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    The Podcast Trapper

    The Podcast Trapper is a audio, visual podcast that focuses on helping independent creatives better understand the podcast landscape. This weekly show is hosted by Ona Oghogho; a podcast community builder, conference curator and producer. Ona takes listeners behind the scene of what goes into producing a high quality show, building a community and the day-to-day life of a content entrepreneur. Each episode focuses on her experiences and expertise in the industry while sprinkling in a bit of her humor. With how to content, equipment reviews and conversations with experts in the space; Ona leaves no stone unturned.
    en-us37 Episodes

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    Episodes (37)

    How They Built It with Culturalist Theory

    How They Built It with Culturalist Theory

    In this week's episode of The Podcast Trapper, we’re continuing our “How They Built This” series and welcoming two incredible guests. Chris "C Jay" Williams and Quyana "QB" Barrow are here from Culturalist Theory - a thriving media and entertainment company that delves into the rich tapestry of contemporary culture.

    On the Culturalist Theory Youtube channel, C Jay and QB provide the highest quality production-quality video rankings for R&B albums on the internet. Their videos are well-researched, professionally produced and presented. But the most shocking part? After launching on 2-22-2022, they went viral and got 10k subscribers to their channel - with only organic reach. Today, they’re sharing their secrets with us.

    Connect with Chris and Quyana
    Youtube: https://www.youtube.com/@CulturalistTheory/videos
    Instagram: https://www.instagram.com/culturalisttheory/


    Tune in, leave a review, and email me at support@adodemedia.com to share what you'd like me to cover on the next episode of The Podcast Trapper.

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    On the Move Again: Adode Media's Studio Expansion

    On the Move Again: Adode Media's Studio Expansion

    In this episode of The Podcast Trapper, host Ona Oghogho shares her exciting journey of moving into a new studio space. As a transparent and innovative entrepreneur, Ona discusses the challenges and lessons she learned from her previous studio locations. She dives into the financial aspects, marketing strategies, and the decision to focus solely on podcasting. Ona also shares how her faith played an important role in guiding her through the process and preparing her for the unexpected. This episode is a testament to the power of resilience and trusting the path that unfolds, even when faced with obstacles.

    Listeners of The Podcast Trapper will gain insight into the behind-the-scenes decisions and experiences of running a podcast studio. Ona's story of navigating through different spaces, finding her niche, and making business adjustments to meet her goals serves as an inspiration for entrepreneurs seeking to establish and grow their own ventures. Through her candid storytelling, Ona showcases the importance of adaptability, perseverance, and strategic planning in the ever-evolving world of podcasting. Discover how this podcast host turns challenges into opportunities with faith and determination on The Podcast Trapper




    Tune in, leave a review, and email me at support@adodemedia.com to share what you'd like me to cover on the next episode of The Podcast Trapper.

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    Behind the Scenes of Building towards Blk Pod Festival 2023

    Behind the Scenes of Building towards Blk Pod Festival 2023

    In this episode of "The Podcast Trapper," host Ona Oghogho shares her journey leading up to the highly anticipated Blk Pod Festival 2023. She reflects on the challenges of planning the festival in 2022, particularly the stress caused by opening a new studio while organizing the event. 

    Ona opens up about her initial doubts and reveals that she considered canceling the conference. However, she discusses how her passion for podcasting and her commitment to her community pushed her to find a way to make it happen. 

    Don't miss this inspiring episode as Ona shares her candid thoughts and experiences leading up to the announcement of Blk Pod Festival 2023. Join her in the countdown to this exciting event and learn more about the growth of her podcasting ventures and the challenges she has overcome along the way. Listen now on "The Podcast Trapper."




    Tune in, leave a review, and email me at support@adodemedia.com to share what you'd like me to cover on the next episode of The Podcast Trapper.

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    Effective Strategies for Marketing Your Podcast Studio

    Effective Strategies for Marketing Your Podcast Studio

    In this week's episode of The Podcast Trapper, I'm talking about how I market my podcast studio. 

    I know a lot of people are interested in opening their own studio, and while finding a space and equipment is important, marketing is equally crucial. 

    I focus on two aspects: ads and content. I don't do social media ads, but instead, I use Hulu and YouTube ads to target specific areas and demographics. I also create high-quality content that showcases the studio and its capabilities. 

    This approach has been quite effective, and we've seen an increase in bookings and clients. If you're interested in opening your own studio, check out my Amazon storefront for equipment recommendations. 


    Tune in, leave a review, and email me at support@adodemedia.com to share what you'd like me to cover on the next episode of The Podcast Trapper.

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    The Podcast Trapper
    en-usSeptember 13, 2023

    Top Podcast Growth Hacks to Boost Your Audience and Engagement

    Top Podcast Growth Hacks to Boost Your Audience and Engagement

    In this week's episode of The Podcast Trapper, I'm discussing podcast growth tactics and marketing strategies that I feel are not talked about enough. 

     As a podcast producer I worked with anywhere from 25 to 50 podcasts in a given two to three month period, and I've seen some tactics that work across the board. 

    In this episode, I'll be sharing some of those tactics, including the importance of social media, being a guest on other podcasts, promo swaps, feed drops, and directories and more. 

    So, if you're looking to grow your podcast, this episode is for you!


    Tune in, leave a review, and email me at support@adodemedia.com to share what you'd like me to cover on the next episode of The Podcast Trapper.

    Purchase Tickets to Blk pod Festival 2023: http://bit.ly/3vSDDBZ

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    How They Built It with Michele Khouri

    How They Built It with Michele Khouri

    In this week's episode of The Podcast Trapper, I am welcoming an incredible guest who I admire very much: Michelle Khouri. Michelle is the Founder & CEO and the Executive Producer of FRQNCY Media. Her first client was Coca-Cola - and since then, FRQNCY has produced podcasts for Apple, Spotify, TurboTax, Vox Creative, Diane Von Furstenburg, iHeartMedia, Olaplex and more. Today she’s also giving us a sneak peek into Recordical, a new business she’s launching--designed specifically for audio creators.

    In this episode, I am asking Michelle the hard-hitting questions I have always wanted to discuss with her as a fellow Founder and creator: How she works through fear as an entrepreneur, why she believes that brand research is important, and how she leveraged her big vision to launch an incredibly impactful brand. 

    If you are an entrepreneur, creator or podcaster, this episode will motivate and inspire you. Michelle has essential advice on how to dismiss the critics and silence your own self-doubt. She also shares actionable steps to know whether you’re in alignment with your purpose.

     I hope you love my conversation with Michelle!

    Connect with Michelle:

    • Recordical : https://recordical.com
    • FRQNCY: https://frqncy.media
    • Instagram:  https://www.instagram.com/frqncymedia/


    Tune in, leave a review, and email me at support@adodemedia.com to share what you'd like me to cover on the next episode of The Podcast Trapper.

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    Ensuring Your Podcast Guests Have a Seamless Experience

    Ensuring Your Podcast Guests Have a Seamless Experience

    In this week's episode of The Podcast Trapper, I discuss an essential step in podcasting: Providing a seamless guest experience. 

    As a podcast producer, I see the same mistakes made time and time again when people host guests on their shows - don’t let this be you! Don’t allow your guests to show up confused, blindsided or unsatisfied with your professionalism. Instead, make sure they leave happy every time. These tips will help you build real, lasting industry connections! This episode highlights the importance of treating guests well, maintaining a positive image, and attracting more guests to appear on your show. 

    I’ll be providing three tips to uplevel your guest experience: For your onboarding, hosting and offboarding. 


    Tune in, leave a review, and email me at support@adodemedia.com to share what you'd like me to cover on the next episode of The Podcast Trapper.

    Purchase Tickets to Blk pod Festival 2023: http://bit.ly/3vSDDBZ

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    AI Tools for Podcasting

    AI Tools for Podcasting

    In this week's episode of The Podcast Trapper, I’m addressing a hot topic: The undeniable power of AI tools for podcasting!

    Our videographer Matthew is joining us in this episode to discuss our favorite AI tools for the four stages of podcast production: Ideation, Audio, Video and Content Creation. We’ll recommend tools you may want to check out in the production of your own show, and share some of the pros and cons of these popular AI tools. 

    Some people are excited about the AI takeover. Others are worried that it will take away jobs. Spoiler alert: I don’t think so! No matter what you think now, give this episode a listen and form your own opinion. Have a hot take on the AI takeover? Send me an email at support@adodemedia.com.


    Tune in, leave a review, and email me at support@adodemedia.com to share what you'd like me to cover on the next episode of The Podcast Trapper.

    Purchase Tickets to Blk pod Festival 2023: http://bit.ly/3vSDDBZ

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    The Truth About Indie Creators & Community Builders

    The Truth About Indie Creators & Community Builders

    In this week's episode of The Podcast Trapper, I have a hot take for you. Indie creators and fellow community-builders: Nobody owes us anything! 

    More than once, I have seen creators chastising their audience, frustrated that they are not liking, subscribing, commenting, purchasing, following, or listening. 

    Especially as we head into a recession, I’m here to give you a pep talk. Frustration is at an all-time high and while your feelings are valid, they might not be as productive as you think. The thing is - your audience does not owe you. Let’s discuss…


    Tune in, leave a review, and email me at support@adodemedia.com to share what you'd like me to cover on the next episode of The Podcast Trapper.

    Purchase Tickets to Blk pod Festival 2023: http://bit.ly/3vSDDBZ

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    Podcasters' Exit Strategy & Creator Economy with Lloyd George

    Podcasters' Exit Strategy & Creator Economy with Lloyd George

    In this 2 part  episode of The Podcast Trapper with Lloyd George, he dives into the evolving landscape of the podcast industry. They address the recent developments, including financial investments, ad sponsorships, and the overall growth. While acknowledging the changes, they view them as opportunities for creative and smart individuals to thrive. 

    They highlight the increasing integration between platforms, such as podcasting and YouTube, as creators find alternative ways to monetize their content. They encourage aspiring content creators to start where they are, eliminate excuses, and just begin their journey. This episode serves as a call to action to pursue one's passion and build a successful content creation career through dedication and hard work.


    Tune in, leave a review, and email me at support@adodemedia.com to share what you'd like me to cover on the next episode of The Podcast Trapper.

    Purchase Tickets to Blk pod Festival 2023: http://bit.ly/3vSDDBZ

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    The Podcast Trapper
    en-usJuly 06, 2023

    Overcoming Pressure and Burnout in Content Creation with Lloyd George

    Overcoming Pressure and Burnout in Content Creation with Lloyd George

    In this episode of "The Podcast Trapper,"  what was supposed to be Ona discussing with Lloyd George about how he built his platform, quickly turned into Lloyd putting Ona in the hot seat to share more about herself and experiences.

    This conversation was so good that it went on for two hours hence e, take a moment to tune into part one as Ona and Lloyd discuss the ups and downs of being a content creator and  the importance of building relationships, considering what value you can offer in a potential collaboration, and finding the right balance between producing quality work and taking care of yourself..


    Tune in, leave a review, and email me at support@adodemedia.com to share what you'd like me to cover on the next episode of The Podcast Trapper.

    Purchase Tickets to Blk pod Festival 2023: http://bit.ly/3vSDDBZ

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    Podcast Conferences: A Thing of the Past or Still Worth the Investment?

    Podcast Conferences: A Thing of the Past or Still Worth the Investment?

    In this week's episode of The Podcast Trapper, I'm asking an important question: Do you still want to attend podcast conferences?!

    Today we’re facing this question head-on and asking ourselves what value they offer, why they create connections in marginalized communities and how we can reimagine conference hosting if we decide to do so. 

    I discuss the role race plays in podcast conference funding (predominantly white podcast conferences have not been getting canceled, just saying…) and shining a spotlight on the fact that funding is drying up, big time. In this episode, we’ll talk about podcast conferences and what role they play. 


    Tune in, leave a review, and email me at support@adodemedia.com to share what you'd like me to cover on the next episode of The Podcast Trapper.

    Purchase Tickets to Blk pod Festival 2023: http://bit.ly/3vSDDBZ

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    5 Strategies for Pitching Your podcast to Sponsors

    5 Strategies for Pitching Your podcast to Sponsors

    In this episode of The Podcast Trapper, I discuss my top strategies for pitching to sponsors!

    Landing incredible sponsors is easier than you think. Grab a notebook and learn from my experience as a podcaster and producer. As independent creators, we often get intimidated by sponsorships - but after this episode, you’ll be ready to get out there and connect with the perfect sponsor for your brand.

     I’ll discuss how to know when your show is ready, what details to include in your pitch deck, and why starting small is the secret sauce to major growth. 


    Tune in, leave a review, and email me at support@adodemedia.com to share what you'd like me to cover on the next episode of The Podcast Trapper.

    Purchase Tickets to Blk pod Festival 2023: http://bit.ly/3vSDDBZ

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    The Podcast Trapper
    en-usJune 14, 2023

    Mastering the Art of Handling Challenging Clients

    Mastering the Art of Handling Challenging Clients

    In this episode of The Podcast Trapper, I'm discussing how to avoid and deal with difficult clients. As an entrepreneur and podcast producer, I've had my fair share of client missteps, but I've learned how to protect myself and spot red flags early on! 

    I'll be sharing tips on how to handle clients who are not willing to follow your processes and procedures and why it's important to put your foot down. I'll also be discussing the first red flag to look out for when meeting potential clients. So, if you're an independent creator or entrepreneur, this episode is for you!


    Tune in, leave a review, and email me at support@adodemedia.com to share what you'd like me to cover on the next episode of The Podcast Trapper.

    Purchase Tickets to Blk pod Festival 2023: http://bit.ly/3vSDDBZ

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    Partnerships vs. Sponsorships: Key Differences and Benefits Explained

    Partnerships vs. Sponsorships: Key Differences and Benefits Explained

    In this episode of The Podcast Trapper, I discuss the difference between partnerships and sponsorships. 

    While sponsorships are transactional and involve exchanging money for metrics and reach, partnerships are mutually advantageous and can involve exchanging resources, networks, and advocacy. 

    As independent creatives, it's easy to focus solely on sponsorships for financial gain, but partnerships can be just as important for building relationships and expanding reach. I share my personal experience with partnerships and how they have contributed to my success. 

    Tune in to learn more about the importance of partnerships and sponsorships in the creative industry.


    Tune in, leave a review, and email me at support@adodemedia.com to share what you'd like me to cover on the next episode of The Podcast Trapper.

    Purchase Tickets to Blk pod Festival 2023: http://bit.ly/3vSDDBZ

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    Understanding Contracts and Protecting your Brand

    Understanding Contracts and Protecting your Brand

    In this episode of the Podcast Trapper, I'm talking about the importance of contracts and legal teams in protecting your business. 

    As I grow as a business owner, I'm realizing the need to have the right tools in my arsenal to protect myself, my team, and my assets. I'll be discussing some key contracts that I have in place, such as client work contracts, and why they're important. 

    If you're an independent creator or looking to turn your passion for podcasting into a business, this episode is for you. So, grab a pen and paper and let's dive in!


    Tune in, leave a review, and email me at support@adodemedia.com to share what you'd like me to cover on the next episode of The Podcast Trapper.

    Purchase Tickets to Blk pod Festival 2023: http://bit.ly/3vSDDBZ

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    Introducing the Parents: A Heartwarming Meet & Greet

    Introducing the Parents:  A Heartwarming Meet & Greet

    Today on the show, you get to meet the two most important and influential people in my life: My parents!

    In this episode, my mom and dad are joining me to discuss family and business. I’ll be asking my parents about their reaction when I decided to leave corporate America, their biggest fears when I started a business of my own, and what advice they would give to parents whose children are strong-willed and creative. Plus - they will try, on air, to describe what it is that I do for a living., get ready to laugh.

    This episode is an important reminder that your family is your biggest support system, but that your dreams come from above and within. Don’t let anyone’s fears hold you back. Enjoy this family-first episode of The Podcast Trapper!


    Tune in, leave a review, and email me at support@adodemedia.com to share what you'd like me to cover on the next episode of The Podcast Trapper.

    Purchase Tickets to Blk pod Festival 2023: http://bit.ly/3vSDDBZ

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    How to Successfully Host a Live Podcast Show

    How to Successfully Host a Live Podcast Show

    Events are back in a big way. Today on the show, I want to discuss why you should host a live event for your podcast - and I’ll even share some resources to help you get started!

    I recently helped a client host a live show. It was a great experience and it reminded me just how invigorating a live show can be for your brand. However, I’ve discovered that many podcasters feel intimidated by the prospect of hosting a live show. It doesn’t have to be stressful or expensive.

    In this episode I’ll discuss how to know whether your show is ready for a live event, what venue to choose, which sales platform to use and more. Happy hosting…


    Tune in, leave a review, and email me at support@adodemedia.com to share what you'd like me to cover on the next episode of The Podcast Trapper.

    Purchase Tickets to Blk pod Festival 2023: http://bit.ly/3vSDDBZ

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    Meet The Podcast Trapper Team

    Meet The Podcast Trapper Team

    Today you get to meet the team behind The Podcast Trapper! 

    In this episode, I put our production team at Adode Media into the hot seat. You’ll hear from Matthew, our Video Producer, and Q, our Photographer, and Graphic Designer as they answer questions such as “What is it like to work for me” and “What do you wish other people understood about podcasting?” 

    We got radically honest this week as we discussed the logistics of podcasting and our favorite parts of working behind the scenes of the show. This episode also serves as a big reminder - don’t forget to honor and appreciate the people who support you! No show would be complete without collaboration, am I right?!  


    Tune in, leave a review, and email me at support@adodemedia.com to share what you'd like me to cover on the next episode of The Podcast Trapper.

    Purchase Tickets to Blk pod Festival 2023: http://bit.ly/3vSDDBZ

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    Hiring, Training Staff and Understanding How to Build a Team

    Hiring, Training Staff and Understanding How to Build a Team

    Let’s talk about hiring.

    Whether you’ve been hiring for a while, having a hard time hiring people for your company or you’re looking towards the future, I got you. This episode is for everyone who has a big vision for your business and wants to build a great team in the process. 

    Today I’ll discuss why you should NEVER hire your friends, why hiring fans of your brand is actually a bad idea, which website to use when you’re looking for professionals and why it’s actually a *bad move* to hire someone in order to train them. Some of these opinions are controversial, but hear me out.


    Tune in, leave a review, and email me at support@adodemedia.com to share what you'd like me to cover on the next episode of The Podcast Trapper.

    Purchase Tickets to Blk pod Festival 2023: http://bit.ly/3vSDDBZ

    Resources

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