The In Demand Hairstylist Podcast

In this epsiode, I discuss the importance of focusing on nine impact zones to positively impact your business as a hair stylist or salon owner. I emphasize the significance of elevating your skill set and technique, as it is the most important impact zone because it's what people are paying you for. By continuously practicing and mastering your craft, you can brand and market yourself effectively, attract referrals, and set boundaries for your schedule. Being excellent at what you do not only builds your reputation but also gives you leverage to increase your pricing and creates demand for your services.  Tune in to learn more about how to elevate your skill set and take your career to the next level.

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In this episode, I discuss the crucial elements of a service experience and why they are non-negotiable. I break them down into the "big details" and "small details" and encourage you start with the 3 big details first.

Have you been enjoying this series?  have you implemented anything new into your salon expereince that you have heard on the podcast?  I'd love to hear about it!  Share it with me at kristen@indemandhairstylist.com

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In this episode, I discuss the significance of the shampoo experience in the salon. I explain how it relaxes the client, sets the tone for their whole experience, and makes the salon visit memorable and desirable. I also highlight the opportunity to engage all the senses and create a unique and immersive experience for the client. Tune in to learn more about how the shampoo experience can enhance your salon business.

00:00Introduction

01:00The Nine Impact Zones

02:08The Relaxing Effect of Shampoo

03:58The Importance of Touch and Senses

09:36The Shampoo Experience as a Revenue Stream

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In this episode, I discuss the significance of creating a positive first impression in the salon experience. I explain how every client, whether it's their first visit or not, forms an immediate impression upon entering the salon. I emphasize the importance of consistency in greeting clients with a smile and positive energy, as it sets the tone for the entire appointment. By creating a welcoming atmosphere, we can establish trust with our clients ultimately creating more clients, more referrlas, and more money. 

00:00 Introduction
02:56 The Importance of First Impressions
08:00 Creating a Positive Feeling
09:52 The Impact on Consultations
12:16 Client Responses and Results
14:24 The Recipe for Success

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In this video, I share the 9 impact zones of your business that will make the biggest difference in attracting new clients, retaining existing clients and increasing your revenue. 

00:00 Introduction
01:36 Creating Demand
03:34 Delivering Excellent Service
09:16 Shampoo Experience
14:24 Making Product Recommendations
19:53 Utilizing Social Media
38:15 Salon Atmosphere
39:44 Service Experience
44:32 Conclusion

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• Buy the In Demand Hairstylist Workbook: How to Attract More Clients, More Referrals, and More Money Buy Here

In this episode, I discuss the challenges hairstylists face in adapting their marketing strategies to the ever-changing landscape of social media. I explore how the needs and preferences of clients have evolved over time, and how stylists can effectively use social media to connect with their clients and grow their business. I also share personal frustrations and insights, emphasizing the importance of showcasing skills and providing valuable content to attract and retain clients. 

00:00Introduction

01:21Adapting Marketing Strategies

02:25Changing Consumer Behavior

05:22The Business of Social Media

08:04The End Goal of Social Media

09:08Prioritizing Business Growth

10:13Personal Frustrations

11:01Getting Eyes on Your Page

13:11Showing Up Every Day

13:43The Power of Before and After

15:20The Importance of Evidence

17:29Educating Clients

22:51Utilizing Social Media for Education

24:28Creating an Experience

Instagram Example of Engaging Content: Showcasing work, educating consumer and establishing expertise:  Insta @tampa_aesthetic_injector

In this episode, I discuss the challenges faced by stylists and salon owners in growing their businesses. I share insights and strategies for maximizing your salon's potential, including addressing location-specific issues, building a strong clientele, and optimizing your space. I also provide recommendations for managing client requests, expanding your team, and generating additional income. Tune in to gain valuable tips and ideas for taking your business to the next level.

00:00Introduction

01:59Challenges and Growth

07:06Clientele Building

08:52Establishing Expertise

11:16Location Considerations

14:46Expanding Your Space

20:58Setting Business Hours

22:35Maximizing Revenue and Space

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• Buy the In Demand Hairstylist Workbook: How to Attract More Clients, More Referrals, and More Money Buy Here

In this epsiode we discuss the benefits of hiring a salon assistant and how to train a salon asistant once they are hired.  Plus tips on hiring and growing your salon team.  

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• Buy the In Demand Hairstylist Workbook: How to Attract More Clients, More Referrals, and More Money Buy Here

In this episode, I address the challenges that salon owners face, such as feeling overwhelmed and struggling with communication and leadership. I provide practical tips and strategies to help salon owners navigate these challenges, including having timely conversations, writing down and envisioning the ideal salon environment, and implementing one change at a time. By following these steps, salon owners can create a positive and thriving salon culture.

In this podcast, I discuss the five pillars of success that are crucial for hairstylists. I draw from my 20 years of experience as a stylist and salon owner to share valuable insights. The pillars include professionalism, mindset, emotional intelligence, being business savvy, and skill set. By focusing on these areas, you can elevate your career and achieve the success you desire. Take the time to assess your business and identify which pillar needs your attention. Let's work together to reach your goals!

00:00 Introduction
00:29 Pillar 1: Professionalism
02:45 Pillar 2: Mindset
08:46 Pillar 3: Emotional Intelligence
17:37 Pillar 4: Being Business Savvy
25:01 Pillar 5: Skill Set

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• Buy the In Demand Hairstylist Workbook: How to Attract More Clients, More Referrals, and More Money Buy Here

In this episode, I share the reasons you might be feeling stagnant and frustrated in your career, life, and business.  

And how to take the next step in creating movement and momentum in your career.  

If you enjoy this episode share it with a friend!

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• Buy the In Demand Hairstylist Workbook: How to Attract More Clients, More Referrals, and More Money Buy Here

In this epsiode I share one of the most valuable strategies for growth...anticipating the struggle.

 Learn how to "forecast" your struggles and plan for solutions before they even happen.  Get unstuck in your life and career but implementing this strategy and achieve your goals faster with less frustration.

• Join the In Demand Hairstylist Live Membership Join Here
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• Buy the In Demand Hairstylist Workbook: How to Attract More Clients, More Referrals, and More Money Buy Here

In this episode I discuss the importance of having tough conversations, following through on your promises, and making one on one time for each team member as a salon owner.

 I share my personal experiences and challenges with addressing dress code violations and negative behaviors in my team. I emphasize the negative impact of avoiding these conversations and losing the respect of the team.

 I also provide tips on how to approach these conversations, such as starting with something positive and ending with a positive note. This video is a must-watch for salon owners who struggle with motivating their teams and want to improve their leadership skills.

00:00 Introduction
01:33 The Importance of Challenging Conversations
05:29 Process for Having Conversations
08:33 Not Following Through on Promises
10:46 The Impact of Absent Ownership
12:20 The Disconnect Between You and Your Team
13:26 The Consequences of Broken Promises
15:36 Not Making Time for One-on-One Connections

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• Buy the In Demand Hairstylist Workbook: How to Attract More Clients, More Referrals, and More Money Buy Here

In this episode I share a 6 step process to effective goal setting and a proven path to achieving more in your career. 

No matter the role you have in the salon or how much money you are making or how much expereince you ave, you can use these 6 steps to work towards and achieve your biggest goals. 

• Join the In Demand Hairstylist Live Membership Join Here
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• Buy the In Demand Hairstylist Workbook: How to Attract More Clients, More Referrals, and More Money Buy Here

In this episode, we will dive into 4 effective ways to enhance your confidence in the salon.

 1) Surround Yourself with Good Mentors: Learn the importance that mentors play in growing your confidence

2) Eliminate the Things that Don't Make Your Feel Good About Yourself: Learn what type of content that your absorbing might be holding you back from becoming a more confident stylist/ owner

3) Get in the Habit of Stretching Yourself: Understand how getting in the habit of being uncomfortable can be your greatest strategy for growth and confidence.

4) Track Your Progress: What doesn't get tracked doesn't get transformed. If you want to become more confident in a certain area you must track your progress. Numbers tell a story and they let us know how well we are doing and where we can improve. I'll share different ways of tracking your progress in the salon.

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• Buy the In Demand Hairstylist Workbook: How to Attract More Clients, More Referrals, and More Money Grab Your Copy Here

If you're a hairstylist or salon owner, you know that it can be challenging to break through a plateau and take your business to the next level.

 In this podcast episode, we'll explore some strategies to help you do just that.

• First, we'll discuss the importance of SCHEDULING and how optimizing your booking system can help you increase your revenue and client base.
• Then we will cover UPGRADES and how they can both maximize your income AND give the client the best possible experience in the salon.
• Next, we'll dive into the power of REFERRALS and how you can encourage your clients to spread the word about your salon.
• We'll also explore different MARKETING techniques, such as social media and email campaigns, to help you reach new audiences and retain existing clients.
• Expanding your SKILL SET is another crucial factor in breaking through a plateau. We'll discuss the benefits of continuing education and intentionally building a skill set that opens you up to more clients and more revenue.
• Finally, we'll talk about the importance of HIRING the right people and building a strong team to help you grow your business. If you're ready to take your business to the next level, this video is for you. Watch now to learn how to break through a plateau and achieve new levels of success!

• Join the In-Demand Hairstylist Live Membership Join Here
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• Buy the In Demand Hairstylist Workbook: How to Attract More Clients, More Referrals, and More Money Buy Here

Join in on the conversation between Crystal Green, founder of Your Hair Mentor, and myself for a playful and informative conversation about...

• Podcasting 
• Dealing with perfectionism
• Creating impact beyond your chair
• The value of knowing your target audience
• How to stay relevant in an ever-changing industry
• The importance of community
• How to overcome the "comparison trap"

Such a fun episode with lots of good tips!

Connect with Kristen

Connect with Crystal

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• Buy the In Demand Hairstylist Workbook: How to Attract More Clients, More Referrals, and More Money Buy Here

In this interview with Hunter Donia, he shares his own challenges with creating healthy boundaries in the salon.  He share how he created systems to not only save time but to empower him to stick to his boundaries and have more balance within the salon.

Whether you feel like it or not, YOU are the CEO of your business behind the chair.

In this episode, we shift to thinking like a CEO as I share 4 business lessons that will help you CONNECT with your clients in a way that forms LOYALTY, TRUST and creates DEMAND & INCOME. 

If you want any of these things in your business behind the chair tune in. 

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