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    The Jason Stapleton Program

    A business podcast for solopereneurs, entrepreneurs, and dreamers who want to build a lifestyle business that supports their lifestyle. Here we cover marketing, sales, and mindset issues that matter to you.
    enJason Stapleton300 Episodes

    Episodes (300)

    The Future of Marketing is Category Design

    The Future of Marketing is Category Design

    Today I interviewed Christopher Lochhead and Eddie Yoon. Two master marketers who developed a fascinating new process called “Category Design”. 

    If you’ve ever tried to build a brand, promote a product, or grow a following, this is a must-watch episode.

    As you’ll hear in my opening comments, these two guys have single-handedly changed how I think about online marketing.

    If you listen to one podcast episode this year, it should be this one.

    Visit Eddie and Chris's site: https://www.categorypirates.com/

    Books Mentioned

    Play Bigger: https://amzn.to/3tcowFg

    The 22 Laws of Category Design: https://amzn.to/3PQwPj5

    Snow Leopard: https://amzn.to/3Rxtgzs

     

    == What to do Next ==

    Subscribe to the Weekly Alchemy Newsletter - https://jasonstapleton.com/em/

    Join the LEVERAGE Coaching Group - https://go.jasonstapleton.com/leverage-offer

    Get a FREE Copy of my book “The Nomadic Wealth Formula” - https://bit.ly/3JadOnj

    // FOLLOW ME //

    Twitter - https://twitter.com/Jason_Stapleton

    Youtube - https://www.youtube.com/jasonstapletonofficial

    Instagram - https://www.instagram.com/StapletonConsulting/

    Website - https://jasonstapleton.com/

    The Jason Stapleton Program
    enSeptember 25, 2023

    Red Flags Of A Looming Recession

    Red Flags Of A Looming Recession

    It’s never my intention to scare anyone with negative economic news. But the news media rarely points out potential dangers to your livelihood before they happen. Especially with a Democrat in the White House.

    I don’t mean that to sound partisan, it’s just a fact of our modern-day system.

    So today I want to talk about some of the potential dangers so you’re not caught off guard if (or more likely when) we hit hard times.

    == What to do Next ==

    Subscribe to the Weekly Alchemy Newsletter - https://jasonstapleton.com/em/

    Join the LEVERAGE Coaching Group - https://go.jasonstapleton.com/leverage-offer

    Get a FREE Copy of my book “The Nomadic Wealth Formula” - https://bit.ly/3JadOnj

    // FOLLOW ME //

    Twitter - https://twitter.com/Jason_Stapleton

    Youtube - https://www.youtube.com/jasonstapletonofficial

    Instagram - https://www.instagram.com/StapletonConsulting/

    Website - https://jasonstapleton.com/

    The Jason Stapleton Program
    enSeptember 18, 2023

    The Happiness Equation: How to live a more meaningful, joy-filled life.

    The Happiness Equation: How to live a more meaningful, joy-filled life.

    Most people spend their lives chasing goals other people say are important. The clothes you wear, the car you drive, even your political beliefs.

    Today we chase money, power, pleasure, and fame. None of this will make you happy.

    Today we’ll explore what really produces a happy and fulfilled life.

    Watch the E/M Training Event Before it Goes Away https://go.jasonstapleton.com/f892583c

    == What to do Next ==

    Subscribe to the Weekly Alchemy Newsletter - https://jasonstapleton.com/em/

    Join the LEVERAGE Coaching Group - https://go.jasonstapleton.com/leverage-offer

    Get a FREE Copy of my book “The Nomadic Wealth Formula” - https://bit.ly/3JadOnj

    // FOLLOW ME //

    Twitter - https://twitter.com/Jason_Stapleton

    Youtube - https://www.youtube.com/jasonstapletonofficial

    Instagram - https://www.instagram.com/StapletonConsulting/

    Website - https://jasonstapleton.com/

    The Jason Stapleton Program
    enSeptember 11, 2023

    Corporate Fails: How modern business is failing the consumer and the worker

    Corporate Fails: How modern business is failing the consumer and the worker

    Today’s episode makes it sound like I’m about to go on a Bernie Sanders rant. But that’s not where I’m taking the show today.

    I think the way modern business is being conducted isn’t producing good results. From big, multi-national corporations to the solopreneur. It’s not working for the consumer or the workers.

    So I want to share some examples and talk about how we can be better than the status quo.

    Register for the Fundamentals of E/M Training: https://go.jasonstapleton.com/leverage-live-event

    == What to do Next ==

    Subscribe to the Weekly Alchemy Newsletter - https://jasonstapleton.com/em/

    Join the LEVERAGE Coaching Group - https://go.jasonstapleton.com/leverage-offer

    Get a FREE Copy of my book “The Nomadic Wealth Formula” - https://bit.ly/3JadOnj

    // FOLLOW ME //

    Twitter - https://twitter.com/Jason_Stapleton

    Youtube - https://www.youtube.com/jasonstapletonofficial

    Instagram - https://www.instagram.com/StapletonConsulting/

    Website - https://jasonstapleton.com/

    The Jason Stapleton Program
    enSeptember 04, 2023

    From Unemployed to Entrepreneurial Minimalist: Dennis Geelen and His Incredible Journey

    From Unemployed to Entrepreneurial Minimalist: Dennis Geelen and His Incredible Journey

     

    Want to know more about Entreprneurial Minimalism? Download "The 5 Pillars of Entrepreneurial Minimalism" for FREE. 

    https://go.jasonstapleton.com/five-pillars

     

    == What to do Next ==

    Subscribe to the Weekly Alchemy Newsletter - https://jasonstapleton.com/em/

    Get my Bootstrap-it Course - https://go.jasonstapleton.com/join-bootstrapit

    Get a FREE Copy of my book “The Nomadic Wealth Formula” - https://bit.ly/3JadOnj

    // FOLLOW ME //

    Twitter - https://twitter.com/Jason_Stapleton

    Youtube - https://www.youtube.com/jasonstapletonofficial

    Instagram - https://www.instagram.com/StapletonConsulting/

    Website - https://jasonstapleton.com/

    AI Hysteria Has Gotten Out of Hand

    AI Hysteria Has Gotten Out of Hand

    Get a 14-Day Free Trial of the Leverage Coaching Group - https://go.jasonstapleton.com/leverage-offer

     

    Subscribe to the Weekly Alchemy Newsletter - https://jasonstapleton.com/em/

    Get my Bootstrap-it Course - https://go.jasonstapleton.com/join-bootstrapit

    Get a FREE Copy of my book “The Nomadic Wealth Formula” - https://bit.ly/3JadOnj

    // FOLLOW ME //

    Twitter - https://twitter.com/Jason_Stapleton

    Youtube - https://www.youtube.com/jasonstapletonofficial

    Instagram - https://www.instagram.com/StapletonConsulting/

    Website - https://jasonstapleton.com/

    Should You Still Believe in the American Dream?

    Should You Still Believe in the American Dream?

    Last week Oliver Anthony became a star. His song, “Rich Men North of Richmond” became the number 1 song on iTunes. As of this morning, the video has been viewed 9 million times. That’s up from 6 million when I watched it yesterday.

    Oliver was a factory worker until a year ago. Choosing to pursue a carrier in music rather than slave away on the factory floor.

    His song speaks to the plight of the “working man” in America today. His grievances are not new. But he’s tapped into a new generation of people who feel as though they’ve been lied to.

    Is the American dream dead? Is our government really keeping the little guy down?

    Yes. And no. Today we’ll discuss the rapidly changing world we live in and what you have to do to stay ahead.

    Listen to Oliver's song, “Rich Men North of Richmond” - https://www.youtube.com/watch?v=sqSA-SY5Hro

    == What to do Next ==

    Subscribe to the Weekly Alchemy Newsletter - https://jasonstapleton.com/em/

    Get my Bootstrap-it Course - https://go.jasonstapleton.com/join-bootstrapit

    Get a FREE Copy of my book “The Nomadic Wealth Formula” - https://bit.ly/3JadOnj

    // FOLLOW ME //

    Twitter - https://twitter.com/Jason_Stapleton

    Youtube - https://www.youtube.com/jasonstapletonofficial

    Instagram - https://www.instagram.com/StapletonConsulting/

    Website - https://jasonstapleton.com/

    Entrepreneurial Minimalism: A radical new way of thinking about life and business

    Entrepreneurial Minimalism: A radical new way of thinking about life and business

    In 2020 I wrote my first book, “The Nomadic Wealth Formula” where I laid out what was at the time, my general thoughts on how someone can create more freedom and fulfillment for themselves by building a business that wasn’t location dependent.

    Since then the concept has become more refined in my mind and today I’d like to explore a concept I’m calling Entrepreneurial Minimalism. If you have a business or are thinking of starting one I think you’re really going to enjoy this episode.

    == What to do Next ==

    Subscribe to the Weekly Alchemy Newsletter - https://jasonstapleton.com/alchemy/

    Get my Bootstrap-it Course - https://go.jasonstapleton.com/join-bootstrapit

    Get a FREE Copy of my book “The Nomadic Wealth Formula” - https://bit.ly/3JadOnj

    // FOLLOW ME //

    Twitter - https://twitter.com/Jason_Stapleton

    Youtube - https://www.youtube.com/jasonstapletonofficial

    Instagram - https://www.instagram.com/StapletonConsulting/

    Website - https://jasonstapleton.com/

    A.I. Is On A Collision Course For Your Job

    A.I. Is On A Collision Course For Your Job

    Over the past year I’ve been talking a lot about the “Great Transition”.

    Our economy, our world for that matter, is at the beginning of the greatest migration since the industrial revolution.

    Jobs that exist today will be completely gone within 10 years. Those who resist the change will face enormous hardship. But if we embrace that change and keep our skills sharp we can be in a position to thrive.

    Today is the last day to join the Solo Business Cohort. Get the details here: https://go.jasonstapleton.com/solo-business-cohort

    == What to do Next ==

    Subscribe to the Weekly Alchemy Newsletter - https://jasonstapleton.com/alchemy/

    Get a FREE Copy of my book “The Nomadic Wealth Formula” - https://bit.ly/3JadOnj

    // FOLLOW ME //

    Twitter - https://twitter.com/Jason_Stapleton

    Youtube - https://www.youtube.com/jasonstapletonofficial

    Instagram - https://www.instagram.com/StapletonConsulting/

    Website - https://jasonstapleton.com/

    The Rapid Rise and Fall of Meta Threads

    The Rapid Rise and Fall of Meta Threads

    Register for the Live Coaching Session:

    "How to Build a Turnkey, Online Business in 90 Days"
    https://go.jasonstapleton.com/183072ff

     

    == What to do Next ==

    Subscribe to the Weekly Alchemy Newsletter - https://jasonstapleton.com/alchemy/

    Get a FREE Copy of my book “The Nomadic Wealth Formula” - https://bit.ly/3JadOnj

    // FOLLOW ME //

    Youtube - https://www.youtube.com/jasonstapletonofficial

    Instagram - https://www.instagram.com/StapletonConsulting/

    Twitter - https://twitter.com/Jason_Stapleton

    Website - https://jasonstapleton.com/

     

    The Politics of Influence: How to Navigate the 2023 Elections

    The Politics of Influence: How to Navigate the 2023 Elections

    !!TRIGGER WARNING!! This episode will likely offend you. I talk about politics and religion. If you can't control your emotions it's best you skip this episode. 

    On the other hand, if you have the ability to keep an open mind then I think this will be one of your favoite episodes. 

    Enjoy!

    Get a 14-Day FREE Trial to The LEVERAGE Coaching Group:

    https://go.jasonstapleton.com/leverage-offer

    **== What to do Next ==**

    Subscribe to the Weekly Alchemy Newsletter

    https://jasonstapleton.com/alchemy/

    Get a FREE Copy of my book “The Nomadic Wealth Formula” - https://bit.ly/3JadOnj  

    **// FOLLOW ME //**

    Youtube - https://www.youtube.com/jasonstapletonofficial

    Instagram - https://www.instagram.com/StapletonConsulting/

    Twitter - https://twitter.com/Jason_Stapleton

    Website - https://jasonstapleton.com/

     

     

    The New Way to Monetize a Small Audience with Mike Schmidt

    The New Way to Monetize a Small Audience with Mike Schmidt

    Mike is the Shopify's head of product for Collabs, a new service that brings creators and products together so you can monetize your audience.

    The creator economy is just starting to heat up. There has never been a better time to start building your brand. But it all starts with an audience.

    Today we’ll dive into the history of affiliate marketing and now Collabs is changing the game for creators.

    Check out the Collabs Website

     https://www.shopify.com/collabs/find-brands

    Get a 14-Day FREE Trial to The LEVERAGE Coaching Group: https://go.jasonstapleton.com/leverage-offer

    == What to do Next ==

    Subscribe to the Weekly Alchemy Newsletter - https://jasonstapleton.com/alchemy/

    Get a FREE Copy of my book “The Nomadic Wealth Formula” - https://bit.ly/3JadOnj

    // FOLLOW ME //

    Youtube - https://www.youtube.com/jasonstapletonofficial

    Instagram - https://www.instagram.com/StapletonConsulting/

    Twitter - https://twitter.com/Jason_Stapleton

    Website - https://jasonstapleton.com/

    How to Build a $100 Million Mindset

    How to Build a $100 Million Mindset

    Today we’re talking mindset. Specifically how to overcome your limiting beliefs about money.

    My hope is that this episode will help you see your value in a different light and challenge you to dream bigger than you ever have before.

    Get a 14-Day FREE Trial to The LEVERAGE Coaching Group: https://go.jasonstapleton.com/leverage-offer

    == What to do Next ==

    You can still register for tonight's Marketing Workshop: https://go.jasonstapleton.com/live-event

    Subscribe to the Weekly Alchemy Newsletter - https://jasonstapleton.com/alchemy/

    Get a FREE Copy of my book “The Nomadic Wealth Formula” - https://bit.ly/3JadOnj

    // FOLLOW ME //

    Youtube - https://www.youtube.com/jasonstapletonofficial

    Instagram - https://www.instagram.com/StapletonConsulting/

    Twitter - https://twitter.com/Jason_Stapleton

    Website - https://jasonstapleton.com/

    How to Sell More by Saying Less

    How to Sell More by Saying Less

    == What to do Next ==

    Subscribe to the Weekly Alchemy Newsletter - https://jasonstapleton.com/alchemy/

    Ready to start your Solo business? - https://go.jasonstapleton.com/join-bootstrapit

    Get a FREE Copy of my book “The Nomadic Wealth Formula” - https://bit.ly/3JadOnj

    // FOLLOW ME //

    Youtube - https://www.youtube.com/jasonstapletonofficial

    Instagram - https://www.instagram.com/StapletonConsulting/

    Twitter - https://twitter.com/Jason_Stapleton

    Website - https://jasonstapleton.com/

    How to Build Trust and Stand Out in a Distracted World

    How to Build Trust and Stand Out in a Distracted World

    Join the Leverage Coaching Group - www.leveragecoaching.co

    == What to do Next ==

    Subscribe to the Weekly Alchemy Newsletter - https://jasonstapleton.com/alchemy/

    Ready to start your Solo business? - https://go.jasonstapleton.com/join-bootstrapit

    Get a FREE Copy of my book “The Nomadic Wealth Formula” - https://bit.ly/3JadOnj

    // FOLLOW ME //

    Youtube - https://www.youtube.com/jasonstapletonofficial

    Instagram - https://www.instagram.com/StapletonConsulting/

    Twitter - https://twitter.com/Jason_Stapleton

    Website - https://jasonstapleton.com/

    How to Build a Massive Email List FAST | with Chenell Basilio

    How to Build a Massive Email List FAST | with Chenell Basilio

    Today my guest is Chenell Bastilio, a solopreneur who’s made a bit of a name for herself with her newsletter “Growth in Reverse”.

    Subscribe to Chenell’s Newsletter: https://growthinreverse.com/

    Since December of last year Chenell as grown her newsletter subscribers from zero to almost 9,000 people. Today she’s sharing the secret of how she did it.

    == What to do Next ==

    Subscribe to the Weekly Alchemy Newsletter - https://jasonstapleton.com/alchemy/

    Ready to start your Solo business? - https://go.jasonstapleton.com/join-bootstrapit

    Get a FREE Copy of my book “The Nomadic Wealth Formula” - https://bit.ly/3JadOnj

    // FOLLOW ME //

    Youtube - https://www.youtube.com/jasonstapletonofficial

    Instagram - https://www.instagram.com/StapletonConsulting/

    Twitter - https://twitter.com/Jason_Stapleton

    Website - https://jasonstapleton.com/

    We’ve Got Brand Building Backward

    We’ve Got Brand Building Backward

    For the next week, you can get my entire Solo Operating system for your business when you purchase my Bootstrap-It course for just $125. Get all the details here.


    Everyone is trying to get attention these days. People who run businesses, people who like to dance, and even people who just love attention.

    But as business owners, we need our attention to do a few things.

    1. It needs to build trust.
    2. It needs to provide proof.
    3. It needs to attract & convert people from strangers into buyers.

    We’re not building a social following for vanity's sake. It’s like I always say, you can’t spend likes.

    So today I want to share a better way of building your brand online. Especially if you’re just starting out.

    == What to do Next ==

    Subscribe to the Weekly Alchemy Newsletter - https://bit.ly/3Hp3cR9

    Want Some help building your business? - https://bit.ly/3Yox3z1

    Get a FREE Copy of my book “The Nomadic Wealth Formula” - https://bit.ly/3JadOnj

    // FOLLOW ME //

    Youtube - https://www.youtube.com/jasonstapletonofficial

    Instagram - https://www.instagram.com/StapletonConsulting/

    Twitter - https://twitter.com/Jason_Stapleton

    Website - https://jasonstapleton.com/

    Anheuser-Busch, Dylan Mulvaney & How You Can Avoid Their Branding Mistake

    Anheuser-Busch, Dylan Mulvaney & How You Can Avoid Their Branding Mistake

    Bud Light sales continue to decline in the wake of their marketing disaster. A disaster that could have been avoided. Today we’ll explore where it all when wrong and how you can protect your brand from the same fate.

    == What to do Next ==

    Subscribe to the Weekly Alchemy Newsletter - https://bit.ly/3Hp3cR9

    Want Some help building your business? - https://bit.ly/3Yox3z1

    Get a FREE Copy of my book “The Nomadic Wealth Formula” - https://bit.ly/3JadOnj

    // FOLLOW ME //

    Youtube - https://www.youtube.com/jasonstapletonofficial

    Instagram - https://www.instagram.com/StapletonConsulting/

    Twitter - https://twitter.com/Jason_Stapleton

    Website - https://jasonstapleton.com/

    The Economy is Getting Worse. Here’s What We Know Now.

    The Economy is Getting Worse. Here’s What We Know Now.

    Today’s show is sponsored by Systeme.io. If you’re looking for a great page builder, newsletter creator, CRM, and course hosting then this is the only service you need.


    If you were hoping for a soft landing after the Fed started hiking interest rates you may want to reevaluate. It turns out you can’t stoke an economic fire for decades and then pull back the fuel source and expect everything to be fine.

    We’re now seeing the economy teetering on the edge of a serious recession.

    Unemployment is spreading outside of the tech industry and now there are approximately $1 Trillion dollars in corporate bonds that may default. That’s on top of the massive corporate real estate bubble that’s about to pop.

    This should be a wake-up call to every American. You’re useful until you aren’t. Your job is safe until it isn’t.

    == What to do Next ==

    Attend the Lead Generation 5-Day Intensive: https://go.jasonstapleton.com/lead-gen-intensive

    Subscribe to the Weekly Alchemy Newsletter - https://bit.ly/3Hp3cR9

    Want Some help building your business? - https://bit.ly/3Yox3z1

    Get a FREE Copy of my book “The Nomadic Wealth Formula” - https://bit.ly/3JadOnj

    // FOLLOW ME //

    Youtube - https://www.youtube.com/jasonstapletonofficial

    Instagram - https://www.instagram.com/StapletonConsulting/

    Twitter - https://twitter.com/Jason_Stapleton

    Website - https://jasonstapleton.com/

     

     

     

     

    How to Avoid Becoming a Casualty of the AI Revolution

    How to Avoid Becoming a Casualty of the AI Revolution

    Register for the 3x Your Lead Flow Workshop happening on May 11th.

    https://go.jasonstapleton.com/brand-story-workshop

     

    == What to do Next ==

    Subscribe to the Weekly Alchemy Newsletter - https://bit.ly/3Yox3z1

    Pick the program that fits you best - https://bit.ly/3Low66S

    Get a FREE Copy of my book “The Nomadic Wealth Formula” - https://bit.ly/3JadOnj

    // FOLLOW ME //

    Youtube - https://www.youtube.com/jasonstapletonofficial

    Instagram - https://www.instagram.com/StapletonConsulting/

    Twitter - https://twitter.com/Jason_Stapleton

    Website - https://jasonstapleton.com/