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    The Naked Brand

    Branding is personal and to fix big issues in business, we need to have many uncomfortable conversations. We need to strip back brands to their fundamentals and start to rebuild from there. Welcome to the Naked Brand.
    en30 Episodes

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    Episodes (30)

    The Automotive Brand

    The Automotive Brand
    Imagine yourself behind the wheel of a fast car, you feel like the world is yours.. but, that feeling starts to change as you grow up and the practical side of you starts to kick in.. The price of gas, the environment and safety. In this episode we speak with Jim Shorkey, Former CEO of the Jim Shorkey Auto Group in Pittsburgh, Pennsylvania, about the auto brand. What is the auto brand and how does it make people feel? What is that gives us such an impression and feeling when it comes to this little thing we ride around in?
    The Naked Brand
    enMay 17, 2022
    cars
    sales
    values
    auto
    branding

    The Audacious Brand

    The Audacious Brand
    How audacious of you! Wow, you had the audacity to do that? The term 'audacious' often has a negative connotation to it - until you become an entrepreneur. Suddenly, the word 'audacious' becomes impressive. In business you sometimes have to go out on a limb and build from the ground up. In this episode we speak with Mohamad Fakih, Founder and President of Paramount Fine Foods.
    The Naked Brand
    enMay 10, 2022
    ceo
    marketing
    branding
    immigration
    audacious

    The Influencer Brand

    The Influencer Brand
    Influence and branding - it's no secret that influencers are a huge part of brand culture. But what happens when the influencer becomes the brand? What is enough to give you influence and real credibility? Is it being really good at what you do or is it likeability? In this episode we speak with Sarah Mariano, Creator of Performance Stretch Therapy. Sarah has used social media, Instagram & Pinterest in particular, to build her business and influence in the stretch therapy community.
    The Naked Brand
    enMay 03, 2022
    youtube
    marketing
    social media
    instagram
    influencer

    The Money Brand

    The Money Brand
    For the love of money! We live, love, betray and fight for money. But money and wealth itself has changed - it's no longer just about the physical coin in your pocket. Money has evolved to cryptocurrencies like Bitcoin and Blockchain. The story of money has changed but our love for it remains the same. In this episode we speak with Ricardo McRae, a licensed financial broker that specializes in helping families grow and save money.
    The Naked Brand
    enApril 26, 2022
    podcast
    bitcoin
    money
    finance
    investing

    The Brand of Religion

    The Brand of Religion
    The Brand of Religion - yes, it's a global brand! Belief and values are a huge part of branding - as they are with religion. But what is the brand of religion exactly? And how do we help people keep the faith? The Naked Brand welcomes Rev. Jeff Rock of Metropolitan Community Church of Toronto. MCC Toronto is a vibrant, welcoming and progressive church rooted in Christian tradition.
    The Naked Brand
    enApril 19, 2022
    religious
    values
    religion
    faith
    branding

    Branding Recovery

    Branding Recovery
    'Recovery' is a word we've heard over and over again throughout the pandemic - and in many contexts. What does recovery look like for our economy? What does it mean from a branding standpoint? And how do we sell it to businesses and society as a whole? In this episode we speak with Andrew Hodd, business owner & President of Vantage Venues, about Branding Recovery.
    The Naked Brand
    enApril 12, 2022
    benefits
    small business
    covid-19
    recovery
    economy

    The Brand of Masculinity

    The Brand of Masculinity
    There's been a lot of discussion and discourse around masculinity - but what does masculinity actually look like? What is the 'brand of masculinity'? And how has our definition of masculinity evolved over time? And does our definition need to be refined? In this episode we speak with Dan Faill, speaker and consultant, about The Brand of Masculinity.
    The Naked Brand
    enApril 05, 2022
    podcast
    marketing
    podcasting
    masculinity
    branding

    The Brand of Reinvention

    The Brand of Reinvention
    Are we as humans capable of reinvention? Or are we hardwired to be who we are? Is reinvention a fancy new hair cut or a reboot of our fundamentals? In this episode we speak with Amanda Acker, Host of 'The Let Good Things In Show', who knows first-hand what personal reinvention looks like.
    The Naked Brand
    enMarch 29, 2022
    addiction
    rebranding
    reinvention

    The Brand of Mental Health

    The Brand of Mental Health
    There's no doubt that mental health is more important than ever. But is the right perception of mental health getting out there? Do we need to have a bigger conversation about how it's portrayed in the media and in what we watch and read? And what does mental health have to do with branding? In this episode we speak with Sara Makin, Founder of online counselling platform Makin Wellness, about The Brand of Mental Health.
    The Naked Brand
    enMarch 22, 2022
    mental health
    branding
    online
    brands
    counselling

    The Brand of Movement

    The Brand of Movement
    What is the 'brand of movement' and how does it bring us together? Can movement inspire a movement? And how can movement be used to elevate one's voice? In this episode we speak with choreographer, dancer and public speaker Esie Mensah about The Brand of Movement.
    The Naked Brand
    enMarch 08, 2022

    The Brand of Geek

    The Brand of Geek
    And we're back! Excited to kick off season 2 of The Naked Brand with the Brand of Geek. What is the brand of geek - and does it come with an all access pass? Or is it an exclusive club with a secret handshake? The Naked Brand welcomes Andy Burns, founder and publisher of the pop culture website Biff Bam Pop! Andy is also the author of books on Twin Peaks and Stephen King's The Stand.
    The Naked Brand
    enFebruary 08, 2022
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