- What VC's look for in businesses, and what they avoid at all costs.
- Should you be looking for breadth or depth in your career?

You really don't want to miss this episode, give it a listen today!

About Hampus Jakobsson:
Hampus is a General Partner at Pale blue dot, a seed stage climate tech VC investing in reducing & reversing the effects of climate change & preparing for a new world.

Further Resources:
Hampus on LinkedIn: https://www.linkedin.com/in/bodzon/
Hampus on Twitter: https://twitter.com/hajak
Pale blue dot website: https://paleblue.vc/
Pale blue Company LinkedIn: https://www.linkedin.com/company/palebluedotvcclimate/

We're always fascinated to hear about our guests' journeys into Sustainability. Few have been quite as exciting and dramatic as our latest guest on the podcast, Sylwia Bodzon!

For this episode James sat down with Sylwia, Account Executive & Sustainability Advisor at EIVEE™ to talk about

- Sylwia's fascinating journey, from working in private aviation to helping companies calculate their carbon emissions.
- The difficulties companies run into when trying to calculate their own emissions.
- How carbon reporting will become just as vital as financial reporting in the future.
- The role AI will play in the future of Sustainability.
- How the aviation industry can turn green, and much more..!

About Sylwia Bodzon:
Sylwia is a sustainability advisor and account executive at a start-up called EIVEE (pronounced: IVY), where she helps businesses across the Nordics map their carbon emissions and report on their footprint.

Sylwia has over 10 years of International sales and marketing career under her belt, however, she has spent majority of it in the business aviation industry, working at start-ups as well as at a Fortune 100, until she decided to shift her career path to sustainability…

Further Resources:
Sylwia on LinkedIn: https://www.linkedin.com/in/bodzon/
EIVEE: https://www.eivee.io/
EIVEE Company LinkedIn: https://www.linkedin.com/company/eivee/

2️⃣ We're on to episode two of the second season of The EcoSend Podcast!

For this episode James sat down with Chris, founder at Aline.to,

Have a listen to learn all about:

- Strategies for attracting and onboarding new clients to a sustainability-focused service.
- Striking the balance between aesthetics, conversion rates, and sustainability when building websites.
- What is the current trend for sustainability in the Digital space?
- Educating companies (and the public!) on better practise for maintaining data, to avoid excess carbon emissions.
- Estimating websites' carbon footprints, and much more!

About Chris Butterworth:
Chris is a strategist, designer and developer building digital solutions to measure and reduce digital carbon emissions. Founder of Aline, which consult with organisations to teach them how to lower their digital footprint and create lightweight, meaningful and purposeful web experiences.

Further Resources:
Chris on LinkedIn: https://www.linkedin.com/in/chrsbutterworth/
Chris's Website: https://aline.to/
The Green Web Foundation: https://www.thegreenwebfoundation.org/
Fairphone: https://www.fairphone.com/
Digital Beacon: https://digitalbeacon.co/

We're delighted to be back with Series Two of The EcoSend Podcast! 🎊

To kick off Series Two we invited Dan Sherrard Smith, founder at MotherTree to teach us about the climate-importance of where you choose to invest your money.

In this episode Dan & James chat about:

- What motivated Dan to tackle the climate challenge?
- How your choice of Bank can double your annual carbon footprint!
- The importance of 'voting with your feet', by consciously choosing where to invest your money.
- The challenges of running a business with a climate-conscious focus.

About Dan Sherrard-Smith:
Dan was on the founding team and previously built product at Look After My Bills, a Y Combinator backed business that helped consumers automatically switch energy providers. Now, Dan is the founder & CEO of Mother Tree, which calculates your money's carbon footprint and helps you switch to a greener solution, for free!

Further Reading:
Dan on LinkedIn: https://www.linkedin.com/in/dan-sherrard-smith/
Website: https://www.mymothertree.com/?refer=GoSquared
Resources mentioned:
- https://www.carbonbankroll.com
- https://www.newyorker.com/news/daily-comment/could-googles-carbon-emissions-have-effectively-doubled-overnight

Alongside Chris, Customer Success Lead at GoSquared, James reflects on:

- His key learnings from our guests over the past eight episodes. 
- How his optimism for the future has changed after interviewing our speakers. 
- His plans for implementing our guests' knowledge into the company, over the next 12 months. 

About James Gill:
James is CEO and co-founder at GoSquared, an award-winning software to understand and engage with your customers. GoSquared recently launched their latest product, EcoSend; a climate-conscious email marketing platform. EcoSend powers beautiful, effective email campaigns, without a cost to the planet.

Resources:
James on LinkedIn: https://www.linkedin.com/in/jamesjgill/
James on Twitter: https://twitter.com/jamesjgill
EcoSend: https://ecosend.io/
GoSquared: https://www.gosquared.com/

Our last guest of this series is Mona Jensen, founder of Something Green. Mona helps climate-conscious companies with their marketing and comms, and teaches workshops on how to comply with the new EU regulation on greenwashing.

We chat about...

• Defining greenwashing as a term
• The different ways we see companies "greenwashing"
• The marketer's role in greenwashing
• What is "greenhushing"
• Why people greenhush, and why it's not good for sustainability and progression
• Mona's personal experiences of managing social media for a municipality waste department

About Mona Jensen:
Mona has spent more than a decade working with environmental communication. Mona has run Something Green since 2017, where she helps green companies with their marketing and comms. Clients span 5 continents and 14 countries.
Mona also teaches workshops on how to comply with the new EU regulation on greenwashing, and how to communicate ethically.

Resources:
Mona's Linkedin: https://www.linkedin.com/in/monajensendk/
Something Green website: https://somethinggreen.org/
EcoSend: https://ecosend.io/

In our 7th episode of the EcoSend podcast, James Gill chats to Meg and Jenna from Nudj, the new, free app that empowers you to live more sustainably in the long term, one small Nudj at a time.

Meg (co-founder) and Jenna (marketing manager) chat about bringing more awareness into the small changes we can make in our everyday lives, creating a community around sustainability, the importance of taking small actions instead of shaming them, and how we can all help make sustainability something more people want to buy into.

Resources:

• Website: https://www.nudj.life
• Instagram: https://www.instagram.com/nudj.life/
• Meg: https://www.linkedin.com/in/meagan-crawford-56557141/
• Jenna: https://www.linkedin.com/in/jenna-mari-fisher-777197164/
• EcoSend: https://ecosend.io/

This week we chat to Charlotte Worsley, Head of Partnerships at Stories Behind Things; a sustainability focused media platform. In this jam-packed episode we chat about...

• Charlotte's journey into sustainability
• How can brands influence consumer behaviour for the greater good
• How sustainability is influencing consumption
• The behaviour vs action gap
• Sustainability communications
• What to do with so much data and big numbers

About Charlotte Worsley:

Charlotte is Head of Partnerships at Stories Behind Things, a media platform exploring sustainability, climate and consumption. Prior to that, she worked in creative strategy at Refinery29 before embarking on a Masters in Sustainable Business and Innovation. Charlotte is on a mission to engage more people in climate action through effective communication strategies.

Resources:

• Charlotte's LinkedIn: https://www.linkedin.com/in/charlotte-worsley/
• Stories Behind Things website: https://storiesbehindthings.com
• EcoSend: https://ecosend.io/

This week we chat to Matt Utber, Founder and Creative Director of ThePlant, a sustainable branding agency and certified BCorp. 
We chat about...

• Balancing the need for reducing our consumption with the practice of building and growing brands
• ThePlant's journey to becoming a certified BCorp
• Their own method for making positive change
• Working with clients and aligning on sustainable goals

If you're looking to build a sustainable brand, this episode's for you!

About Matt Utber:
Matt is the founder and creative director of The Plant, a branding agency that believes in a sustainable future. The Plant have created and refreshed some of the UK's most memorable and successful brands including EAT, Jamie's Italian, Curzon Cinemas, MasterChef and Four Seasons.

Resources:
ThePlant: https://theplant.co.uk/
Create Space for Mental Health: https://www.crowdfunder.co.uk/p/create-space-for-mental-health
Oxygen Film Festival: https://www.oxygenfilmfestival.co.uk

EcoSend: https://ecosend.io/

This week we talk to Sanjay Lobo, MBE, CEO of onHand - the impact app, all about how onHand helps companies and teams to have a positive impact in the world, as well as their own challenges and triumphs as a purpose-driven business.

Listen to discover...

• What is onHand
• What drove Sanjay to start onHand
• How to get employees to care about CSR
• The toughest challenges onHand have faced so far
• What impact has onHand had so far, and what does the future hold

Resources:

• onHand website
• Sanjay's LinkedIn
• EcoSend, the climate-conscious email marketing platform

This week we chat to Maria Soleil, award-winning qualified marketing consultant who helps purpose-driven businesses increase turnover and brand awareness.

A B2B and B2C marketer with almost 10 years' experience, she is Carbon Literacy Accredited, and holds a mini MBA in Marketing from Marketing Week. She is also a volunteer for Kent Wildlife Trust and a mentor to under-represented start-up founder. 

In this episode we cover...

• What started Maria's journey into more purpose-driven work
• Greenwashing vs fear of speaking
• Sustainability vs regenerative business
• What marketing will look like in years to come
• The best place for other founders and marketers wanting to make a bigger impact

Resources:
Maria's favourite resources: https://www.soleilmarketing.co.uk/resources
Connect with Maria - https://www.linkedin.com/in/mariasoleil/
Newsletter, Marketing by Purpose - https://www.soleilmarketing.co.uk/marketing-by-purpose
EcoSend: https://ecosend.io/

In this episode, we discuss the real impact digital marketing has on the planet, incuding...

• Where emissions from digital marketing come from
• The scale of the impact across the globe
• 3 different types of emissions associated with running a business: The ones you burn, ones you buy and those beyond...
• Easy ways to start measuring and reducing those emissions
• How adopting different marketing practices can be better for both the planet AND your customers

Resources

• Business of Purpose
• Work on Climate
• EcoSend

In this episode, we cover everything we've learned so far about CSR.
What it really is, where to start, making sure it's not just another corporate buzzword, the challenges we've faced and the benefits for everyone involved.
If you want your business to start doing more for the planet and it's people, but you're not sure where to start or how to get everyone involved, this episode is for you.

Links:
On Hand - https://www.beonhand.co.uk/
EcoSend - https://ecosend.io/

Join us on our journey to becoming a climate conscious business.

Each week we'll be learning from founders, marketers and leaders who are all championing the climate in whatever they do, to find out what we can learn about how to run a business that is not only successful, but that has a positive impact on the planet as well.

Hit subscribe to get the first episode dropped to you next week!