Eight Fundamentals to Decoding Financial Statements
As Shauna points out, many of us start our business because we’re passionate about what we do and are excited to bring our ideas to market. Unfortunately , finances are often the last thing we want to deal with. Furthermore, when we look to better understand our numbers, financial statements appear to be written in a language foreign to most Founders.
When we can't make sense of our numbers, it’s hard to trust that we’re making the right decisions for our company, our team, and our bottom line.
Financial decisions underlie both the success and failure of a business which is why running a business without understanding the story behind your numbers is like driving a car blindfolded - you have no idea where you’re headed.
It’s time to demystify the fundamentals of financial statements.
PART 1 // A SNAPSHOT THAT SPEAKS VOLUMES: THE BALANCE SHEET
As Shauna explains, the balance sheet figures are what accountants call the “Book Value” of the assets and liabilities.
ASSETS – LIABILITIES = NET WORTH (AKA SHAREHOLDERS’ EQUITY)
Your business’s value is a financial construct factoring inputs like short and long term assets weighted against short and long term liabilities.
Tune in to Part 1 as Shauna provides examples of each of these inputs to help us better understand the current value of our business. You’ll also gain important insight into how to process the numbers so we can determine how leveraged and liquid we are. Two important calculations every Founder should come to familiarize themselves with, as they tend to be some of the first numbers lenders look at.
PART 2 // THE INCOME STATEMENT: WHERE THE BOTTOM LINE IS THE STORY
Don’t let the title deceive you. While an income statement has a different purpose than that of the Balance Sheet, there is one link connecting them—your bottom line—aka, the net income, or net profit.
As Shauna explains, when your bottom line is positive, you’re effectively adding value to your business because this number will end up in Retained Earnings on the Balance Sheet. But, if your bottom line is bleeding red, you’re decreasing your business’ value.
When it comes to the top line, Shauna points out that accountants use an accrual basis of accounting for the Income Statement. Translated, this means when a sale is made, it’s accounted for in your company’s revenue, whether or not the payment has been received. This, obviously, has the potential to skew the reality of your bottom line results.
Tune in as Shauna shares with us what to watch for in our Income Statement, how often we should be checking it, and what numbers to cross-reference to ensure we’re getting the full story on our true bottom line position.
PART 3 // THE MOST INTUITIVE OF THE GROUP: THE CASH FLOW STATEMENT
This is where we transition from accrual to cash basis.
We’ve highlighted this in previous episodes, and we can never stress this enough: Profit ≠ Cash. This is why the Cash Flow Statement is needed to complete an accurate snapshot of the current health and functionality of your business.
The Cash Flow Statement is believed to be the most intuitive of all the financial statements as it follows every transaction made by the business—money received and money spent. The sum is referred to as the net cash flow.
Tune in to Part 3, as Shauna and Taunya review best practices and warning flags in each area of Income, Cost of Goods, Pricing and Expenses. You’ll uncover ways to unlock the cash currently held captive in your business, and how to use a Cash Flow Forecast to deliberately and intentionally plan for a healthy bottom line.
DOWNLOAD YOUR FREE TOOLS AND TEMPLATES @ THE GAB LAB VAULT www.nailthenumbers.com/gablabvault
// The Playbook
// Highways and Hazards
// Cashflow Forecast
ABOUT THE CHAMP // Copy from Framework 25 years of loans, advice and support for Saskatchewan Founders
ABOUT THE PRO //
After spending close to 10 years in the Oil & Gas Industry working for both public and private companies, Shauna felt the desire to move into a position where she could help people. This decision led her to the CA School of Business where she worked towards her CA (Chartered Accountant) designation.
Shauna articled with two accounting firms, the latter being Matthews Group LLP where she was appointed Associate in January 2011 and Junior Partner in January 2012. Working with The Matthews Group gave her the opportunity to work with amazing mentors who encouraged her to ask questions and understand the needs of the client. Shauna’s focus was working with entrepreneurs and their internal accountants helping improve their systems, processes and overall reporting.
As a skilled Chartered Professional Accountant, Shauna’s strong desire to help others achieve ultimate success and to reduce the stress that comes with accounting led to the creation of Frederick OTG. Shauna’s mission is to make a difference in her client’s businesses; to help them grow stronger than ever as an on-the-go CFO that takes the frustration and anxiety out of the accounting unknowns, helping entrepreneurs navigate the financial and accounting challenges that come with running a business.
Working alongside entrepreneurs, Shauna saw the financial literacy and more importantly financial confidence lacking in many entrepreneurs. Understanding the key role that financial literacy training plays in helping entrepreneurs build financial confidence and ultimate business success, she partnered with a former banker, Shannon Pestun where together they created The Finance Cafe. Through female-friendly pedagogy and support, The Finance Cafe is offering a Financial Literacy Program bringing gender based perspective to financial literacy training.
Shauna is currently working with CPA Canada on a Value Creation Proof Of Concept Initiative as well as providing input into the overall CPA Competency Map
Shauna’s volunteer time includes volunteering for The Women’s Entrepreneurship of Alberta Foundation, Junior Achievements of Canada, The Canadian Women’s Foundation and 10 years with the Famous 5 Foundation where she co-lead the creation and delivery of a Girls’ Leadership Program, a 5-week program focused on building leadership skills in girls.
Shauna is passionate about entrepreneurship, diversity and advancing the rights of women and girls.
CONNECT //
Nail the Numbers // www.nailthenumbers.com
The Gab Lab // www.nailthenumbers.com/thegablab
GAB LAB CHAMP // Community Futures Manitoba www.cfmanitoba.ca
GAB LAB HOST // Taunya Woods Richardson www.epifany.ca or taunya@epifany.ca