The Remarkable CEO for Chiropractors

In this episode, you'll discover:

• Most Chiropractors are leaving money on the table
• The Process: 3 stages to every productive event
• The Post-Huddle will increase Accountability, Productivity and Profitability  
• 4 steps of the remarkable debrief 
• Establishing the implementation culture 

Episode Highlights

00:53 - Increase productivity and profitability by 33% with the power of the debrief.

04:11 - The importance of debriefing after events to gather feedback and make informed decisions.

06:45 - Valuing progression over perfection

07:48 - Debriefing after events is key to success, captures takeaways and action items.

11:47 - Assessing preparation and execution, and to ensure productivity over busywork.

14:43 - The need for a documented system and process that everyone knows and is held accountable to, to ensure continuous improvement and learning.

16:48 - Use the debrief process to bring transformation to their team.

19:14 - Dr. Pete is joined by Dr. Steve Tullius, a Success Partner who along with building his own practice, now helps other doctors through his company Waitlist Workshops. Dr. Tullius shares his journey from overcoming a fear of public speaking to using workshops as a powerful tool for educating the public about chiropractic care. He discusses the expansion of his topics to include neurodevelopment, mental health, and autoimmune conditions, and the impact it has had on attracting new patients. Dr. Tullius also provides insights into the ROI of workshops and the importance of not overselling to patients.

Resources Mentioned

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

For more information Waitlist Workshops about please visit: https://www.waitlistworkshops.com/

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – 

The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• How to Create The Remarkable Day
• The 4 Quadrants of a Remarkable Business Owners Day 
• How Remarkable CEO’s strategically plan their day 
• Most DCs want to BE remarkable - This is how you “DO” remarkable

Episode Highlights

00:48 - Rethinking how entrepreneurs approach their day, prioritizing their time, energy, focus, and money to maximize productivity and joy.

05:34 - The downfall of becoming too focused on the traditional "9am to 5pm" workday.

08:21 - The impact of counting days and making the most of time, reflecting on a different 9-to-5 schedule.

13:25 - Reassess priorities and focus mastery to make the most of your time and energy.

16:41 - A framework to break down your day into four phases: self-rituals, serving others, family, and personal health.

20:25 - Success Partner, Jerry Hillesheim of Hockert Sales joins Dr. Pete this week. With over 35 years of experience in the chiropractic space, Jerry shares valuable insights into how Hockert Sales is solving critical problems for chiropractors through their innovative products and dedicated support. Together, they discuss the evolving landscape of chiropractic care, the importance of equipping practices with the right tools, and strategies for staying competitive in the marketplace.

Resources Mentioned

Download your copy of the REM Clock PDF here: https://theremarkablepractice.com/podcast-ep243-remclock

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

For more information Hockert Sales about please visit: www.hockertsales.com

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• The 4 Engines of Your Business
• DCs do not lay awake worrying about their PRACTICE - they worry about their BUSINESS 
• Turn your pirate ship into a battleship. 
• Team is your business, and your business is your team.
• Why it’s possible to have a great practice but not a great business. 
• To 10X your practice, you must 10X your skillset in business 
• RPE is the HRV of your business. 

Episode Highlights

02:50 - The importance of understanding the connection between the practice and the business side of chiropractic care.

06:06 - Utilizing the accountability grid as a framework for managing both practice and business domains.

08:54 - Transitioning from a practice-focused mindset to a business-focused mindset in order to achieve success.

11:22 - Distinguishing between building the practice and building the business when hiring an associate or COO.

14:40 - How the industry has been undercapitalized due to a focus on practice busyness rather than business success.

17:24 - Many successful practices are built on passion and brute force, but lack fundamental business processes.

21:51 - Small business with a great product and purpose can fail due to lack of business acumen.

23:42 - ​​The importance of understanding both practice and business metrics to optimize a chiropractic practice.

28:43 -  Dr. Pete sits down with Jeff Van Kampen, the CEO and co-founder of Clinic Growth Accelerator. He discusses the challenges in the marketing industry related to data attribution and emphasizes the importance of using accurate and hard-coded data for decision-making. Their discussion delves into how they provide accountability and visibility to their clients, the ROI of digital marketing, and the future trends in the industry. This interview is filled with valuable insights and practical advice on building authority and trust. 

Resources Mentioned

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

For more information Clinic Growth Accelerator about please visit:  https://www.accelerateyourclinicgrowth.com/20bookingsguaranteed or contact Jeff Van Kampen at jeff.clinicgrowthaccelerator@gmail.com and phone (414) 206.1543. 

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Are you looking to build financial freedom?  Do you want to be the financial inflection point in your family? Are you ready to make the shift from generational income to building generational wealth? This episode is for you.  Listen in as Dr. Stephen interviews one of his financial advisors, Justin Maxwell of Big Life Financial.

The financial foundational five:

1. How to set up your cash flow system
2. How to optimize your student loan repayment
3. The practice debt solution
4. Avoiding “death by a thousand cuts” with unnecessary fees
5. The highest and best (and safest) use of your investment dollars

Episode Highlights

01:37 - The need for specific wealth-building strategies for chiropractors, particularly for new doctors and those looking to grow their practices.

05:47 - The importance of setting up a cash flow system early on to avoid overspending and miss out on the compound effect of investing

08:10 - Setting up a “Rainy Day Fund” is an investment in peace of mind and is foundational to the beginning of the financial journey.

14:25 - The value of automaticity in making financial decisions, so they become second nature and don't require constant decision-making.

18:45 - Prioritize debt reduction and develop the "muscles of abundance" to attract clients and create a successful business.

21:45 - Capturing wealth through businesses delivering value, not just increasing revenue.

23:12 - Tax strategy should be seen as a holistic approach throughout the career, not just a yearly reactionary measure.

27:33 - Save money by having a team member scrutinize expenses and find areas for cost-cutting.

33:26 - The value of taking risks and enduring challenges to reap the benefits of business ownership, including strategic tactics and belief systems.

Resources Mentioned

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Listen-in on the conversation between marketing and branding expert, Dr. Elise Rigney and REM CEO Dr Stephen Franson and learn how to attract your ideal patient.

• Discover the importance of authenticity in your brand story, brand promise and digital identity.
• Learn how your website and social can compel the right people into your practice / business - and repel those that are not the right fit.      
• Cut through the noise in the marketplace with clear and compelling personal brand.  
• Establish greater know, like and trust with your branding - intentionally.
• Become the “goto” expert in your community and flood your practice with the people who are buying what you’re selling.

Episode Highlights

04:16 - Identify your personal core values and use them to build your personal brand.

06:01 - The importance of building a personal brand on social media for chiropractors.

08:26 - Understanding the problems your target audience is facing and how you can solve them.

11:04 - Building personal brand and credibility in the community. 

13:46 - Establishing trust and credibility through a social media presence.

16:21 - Utilizing social media for business growth such as recruiting team members, and influencing referrals through an authentic approach.

19:55 - Understanding your role in social media as content creator but delegation needs to occur to allow your team to build their own personal brand in line with the practices and free yourself up for other important tasks

26:14 - Focusing on the ideal client and speaking directly to them, rather than trying to appeal to a broad audience.

Resources Mentioned

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• Understand the 3 ways to exit and the outstanding one that laid the golden egg 
• Increase the asset value of your business now by integrating value drivers. 
• Make your practice not only more attractive but irresistible! 

Episode Highlights

02:04 - The emotional and challenging meeting that inspired this discussion on the "golden goose" and "golden egg."

04:15 - The importance of considering each season holistically, with an eye on the end goal of exiting successfully.

08:40 - Uncovering your true motivations by asking yourself the key question “Why do you want to sell your practice?”

12:20 - Transforming a chiropractic practice from a job to a business, can lead to increased value and appreciation over time.

16:25 - Every doctor should aim to build a business that other people will compete to buy, with the goal of achieving financial freedom and a successful career.

20:34 - Identifying and focusing on value drivers to increase the value of a business.

23:44 - Insights on how to scale a chiropractic practice and make it attractive to potential buyers, with a focus on creating a business that people would compete to buy.

Resources Mentioned

To download your copy of the Value Drivers Checklist, please click here: https://theremarkablepractice.com/podcast-ep239-valuedrivers

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• 3 signs that you are a control freak 
• Why the strength of the leader becomes the weakness of the organization. 
• How to stop cultivating a culture of underperformance and disengagement 
• The more valuable you are to your business, the less valuable your business. 
• Change is not just a leap of faith, there is a framework and a process. 

Episode Highlights

01:01 - The challenges of being a control freak in business and life, and how it can limit one's potential for a remarkable practice and life.

05:11 - Healing from controlling behaviors requires shedding old patterns and embracing potential.

10:05 - Creating an environment where A players can grow and be developed, rather than collecting B and C players who are content with being controlled and underperforming.

12:04 - How to identify some of the signs and symptoms of being a control freak.

16:30 - Schedule-itis and the lack of alignment between core values, vision, and behavior and how it limits success.

Resources Mentioned

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Does Your Website Regularly Attract YOUR IDEAL CLIENTS? 

Bill Esteb and Dr. Stephen Franson answer the 2 most important questions around YOUR website: 

1. Does it work?  And 2. Does it work?!?!

• Does it work?  Does it attract and convert your Ideal Client / Patient?
• Does it work?  Is your site SEO Optimized (findable) and ranking at the top?
• Does your site REPRESENT YOU?  Why should I trust you? Come to you? 
• The 3 most important parts of a website

Don’t miss this conversation with 2 of the best minds in Chiropractic Marketing

Episode Highlights

01:35 - Processes have changed in chiropractors' communication with their community providing opportunities for growth

04:21 - There is an identity crisis in the profession and you must understand your business's identity and cast a clear vision for your community.

08:38 - The challenge of figuring out your brand identity during a time of self-discovery and exploration, and the tendency to go unremarkable to avoid conflict.

11:11 - The importance of showing up authentically online, rather than presenting a polished image.

13:49 - Understanding the mindset of seekers and providing relevance and specificity in marketing narratives to attract the right people.

16:21 - Optimizing your website for patient connection and authenticity.

19:01 - A personalized, transparent approach can help build trust and engagement, leading to more conversions and patient loyalty

21:54 - Prioritize your unique success proposition and tell your story truthfully to stand out in a crowded healthcare market.

Resources Mentioned

Learn more about Bill Esteb and Patient Media at https://patientmedia.com/

Register for the Team Building Immersion here: https://theremarkablepractice.com/team-immersion/

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Do You Need Financing?  This episode is for you if…

• Are you looking to LAUNCH a new chiropractic practice?
• Do you need financing for construction?
• Are you building our your dream practice?
• Are you expanding your Chiropractic Enterprise?

…If YES - then you are going to need money to make it happen.  

Listen-in as Dr. Stephen Franson interviews Corey Biddle on the keys to securing financing in today’s crazy economic environment.  FinancialCorp has secured millions of dollars in financing for Chiropractors - let them help you finance your VISION.

Episode Highlights

01:16 - The importance of seeking expert help when starting a new business to avoid the potential for costly mistakes without proper guidance.

06:11 - Doing a soft credit pull to identify and remedy any issues on your credit report, giving you more time to make tweaks for a better chance of success.

08:16 - Forming a business entity and opening a business bank account can help build business credit and simplify loan applications.

15:10 - Having a well-written business plan for securing a loan from a bank, highlighting the need to showcase your personality and drive within the plan.

18:59 - Understanding the SBA Loan requirements for small businesses.

22:26 - Document preparation in the early stages of business planning to reduce stress and creating a positive impression with lenders

32:43 - Being proactive and responsive during the loan process, highlighting the need to "play ready golf" and "take action" to avoid delays.

35:39 - Be collaborative.   The underwriters may request additional information to clarify certain aspects of a loan application.

42:27 - The importance of concurrent and simultaneous actions in the loan process.

46:29 - Join Success Partner, Steven Tait from Online Marketing for Doctors and Dr. Pete as they delve into the world of digital marketing in the medical industry. They discuss the importance of having a strong web presence, the power of breaking the mold in marketing, and the need for adventurous thinking when it comes to investing in digital strategies. As they look ahead to the future, they explore the transformative impact of AI on digital marketing and how it will shape the industry. If you're a doctor looking to enhance your online presence and attract more patients, this episode is a must-listen. Tune in and get ready to take your marketing game to the next level!

Resources Mentioned

9 Steps to Secure Financing" here: https://theremarkablepractice.com/podcast-ep236-9steps

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

Register for the Team Building Immersion here:  https://theremarkablepractice.com/team-immersion/

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

For more information Online Marketing for Doctors about please visit: http://onlinemarketingfordoctors.com.au/ 

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• The multiplicative power of harnessing a “Word Theme for the Year” 
• Why your growth in 2024 will be a reflection of your Readiness. 
• Trouble-Shooting all 6 sides of Readiness 
• Using the Accountability Grid to assess your Practice Readiness for 2024

Episode Highlights

02:39 - The importance of alignment and vision for the year 2024

07:57 - With a focus on readiness, a fully committed team and the ability to pivot at any time, sets the stage for significant growth and development.

11:00 - A reflection of the last 5 years, with recognition of the growth and unity within the team.

14:04 - Utilizing the Rubik’s Cube method for assessing readiness in business.

18:46 - Creating clarity around your vision story for success in 2024

24:37 - The importance of auditing business systems to prepare for growth, using the Accountability grid to assess functionality.

30:58 - Creating a training culture in an organization, where everyone desires and is ready to be trained.

38:01 - Join Dr. Pete as he sits down with Dr. Chad Woolner and Dr. Andrew Wells, Success Partners with Simplified Functional Medicine. Listen as they share their journey, insights, and strategies for empowering practitioners to empower their patients. They delve into their background in chiropractic practice, their passion for developing systems, and their experiences with simplified functional medicine. They also highlight the importance of providing clear success paths for patients and practitioners and how they help doctors integrate functional medicine seamlessly into their practices. Tune in to this dynamic conversation as they share practical tips and valuable insights on simplifying functional medicine to help more patients and scale chiropractic businesses.

Resources Mentioned

To download your copy of the Accountability Grid, please click here: https://theremarkablepractice.com/podcast-ep235-acctgrid/

Register for the Team Building Immersion here: https://theremarkablepractice.com/team-immersion/

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

For more information Simplified Functional Medicine about please visit: https://www.simplifiedfunctionalmedicine.com/

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

n this episode, you'll discover:

• Your Results will always be a reflection of ENGAGEMENT 
• Use this framework to engage your Team and your Patients / Practice Members 
• Engagement creates the ACTIVATION ENERGY for Marketing Outcomes 
• Never sacrifice effectiveness for efficiency when scaling your business 

Episode Highlights

00:57 - Discover the distinction between a chiropractic practice and a chiropractic business, and how this distinction can help you increase your reach, impact, and income.

05:15 - Transitioning from owner operator to CEO and the neurological pathways that have to adapt to the change. 

11:08 - A review of the "heart head hands feet" framework to help you adopt a clear communication style and lead your teams effectively.

15:52 - The implementation of daily huddles and how they will impact your team alignment.

19:58 - Utilizing the “heart head hands feet” framework within your patient interactions.

24:04 - Bringing the framework into the company meeting so you don’t lose sight of the mission, vision and core values. 

28:18 - Dr. Stephen welcomes Success Partners,  Dr. Aaron Morris and Dr. Patrick McMahon, the founders of Syntropy Chiropractic Training.  Listen as they discuss the importance of the art of chiropractic adjusting and how Syntropy is helping chiropractors elevate their skills. They dive into the fundamentals of adjusting, the need for continuous training, and the impact on both the practitioner's body and patient experience. 

Resources Mentioned

Register for the Team Building Immersion here: https://theremarkablepractice.com/team-immersion/

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

For more information about Syntropy, please visit: www.syntropychirotraining.com 

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• What 3-5 Big Changes need to be made to take your business from Now to Next?
• Slay your dragons and reach your goals in 2024 with the help of this exercise
• Identify who is accountable for the next iteration of your business through the lens of your Accountability Grid
• Use the Lead Flow Worksheet to reverse engineer what Success looks like
• Don’t GUESS when it comes to your GOALS…If you are guessing you are stressing.
• The metrics are the matrix – Base Case, Best Case and Worst Case guidance.

Episode Highlights

03:32 - The value of having the whole team bought in and understanding the plan for the upcoming year.

07:05 - Identify what success looks like for your practice and align it with the company's core values and behaviors.

11:29 - Set goals for growth in the business, including top line revenue growth, using a methodology called base case scenario.

16:13 - Use tools such as worksheets and frameworks to organize the process and make it less painful and more productive.

19:03 - Utilizing data assessment to determine where you want to go next and how to set goals for attraction, convergence, retention, and collection.

22:56 - Being proactive and working on the business to achieve the best possible outcome, rather than simply reacting to external factors.

28:45 - Dr. Pete speaks with Success Partner, Sam Ogutucu, the founder and CEO of Medic Cloud. Sam shares his remarkable success story, from being a patient in a chiropractic clinic to becoming an expert in X-ray and IT solutions for chiropractors. He discusses the value his company brings to chiropractic practices and how they assist in future-proofing their IT infrastructure. Sam's commitment to continuous learning and his round-the-clock availability for his partners make Medic Cloud an invaluable resource for chiropractors. Tune in to hear this insightful discussion on how Medic Cloud is helping chiropractors achieve success in their practices.

Resources Mentioned

Download your copy of the Vision Story & Vision Map here: https://theremarkablepractice.com/podcast-ep233-vision

Register for the Team Building Immersion here: https://theremarkablepractice.com/team-immersion/

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

For more information Medic Cloud about please visit:  https://mediccloud.com.au/

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• Assess your 2023 current business using the proven APPEAR Process 
• Identify Where Did You Win - and What Did You Learn? 
• Identify the constraints on your business that need to be addressed to have the best year ever in 2024 
• Understand the Base Case, Best Case, Worst Case construct and how to apply to your business. 
• Turn your Mission into a Math Problem - so you are not dealing with People Problems. 

Episode Highlights

02:10 - The importance of energy and leadership during the end-of-year transition, as it sets the tone for the new year.

05:02 - The  framework for organizing the last six weeks of the year, focusing on capturing wins and lessons learned.

09:02 - Writing a narrative of the past year's events, including measurable achievements and challenges, and using that information to plan for the future.

14:22 - Discover a vision casting exercise for 2024, starting with a story in your mind and quantifying it into measurable goals.

17:53 - Using Base, Best and Worst case scenarios to set intelligent goals

20:05 - Creating a culture of buy-in and achieving goals through a preventative approach.

24:30 - Tracking progress and making adjustments to meet growth targets, with a focus on investing in new initiatives and overcoming unexpected challenges.

28:34 - Documenting the current state of the practice, defining the desired future state, and creating a strategic plan to achieve growth and success.

32:55 - Dr. Erik Kowalke, SKED, joins Dr. Pete as part of this week’s Success Partner interview.  Listen as they engage in a thought-provoking conversation with Dr. Erik about the importance of being intentional and leaving a lasting legacy. Dr. Erik shares insights on the power of convenience in a fast-paced world and how businesses need to adapt to meet the changing needs of their clients and how SKED can help you achieve this with a virtual CA. 

Resources Mentioned

Download your copy of the Vision Story & Vision Map here: https://theremarkablepractice.com/podcast-ep232-vision

Register for the Team Building Immersion here: https://theremarkablepractice.com/team-immersion/

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

For more information about SKED please visit: www.sked.life

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• 3 Keys to Attracting A-player Candidates
• The 5 Attributes of an A-Player 
• How to recognize B and C Players  
• How much should you pay an A Player?

Episode Highlights

03:43 - How the Rubik's cube framework can help you in troubleshooting and identifying talent gaps in a team.

08:38 - The importance of clarity in vision for A-players, requiring a clear and compelling vision to be attracted to the business.

13:50 - A-players need total clarity around their role and expectations to deliver value and capture value

19:21 - The value of investing in training and development within teams, especially its significance with A-Players

21:37 - What does resistance to training and coaching with your team mean?

23:48 - The hiring and optimization of a team of A-player

29:59 - Dr. Pete sits down with Success Partner, Dr. Andrew White, CEO of Align & Co, to discuss their mission to bring chiropractic care to the workplace. Dr. White shares his personal journey and the inspiration behind his work, rooted in the opioid crisis and the desire to make a lasting impact on healthcare. They delve into the problem of reaching individuals who may not seek chiropractic care, and the innovative solution of providing on-site adjustments in collaboration with businesses. Discover the potential ROI for CEOs and clinic owners that Align & Co can bring to your practice. 

Resources Mentioned

To download your copy of the A-Player Assessment, please click here: https://theremarkablepractice.com/podcast-ep231-aplayer

Register for the Team Building Immersion here: https://theremarkablepractice.com/team-immersion/

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

For more information Align & Co about please visit: https://alignco.life/

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• Workflow Automation – Quantify, Delegate and Verify the Work     
• What Insurance companies don’t want you to know and how to beat them at their own game
• 3 Keys to building a scalable and durable business.  
• Attracting and Retaining A-Player Talent 

Episode Highlights

03:29 - A brief history of Dr. Brian Capra and how Genesis came to be.

07:09 - Facing the challenge of being a business leader, staying relevant and continuing to build and grow. 

11:12 - Insurance companies' profit motives and how they use the system to delay payments to chiropractors

15:57 - It is key to leverage AI for chiropractic business management.

20:06 - The importance of managing work and collections in a medical office, using automated workflows to track and follow up on tasks.

26:07 - Using AI and workflow automation in chiropractic practices.

29:02 - The process of building a remarkable team and feeling that they are contributing to the practice’s mission.

34:40 - The effects of a positive work environment on your team and your KPIs.

About our Guest:

Dr. Brian Capra is a 2002 Graduate of Life University in Atlanta, GA. After building a successful practice in Princeton, NJ, he discovered a fundamental flaw in traditional chiropractic software. Dr. Capra decided to look outside chiropractic to find a solution. He found that large organizations focused on customer experience, used technology in a totally different way. These enterprise level technologies were getting amazing results. He and his team began building the first and only, enterprise level, Patient Experience Technology.

For the past ten years Dr. Capra has been using the lessons learned and the technology that was built to improve the the retention, revenue, compliance and team productivity of hundreds of practices across the country as well as large organizations like Maximized Living, CBP, and Elevation Health just to name a few.

To learn more about Genesis, please visit: https://genesischiropracticsoftware.com/

Resources Mentioned

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• Your team doesn’t understand your business 
• Everyone must have visibility and a fluency to truly a be optimized practice
• Metrics tell you what to do: KPI’s, Scorecards, Scoreboard, Lead Flow Report
• Use this tool to help your entire team understand the chiropractic business model

Episode Highlights

02:58 - The difference between a business and practice, with a focus on optimizing the business side of things.

07:26 - The importance of getting your team engaged in the business side of the practice for success. 

10:41 - Running a business and running a practice are interconnected, requiring a fluency in both areas for optimal performance.

16:10 - An introduction to the hourglass business model for growing a successful practice.

22:26 - The goal of building know, like, and trust to convert prospects into leads, then opportunities, and finally active patients.

25:10 - Utilizing infographics to identify and address points of constraint in a business.

32:48 - Finding the right team members to unlock practice potential and achieve desired freedom.

33.34 - Join Success Partner, Steven Tait from Online Marketing for Doctors and Dr. Pete as they delve into the world of digital marketing in the medical industry. They discuss the importance of having a strong web presence, the power of breaking the mold in marketing, and the need for adventurous thinking when it comes to investing in digital strategies. As they look ahead to the future, they explore the transformative impact of AI on digital marketing and how it will shape the industry. If you're a doctor looking to enhance your online presence and attract more patients, this episode is a must-listen. Tune in and get ready to take your marketing game to the next level!

Resources Mentioned

Download your copy of the REM Business Hourglass Model here: https://theremarkablepractice.com/podcast-ep229-hourglassmodels

To  learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

For more information Online Marketing for Doctors about please visit: http://onlinemarketingfordoctors.com.au/

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• How to create an infinite stream of 7 Figure Associates  
• Create the Ultimate Win-Win-Win for your practice, chiropractors, and chiropractic
• The Intern Vetting and Training Process 
• Set up a teaching facility to train and develop chiropractors
• The #1 Quality you are looking for in every intern 

Episode Highlights

02:01 - The "totem pole process" for successful intern programs, produces wins for interns, practices, and patients.

05:26 - Create an experience of a lifetime for the intern and launch them into their next path

07:01 - Having a clear vision, purpose and the heart for training in an internship program in a chiropractic practice.

12:34 - The importance of being ready and responsible and treating interns as doctors from day one.

16:18 - Finding interns who share your core values and vision, and require them to go through a structured training program to ensure alignment.

20:31 - Building an environment of teamwork among associate doctors with a focus on competing for the next spot on the totem pole while demonstrating work ethic, integrity, and communication skills.

25:22 - Chiropractors should step up to lead and train the next generation, as schools are not fully preparing them.

27:33 - How the “totem pole system” success influenced the development of the Remarkable Associate Doctor Program. 

32:22 - Dr. Pete sits down with Angel Mendoza, the CEO and founder of Get Spanish Patients (GSP). GSP is a Remarkable Success Partner that specializes in helping chiropractors reach the Spanish-speaking population. Dr. Pete and Angel discuss the importance of tapping into this market, the genesis story of GSP, and the remarkable results they have seen. They also delve into the future potential of the Hispanic market and how chiropractors can take advantage of this growing opportunity

Resources Mentioned

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

For more information Get Spanish Patients about please visit: https://gspatients.com/

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – 

The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• Why did these social media comments bother me so much?  
• A Remarkable CEO must shift from “trying to be right” to “doing the right thing” 
• Follow these 10 practical steps and transform all your relationships in business and life
• Why leaders don’t have the luxury of having a bad moment and how to deal with this reality. 

Episode Highlights

01:54 - The importance of open and honest communication within a functional team.

05:42 -  As a leader, one must understand that what works for oneself may not work for others. Maturing in the ability to lead others requires recognizing their unique strategies and needs. 

08:38 - Humility as a key leadership virtue.

14:56 - Utilizing active listening in leadership, including acknowledging and thanking others for their insights, and resisting the urge to defend or punctuate one's own responses.

16:07 - Utilizing a "recap and reposition" technique to clarify misunderstandings and ensure everyone is on the same page.

20:34 - Success Partner, Dr. Roger Sahoury from SprintSet Energizing Weight Loss System joins Dr. Pete for a discussion on how Dr. Sahoury saw  a need for a comprehensive solution for his patients who were dealing with joint pain, inflammation, weight issues, and more. Dr. Sahoury shares his journey in launching Sprintset and the problem it solves for both patients and doctors. They also delve into the return on investment and the future of the chiropractic profession.

Resources Mentioned

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

For more information SprintSet about  please visit:  www.sprintset.com

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

In this episode, you'll discover:

• 3 questions you must ask to determine if you are in the right business
• What is the Purpose of your business? (You better be crystal clear)
• Good news for business owners in the chiropractic industry 

Episode Highlights

03:48 - The purpose of a business is to add value by solving a problem for another person who knows they've got a problem

06:19 - The key to having the best “hot dog stand”. 

09:29 - The three criteria for determining is you are in your ideal business

14:26 - Don’t miss this week’s Success Partner interview with Dr. Adrian Dennewald, the founder of Denneroll. Dr. Dennewald shares his inspiring journey of creating a revolutionary product to help people with posture and neck issues. Discover the genesis of Denneroll and how it has evolved to improve not only symptoms but also function and performance. Tune in to hear how Dr. Dennewald's mission to help others has led to global impact and how his passion and purpose have guided his business decisions.

Resources Mentioned

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

For more information about Denneroll, please visit: https://www.denneroll.com/

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – 

The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Join Dr Pete as he speaks with Dr. Nick Silveri of LVRG Media. In this episode, you'll discover:

• Set up your business so you too can take 90 days off and your business grows.
• Understand the opportunity despite the general demise of Lead Generation.
• Decide what is important right now, next and ultimately with your marketing.
• Brutal Fact: The people in your community need you more than you’re out there for them right now. Time to step it up.
• The importance of breaking bad habits, hang-ups, and unhealthy cycles, so that you will leave a legacy. 

Episode Highlights

01:52 - The concept of scalability and durability and how it is relevant to CEOs.

06:50 - Overcoming burnout by learning now to delegate tasks and building the right team. 

11:00 - The importance of working with multiple marketing agencies to find the best fit for you and will provide a comprehensive marketing strategy. 

17:49 - Creating valuable content is key to attracting the right patients, rather than relying on coupons and sales pitches.

23:11 - Building trust and establishing expertise through micro-connections and showcasing one's expertise is key to getting potential patients to take action and schedule an appointment.

28:03 - When you are creating a legacy are you a “ghost” or an “ancestor”?

31:06 - Building a brand that outweighs lead generation. 

36:50 - Taking a long-term view and thinking about legacy is crucial for chiropractors, rather than just focusing on short-term gains.

About our Guest:

Dr. Nick Silveri, LVRG Media

“My passion is marketing, specifically leveraging helpful website content and paid campaigns to spread the message of chiropractic. My name is Dr. Nick Silveri, and I have been a clinic-owning Chiropractor for 12+ years. I say clinic owning instead of practicing because I only regularly saw patients for the first five years of practice. Since then, I have grown my practice from a struggling, stressful office collecting $250,000 per year to a systematized, thriving practice that is on pace to collect $1 Million this year. This result is from associates treating the patients and me focusing on more significant picture ideas, business development, and staying on the cutting edge of marketing and technology.

I have spent over $250,000 in coaching and practice development over my career, almost all of that from the world’s best of the best marketers that have nothing to do with chiropractic.

I still own my practice in Springfield, IL. It is a 5,200-square-foot wellness facility with eight different providers and 13 total employees, all of which I can manage despite only being in the office two days per week.”

To learn more about LVRG Media, please visit: https://lvrgmedia.com/

Resources Mentioned

To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business