The OTPreneur Podcast

Struggling to focus on one idea for your OT business? Feeling overwhelmed by the constant influx of new "GREAT IDEAS?"

In this episode of OTPreneur, we explore the common entrepreneurial challenge of shiny object syndrome and provide actionable tips for leveraging multiple ideas to your advantage. Learn how to navigate this issue and stay on track with your business goals.

Learning Objectives for the episode:

• Identify the signs and symptoms of "shiny object syndrome" in the context of a business.
  
  
• Differentiate between pursuing new ideas that align with business goals and those that could potentially hinder business progress.
  
  
• Develop strategies to manage and prioritize new ideas effectively in the context of a business.

Join us for invaluable insights on turning your abundance of ideas into business success.

Tune in now!

Click here to view the full show notes.

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Thanks for tuning in! We'll see you next time

Have you ever heard of the term affiliate marketing?

Affiliate marketing allows you to earn an income without the need to create a product or service.

In this episode of the OTPreneur podcast, we delve into the world of affiliate marketing, explaining what it is and why it could be a game-changer for your business. We'll share valuable insights, practical tips, and words of wisdom to help you navigate the world of affiliate marketing and leverage it as a side hustle for your OT business.

If you're ready to explore an avenue for generating income beyond the traditional client care model, tune into this episode now and discover the potential of affiliate marketing for OTPreneurs.

Learning Objectives:

• Analyze the concept of affiliate marketing and its potential as a passive income stream for occupational therapy entrepreneurs.
  
  
• Apply strategies for selecting and promoting affiliate products or services that align with personal and professional values within the occupational therapy niche.
  
  
• Evaluate the ethical considerations and rules associated with affiliate marketing programs, including compliance with guidelines for marketing and promotion.
  
  
• Develop a plan for leveraging affiliate marketing as a learning experience to enhance skills in online business, marketing, and audience engagement for potential future entrepreneurship endeavors.

Would you like more support on your OTPreneur Journey?

🔥 Sign up for the OTPreneur Startup Course Waitlist

📗 Get your free OT Business Guide

📱 Leave us a voice message & you could be featured on the OTP Podcast

📩 Send us an email and let us know how we can support you!

Thanks for tuning in! We'll see you next time

Do you know what to do if faced with an emergency as a business owner?

When crisis strikes, having a solid plan in place can be the difference between sinking or swimming as an entrepreneur. In this episode Sarah Putt, MA, OTR/L dives into the crucial topic of navigating emergencies as an entrepreneur. She explores three essential strategies that can help entrepreneurs not only weather the storm, but also emerge stronger on the other side.

Tune into this episode as we provide practical insights and actionable tips to not just survive, but thrive in the face of an emergency.

What You’ll Learn

• The importance of establishing robust systems within your business.
  
  
• The significance of being open, honest, and transparent with the people you work with to maintain clear communication, foster trust and allow for collaborative problem-solving.
  
  
• Using OTPreneurship as a flex, to not have to worry about PTO or boss expectations and have flexibility to focus on emergency personal matters when they arise. 
  
  

Resources
 
     👉 Episode with Mindfulness in Motion

Would you like more support on your OTPreneur Journey?

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📩 Send us an email and let us know how we can support you!

Thanks for tuning in! We'll see you next time

Struggling to choose between a clever, attention-grabbing name and a clear, industry-specific identity for your occupational therapy business?

Join Sarah Putt, MA, OTR/L, and Jayson Davies, MA, OTR/L, as they delve into the art of naming your OT business. Gain expert insights and practical advice on crafting a business name that not only captivates your audience but also paves the way for potential future expansion.

Tune in to this episode to uncover the secrets to creating a standout brand for your OT enterprise.
 

What You'll Learn

• Identify the key considerations involved in selecting a business name in the occupational therapy (OT) field, including the potential impact on branding, recognition, and future growth.
  
  
• Analyze the advantages and disadvantages of using clever, witty names versus straightforward or personal names for OT businesses, and evaluate how these choices may affect audience resonance and business expansion.
  
  
• Assess the legal and practical factors related to business naming, including domain availability, social media presence, trademarks, business entity registration, and the use of DBA (Doing Business As) for separating individual businesses from their legal entities.
  
  
• Evaluate the significance of visual branding elements in business naming, such as logo design, colors, and aesthetics, and consider their impact on brand identity and recognition within the OT community.

Resources:

👉  LegalZoom - Help you set up your business

👉  Chat GPT - May help with creating some crafty names

👉  OTPreneur Startup Course - Learn directly from Jayson and Sarah how to turn your idea into a business.

Would you like more support on your OTPreneur Journey?

🔥 Sign up for the OTPreneur Startup Course Waitlist

📗 Get your free OT Business Guide

📱 Leave us a voice message & you could be featured on the OTP Podcast

📩 Send us an email and let us know how we can support you!

Thanks for tuning in! We'll see you next time

Struggling to navigate the world of OT entrepreneurship?

In this episode, we share our experiences presenting at recent OT conferences and engaging with fellow OTpreneurs.

Discover our strategies for networking, building connections, and making a positive impact as an OTPreneur at OT and other conferences.

Plus, Sarah has a special announcement regarding a certain co-host. Shh... don't tell Jayson.

Tune in now to gain valuable insights and inspiration for your entrepreneurial journey!

View the full show notes for this episode at OTPreneur.com/episode15

Would you like more support on your OTPreneur Journey?

🔥 Sign up for the OTPreneur Startup Course Waitlist

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📩 Send us an email and let us know how we can support you!

Thanks for tuning in! We'll see you next time

Struggling to navigate the challenges of starting your own OT business?

Stay tuned as we dive into the unique journey of two successful OTpreneurs who share their experiences and provide actionable insights on overcoming obstacles, finding resources, and prioritizing mental health.

Discover how they turned their passion into a thriving business and gain valuable tips to fuel your entrepreneurial spirit. Don't miss out – tune in to this episode now!


Objectives

• Identify the key challenges and rewards of transitioning from school-based occupational therapy (OT) practitioners to OT entrepreneurs based on the insights shared by the guests, My and Danielle , and how they leveraged their experiences to start their own businesses.
  
  
• Analyze the strategies and resources utilized by My and Danielle  in starting their own OT businesses, including the USC Small Business Clinic and the Inland Empire Small Business Coalition, to gain insights into the practical steps and support systems involved in entrepreneurship.
  
  
• Contrast the mindset shift and motivations behind transitioning from school-based OT to entrepreneurship, as illustrated by the guests' journey in launching Mindfulness in Motion, an educational consulting and OT company, to comprehend the impact of burnout, systemic barriers, and the focus on mental health in driving the decision to start a business earlier than initially planned.

Guests

My Bui-Lewis is an occupational therapist who never saw herself as an entrepreneur. She once shared with a group of occupational therapy students that she had no interest in business classes and had never planned on owning her own business. However, despite her initial skepticism, she is now the proud co-owner of a successful occupational therapy practice. She has discovered that with hard work and determination, anything is possible, and she is an inspiration to others pursuing their dreams in the field of occupational therapy.

Danielle Delorenzo is a busy OT entrepreneur who rarely has time to breathe, let alone go on podcasts. However, she is excited to be on a podcast with hosts who have been with her since the beginning of her journey. She and the hosts overlap in many different ways, and they are each other's biggest cheerleaders and fans. Danielle is grateful to have them in her life and is looking forward to discussing the fun but exhausting journey of entrepreneurship.

Together, Danielle and My own and run their business, Mindfulness in Motion

Would you like more support on your OTPreneur Journey?

🔥 Sign up for the OTPreneur Startup Course Waitlist

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📩 Send us an email and let us know how we can support you!

Thanks for tuning in! We'll see you next time

Struggling to take your occupational therapy business to the next level? Wondering how to build trust, gain clients, and effectively market your services?

In this episode of OTPreneur, Sarah Putt and Jayson Davies dive into the world of marketing for OT entrepreneurs, sharing expert advice, strategies, and personal experiences to help you overcome common challenges and take your business to new heights.

From lead magnets and social media tactics to building trust and relationships, let Sarah and Jayson be your guides on this journey.

Don't miss out - hit play now and better understand marketing in the OT world!

Would you like more support on your OTPreneur Journey?

🔥 Sign up for the OTPreneur Startup Course Waitlist

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📱 Leave us a voice message & you could be featured on the OTP Podcast

📩 Send us an email and let us know how we can support you!

Thanks for tuning in! We'll see you next time

Join Sarah Putt, MA, OTR/L, and Jayson Davies, MA, OTR/L, as they take you behind the scenes of hosting a virtual conference in the latest episode of OTPreneur. In this revealing discussion, Jayson shares his experiences and insights from running multiple online conferences, including the 2023 OT Schoolhouse Conference. From the challenges of multitasking to the importance of incorporating diversity and personal touches, Jayson and Sarah explore the intricacies of planning and executing a successful virtual conference. If you have a desire to bring people together online or in person, this is a must listen.

Episode Objectives:

• Gain insight into the behind-the-scenes of hosting a virtual conference, including the challenges and considerations involved.
  
  
• Understand the importance of diversity and inclusion in conference planning and execution.
  
  
• Learn strategies for injecting personal touches and unique elements into your conference to create a memorable and engaging experience for attendees.

Would you like more support on your OTPreneur Journey?

🔥 Sign up for the OTPreneur Startup Course Waitlist

📗 Get your free OT Business Guide

📱 Leave us a voice message & you could be featured on the OTP Podcast

📩 Send us an email and let us know how we can support you!

Thanks for tuning in! We'll see you next time

Are you an occupational therapy entrepreneur struggling with the idea of hiring staff for your business? In this episode of OTPreneur, Sarah and Jayson dive into the challenges and rewards of hiring in the early stages of building a practice. 

From navigating paperwork and onboarding to nurturing a supportive team culture, they provide valuable insights and tips for successfully expanding your business. Don't miss out on this episode packed with practical advice and real-life experiences. Tune in now and get the guidance you need to take your entrepreneurial journey to the next level.

View the full show notes on the OTPreneur Website

Would you like more support on your OTPreneur Journey?

🔥 Sign up for the OTPreneur Startup Course Waitlist

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📩 Send us an email and let us know how we can support you!

Thanks for tuning in! We'll see you next time

On this episode of OTPreneur, hosts Sarah Putt and Jayson Davies dive into the world of online businesses. They discuss the various aspects of creating and marketing online courses, conferences, and communities, sharing their own experiences and valuable insights.

We'll cover the importance of building an audience and marketing your online course effectively. We also explore the fear of being on camera and how to overcome it, as well as the advantages of offering live courses versus recorded ones. Pricing, the need for extensive knowledge in the subject matter, and building trust and credibility with your audience are all discussed in this tenth episodes of the OTPreneur podcast

So, be sure to tune in to this informative episode and gain valuable insights for your own online OTPreneur journey.

Objectives: 

• Identify the key components and strategies involved in packaging and marketing an online conference or course for maximum audience engagement.
  
  
• Analyze the different options for delivering online courses, including live, recorded, or a combination of both, and determine the best approach based on target audience and desired outcomes.
  
  
• Evaluate the benefits and challenges of building and maintaining an online community related to a specific topic or industry, and utilize feedback from members to enhance the community experience.
  
  
• Apply techniques for overcoming fears and building confidence in presenting and promoting online businesses, including podcasts and webinars, to effectively connect with and engage an audience.

Enjoy the show! 

Would you like more support on your OTPreneur Journey?

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Today on the podcast, we are discussing the valuable insights we have received throughout their journey as entrepreneurs. We share our personal experiences and share the best advice we have received as an OTPreneur.

From DIY approaches to the importance of understanding the process, we provide actionable tips to help you navigate your entrepreneurial endeavor.

So grab a cup of coffee, sit back, and join us as we share the best advice we've ever received on starting your OT business.

Objectives:

• Identify key factors to consider when starting an occupational therapy business.
• Recognize the importance of learning and understanding the process behind setting up a business.
• Describe the benefits of doing it yourself (DIY) versus relying on someone else to do everything for you.
• Discuss the value of learning and appreciating the effort it takes to complete tasks in your business.

Timestamps

[00:01:12] Intro, shoutout to Alexis.
[00:03:10] DIY your OT business, learn and grow.
[00:08:45] Difficulty with payroll company forces self-reliance.
[00:12:33] Stick with [insert your idea here] for a year.
[00:18:03] Focus on unseen foundations for business success.
[00:19:18] Courses, conferences, community, business support. Join us.

Would you like more support on your OTPreneur Journey?

🔥 Sign up for the OTPreneur Startup Course Waitlist

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📩 Send us an email and let us know how we can support you!

Thanks for tuning in! We'll see you next time

Are you tired of receiving generic business advice from people who don't even know what OT is?

Yeah? Well, you're not alone.

In this episode of the OTPreneur Podcast, we're tackling the worst pieces of business advice we've ever received and sharing what you can learn from it.

Join us as we dive into the dangers of blindly following pricing advice and explore the importance of understanding your niche and audience.

Whether you're a seasoned OT entrepreneur or just starting out, this episode will provide actionable tips to help you navigate the world of business advice and make informed decisions for your occupational therapy business. Don't miss out on this valuable discussion – tune in now!


Learning objectives for this episode:

1. Identify the potential negative impact of receiving bad business advice when starting an OT business.

2. Analyze the importance of understanding one's niche and target audience in determining the appropriate pricing strategy for a product or service.

3. Evaluate the potential consequences of overpricing or underpricing a product or service on the success of an OT business.

4. Apply the concept of niche specialization to develop a pricing strategy that aligns with the financial capabilities of the target audience.

Would you like more support on your OTPreneur Journey?

🔥 Sign up for the OTPreneur Startup Course Waitlist

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📱 Leave us a voice message & you could be featured on the OTP Podcast

📩 Send us an email and let us know how we can support you!

Thanks for tuning in! We'll see you next time

Have you defined your business Niche?

In this episode, we delve into the power of niche and how it can be the key to your business success. Discover how experts in OTPreneurship found their niches, overcame challenges, and built thriving practices.

Join us as we explore the strategies to define your niche, connect with your audience, and launch your OT business.

Tune in now and unlock the secrets to OTPreneurial success!


Learning objectives for this episode:

1. Evaluate the importance of defining and refining a niche in the field of occupational therapy entrepreneurship.

2. Analyze the process of identifying and researching a target audience to determine their specific needs and interests.

3. Determine the unique qualities and expertise that set an individual apart and can be leveraged to develop a niche in occupational therapy entrepreneurship.

4. Apply the concept of "niching down" to focus on a specific market segment, saving time and resources while hyper-focusing on meeting the needs of a particular clientele.

Would you like more support on your OTPreneur Journey?

🔥 Sign up for the OTPreneur Startup Course Waitlist

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📱 Leave us a voice message & you could be featured on the OTP Podcast

📩 Send us an email and let us know how we can support you!

Thanks for tuning in! We'll see you next time

Get ready to learn from our cringe-worthy mistakes in this episode of OTPreneur.

Join hosts Sarah Putt and Jayson Davies as they spill the beans on the biggest blunders they've made in their entrepreneurial journey. From legal entity mix-ups to botched hiring decisions, they'll share valuable lessons that every OTpreneur needs to hear.

Don't let these mistakes happen to you!

It's time to turn those fails into epic triumphs. Let's dive in, OTpreneurs! 🎧

Episode Objectives:

• Identify legal requirements and considerations for structuring a business as an OT practitioner.
  
  
• Explain the benefits and challenges of hiring virtual assistants or in-person assistants in a business setting.
  
  
• Develop effective systems and processes for delegating tasks and managing a team in an OT practice.
  
  
• Reflect on personal mistakes and failures as opportunities for growth and learning in the entrepreneurial journey.
  
  

Would you like more support on your OTPreneur Journey?

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📱 Leave us a voice message & you could be featured on the OTP Podcast

📩 Send us an email and let us know how we can support you!

Thanks for tuning in! We'll see you next time

Join Sarah Putt, MA, OTR/L, and Jayson Davies, MA, OTR/L  as they delve into the world of client care as a business model for OTPs. 

From the expenses involved to scaling your practice, they cover it all. Discover the pros and cons to this model, learn from their personal experiences, and gain valuable insights to take your occupational therapy practice to the next level. 

Don't miss out on this podcast designed specifically for OT entrepreneurs.

Would you like more support on your OTPreneur Journey?

🔥 Sign up for the OTPreneur Startup Course Waitlist

📗 Get your free OT Business Guide

📱 Leave us a voice message & you could be featured on the OTP Podcast

📩 Send us an email and let us know how we can support you!

Thanks for tuning in! We'll see you next time

On this episode of OTPreneur, Sarah and Jayson discuss the importance of validating your idea when starting a new project or business. 

We share our experiences and insights on how to validate ideas and gather feedback from your target audience. The episode covers various methods of validation, including offering discounts to people on a waitlist or presale, engaging with Facebook groups and attending live events and conferences. We also emphasize the value of social media in gathering feedback and understanding what people want. 

Sarah and Jayson share personal stories of how they validated their own business ideas, such as starting a podcast and private practice. They discuss the fear that comes with starting a new venture and the importance of being open to change and trying new things. 

The episode concludes with a discussion on monetizing the business, conducting market research, and understanding competition. 

Join Sarah and Jayson on this episode of OTPreneur to learn more about the power of validation and feedback in entrepreneurship.

Would you like more support on your OTPreneur Journey?

🔥 Sign up for the OTPreneur Startup Course Waitlist

📗 Get your free OT Business Guide

📱 Leave us a voice message & you could be featured on the OTP Podcast

📩 Send us an email and let us know how we can support you!

Thanks for tuning in! We'll see you next time

On this episode of OTPreneur, we tackle the topic of Fear.

We'll share how we overcame our fears of not knowing enough about technology and the fear of failure, by adopting the concept of "just in time learning" and reframing the mindset around failure.

We'll help you to overcome your fear and take your first small steps to being an OTPreneur.

Join us as we encourage you to push through your fears and take action towards your OTP dreams.

Today's objectives are: 

1. Analyze the concept of "just in time learning" and apply it to the process of starting an OT business.
2. Evaluate different methods for validating an OT business idea, including the use of pre-sales and social media platforms.
3. Create a plan to overcome fear and self-doubt in pursuing an entrepreneurial venture in the occupational therapy field.
4. Compare and contrast different strategies for reframing failure and embracing it as a learning opportunity in the occupational therapy industry.

Would you like more support on your OTPreneur Journey?

🔥 Sign up for the OTPreneur Startup Course Waitlist

📗 Get your free OT Business Guide

📱 Leave us a voice message & you could be featured on the OTP Podcast

📩 Send us an email and let us know how we can support you!

Thanks for tuning in! We'll see you next time

On this episode of the OTPreneur Podcast, Jayson & Sarah share why you must address your mindset as you make the shift from practitioner to OTPreneur.

We discuss how we overcame our own limiting beliefs and imposter syndrome to start our businesses, and provide you with actionable tips on how you can do the same. 

We also briefly share the importance of niching down. Don't worry, if you don't know your niche, we are here to help.

Join us as we transparently debunk common myths about starting an OT business and help you overcome the limiting beliefs that may be holding you back. 

Would you like more support on your OTPreneur Journey?

🔥 Sign up for the OTPreneur Startup Course Waitlist

📗 Get your free OT Business Guide

📱 Leave us a voice message & you could be featured on the OTP Podcast

📩 Send us an email and let us know how we can support you!

Thanks for tuning in! We'll see you next time

In this episode of OTPreneur, we discuss the common fears and obstacles that prevent occupational therapy practitioners like you from starting you own business. We share our personal experiences with imposter syndrome and the misconception that OTPs can only provide direct treatment. We also provide actionable tips and strategies for overcoming these fears and taking the first steps towards building your successful OT business.

Resources

👉 Link to the OT 4 Lyfe Podcast

👉 Link to the OT Schoolhouse Podcast

Would you like more support on your OTPreneur Journey?

🔥 Sign up for the OTPreneur Startup Course Waitlist

📗 Get your free OT Business Guide

📱 Leave us a voice message & you could be featured on the OTP Podcast

📩 Send us an email and let us know how we can support you!

Thanks for tuning in! We'll see you next time

Welcome to the very first episode of OTPreneur. We're Sarah and Jayson, and we're both occupational therapists turned entrepreneurs who understand the challenges and rewards of OT entrepreneurship.  In this episode, we'll introduce you to why we started the podcast and discuss the benefits of becoming an OTPreneur.  We know that taking the leap into entrepreneurship can be daunting, but we believe that it has the potential to change your life for the better. Throughout the podcast, we'll share our own stories and experiences about what it takes to be an OTPreneur, including our trials, errors, and lessons learned. This information serves as a blueprint for how to build a successful occupational therapy business.

What you'll Learn

1. Why the OTPreneur podcast is the place to start for all OTPreneurs.
2. A brief introduction to your hosts, Jayson & Sarah.
3. What you can expect from future episodes of the OTP Podcast.

Resources

👉 Link to Episode 1: Why You Haven't Started an OT Business

👉 Link to the OT 4 Lyfe Podcast

👉 Link to the OT Schoolhouse Podcast

Would you like more support on your OTPreneur Journey?

🔥 Sign up for the OTPreneur Startup Course Waitlist

📗 Get your free OT Business Guide

📱 Leave us a voice message & you could be featured on the OTP Podcast

📩 Send us an email and let us know how we can support you!

Thanks for tuning in! We'll see you next time