...and that's a wrap on Season 7! Our end of week treat features our Greatest Hits throughout this season, where we reflect on a season filled with salient moments, from inclusion in sport and out-of-home advertising to AI disruption and crisis communication.
What were some of your favourite moments from the season? Comment below or DM us.
Catch us in the new year when we return with season 8!
About 50% of all ad spend is digital. Of that, only 5-6% is within the Canadian local media market. As we explore why and work to earn the attention of our diverse audiences, it's more important than ever to really consider what kind of world we are creating, and how we are supporting Canadian owned and operated media, especially local news.
Learn about how we can meaningfully move the needle on this, and so much more in the latest conversation between Ken Evans and Sarah Thompson.
In this timely episode of the Pivot, Ken and Ethan dive into the Bill C-18 (Online News Act)/tech giant conflict and what it means for Canadians and newsrooms. Also offering a closer look and exploration of the media business as a whole, alternative approaches to regulatory sanity, and how we can explore different avenues of news.
Dean is a seasoned communications specialist with a decade's experience across radio, television production, print and digital news, strategic communications, and media studies facilitation.
During his journalism years, Dean reported extensively about issues impacting LGBTQ+ communities, bringing that same passion for community to his communications role now at The 519 - Canada’s most prominent 2SLGBTQ+ multi-service centre and a City of Toronto agency. He recently presented the Communicator’s Guide to Gender Diversity and Inclusion at the IABC World Conference 2023 in Toronto.
Dean continues to explore how his South Asian roots and queer identity interact with his life now as a settler, and for that, he finds himself turning to writing, art, and music.
Want to learn more about The 519 and their work? Check out the links below.
See their main website here and some of their resources and advocacy work below. Click here to donate to or support The 519.
The 519's Army of Lovers advocacy work: Anti-2SLGBTQ+ extremists are escalating their attacks on our communities – in Toronto, across Canada, and the world. Generations of 2 Spirit, queer and trans people have fought for our right to live in the light with pride and dignity. This Pride season, let’s get one thing straight: we’re an Army of Lovers, and we won’t back down.
The 519 Media Reference Guide: Co-created by The 519 with 2SLGBTQ+ community activists and leaders, the guide is informed by community conversations and will support anyone who wants to produce better journalism, champion inclusion, and expand their learning and allyship.
Creating Authentic Spaces: A Gender Identity and Expression Toolkit: This resource is designed to support screen readers. Our Creating Authentic Spaces toolkit and education program is part of our efforts to challenge transphobia and to foster environments that are inclusive of gender identity and gender expression.
Follow The 519 on social media:
Want to connect with Dean Lobo? You can find him on Linkedin here or Instagram here.
Jill Burgin and Aisha Mayne of AFC Toronto City and Project 8 join The Pivot to dive into women's sport and soccer - walking us through their progress, projects, goal attainment and much more. Leaning into their dedication to community and brand humanisation, we cover moving parts around role modelling, talent, team-building, two-way conversations, community, grassroots support and much more. Truly, raising the bar through open dialogues, dismantling misconceptions and meeting deep and visceral needs of our communities.
As the trusted spokesperson and industry leader you want during the good times and the really, really bad times, Anne Marie Aikins (she/her) joins The Pivot on this week’s episode. Leaning into her dedication for public service, we dive into her community engagement experiences and how to proactively foster thought-provoking goodwill, and partnership. We also weave through the do’s and don'ts of solid issues management and crisis communication, when to deploy an area expert versus a spokesperson and much more.
Artificial intelligence (AI) continues to be at the epicentre of many conversations. We see it changing how people work, create and explore, but it comes with many questions. For instance - what could be the unintended consequences of AI? How can we effectively coalesce and harness real knowledge in our teams and organisations while leveraging intelligent evolving tools? What about untapped information, lessons and space, which still have yet to come into the pipeline?
Dive into Ken and Mohit’s thought-provoking conversation as they dissect all of this and much more, through an added lens and deeper thinking of the good, the bad and the ugly.
Media consumption and evolution are more relevant than ever as the landscape continues to evolve. But why? What does being informed truly mean in 2023 and beyond? What makes one type of media appear more relevant than another? How can paid social be leveraged when building an online community? And where does legacy media fit in this space?
This week, we are joined by Co-Founder of The Peak and Host of the Peak Daily, Brett Chang, to answer all of these questions, and much more. We also discuss Brett’s non-linear journey into the world of media and his passion and approaches for sustaining The Peak Daily and The Peak, Canada’s most daily read newsletter.
The Pivot Greatest Hits: As we launch into 2023, we bring to you a past Season 4 conversation with Sabaa Quao, Chief Creative Officer at Cossette and Co-Founder at Wealthie Works Daily. Tune in for relevant insights on the shifting consumer mindset, how the digitization of money presents risks to younger generations, and the need for persistent and consistent financial literacy.
If we look to generation Z, and even generation alpha, there is some hope. Generation Z are confident creators and less burdened with self-conscious expression, but for this potential to blossom, they need the financial independence and liberty to truly unleash their creativity, business savviness and activism.
**The Pivot with Ken Evans will return in February 2023 with continued marketing-focused content. We are excited to be exploring new topics and developments with industry leaders. Wishing you and your families a Happy New Year!**
Episode originally aired October 2020.
Inclusive cultures are evolving and more and more organisations are taking note. But, what does it really mean to foster equal and equitable opportunity? Why are listening, soul-searching and actionable leadership so important in marketing and messaging?
This week, we are joined by key leaders from the Billie Jean King Leadership Initiative, Dr. Sofia B. Pertuz and Therese O’Higgins to dive into these topics. We also chat about the importance of trailblazers like Billie Jean King and specific steps organizations can take to address real issues, both internal and systemic, as we strive to create greater equitable opportunities, access, representation and inclusive cultures across the board.
The ad-spend pie is evolving and digital is now capturing a large portion of marketing dollars. This week we’re joined by industry leaders, Scott Mitchell and Debbie Benadiba, to talk about how they are moving the needle with digital out-of-home, one of the oldest and newest forms of advertising. From data to measurement to automation, we take a closer look at the evolution of these key pillars in out-of-home and discuss the steps marketers are taking as they leverage technology to generate omnichannel approaches that resonate with audiences.
FOLLOW
Scott: https://www.linkedin.com/in/scott-mitchell-a9728327/
With Canadian sport continuing to be at the forefront of many recent headlines, some key questions are arising. From raising the standard in sports development to ensure we have the right balance between fun and competitiveness to integrating EDI forward practices and modernizing governance. And what does it—really—mean to foster community? How do we create greater accountability to ensure the betterment of our partners, team members, support systems, sponsorship dollars and developmental pipeline?
In this episode of The Pivot, we are joined by Matt Young, Partner, FSQ Sport, and Paul Beirne, Managing Director, Pacific Football Club,who discuss these incredibly pervasive topics. Given the marketing dollars in play and the reputations on the line, it’s time we take a sober new look at sports.
FOLLOW
Matt: https://www.linkedin.com/in/matt-young-3a133310/
#ThePivot with Ken Evans IS BACK and better than ever! Tune in now for a tip-top teaser of what you can expect in our seventh season, including a sneak peek at Episode 1: True Sports Development, with Matt Young, Partner, FSQ Sport, and Paul Beirne, Managing Director, Pacific Football Club.
In the coming months, expect salient content and industry insight from key senior marketing experts around a number of provocative topics. We will look at how marketing continues to evolve in the modern world!
Listen now: http://thepivotwithkenevans.libsyn.com/
And it’s a wrap! What started in 2018 as a bit of an experiment is now in its 6th season. In this series of episodes, The Pivot engaged in conversations with a variety of compelling guests who truly embodied the meaning of Pivot ─ from municipal politicians to mental health scholars. Season 6 has been about showcasing not only the work and creativity of marketers but the parts of everyday life that can impact their practice and careers. Stay tuned for season 7 where we delve back into a full marketing and brand reputation series of shows.
Join us in this episode of the Pivot to wrap up an exciting season and talk about some salient episodes from this season.
The importance and practice of marketing has evolved in profound ways over the past couple of years, making the CMO an ever more important role in organizations. Having a big brand purpose and driving all your content towards it is the key for both B2C and B2B marketers. In this episode of the Pivot, we are joined by Drew Neisser, CEO and Founder of Renegade, a B2B marketing agency, and CMO Huddles to talk about how marketing and the role of the CMO have evolved over the past two years of living in a pandemic. He also shines a light on the micro-messaging vs the big brand idea, driving purposeful content, and how CMOs can be thought leaders not only externally for a brand but also internally for its people.
Join us in this episode of the Pivot to learn more about the CMO and their many faces.
On our TVs, our laptops, and even on our phones, we can stream almost anything anywhere. Since the start of the pandemic, we’ve been streaming more and more. As marketers continue to find ways to reach audiences where they are, how can we tap into these moments where many are already paying attention? In this episode Ken is joined by two experts from Roku, an APEX PR client, to discuss the state of streaming in Canada, including the rapid decline of traditional linear TV, and the streaming opportunities that are available to advertisers, marketers, publishers, and content producers. Listen in and hear from Mary-Anne Taylor, Head of Content Distribution – Canada, Roku Inc., and Christina Summers, Regional Sales Manager, Roku Canada.
Since recording this episode, Roku is now the #1 Streaming Platform in Canada and has well over 100 FAST channels in TRC.
In the early days of the pandemic Samanta Krishnapilai found herself working in Starbucks while she completed her master’s degree in public health. During this time, she was struck by the way formal communications seemed to ignore marginalized groups and failed to address the concerns of less privileged communities. With this in mind, Samanta founded the On Covid Project, a community intended to share critical information in a way that was accessible and applicable to everyone. With empathy and community as their driving force, The On Covid Project was eventually renamed as the On Canada Project, and expanded to include consulting services.
In this episode of The Pivot, Samanta and our host Ken Evans discuss the ways public health and government communications fell short during the pandemic, and what the On Canada Project is doing to fill the gap.
Dr. Tracy Vaillancourt, Tier 1 Canada Research Chair in School-Based Mental Health and Violence Prevention at the University of Ottawa has conducted research on the impact of the pandemic on schools and how can they recover from it. In the latest episode of the Pivot, she talks about how children and teachers are affected and sheds light on how our mental health has changed over the course of the past two years.
Tracy breaks down stressors and their effect on our mental health, not limited to adults but also for kids. Much of Tracy’s research is primarily focused on bullying in school and how the shift from in class to virtual and now back in class affects kids and teachers. Join Ken Evans and Tracy Vaillancourt in this invigorating episode.
In this episode of The Pivot, our host, Ken Evans, sat down with Sarah Krafman, Sr. Director of Brand Strategy and Communications from one of Canada’s favourite start-ups, Endy! Join us as we dive into the world of ecommerce marketing and learn what it takes to change consumer buying habits for big-ticket purchases like mattresses, traditionally bought in store. Sarah gives us an inside look in to how Endy came to be and how the brand captured their target audience’s interest through digital marketing, influencer content and subway ads. Endy has become a disruptor in its industry and is an excellent example of how a holistic marketing and PR approach can help brands shake up consumer expectations and become a fan favourite.
Ritesh Kotak has dedicated his career to exploring how technology could be used to create public safety and trust between our communities and public institutions. He quickly realized there is a gap in the public’s knowledge on how to protect themselves from cybercrimes and the importance of cybersecurity. Ritesh joined us on The Pivot to share his knowledge about maximizing the benefits of technological advancement to connect communities while learning the key role cybersecurity plays in protecting us from some of the pitfalls of technology. As our society relies on technology more than ever to facilitate connections between communities and institutions, whether that be online education, telemedicine or accessing legal support digitally, we must learn to build a digital first infrastructure focused on the safety of users.
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