The Experience Makers

Wunderman Thompson Technology brings you insight, inspiration and top tips on making the most of your MarTech investment to create a compelling customer experience. Hosted by technology journalist, Gemma Milne, this series brings together some of the best minds from the world of marketing, business and technology to debate and discuss the big issues and examine trends in marketing technology and customer experience.

en29 Episodes

Episodes (29)

Culture change in the experience age

This week's discussion is focused on culture change and how it relates to digital transformation. Gemma Milne is joined by Lisa Humphreys; WPPs UK Strategy Development Director and Leo Rayman; CEO of Grey Consulting to explore ideas around what culture change looks like, its impact in business and practical ways to enhance culture change within organisations.

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Produced by Breaking Atoms

Music produced by Imperial

The Experience Makers

enFebruary 12, 2020

Why diversity matters

For the very first episode of the new decade, The Experience Makers are joined by Karen Blackett, Chair of MediaCom and UK Country Manager at WPP; Tag Warner, CEO at the Gay Times and Daniel Painter, Senior Consultant at Wunderman Thompson Technology. The conversation focuses on practical ways that businesses can promote diversity and inclusion to inspire creativity and increase productivity. It particularly looks at the importance of an inclusive workforce in an industry that is creating experiences in a diverse world.

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Produced by Breaking Atoms

Music produced by Imperial

The Experience Makers

enJanuary 13, 2020

Hello, is it me you’re looking for?

How do you give a brand a voice? This episode of The Experience Makers looks at how companies can use audio and voice to enhance customer experience effectively and emotively. Gemma Milne is joined by Steve Dunlop; Founder and CEO of A Million Ads and Sam Miller; Data and Insights Lead at Wunderman Thompson Technology.

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Produced by Breaking Atoms

Music produced by Imperial

The Experience Makers

enNovember 21, 2019

AI and the future of customer experience

In this episode, The Experience Makers our guests are Jedrzej Osinski; Senior QA Engineer at Wunderman Thompson Technology and Mario Coletti; UK Managing Director for NextAtlas. They join host Gemma Milne, to discuss artificial intelligence and how it is impacting the marketing world as well as the world as a whole.

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Produced by Breaking Atoms

Music produced by Imperial

The Experience Makers

enOctober 15, 2019

When content and commerce collide

For episode four of The Experience Makers, Gemma Milne joins Wunderman Thompson Technology's Chief Executive, Miro Walker and Wunderman Thompson Commerce's Head of Innovation, Naji El-Arifi. This week's discussion is around how content and commerce intersect and the evolution of the "shopping cart" to the more fluid journey between editorial and social experiences.

Check out our Future Shopper Report!

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Produced by Breaking Atoms

Music produced by Imperial

The Experience Makers

enSeptember 16, 2019

Re-engineering the enterprise for experience

For episode three of The Experience Makers, Gemma Milne is joined by Wunderman Thompson Technology's Director of Client Strategy, Herb van der Raad, to talk about how traditional businesses need to re-engineer the way they work to capitalise on tech investment and optimise the customer experience. Joining Gemma and Herb are Nikolai Ueker; COO and Will Parsons, Head of Customer Success from REalyse, a new disruptor transforming the residential property investment sector.

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Produced by Breaking Atoms

Music produced by Imperial

The Experience Makers

enAugust 12, 2019

What’s driving the experience economy?

In this episode, The Experience Makers look at the growing need for immediacy, privacy, and trust; the evolution of shopping habits; AI and the rise of the voice interface and more. Wunderman Thompson Technology’s Leigh Gammons is joined by Adobe's Jamie Brighton to discuss how marketers and technologists are responding and how the technology is changing to fulfil consumer expectations.

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Produced by Breaking Atoms

Music produced by Imperial

The Experience Makers

enJuly 16, 2019

Get platformed or die trying

For the very first episode of The Experience Makers, Gemma Milne sits down with Wunderman Thompson Technology CTO, Cleve Gibbon, and Ashley Friedlein, Founder of Econsultancy and Guild. Their discussion serves as a rallying call for all businesses to become platform businesses and deliver on the promise of exceptional customer experience.

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Produced by Breaking Atoms

Music produced by Imperial

The Experience Makers

enJune 13, 2019

Series Introduction

Welcome to The Experience Makers, a brand new podcast series from Wunderman Thompson Technology. Once a month, Gemma Milne will be reimagining the customer experience with Cognifide and their guests from across the Marketing Technology industry.

Don't forget to subscribe to the show!

Be sure to follow Wunderman Thompson Technology on:

Produced by Breaking Atoms

Music produced by Imperial

The Experience Makers

enJune 10, 2019

transformation