the Hello Hair Pro podcast

This week, we're revisiting one of our most popular episodes, "Empire State of Mind," and diving deeper into the strategies that will help you attract those coveted "seed clients."

Here's what we covered:

The Mindset Shift - Believing in Yourself and Your Offering

The Client's Perspective - Being the Solution to Their Problem

Beyond Social Media - Exploring Additional Platforms and Strategies

Action: Find out where your clients spend time- platforms, etc. 

"Finding the RIGHT Clients"

Effective Social Media Marketing - Creating Content for Your Target Audience

Your message will resonate more when targeted instead of random posts like "Book an appointment with me; something just opened up last minute." Try speaking to someone's problem, "Are you experiencing the frizz that comes with the changing weather? Tell me about it! I have a solution for you. Book an appointment, and let's chat!"

Action: Identify your target audience and what challenges they face.

The Art of Photography - Standing Out in a Visual World

Learning the basics of photography and lighting will help you stand out in the crowd. 

Action: Go online and read or watch something on YouTube about basic photography - to take it a step further, find something specific to whatever device you're using. So iPhone, specific camera, whatever you got.

Uniqueness - Setting Yourself Apart in a Competitive Market

What makes you, you?

Action: Write down a list of areas you'd like to specialize in, then under each, create a separate list and write down everything you wish the public knew about the topic

Say you focus on lightening services, and you want to let the public know that you don't have to insanely damage your hair to achieve a result; tell them that! Tell them how! Tell them why!

 Building Trust Through Transparency

Examples: Ask a few supportive clients for reviews

Action step: Share them on social media or in a newsletter.

Digital Marketing - Expanding Your Online Presence

Social media can be powerful for your business, but that doesn't mean you should ignore other marketing strategies.

Examples: blog, podcast, newsletter, etc.

Action: List possible avenues to explore, then identify the one you'd be most comfortable pursuing.

Retention Strategies - Keeping Clients Happy and Engaged

Keeping clients is as, if not more, important than gaining clients.

Examples: community involvement, updates on social or your blog, quality service, follow-up post appointment, etc.

Action Step: practice by following up with one client post-appointment. 

We challenge you to take action with at least one of the items we talked about today.

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We discuss the relationship between storytelling and marketing.

The Role of Storytelling in Salons
We highlight the importance of stories in marketing.
Stories are sticky. People remember stories.
A well-crafted narrative can set a salon apart.

Todd shares some thoughts about Nike.

A quote from "The Brand Gap:"
“When enough individuals arrive at the same gut feeling,” he writes, “a company can be said to have a brand. In other words, a brand is not what you say it is. It’s what they say it is.”

Your Salon's Narrative
Explore the process of crafting a salon's narrative, including defining core values, mission, and brand identity.
Example: One of your core values is perseverance; that's great! What have you persevered? What's the story that you can connect with the word to make it an emotion for your client?

Your Salon's Origin Story
Your origin story can set the stage for clients to begin engaging and trusting your business.

Client Stories and Testimonials
Making your clients "famous" is a more impactful strategy than trying to make yourself famous.
Tell the stories of happy clients.

Visual storytelling
What powerful visuals do you have or can you create that express your story?
Do you do a ton of education at your salon?
Then, you should be creating content that tells that story. Video a class and use clips; you don't have to use the sound; put something else over it.

Building Emotional Connections
Storytelling can build emotional connections with clients, fostering trust and loyalty.
Example: Share some client transformations but include the story and the client's why if appropriate.
Clients who feel emotionally connected are likelier to engage with the salon through repeat visits, referrals, and active participation in loyalty programs and events.

Authenticity and Consistency
Keep things the same. Tell the same stories over and over again. A common mistake we've seen in marketing is when people try to recreate the wheel constantly. Just stick to your target audience and your values.

Evolving
You don't want to rewrite your mission statement yearly, but growth brings change.

If you'd like to learn more about us and how we can help your business CLICK HERE.

StoryBrand

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This week, we're talking customer service since, you know, this is a service industry.

The Customer Journey:
Make a list for each: online booking, walk-in, call on the phone, email conversation, message, text

Action step: Map one of your client experiences.

Pre-Appointment Engagement:
Explore strategies for engaging with clients before their salon visits, such as personalized appointment reminders, special promotions, or helpful tips for hair preparation.

Action step: Create a list of FAQs or things you wish clients knew before arriving (is it ok to show up with dirty or clean hair, should they avoid using product on the day they're visiting you, stuff like that) 

Creating a Welcoming Salon Ambiance:
Make new clients feel welcomed by taking the time to give them a tour, show them where the bathrooms are, and show them other services or things that you offer.

Action step: Take a chair and sit in different spots in your business throughout the day, observe, and then note any upgrades or changes you can make.

Personalized Consultations:
How can you step things up with loyal clients??

Action step: Train your team or yourself to conduct thorough consultations, focusing on active listening and open-ended questions.

Going the Extra Mile:
Virtuosity: do the common things uncommonly well

Action step: Get a service at another salon or any business and note your likes and dislikes; what stood out? What should be improved? What blew you away? 

Post-Visit Follow-Up/Engagement:
Similar to pre-appointment engagement.

Action step: Create a system for sending thank-you notes and gathering client feedback after appointments.

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This week, we're covering creative marketing! Our intent is to get you to think a little differently and to have some fun with your marketing.

Strategies we currently use and some we've used in the past:

• SEO
• Google ads
• Website
• GMB
• Blogging
• Podcasting
• Social media
• Email campaigns
• Text
• Print ads
• Valpak
• 'Coupon' cards
• Local community events

Instagram AR Filters and Interactive Content:
Example: Create (or hire someone to) a custom AR filter that adds virtual hair extensions or uses your salon's signature colors or patterns.
Action Step: Research and collaborate with a filter creator. Promote it on social media to engage your audience.

Influencer Collaborations Beyond Beauty:
Example: Partner with a local fashion influencer to create content featuring hairstyles that complement different outfits.
Example: Partner with a local food critic and meet for coffee or a snack and share your opinions.
Action Step: Identify local influencers whose audience aligns with your salon's target audience and propose unique collaboration ideas beyond typical beauty shots.

Pop-Up Events:
Example: Partner with local businesses to host pop-up events.
Action Step: Brainstorm creative events that resonate with your salon's brand and clientele. Promote these events through social media and email newsletters.
-Have a local artist stage your salon.
-Host a local musician.

Get-togethers:
Example: Hiking or walking (Support a cause that aligns with your brand)
Example: Host a client appreciation day for your loyalist clients - create a list of your top 5-10 clients and invite them for refreshments as a thank you.
Action step: Create a list of 2-3 causes you're interested in supporting that align with your business. Reach out via email to gauge interest. 
PRO TIP: Remember that some won't even take the time to reply, some will pass, and some will think you're crazy. That's OK.

Private live-stream:
Example: Invite clients and potential clients to a limited live-stream event.
Example: Set up a take-home bag that clients will pick up before the online event. Then, utilize the items during your event.
Use Zoom or Google Meet, or find an alternative - search "Zoom alternatives."
Action step: Identify 3 common problems you can solve for your clients.

Loyalty Programs:
Example: Reward people for engagement.
Action Step: Design a loyalty program that offers discounts and encourages clients to interact with your salon through referrals, social media, and reviews.

Collaborative Cross-Promotions:
Example: Partner with a nearby spa, massage, etc. business.
Action Step: Identify complementary businesses in your area and propose mutually beneficial cross-promotion.

User-Generated Content:
Example: Start a hashtag campaign encouraging clients to share their salon experiences on social media.
Action Step: Create a branded hashtag for your salon and actively engage with and repost user-generated content.

Our challenge to you: Choose one action step from the episode and implement it immediately in your salon marketing strategy.

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This week, we're discussing money. 

Topics include:

• Freebies and why you should pay attention to the big companies reworking their strategies
• Some industry statistics we found interesting
• Inflation

Todd kicks things off with a story about an oyster. Then he breaks down a couple of examples from Red Robin (the burger place) and Sephora.

Some statistics:

1. Americans spend an average of $110 monthly on beauty, fitness, and wellness, with women averaging $124 per month and men $94 per month.
2. 58% of Americans would not cut beauty spending despite a looming recession.
3. 25% of consumers claim they only buy eco-friendly beauty products, while over three-quarters are concerned about the environmental impact of the products they buy.
4. 92% of buyers claim they'd be more loyal to cosmetic brands that supported environmental or social causes.
5. 67% of beauty shoppers turned to social media influencers to seek information about beauty products before purchasing, followed by third-party reviews (59%) and beauty professionals (55%).
6. 44% of beauty salons said they were focusing on growing their social media profiles in 2022, while 35% of hair pros claim their growing social following was their biggest opportunity for business growth. 
7. 92% of a salon's income is from cut, styling, and color services, followed by retail sales (8%) and care services (7%).
8. The average hourly wage of a hairstylist in the United States is $18 as of December 2022, though the range is between $11.78 and $20.19.
9. Beauty salons account for 95% of industry revenue — barbershops make up the other 5%.
10. About 70% of U.S. women invest in hair coloring and styling.
11. The U.S. state with the most expensive men's haircut is Delaware at $42; West Virginia is the cheapest, averaging just $15 per cut.
12. California is the most expensive state to get a women's haircut, with prices averaging $93 — 81% more than a cut in Wyoming, which averages around $17.

Eliminating Freebies:

Cost Control: Offering freebies can be a significant drain on your biz. 

Profit Margins: To sustain and grow your business, it's essential to maintain healthy profit margins. Freebies can reduce margins by increasing your costs without a corresponding increase in revenue.

Client Expectations: Offering freebies can sometimes set unrealistic expectations among clients. 

Todd shares a story about free water and his gym.

Dealing with Inflation:

Pricing Adjustments: To maintain profitability, it's essential to periodically review and adjust your prices to reflect these increased costs.

Transparency: When you need to raise prices, it's crucial to communicate this transparently to your clients. Don't surprise people. 

Perceived Value: Step up your game. Become virtuous by doing the little things exceptionally.

Cost Management: Beyond adjusting prices, actively manage your business costs. 

Financial Planning: Develop a financial plan that includes forecasting for inflation. 

Diversification: Explore diversification opportunities within the hair industry. 

This stuff is possible, and it's being done whether you're comfortable with it or not. At a certain point, your biz can't survive without revenue. We see places that choose to stay complacent close often–that doesn't have to happen to you.


If you're ready to chat, reac

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This week we're chatting about running your business (or career) with intent.

What does intent provide:

Clarity of Purpose: Intention provides you with a clear sense of purpose for your business. It answers questions like, "Why am I in this industry?" and "What do I hope to achieve?" 

Setting Clear Goals: Intention allows you to set specific, measurable, and achievable goals for your business. These goals become the milestones that you work towards, giving you direction and motivation. Whether it's increasing revenue, expanding your client base, or launching a new product line, intention helps you define what success looks like.

Focused Decision-Making: Intention acts as a filter, helping you make choices that are in line with your business's core values and long-term objectives. It prevents you from getting sidetracked by short-term trends or distractions.

Building a Strong Brand: Intention shapes how you present your salon or products to the world. The right intent and focus can help you create a unique brand identity that resonates with your target audience, fostering loyalty and trust.

Customer Relationships: Intention isn't just about your business; it extends to how you serve your clients. When you approach your work with a genuine intention to provide exceptional service and make clients feel a certain way, it leads to stronger customer relationships. Satisfied clients are more likely to become repeat customers and refer others to your salon.

You gain the ability to assess your business honestly when you operate with intent. Without intent it's easy to say "oh yeah I meant for that to happen" when things go well and "damn who could've seen that coming?!" when things go bad. That's deflecting and never good for business.

Adaptability: While intention gives you a clear path, it also allows for flexibility. The hair industry is dynamic. An intentional business can adapt to changes while staying true to its core values. This adaptability is crucial for long-term sustainability.

Thinking you can ignore stuff because biz is good! or my clients love me! is literally the worst biz plan you can have. It may not be today or tomorrow but that will catch up to you.

Motivation and Resilience: Knowing what you're striving to achieve can be a powerful motivator. During challenging times, a strong intention can keep you focused and resilient. It reminds you of your purpose and why you started your business in the first place.

Jen tells her "I quit socks" story 

Attracting Like-Minded Talent: If you have a salon, your intention can also attract like-minded professionals who align with your vision and values. Building a team that shares your intention can create a harmonious work environment and enhance the client experience.

Intention is about more than just making money; it's about creating a meaningful business that leaves a positive impact on clients, employees, and the industry. 

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The Future of Education is the topic this week.

Todd explains why he believes the hair school experience would be outstanding if licenses disappeared.

Jen is sick of hearing, "School didn't teach me anything!" Stop it with that attitude. Same for "School just teaches you to pass a test!" False. If you didn't take much from school, that's your fault.

Watching is out as a stand-alone form of education. Why are shops still taking this approach? Just drop it and outsource your education.

Watching a veteran hair pro work at speed won't help a new pro very much.

Outsourcing would be a great option if educating is outside your wheelhouse. Outsourcing does NOT take away from what you offer. (That's your ego talking.)

Knowing how and where to find answers is more potent than pretending to have all the answers. Leverage your network.

End the accumulating of knowledge without application. "I'm a forever student" is often a way to hide.

Assisting to begin your career is an excellent option if your goal is to progress.

Teach assistants instead of taking advantage of them. If you take advantage of your staff–stop.

Embrace weaknesses. Lean into improving the things you're not good at. Spread out wide and explore everything early on in your career. Then, as you find the services you love, eliminate those that don't.

Jen gives an example of why foundations are essential.

Todd explains why micro-education will overtake the industry. One-on-one education is superior to the learning process.

Large groups are old school.

Jen discusses finding a mentor at her first salon and how the experience accelerated her career.

Micro-education will command a premium price, which is good for both parties. Educators will be appropriately compensated for their time and knowledge. Students will have skin in the game with a financial investment, leading to higher success rates.

Independent education is the future.

Less dependence on brands.

We need to see fewer educators making it about themselves. Gtfo your soap box. Nobody cares about your struggles. The focus of an educator should be the student's success, period.

Owners should communicate expectations to educators before a class—the importance of pre-class communication.

Educators should work on separating their social media persona from the real world. Stop trying to look cool and focus on teaching.

If the crowd is running in one direction, doesn't it make you wonder–what's in the opposite direction?

Todd talks about augmented reality applications. Technology could provide ways to connect pros from all over the world.

If you want to chat, hit us up here!

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Episode 104 marks 2 years of us publishing these podcast episodes.  We're proud of that!  OK, enough celebration; let's get to the good stuff.

This week, we're discussing how to stand out in the hair world!

Thought experiment: The average client is willing to drive between 20-30 minutes for their hair appointment. How far can you travel in that time from your salon? Now, picture how many salons you'd pass during that time.  What are you doing to separate yourself from those other businesses?

Doing great hair is not enough to separate you from the pack. Doing great hair is the prerequisite.

The monkey-see-monkey-do mindset needs to go away.

Things that don't separate your business:

• Beverages. Everyone offers amenities. Oh, you offer adult beverages? So what?! 
• Oh, you’re a booth rental salon that offers two weeks for free and towel service? So what?! 
• Oh, you offer classes? So what?!

How can you separate your business:

Differentiation
This differentiation is not solely based on services offered but also on the experience, atmosphere, and values conveyed.

Building Trust and Recognition
When clients perceive a salon as exceptional and different, they feel more confident choosing its services. Trust is built not just through expertise but by consistently delivering on unique promises that competitors may not offer.

Showcase Your Business Expertise and Creativity
Creating a distinct brand allows hair pros to showcase their expertise and creativity. It becomes a canvas to express their unique styles, techniques, and artistic visions, setting them apart from others who may follow more conventional paths.

Attracting the Right Clients
A business that stands out attracts a particular segment of clients who resonate with its uniqueness. These clients are not just seeking a haircut or a color change; they're drawn to an experience that aligns with their personal preferences and values.

Command Premium Pricing
When a business stands out, it can command premium pricing. Clients are often willing to pay more for services they perceive as exclusive and exceptional. This allows businesses to thrive financially while delivering top-notch experiences.

Innovation and Adaptation
A standout business is often at the forefront of innovation. It's open to trying new techniques, experimenting with trends, and adapting to changing client demands. This adaptability keeps the business relevant and exciting.

Stronger Client Relationships
Building a unique brand fosters deeper connections with clients. It creates a bond beyond the chair, transforming clients into brand advocates who passionately share their experiences with others.

Longevity and Resilience
Dont change directions without thinking it through - i.e. the pandemic
In a dynamic industry, businesses that stand out are more likely to withstand challenges and changes. Their unique offerings make them less susceptible to price wars and other competitive pressures.

LET'S GO!  CONTACT US TODAY!

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This week, we're discussing taking action and what happens when you don't.

If you avoid being proactive with your business or career, you will eventually become complacent. Complacency is a silent killer of business.

Even if things are going well, lack of action means you're slowly moving backward.  Slowly enough that it's difficult to recognize. Before you know it, you're left wondering why your career has regressed.

Todd tells the story of Blockbuster and how their lack of innovation caused them to fail.

Then, he lists several other large companies that were victims of lack of action.

Todd then tells the story of Kodak and how ignoring technology presented by an employee and their stubbornness was responsible for the company going from 80% market share to bankruptcy.

The reason we chose to tell these stories is that if companies with boards, leadership teams, marketing divisions, management layers, and on and on can fail–so can you. And we don't want to see that happen.

You can't succeed by sitting around.  You can't succeed by doing what's worked in the past forever.  You must take action, innovate, and progress.

If you're ready to chat about how we can help you take action–reach out here!

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This week we're talking about confidence.  Let's go!

Up to 85% of people struggle with low self-esteem.  Meaning you're not alone.

Why are we seeing such high amounts of anxiety?

• Lack of REAL education
• Lack of REAL leadership

So many fall in love with the idea of becoming better but aren't unwilling to do the necessary work.

What are you doing now to increase your confidence? Why? How? What does your process look like?

If you aren't doing anything, how come?

Lack of confidence can come from the need to feel in control.  Some of the areas of control we desire could be:

• formulation
• technical cutting ability
• consultation
• conversation
• pricing

Here are some common reasons for lacking confidence:

• Skill Development: Confidence often grows with experience and expertise. Newer hair pros might lack confidence simply because they are still honing their skills. The fear of making mistakes or not meeting client expectations can contribute to their lack of self-assurance.
• Comparison to Others: Social media platforms can exacerbate this issue by showcasing only the best work of others.
• Client Expectations: If a stylist feels unsure about delivering what a client desires, it can lead to self-doubt. Fear of disappointing clients or receiving negative feedback can undermine confidence.
• Creative Expression: The pressure to constantly develop creative and innovative styles can be daunting. 
• Constant Learning: The constant learning curve can make some feel like they're always playing catch-up. 
• Client Relationships**: Building and maintaining client relationships is essential.  Rejection, miscommunication, or difficult clients can all contribute to a lack of confidence.
• Client or any Feedback**: While feedback is essential for growth, negative feedback can hit hard. 
• Work Environment: The salon's environment plays a significant role.
• Fear of Rejection: Hair pros often invest considerably emotionally in their work. This can make them fear rejection or negative feedback, causing them to doubt their skills.
• Public Nature of the Work: Hair pros mostly work in a public-facing role where their work is displayed. This visibility can make them self-conscious and susceptible to criticism.

Try these things to increase your confidence:

• Dress the part
• Be proactive
• Be realistic
• Gain experience-put in the reps
• Understand your strengths and weaknesses-be honest
• Positive thinking 
• Exercise
• Get away from social media if you struggle with confidence. 

Weekly challenge: Do one thing this week to increase your confidence.

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This week we're discussing how asking better questions can help drive success in your career.

But first, we talk about NH House Bill 409, which removed a redundant aspect of licensure here in our state.

Here's what was removed from the bill:
"[(b)  Booths attached to or within a salon or barbershop that are operated independently of the salon or barbershop shall be subject to licensure in the same manner as an independent establishment, except that each independently operated booth shall not be required to have a separate sink or shampoo bowl.]"

This means you don't need an additional license on top of the other two licenses that need to be in place.

Nothing is 100%.
Yet, we still see people building echo chambers around their beliefs.

Just because something worked in one scenario doesn't guarantee its success in another scenario.

Gym example question.

We need to dig deeper into the questions we're asking.

Many will ask, "How do I make a million dollars?"
A better question could be, "How do I make a thousand dollars and then scale?"

Building a social media following example questions.

Building a clientele examples questions.

If you're interested in finding out how we can help you find more success and take your career to the next level: REACH OUT HERE!

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Happy 100th episode! 

We're discussing pricing in this episode but with a different approach.

Here are the things we touched on:

• Industry echo-chambers.
• Why can't the hair world make up its mind?
• Jen shares a story.
• Complainers are going to complain regardless of price.
• Todd shares a story.
• Your mindset and the support you have will allow you to charge more than the industry standard.
• Strategy, effort, and planning are the key to successful pricing.
• Put yourself in the shoes of your target client.
• How your rent (among many other factors) influences your pricing.
• Weak-ass leadership.
• Time behind the chair doesn't dictate your price or worth.
• Being active behind the chair and holding a license are entirely different things.
• What happens when leadership buries its head in the sand.
• Groupthink is not your friend.
• What you choose for a pricing structure (hourly, ala carte, or some hybrid) is almost irrelevant.

As always, thank you for listening! 

If you would like to chat - click here!

We would love a 5-star review wherever you listen to podcasts!

If you continue listening without doing those things, we love that too!

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This week we're covering a few different topics; here they are:

• Dealing with slow times 
• Goal setting 
• Building confidence 
• Why you should never advertise "books closed"

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This week we're discussing a problem we currently see across shops of all sizes, ages, and reputations: hanging on to staff.

Here are the notes:

What are you doing now to retain staff and keep them engaged?

What have you done in the past? What have you already tried? What worked, and what didn't?

Have you attempted to replicate anything that's worked or adjust and remeasure something that hasn't?

What EXACTLY are you looking for in an employee?

Remember that you won't retain 100% of your employees in any industry.

Don't take things personally even though in this industry, and it happens in others too; people LOVE to leave and burn the bridge.  

Hair pros, there is no reason for you to put down a business that you've moved on from, and there's no reason to burn bridges.  You never know what's going to happen in the future.

Give the episode a listen and let us know what you think!

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OK, our title may be a little 'clickbaity,' but it got your attention, so it worked.

Here's what we talked about in this episode:

The hair industry is self-sabotaging itself by claiming only one path to success.

You don't strengthen something by dividing. 

There is room for all models, pay structures, businesses, etc.

Renting is not new, it's not innovative, it's certainly not 'the future' (whatever that means), but that also doesn't mean there isn't a place for it.  It's an amazing path for many hair pros...just not 100% of them.  Contractors exist in all fields.

Commission salons aren't new or mostly innovative either, but that doesn't mean they're right or wrong for everyone.  Again, 100% doesn't exist.

You will never keep 100% of your money.  Sorry, folks, just reality.

These ideas and experiments are just different, and that's OK.

Think about a restaurant or any business; should every employee be the manager?  It doesn't make sense.  Some employees can't even show up on time or remember the specials, but we expect them to run the operation?

You need to figure out what you want from your career and then make choices that support that.  You need a plan.  You need some education in business. 

The days of 'I'm not a numbers person.' are gone. 

Regardless of your choice, it's your responsibility to collect the required knowledge BEFORE deciding to risk your career.

Be less influenced by influencers and wanna-be influencers, and do your homework.

If you need help or would like to chat, please don't hesitate to reach out.

CONTACT US HERE

Best,
Jen & Todd

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In this episode, we talk about why schools get a bad rep, the mindset of people entering the field, and our thoughts on school in general.

"School only teaches you to pass a test." is a silly statement.

It's your responsibility to learn, practice, and fine-tune skillsets.

We see 3 phases for the 'most' part.

1. Coming out of school, most people have zero confidence
2. After a year or so, most people have an overly-inflated level of confidence
3. After many years, most people realize there's so much to learn

If you're a few years (3-5) into your career, hopping salons, and wondering why you're not where you'd like to be...it's probably you.

Great news!  Once you recognize that you're the thing that needs to change, you can change.  It's far easier to change yourself than outside factors.

Your happiness is your responsibility.

Jen tells her 'I quit' socks story.

If you want help - we want to chat!

CLICK HERE, AND LET'S GET STARTED!

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This week we're talking about complacency once again!

DISCLAIMER: I was in the worst mood, for absolutely no reason, when we sat down to record.  We ended up laughing about it after because it's not as big of a deal as it seemed in the moment.  I left most of my BS and attitude in the episode because I think there's value in the lesson.  You don't need to be perfect, or even close, just keep moving forward! -Todd

Here's what we touched on:

• Setting goals that align with your business foundations (mission, vision, core principles)
• Continuously learn and develop YOURSELF
• Embrace innovation 
• Get your staff engaged
• Regularly self-assessment including your soft-skills
• Be open to feedback and criticism
• Celebrate your wins
• Network and collaborate
• Reconnect with your purpose
• Stay customer focused

The word I couldn't spit out early in the episode was: Compartmentalize

We'd love to hear from you!  You can find us on social media, through our website, or HERE!

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In this episode, we answer these questions:

What should students be focused on while in school?

What’s the fastest way to move from student to successful stylist?

How can salon owners help students transition from student to stylist and successfully find their way into the industry?

As always, we'd love to hear from you!  You can reach out HERE or leave us a 5-star review on your favorite podcast platform!  

Have an amazing day!

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This week we cover some methods to build your clientele!

Here are some past resources we've published that align with this topic:

Blog Posts
"Don't Be For Everyone"
"Don't Discount"
"Attracting the RIGHT Clients"
"Ways to Increase Business"
"What is Marketing?"

Podcast Episodes
"Empire State of Mind II"
"Simple Methods to Find More Hair Clients"
"Find Your Perfect Clients"
"Ways to Avoid Being Average"
"Don't Stop"
"Empire State of Mind"
"Perspective, Evolution, and Some Math"
"Starting Out"
"How to Fast Track Your Career"


We would LOVE to hear from you!

If you've enjoyed something we've published or would like to see a different topic covered, please let us know so we can continue creating things specifically for you and your business.

Links and Stuff:
Our (weekly) Email List

Find more of our things:
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Hello Hair Pro Website

In this episode, we talk about our (coming soon) brand new Hello Assistant Program.

Heads up for our listeners: We are attempting to shorten our episodes and will aim for 20-30 minutes per week. 

We've received great feedback, and while it seems like many enjoy the longer content we have been publishing that it's time to try something new. 

If you have an opinion or suggestion, we'd love to hear it; send it to --> HELLO HAIR.

Here's what this episode looks like:

Why are we doing this?

What an assistant IS NOT

How can someone get accepted into our program?

If you would like to chat with us about ANYTHING we covered this week, on another episode, or something we haven't covered yet, reach out!

Links and Stuff:
Our (weekly) Email List

Find more of our things:
Instagram
Hello Hair Pro Website