The Jellyfish Current

Wondering how to cut through the noise in marketing and advertising and build something incredible? The Jellyfish Current is a podcast that demystifies the art and science of marketing performance. Hosted by Shamsul Chowdhury, the show features guests and experts from the industry talking about topics like building creativity, developing content, paid media & social, and much more. It's a show from marketing nerds with experience across names like Google, Netflix, and Spotify. Join us and listen to new episodes on the second Tuesday of each month. See you there.

en12 Episodes

Episodes (12)

Reviewing 2023 and Predicting 2024 — S2 Ep 9

2023 was a trying year for the marketing industry with plenty of impactful learning moments. Join VP of Brand Strategy Tom Roach and Senior Director of Creative Strategy Rhiannon Davies as we discuss learnings from 2023 and anticipate trends for the year ahead. Strategists and creatives won’t want to miss this episode!

The Jellyfish Current

enJanuary 30, 2024

Navigating a Future With AI

What happens when two data scientists with Ph.D.s in anthropology and biology do a podcast on artificial intelligence? Join us as Jellyfish’s AI specialist Amanda Lee and Camino Robotics data scientist Elaine Kozma walk us through the technological and ethical impacts of AI in marketing. A fascinating discussion for those who want to implement AI tech and policy.

The Jellyfish Current

enNovember 21, 2023

Pride and Neurodiversity

Part two of our live Culture Day sessions featured illuminating discussions on Pride in the workplace with Nigel Hewson, and embracing neurodiversity with author Abigail Balfe. Guest hosted by Jellyfish Culture & Engagement Director Luisa Monteiro Furlan.

The Jellyfish Current

enOctober 10, 2023

AI, Diversity, and Leadership

Welcome to season 2 of the Current! We’re kicking it off with a special two-part live episode on responsibility, inclusivity, and diversity within the workplace. And, oh yeah — how AI fits into the picture. Jellyfish hosted Culture Day, featuring moderated discussions with exciting guest speakers. The Current did its own thing in honor of Culture Day. In this special episode, we spoke with guest Sahil Jhamb of Meta on ethical AI and much more.

The Jellyfish Current

enAugust 08, 2023

Career Progression and Planning

What types of attitudes and mentalities are beneficial for career growth? In a world where people hop around more often than not, it’s key to know how to make an impact and grow in your career. We speak with VP of Paid Search, Jai Amin, who’s been with Jellyfish for over a decade, on what it takes to advance and make an impact in your role.

The Jellyfish Current

enMarch 30, 2023

digital marketing agency

Training & Upskilling to Keep Adding Value

Are you doing enough to actually grow and retain your workforce? A focus on training and upskilling will keep your employees determined and aligned with the organization more than the occasional office party or happy hour. We speak with Lavall Chichester, CEO of Growth Skills, on his unique journey and how leaders can keep workforces motivated.

The Jellyfish Current

enMarch 09, 2023

Reading the Numbers With Econometrician Grace Kite

With all of the metrics that marketers have access to, which are the right KPIs to leverage for your goals? The real health of your marketing isn’t limited to one or two overarching metrics. It’s all about context: the state of the industry, and the status of your objectives. We speak with Econometrician Grace Kite and brand strategist Tom Roach about how to make sure you’re measuring the right KPIs, what many brands get wrong when analyzing performance, and future-proofing your marketing.

The Jellyfish Current

enFebruary 14, 2023

content marketing

performance marketing

digital marketing

marketing podcast

advertising podcast

Pitchin’ Ain’t Easy

How can we demystify and optimize the pitch, one of our industry's most challenging, rewarding, and essential processes? No, pitchin’ ain’t easy. We speak to Jenna Cummings, co-founder of We Are Rival, and Amy Crowther, VP of Brand Strategy at Jellyfish, on this crucial aspect of the advertising business. How it’s evolved, how it continues to change, and what professionals should understand and take away to have the greatest impact on a brand when it comes to game time.

The Jellyfish Current

enJanuary 25, 2023

content marketing

performance marketing

digital marketing

marketing podcast

advertising podcast

How SEO & ASO Are More Important Than Ever

How adept are you with the Optimization O’s: ASO and SEO? We speak to Client Partner Tze Sam and Jellyfish Chief Solutions Officer, Earned Media, Nick Fettiplace on how ASO and SEO can be leveraged to make informed content decisions that can impact how effective your marketing is. Learn all about the intricacies of ASO and SEO.

The Jellyfish Current

enDecember 21, 2022

app store optimisation

Cultivating Creativity in a Hybrid Work Environment

How can people remain excited, productive, and successful when adapting to hybrid work schedules? In this episode of The Jellyfish Current, we speak to Chief Solutions Officer Daniel Paget and Senior People Manager Kevin Funk on balancing a work-from-home vs. office environment. Learn about the business benefits of bringing people together in-person while allowing people the freedom of their own space.

The Jellyfish Current

enDecember 08, 2022

How an Omni-Channel Content Strategy Impacts Success

What exactly goes into creating an omni-channel content strategy? And how can it create deeper engagement across your audiences? We speak to Senior Brand Strategy Director Natalie Hapgood and Content Director Chris Krizsak on the benefits of tailoring content to reach your audience on their preferred platforms, on their own terms. Learn about how to approach and implement omni-channel content in your marketing.

The Jellyfish Current

enOctober 20, 2022

content marketing

performance marketing

digital marketing

content strategy

marketing podcast

Introducing the The Jellyfish Current Marketing Podcast

Ready for a marketing performance podcast that skips all the jargon for some real conversations with industry experts? Listen to the trailer for The Jellyfish Current, a show that features industry insiders talking about the latest in marketing and advertising. We’ll cover everything from content and creative, to performance and future-facing topics that are already here, like web3. Check out the trailer and subscribe to listen to new episodes when they release.

The Jellyfish Current

enSeptember 16, 2022

performance marketing

digital marketing

marketing podcast

advertising podcast

social media marketing podcast

Ask The Jellyfish Current Anything

What is the main theme of the podcast?

Who are some of the popular guests the podcast?

Were there any controversial topics discussed in the podcast?

Were any current trending topics addressed in the podcast?